DISCOVER A NEW LEVEL OF
MARKETING EXCELLENCE W I TH T ERESA CAGL E
P AW L E Y S I S L A N D B E A C H
A P REV IEW OF TERESA C AGLE
AND THE L ACHICOT TE COMPANY
M EET T ERESA CAGLE In August of 1999, Teresa made a commitment with The Lachicotte Company to offer her clients an old-fashioned reliability and personal commitment unsurpassed by any other real estate agent along The Grand Strand. After doing business in Pawleys Island for more than 20 years, Teresa is fully aware of the current market trends and what it takes to get a great deal on a listing or to achieve top dollar for your current home. She is focused on providing you with the best results and service in the industry. She listens carefully to understand your real estate goals, works hard to create solutions that make sense for you, and earns your trust. Whether you are new to the market or are an experienced investor, Teresa has the expertise, proven track record, and resources to help you achieve your real estate goals. Since 1999, Teresa has achieved several real estate designations, including the ABR Honors, GRI Honors, RLI Honors, and the CRS Achievement. She is a member of the Million Dollar GUILD and a Certified Luxury Home Marketing Specialist. Not only is Teresa a Multi-Million Dollar Producer, she has also achieved Top Producer, Top Agent of the Year, Top Listing Agent, and the Doc Award. She is truly committed to her job and clients. • Certified Luxury Home Marketing Specialist • The Lachicotte Company Luxury Specialist • Member of the Million Dollar GUILD
T ERESA CAGLE REALTOR® CLHMS, GUILD, GRI, ABR, RLI Your Professional Luxury Home Marketing Specialist and Real Estate Agent Serving Coastal Carolina
office 843.979.6718 mobile 843.833.2156 tcagleproperties@gmail.com www.TCagle.com The Lachicotte Company Christie’s International Real Estate 10554 Ocean Hwy Pawleys Island, SC 29585
FULL-SERVICE LUXURY REAL ESTATE When you hire Teresa, she will become your home’s: M ARKETING M ANAGER • Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in line with market forces • Communicating regularly so you are informed LIAISON M ANAGER • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time-wasters • Providing you with timely updates on viewings and feedback NEGOTIATOR • Presenting and negotiating on your behalf with potential buyers • Advising you on the merits of each offer • Always keeping your best interests as first priority
CLOSING M ANAGER • Providing information to the buyer in a timely manner • Only accepting certified bank drafts • Liaising with your lawyer/notary and delivering necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly CONCIERGE • Providing you with access to experts including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home display, painters, handymen, home inspectors, and moving services
DE D I C AT ION AN D COMMI TMENT JUST ASK TERESA’S CLIENTS: “Teresa was an absolute joy to deal with. My wife and I had been looking to buy a vacation home for about a year and had dealings with other agents in the area. None were comparable in the attention to detail and fast communication that Teresa displayed. We were on a tight timeline to close and Teresa made it happen. We closed within a few weeks of signing the purchase agreement. It all went smoothly even with us being in Michigan. We flew down and closed without a hitch. Teresa is truly amazing. You should not hesitate to contact Teresa for any of your real estate needs.” - Mike Stover
“Teresa is very personable and a dynamic agent to say the least. She’s seemed to always be one step ahead of our expectations and kept a steady lineup of properties presented for our input. When it came time for the showings she had them set up and walked through everyone with my wife and actually listened and never presented another property with the same minuses twice. We came to appreciate her as an agent and a person, she and her husband are good people. Made us feel welcome in our dream of buying in the SC coast area. We highly recommend her to anyone, and most certainly to those like ourselves who are familiar to the area only as far as our yearly vacations....Excellent “Nothing but good words for Teresa. We had a property job Teresa!” - Martha and Harvey Peck in a difficult market that had been for sale for several years with no luck, not even an offer. We decided to switch our “My husband and I have been searching for a property to listing to Teresa and sold it within a week! Even though use and rent out for over a year. We found one on Pawleys it was sold by another agency, she took an interest from Island and decided to take a look at it while we were in the very beginning and made us feel that she was giving the area on vacation. Teresa met us at the home with us her full attention. As a retired owner of a real estate short notice and was quick to respond to our questions company in Myrtle Beach, someone who has a pretty good via texts, calls, and emails. She is so easy to work with and idea what goes into the making of a successful agent, I can makes her clients her priority. I highly recommend Teresa!” highly recommend Teresa - I only wish I had her when I - Suzanne Ragin was working!” - Jack Cochrane
T H E L ACH ICOTTE CO MPANY The Lachicotte Company was originally founded by one of the most recognizable faces in Lowcountry real estate – Doc Lachicotte – bringing decades of experience and knowledge of the area to the real estate market. Now one of the most respected real estate teams in the industry, Lachicotte continues to evolve and grow through combined leadership with the Cooper family. The two families, with a long established relationship, merged in 2012 to become a full-service real estate firm representing clients in buying, selling, and leasing of both residential and commercial properties as well as vacation planning and property management. This team of experts has been involved with many of the finest properties in the area. With powerful affiliations – Christie’s International Real Estate and Leverage Global Partners for the residential arm and NAI Global (New American International) for the commercial arm of the company – Lachicotte’s scope and breadth is not only local but global with the strength of these brands behind the company. “We understand the importance of exposing our clients’ properties beyond the local market, but we also remain focused on our homegrown roots. Our mind-set naturally gravitates toward the lifestyle of the area, the history, the charm, and the beauty of what we have the privilege of selling, while protecting it at the same time,” says Principal, Chuck Cooper. “We believe that leadership in real estate begins at home and remains deeply rooted in our community with uncommon insight and long-standing relationships,” adds Kathy Besse, Marketing Director. Our team is skilled at offering a seamless real estate experience. We pride ourselves on offering more to our clients – we embrace the art, we cherish the culture, we know real estate, and we live the lifestyle. Whether you are buying or selling your home, investing in a commercial property, or planning your family vacation, Lachicotte is here to help guide you through the process. You’ll receive custom solutions through a valued partnership with a singular focus: You.
T R U E B L U E P L A N T A T I O N P AW L E Y S I S L A N D
DISCOVER A NEW LEVEL
OF LUXURY MARKETING FOR YOUR HOME
TH E OBJECTIVE Our mutual objective is to sell your home:
FOR THE HIGHEST PRICE › IN THE SHORTEST TIME › WITH THE BEST TERMS Prior to any marketing strategies being implemented, it is critical to go through a process of discovery — determining the fair market value, surveying current market conditions, and reviewing the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to the right buyers.
S A N D Y R I D G E D R I V E P AW L E Y S I S L A N D
MARKETIN G F OR M AXIM UM EXPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a REALTOR®, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, effective marketing strategies, and extensive brokerage resources.
TOGETHER WE WILL: • • • • • • • • • • • •
Prepare for the “Window of Opportunity” Leverage the attributes of your location Prepare and present your home ready for sale Highlight your home’s features through professional photography Showcase your home to the market through professional and strategic marketing Maximize the exposure of your home through our extensive network Leverage the brokerage’s reputation and recognition Cooperate and communicate to maintain your home’s perception of value Promote your home locally, nationally, and internationally Maximize your home’s web exposure Prepare your home so that it is always ready to be shown to potential buyers Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation • Finalize your sale • Find your next dream home
T H E W IN D OW OF OPPORTUN I TY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when your home is new on the market. To capitalize on this window, it is crucially important that your home is ready for sale, priced at the fair market value, and prepared to showcase its features and attributes. I will also implement a marketing strategy to increase your home’s exposure.
(Amount of Interest)
ACTIVITY
M AKING THE MOST OF INITIAL INTEREST
1
2
3
4
5
6
7
8
TIME ON MARKET
9
10
(Weeks)
- Graphic for Illustrative Purposes Only -
11
12
13
MA R K ETIN G YOUR LOC ATI ON According to real estate convention, the three most important criteria to consider when buying a property are: LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street, well before settling on a specific home. Understanding your location’s positives and negatives are important when determining price and very significant in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one man’s displeasure can be another’s delight!
P R EPARE TO PRESENT YOUR H OM E First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximizing its value — together we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well maintained your home, it is important that you view it with critical objectivity and whether it needs simple changes or major repairs, these should be addressed before the home is listed.
PROFESSIONAL PHOTOGRAPHY Photography must reflect your property. Whether print or web, these photos are often the first impression that a potential buyer will receive. Take advantage of new technology to create lifestyle videos, which can showcase the true essence of your property within its environment and provide a realistic depiction of the internal space and livability of your home, since your buyer could be from outside your local area. A photo shoot is the time when a home must shine — both figuratively and literally. A fully prepared home, clean, tidy, with clear sight lines, and shot in its best natural light, will speak volumes to the viewer before and after the home is visited.
CARRIAGE RUN MURRELLS INLET
P R OFESSION AL A ND ST R AT EGIC M ARKE TI NG Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the Internet and REALTORS® listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item, launched on the market with maximum impact, to create the right exposure and reach the right buyers. YARD SIGNS AND DIRECTIONAL SIGNAGE The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home. PUBLIC AND PRIVATE SHOWINGS Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers. LUXURY ADVERTISING For luxury homes, local advertising is not sufficient — these unique homes need exposure to the elite and discerning. I will showcase your home to these affluent buyers through publications such as The Wall Street Journal, Unique Homes, DuPont Registry, Ocean Homes, and James Edition.
NET WORKING AND REFERR ALS Real estate agents have a large database at their disposal, particularly their networks with other agents. Referrals are especially important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.
WEB E XPOSURE 95% of buyers look at homes online as their first step in the home buying process. This trend will only increase over time. Placing your home online allows the home’s exposure to be seen locally, nationally, and internationally, whether it is on a computer, tablet, or cell phone.
CLHMS DESIGNATION AND MEMBERSHIP Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. My knowledge, expertise, and access to a unique and targeted network is second to none.
VIRTUAL TOURS / ONLINE VIDEO M ARKETING Creating a digital experience and footprint is an integral part of advertising in the 21st century.
P R O FESSION AL PRINTI NG AN D D IRECT M AI L The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other REALTORS® are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community so they are your biggest advocates! Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity of their present home.
A PL ATFORM F OR 2 4/7 W EB EXPOS URE With 95% of home buyers beginning their search on the internet, we will want to ensure that your home will receive maximum online exposure. As part of my marketing plan, your home will receive unparalleled exposure to consumers and REALTORSÂŽ, across the globe, through my extensive online partnerships.
BALMORAL CT. PAWLEYS ISLAND
SH OW IN G T H E H O ME Your home needs to be ‘show ready’ at all times — this can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front: removing unnecessary items, creating space, and implementing a plan for the best times to show the home. Then the final prep and inviting touches are easy for us to add around your busy schedule. Each and every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.
M ARKET AN ALYSI S The market analysis report is compiled from a system that tracks your showings, all REALTORÂŽ and buyer feedback, as well as my marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
FI NALIZING THE SALE A myriad of details must be attended to before the sale becomes final including offers, counter-offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.
SPRINGS AVE. PAWLEYS ISLAND
DISCOVER A NEW LEVEL
OF LUXURY MARKETING TO FIND YOUR NEW HOME
F IN D IN G YOUR N EXT H OME If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home. In the world of luxury, it takes more than just searching for a home on the internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.
EXCLUSIVE LUXURY NETWORKS
STRATEGIC ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
SUPERIOR PROSPECTING CAPABILITIES
D E F I N IN G YOUR G OALS AN D OPT ION S In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • •
Where are you thinking of moving — local or out of state? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any additional financial considerations? When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
LO C AT I NG TH E RIGH T PROPERTY When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
On behalf of myself and my team, I’d like to thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions; you’ll be glad you did.
TERESA C AGLE | 843.833.2156 | TC AGLEPROPERTIES@GM AIL.COM Each office is independently owned and operated. Copyright© February 2019