DISCOVER A NEW LEVEL OF MARKETING EXCELLENCE PREPARED ESPECIALLY FOR YOU BY
Sheree Cooper
A PREVIEW OF
Sheree Cooper& Keller Williams -1-
Sheree Cooper REALTOR®, ABR, SFR, RSPS, GRI SC Real Estate, LLC
208.818.9141 SCRealEstateIdaho@gmail.com Keller Williams 3931 N Schreiber Way Coeur d’Alene,ID 83815
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Biography & Accomplishments Prior to her real estate career, Sheree Cooper had over 22 years of experience providing office management and bookkeeping services to small and mid-size businesses in a variety of industries. Sheree relocated to beautiful North Idaho in 2005 and began her real estate career in 2006. She has incredible knowledge of the area and is an advocate for her clients who are either buying or selling. Sheree takes her business seriously and stays loyal to her clients. Extremely involved in the community, Sheree has volunteered as Treasurer for several charitable boards, including Specialized Needs Recreation, Hayden Senior Center, Special Olympics of CDA, and was Vice President of Disability Rights of Idaho. Sheree has also served as a Commissioner on the Hayden Planning and Zoning Committee for over six years. Sheree has been happily married for 25 years and has two sons; she is an advocate for her younger adult son that has Down Syndrome. In her downtime, she loves to golf, go camping, fishing, traveling, and going to the shooting range as often as she can. Sheree is happy to serve your requests for the most exclusive luxury properties in her area with expertise, integrity, and professionalism. She looks forward to being your Luxury Consultant of choice. SHEREE’S ACCOMPLISHMENTS • 2006 Real Estate License • 2010 Short Sales & Foreclosure Resource (SFR) • 2013 Resort and Second-Home Property Specialist (RSPS) • 2014 Residential Construction Certified • 2015 Accredited Buyers Representative (ABR) • 2018 Graduate Realtor Institute (GRI) • 2019 Member of Institute for Luxury Home Marketing • 2019 Spokane Coeur d’Alene Living Magazine Oct 2019 Issue – Best Idaho Realtor
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• 2019 Member of Keller Williams Luxury International
E M TI ARKE
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DEDICATION &
Commitment
Buying or selling a home is the largest transaction most of us will ever make in our personal lives and it can be a very complex, emotional, and time-consuming experience. Sheree is dedicated to making certain that YOU come away completely satisfied. JUST ASK SHEREE’S CLIENTS: “As her past clients have stated, she is GREAT. If you are
“Sheree is great! She was always available to answer any
looking for someone who listens, is willing to spend some
questions for my wife and me throughout the process,
time with you, and show you properties as exactly what you
and we were out of state buyers. She showed us several
want, Sheree is one you need to consider. Like others, we are
properties via FaceTime, which ended up being super helpful
from out of state, and she coordinated all aspects very well.
also. Knows the area very well, and when we did find our
We just closed escrow and she made it easy.”
house, the entire closing process was as easy and smooth as you could possibly imagine. Would absolutely recommend
- Scott S., Client since 2017
Sheree to anyone looking for property in the CDA area. Thanks, Sheree!” - William W., Client since 2018
“If you want an excellent real estate agent, than Sheree is the person to call. As soon as we met her and talked with her we knew we were in good hands. She listened to what we were looking for and knew right away where to take us. Within 10 days, Escrow was opened and Sheree was with us every step of the way. Because we decided to have a home built, there were several meetings with the builders representatives, and she was there every time. She stayed on top of all the details between builder, lender, and escrow, and was there for our final walk through and escrow closing. Everything went so smoothly. But the best part of this experience is the friendship that has developed. Sheree is just simply an exceptional person.” - Kathryn P., Client since 2018
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FULL SERVICE
Real Estate
When you hire Sheree Cooper, she will become your home’s: MARKETING MANAGER • Showcase your property with the finest marketing
• Develop and implement a customized marketing strategy • Help determine the best price in-line with market forces • Communicate regularly so you are informed and knowledgeable LIAISON MANAGER • Introduce new buyers to your property • Pre-qualify the buyers to avoid time-wasters • Provide you with timely updates on viewings and feedback NEGOTIATOR • Present and negotiate on your behalf with potential buyers • Advise you on the merits of each offer • Always keep your best interests as her first priority CLOSING MANAGER • Provide information in a timely manner to the buyer • Only accept certified bank drafts • Liaison with your lawyer/notary and deliver necessary documentation • Facilitate answers and resolve any issues during the closing process, and afterward ensure it is completed seamlessly CONCIERGE • Provide you with access to experts including: legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display, painters, handymen, home inspectors, and moving services
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Keller Williams
Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products is also key to maximizing the success of selling and buying a home. Keller Williams is committed to supporting Sheree and her clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community.
OUR PHILOSOPHY The success of Keller Williams and its commitment to the community has enabled it to become a standout brokerage. Its owners are dedicated to honoring their reputation while strategically investing in enhanced products and services that will better serve their clients. Keller Williams is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions — they believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics, and quality service.
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IN VOLVED
Community Citizens Introduced in 2009, RED Day is Keller Williams’ annual day of service. As a way of honoring Mo Anderson, their beloved CEO and fearless leader’s birthday, associates spend the entire day away from their business and serve their community. Every year on the second Thursday of May, associates from around the globe put Mo’s value system into action and join with worthy organizations and charities in their community to give back. RED Day is just another example of Keller Williams’ commitment to each other and to the cities and towns where they live and work. Come out and join your local Keller Williams office on the next RED DAY!
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The power of
KELLER WILLIAMS -9-
ABOUT
Keller Williams
THE KELLER WILLIAMS BELIEF SYSTEM
At the core of Keller Williams Realty is a conviction that who you are in business with matters. We believe that the company we keep can contribute to our lives in untold ways. To help cement this understanding, we’ve formalized a belief system called the WI4C2TS that guides how we treat each other and how we do business. OUR MISSION To build careers worth having, businesses worth owning, and lives worth living. Win-Win: or no deal Integrity: do the right thing
OUR VISION
Customers: always come first
To be the real estate company of choice.
Commitment: in all things Communication: seek first to understand
OUR VALUES
Creativity: ideas before results
God, Family, then Business.
Teamwork: together everyone achieves more Trust: starts with honesty
OUR PERSPECTIVE A training and consulting company that also provides the franchise systems, products, and services that lead to productivity and profitability. Keller Williams thinks like a top producer, acts like a trainer – consultant, and focuses all its activities on service, productivity, and profitability.
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Success: results through people
WHY CHOOSE A
Keller Williams Agent? TECHNOLOGY
KNOWLEDGE
Leading-edge tech tools and training give me the edge in effectively
Keller Williams Realty helps me stay ahead of trends in the real
marketing your property online, 24 hours a day, seven days a week!
estate industry through its comprehensive, industry-leading training
Through the exclusive Keller Williams Listing System (KWLS), your
curriculum and research resources. It’s what prepares me to provide
property is fed to more than 350 online search engines and is available
you with unparalleled service.
on KW’s Web network of more than 76,000 sites. RELIABILITY Best of all, because of Keller Williams Realty’s “My Listings, My Leads”
Founded on the principles of trust and honesty, Keller Williams Realty
philosophy, every single Internet inquiry on your property will come
emphasizes the importance of having the integrity to do the right thing,
directly to me so that I can follow up quickly with those potential buyers.
always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve.
TEAMWORK Keller Williams Realty was designed to reward agents for working
TRACK RECORD
together. Based on the belief that we are all more successful if we
I’m proud to work for the world’s largest real estate franchise by agent
strive toward a common goal rather than our individual interests, I’m
count. It’s proof that when you offer a superior level of service, the word
confident that every Keller Williams professional shares the common
spreads fast.
goal of serving you, my client, in the best way possible.
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A DIVERSE
Network WE SPECIALIZE IN OUR AGENTS. One size does not fit all. With exclusive training, marketing suites, productivity tools, and live events, Keller Williams empowers a diverse network of dedicated specialists in four very distinct and lucrative markets.
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Worldwide Realty
UNITED STATES ∙ CANADA ∙ MEXICO ∙ COSTA RICA UNITED KINGDOM ∙ PORTUGAL ∙ SPAIN ∙ TURKEY ∙ DUBAI SOUTH AFRICA ∙ VIETNAM ∙ INDONESIA
Offering comprehensive services to investors, property owners, tenants, and developers around the world. Keller Williams Realty has an established network and a proven model that sets a framework for profitability in many markets across the globe. We know that the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting into business with the very best people in the real estate industry across the globe. With more than 118,000 real estate agents worldwide, operating in more than 700 market centers across the globe, Keller Williams is currently the largest real estate franchise by agent count in the world!
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Nationwide Realty Keller Williams Realty is the LARGEST Real Estate Company IN THE WORLD Keller Williams is not your traditional real estate company. That is why it is not surprising that it is the fastest growing real estate company in North America and is #1 globally. Our phenomenal growth is only part of the story: ∙ Largest independent real estate franchise ∙ A network of over 118,000 real estate consultants with a projected growth of 300,000 ∙ 700+ offices in the US and Canada (50 Major Markets) ∙ Excellence in cutting-edge real estate training, real estate coaching, and real estate education ∙ Most Innovative Real Estate Company – Inman News
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Determining the Value of
YOUR HOME
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T HE
Our mutual objective is to sell your home:
For the highest possible price
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Objective In the shortest amount of time
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With the most favorable terms
Prior to implementing any marketing strategies, it is critical to go through a process of discovery, determining the fair market value, understaniodng the barometer of current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.
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IN FLUEN CES ON THE
Value of Your Home With any marketing strategy, it is important to research the market conditions that are currently influencing the marketplace and the value of its products. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth - whether that is higher or lower than the selling price - and what a buyer is willing to pay for it, is known as the “Fair Market Value” as the buyer is influenced by the following criteria: • Location of the property • Condition of the property • Buyer demand • Prices of similar properties on the market • Recent sales of competitive properties • Availability of financing
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MAXIMIZIN G
Fair Market Value
The following key factors affect the sale of your home and are for the most part in your control.
Typically, market conditions are not in your control but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME. MARKET FACTORS:
CONTROLLED BY:
Price
Seller
Terms
Seller
Condition
Seller
Marketing Programs
REALTOR /Keller Williams
Value
Buyer/Market Conditions
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Marketing
YOUR HOME - 19 -
MARK ETIN G FOR
Maximum Exposure
Selling your home can be a very exciting experience, but it will also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork - combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources. Together we will: • Prepare for the “Window of Opportunity” • Leverage the attributes of your location • Prepare and present your home ready for sale • Highlight your home’s features through professional photography • Showcase your home to the market through professional and strategic marketing • Maximize the exposure of your home through our extensive network • Leverage the brokerage’s reputation and recognition • Co-operate and communicate to maintain your home’s perception of value • Promote your home locally, nationally, and internationally • Maximize your home’s web exposure • Always prepare your home so that it is ready to be shown to potential buyers • Discuss and review the market’s analysis of your home - feedback is essential in knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home
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T HE WIN DOW OF
Opportunity The “Window of Opportunity” is the period in which your home will receive its maximum exposure – typically when your home is new on the market. In order to capitalize on this window, it is crucially important that your home is ready for sale, priced at Fair Market Value, prepared
ACTIVITY (Amount of Interest)
to showcase its features and attributes, and a marketing strategy is implemented to further increase its exposure.
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TIME ON MARKET (Weeks) Graphic for Illustrative Purposes Only
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MARK ETIN G YOUR
Location
The three most important criteria to consider when buying a property: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives are important when determining price, and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how its positioned - one man’s displeasure can be another’s delight!
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PREPARE TO PRESEN T
Your Home First impressions are lasting; therefore, it is important that your home is presented to potential buyers so that it shows well and entices them to start envisioning it as a place to call their own. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value - together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that it is viewed with critical objectivity and whether it is simple changes or major repairs, these should be addressed before the home is listed for sale.
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PROFESSION AL
Photography Photography must reflect your property. Photos should be crisp, clear, properly lit, color corrected, and showcase the home in the best way possible. Professional photographers provide high-resolution photos that should be presented in a home’s marketing materials. Whether print or web these photos are often the first impression that a potential buyer will receive. A photoshoot is the time when a home must shine - both figuratively and literally. A fully prepared home, clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited. Take advantage of new technology to showcase the true essence of the property within its environment, especially since your buyer is likely to be from outside of your local area. Lifestyle videos provide a realistic depiction of the intended space and livability.
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PROFESSION AL &
Strategic Marketing
Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing your home for sale on the Internet and the local REALTORSŽ listing service; it needs to be a carefully prepared and strategically implemented plan. Your home must become a highly prized item that should be launched on the market with the maximum impact to create the right exposure and reach the right buyers.
YARD SIGNS AND DIRECTIONAL SIGNAGE: The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective and easy to spot. Directionals help guide people to the home. PUBLIC AND PRIVATE SHOWINGS: Broker tours and open houses are great ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important - sometimes real estate agents are more particular than buyers. NETWORKING AND REFERRALS: Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are a simple and effective way to help people find homes to buy and homes to sell.
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VIRTUAL TOURS THROUGH ONLINE VIDEO
NOTIFY TOP LOCAL AGENTS: Contacting and
MARKETING: Creating a digital experience and
connecting with top local agents in the area is
footprint is an integral part in advertising in the
more than just a professional courtesy, more often
21st century.
than not it is all you need to do. REALTORSÂŽ are in constant communication with their clients, they
WEB EXPOSURE: 95% of buyers look at homes
will know if there is a buyer or a listing available for purchase.
online as their first step in the home-buying process.
LOCAL ADVERTISEMENTS: For some homes
your home online allows the home’s exposure
This trend will only increase over time. Placing to be seen locally, nationally, and internationally,
advertising locally can be the best way to generate
whether it is on a computer, tablet, or cell phone.
interest, especially when a home has features that are particularly important to the local community.
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PROFESSION ALLY PRIN T ED
Materials & Direct Mail The power of showcasing your home and its unique features, through professional photography and sophisticated marketing materials, is crucial to setting your home apart from the competition. Professional promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other REALTORS® are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home – they already love their community so they are your biggest advocates! Knowing where the potential buyers are locally is powerful – after all 78% of homeowners purchase within a 10 mile radius of their present home.
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PLAT FORM FOR
24/7 Web Exposure With nearly 95% of home buyers beginning their search on the Internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and real estate professionals across the globe, through my extensive online partnerships.
REAL ESTATE
REAL ESTATE
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Showing the Home
Your home needs to be ‘show ready’ at all times – this is difficult to balance when you are still living in the home. However, if all the preparation is done up front - unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy to add around your busy schedule. From boosting curb appeal, to highlighting focal points, adding ‘lived-in’ vignettes, letting in the light, adding touches of nature, moving your favorite chair out of the way to keep a good flow between rooms, and even adding inviting just baked cookies or scented candles all help in showing the home in its best light.
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Market Analysis A market analysis report is compiled from a system that tracks your showings, all REALTORÂŽ and buyer feedback, as well as my marketing effectiveness on your home. This report provides you an in-depth analysis and a comprehensive list of actions, recommendations, and objectives. Selling your home is important; therefore, it is equally important to ensure that its sale potential is maximized - whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure, or understanding the potential of multiple buyers.
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Finalizing the Sale
A myriad of details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process - to keep in constant communication, track the proceeding, and to keep things on schedule.
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LEVERAGE MARK ETIN G TO
Buy Your Dream Home If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search - from determining the perfect location to finding your next dream home. In the world of real estate, it takes more than just searching for a home on the Internet, so allow my innovative marketing strategies, extensive network of connections, and exceptional knowledge to open the right doors.
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On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions; you’ll be glad you did.
SHEREE COOP ER | 208.818.9 1 41 | SCRE A L E S TAT EIDA HO@GM AIL .COM Each office is independently owned and operated. Copyright© April 2020