Excellence
Your Dedicated Real Estate Specialists
Our innovative approach is the difference between listing your home and selling your home.
FULL-SERVICE REAL ESTATE
When you hire The Alex Haigh Group, we will become your home’s:
MARKETING MANAGER
• Showcasing your property with the finest marketing
• Developing and implementing a customized marketing plan
• Determining the best price in line with market forces
• Communicating regularly so you stay informed
LIAISON MANAGER
• Introducing new buyers to your property
• Pre-qualifying the buyers to avoid time wasters
• Providing you with timely updates on viewings and feedback
NEGOTIATOR
• Presenting and negotiating with potential buyers on your behalf
• Advising you on the merits of each offer
• Always keeping your best interests as first priority
CLOSING MANAGER
• Providing information to the buyer in a timely manner
• Only accepting certified bank drafts
• Liaising with your lawyer/notary and delivering the necessary documentation
• Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly
CONCIERGE
• Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services
KIND WORDS FROM CLIENTS
I cannot express my gratitude enough for the entire team at The Haigh Group — they handled a challenging situation with my HOA limitations and sold my property in less than 30 days. Alex expertly priced my home to attract quick interest and provided invaluable advice on small changes to enhance its appeal. This led to three showings in the first three days, an offer by day four, and a closing in under a month. If you’re seeking a real estate team that advises, fights for you, and delivers results, contact The Haigh Group today! — KIMBERLY
You can completely put all your trust into this group to get the job done. My family and I moved from Richmond, VA, to Port St. Lucie, FL, without even visiting the area. We picked a spot on the map and went with it. There’s a reason they have so many highly rated Google reviews. Monique and Ellie worked very hard behind the scenes to streamline our process. You want the best, well here you go… — JOHNNIE
Alex and his team are consummate professionals. At times, we worked with The Haigh Group from across the country! They were able to guide us through a unique sales process with their knowledge and expertise. Too often, agents are looking to make the quickest sale. Alex was instrumental in navigating through multiple offers, setting the expectations, and eventually making the best decision for our family. I highly recommend consulting with Alex and The Haigh Group on your home buying/selling opportunities. You will leave feeling supported and confident in your next steps! — RALPH
OUR TEAM APPROACH
YOU ARE THE CENTER OF OUR ATTENTION
Digital Marketing Specialists
Professional Photographers
Listing Coordinators
Listings Specialists
CLIENT
Client Care Managers
Buyer Specialists
Transaction Coordinators
Operations Managers
OUR MISSION
The mission of The Alex Haigh Group is to have a positive impact on the lives of our clients, agents, and Southeast Florida communities through our teamwork, innovation, and experience.
At eXp Realty, we’re here for what’s next.
We’re the #1 brokerage by agent count and by transaction count in the United States.
No other company in this country guides more people home than we do. Our vision is to positively transform the world of work on a global scale. Our cloud-based technologies enable businesses to scale globally, with unlimited operational flexibility and resilience, and gain on-demand access to real-time information, tools, and community.
90K+ 19+ 10+
2024 BY THE NUMBERS*
On average, The Alex Haigh Group achieves
95.43%
On average, The Alex Haigh Group’s Days on Market for a listing is
of the original asking price for their sellers’ homes. Days
On average, Palm Beaches County agents are selling homes at 91.16% of the original list price.
On average, Martin County agents are selling homes at 91.83% of the original list price.
Our team sells homes for 3.93% more than the average agent, saving our sellers $12,389 per transaction on average.
*As of mid-year 2024
Average Days on Market for Martin County agents is 64 days
Average Days on Market for Palm Beaches agents is 61 days
On average, our team sells homes 6.5 days or 1 week quicker than the average agent.
The Alex Haigh Group
DETERIMINING THE ASKING PRICE OF YOUR HOME
Our objective is to sell your home:
FOR THE HIGHEST POSSIBLE PRICE
IN THE SHORTEST AMOUNT OF TIME WITH THE MOST FAVORABLE TERMS
Prior to implementing any marketing strategies, it is critical to go through a process of discovery to determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale. Selling homes requires an elevated level of expertise, strategy, and exceptional marketing to the right buyers, which is the key to maximizing the true value of your home.
HOME PRICING INFLUENCES:
• Location of the property
• Condition of the property
• Buyer demand
• Customized Inventory Assessment
• Prices of similar properties on the market
• Recent sales of competitive properties
• Availability of financing
PRICE VS. MARKET VALUE
More buyers purchase their properties at market value than above market value. The percentage increases even further when the price drops below market value. Therefore, if you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your chances for a sale.
ASKING PRICE
ABOVE 120%
ABOVE 115%
RESULT INTEREST
Won’t even come up in MLS search
Will come up in MLS search but won’t visit
ABOVE 110% Might drive by
ABOVE 105%
MARKET VALUE
5% BELOW
Will ask for showing and maybe make offer
Will actively compete to beat other offers
Will generate multiple offers which drives price up
THE WINDOW OF OPPORTUNITY
The “Window of Opportunity” is the period in which your home will receive its maximum exposure — when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.
MARKETING FOR MAXIMUM EXPOSURE
Selling your home can be a very exciting experience, and it can also be an emotional one. As real estate professionals, we have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with our knowledge, expertise, effective marketing strategies, and extensive resources.
Together we will:
• Prepare for the “Window of Opportunity”
• Leverage the attributes of your location
• Prepare and present your home ready for sale
• Highlight your home’s features through professional photography
• Showcase your home to the market through professional and strategic marketing
• Maximize the exposure of your home through our extensive network
• Leverage the brokerage’s reputation and recognition
• Cooperate and communicate for optimal marketability
• Promote your home locally, nationally, and internationally
• Maximize your home’s web exposure
• Prepare your home so that it is always ready to be shown to potential buyers
• Understand your home’s market value: discuss and review market analyses feedback is key to negotiating effectively
• Finalize your sale
• Find your next dream home
LISTING YOUR HOME
DAY 1
DAY 2
Meeting with your Certified Listing Specialist, review of contract, and sign! Candid photos of the front and interior will be taken to market your home as “COMING SOON.”
DAY 3-5
Listing Specialist will deliver the listing agreement to the Listing Coordinator. They will complete a QC review of the contract and open a file.
DAY 6-7
Your Listing Coordinator will order services on your home:
• Professional Photography Shoot
• Lockbox Installation
• Lawn Sign Installation
Upon receipt of photography, your Listing Coordinator will utilize the next 48 hours to enter your home in the MLS, syndicate your home’s listing to all major marketing sites (Zillow, Trulia, Realtor.com, etc.), release the listing to the Digital Marketing Team, and coordinate Open House if desired.
PREPARING YOUR HOME
First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value. Together, we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity, and whether it needs simple changes or major repairs, these should be addressed before the home is listed.
5X 5X 2X 4X 2X
MARKETING STRATEGIES
The Alex Haigh Group
MARKETING: LOCATION MATTERS
Understanding your location’s positives and negatives is important when determining price and in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned.
CREATING THE STORY
Sophisticated and professionally prepared marketing is essential — launching your home on the market with maximum impact to create exposure and reach the right buyers.
PROFESSIONAL PHOTOGRAPHY
Whether in print or on the web, photos of your property are the first impression that a potential buyer will receive. Our professional photographers use only the highest quality cameras, lenses, tripods, and light meter technology to capture your home.
Captivate buyers with bright, vibrant, and inviting home photos.
MARKETING TOOLS
360 TOURS + VIDEO WALKTHROUGH
Our virtual tours include 360-degree images and full-motion panoramic video to give the viewer a completely immersive experience with each home.
SIGNAGE
The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.
PRIVATE SHOWINGS
Broker tours and private showings are ways that other agents see your home and can recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.
MULTIPLE LISTING SERVICE (MLS)
If you’re on the MLS, you’re on the Realtor Radar, and more buyers will know about your home! We are a member of FIVE MLS boards that cover the Treasure Coast.
BEST-FIT LEADS
This tool allows us to match buyers to specific properties (or property profiles) based on their home search activity, such as properties viewed, listings marked as favorites, price points of those properties, neighborhoods, etc.
OPEN HOUSES
Targeted Marketing: We’ll promote your open house to specific buyer segments who are likely to be interested in your property. Personalized Attention: Our agents will be available to answer questions, provide information, and guide potential buyers through the home.
PRINT AND DIGITAL MARKETING
PROFESSIONALLY PRINTED MATERIALS
Showcasing your home and its unique features through professional marketing materials is essential in setting it apart from the competition. We create fact sheets and showing materials to highlight the key features of your home. A QR code that links to your digital storybook is included on these pieces for a more comprehensive tour/visual of your home.
SOCIAL MEDIA
Your property will receive unparalleled exposure to consumers and Realtors alike through various social media platforms. Just Listed, Open House, Under Agreement, and Closed social media posts are created in preparation of the milestones your home will achieve.
A PLATFORM FOR 24/7 WEB EXPOSURE
With over 97% of consumers using the internet to search for a home, it’s important for your property to have a professional web presence. Listing your home on the web allows for maximum exposure where it can easily reach local, national, and global prospects.
OUR STRATEGIC DIGITAL MARKETING, INCLUDING SUBSTANTIAL GOOGLE ADVERTISING AND SYNDICATION TO HUNDREDS OF WEBSITES, ENSURES MAXIMUM EXPOSURE FOR YOUR HOME.
SHOWING THE HOME
Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home; then the final prep and inviting touches are easy for us to add around your busy schedule.
Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.
PREPARING YOUR HOME FOR AN OPEN HOUSE
F Secure valuables (tech devices such as laptops, tablets, phones), bills, spare keys to the house, and prescription drugs
F Clean off all countertops - remove appliances such as toasters or coffee makers.
F Keys and personal items should be stored away.
F De-clutter/put away everyday items: dishes, mail, shoes, coats, kid’s toys, sporting equipment, etc.
F Take 15 minutes and organize/purge your fridge because a buyer WILL look!
F Make sure the thermostat is set appropriately and make the home comfortable for showings.
F Play soft music.
F Turn on all of the lights.
F Organize toys or store them while your home is on the market.
F Less is more. Remove excess furniture if possible.
F Walkways to and from the home should be clean and clear.
F Make all of the beds.
F Take the trash out and consider hiding garbage cans.
F Minimize family photos.
F Do a thorough cleaning - even if you have to hire a cleaning service.
F Improve curb appeal: Mow the lawn and trim back overgrown shrubbery.
F Make the bathrooms shine: Toilet seats down, clean mirrors and other glass surfaces.
F Put fresh flowers or flowering plants on the dining room table.
F Offer snacks and water.
F Take all the magnets and pictures off the refrigerator.
F Open the windows - buyers love lots of natural light.
F Replace light bulbs that are burnt out. The better the lighting, the better the results.
F Hide feeding bowls, litter boxes, dog beds, etc.
F Do a final dusting, sweeping, and vacuuming just before the open house or showing.
EVALUATION AND ASSESSMENT
We will provide you with a comprehensive analysis by evaluating buyer response to showings, feedback from other Realtors, and assessing the impact of our marketing efforts on your home. These details help us formulate actionable recommendations and objectives.
Selling your home is important; therefore, it is equally important to ensure that its sale potential is maximized — whether that requires further changes to showcase your home more effectively, having additional open houses, changing the price point, increasing the marketing exposure, or understanding the potential of multiple buyers.
FINALIZING THE SALE
A myriad of details must be attended to before the sale of your home becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts.
Whatever the next step may be, know that we are here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.
The Alex Haigh Group
LOCATING THE RIGHT PROPERTY
Leverage our in-depth knowledge of your preferences to guide your next property search. Our extensive network, marketing expertise, and market insights will unlock the perfect home for you.
EXCLUSIVE NETWORKS
STRATEGIC ONLINE SEARCH TECHNOLOGY INSIDE LOCAL KNOWLEDGE + CONNECTIONS SUPERIOR PROSPECTING CAPABILITIES
DEFINING YOUR GOALS AND OPTIONS
In the search for your perfect home, we must define the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline.
• Where are you thinking of moving — local or out of state?
• Do you have a budget?
• What do you and your family need from your next home?
• Are you looking for a turnkey or renovation property?
• What are your essential requirements during our search?
• Are there any financial considerations?
• When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
OUR COMMITMENT TO YOU
When helping you look for a property, we will make recommendations based on our experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential will help narrow your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited.
And when you find that perfect home, we will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, we will protect and represent your best interests.
I want to take the time to thank The Haigh Team for the tremendous service. I bought my first home with their help, and I’m totally satisfied with how everything went. If I could give more than five stars, I would. Fantastic job!!!
— PHIL
Alex’s team is skillful, knowledgeable, and does what it takes to get clients to the closing table smoothly and successfully. It’s been a pleasure working with them, and I recommend anyone looking for a solid and professional team to do the same! — MARIA
I’d like to thank you for giving us the opportunity to present this preview of the marketing services we can offer you and your property.
We would be pleased to assist you with the sale of your present home and the purchase of your next home and the next one, because we are not just providing a service, we’re building a relationship. Please let us know when we can be of service.
Call us before you make any important real estate decisions — you’ll be glad you did.
- Alexander Haigh
772.291.6760 | Communication@TheHaighGroup.com | TheHaighGroup.com