- DISCOVER A NEW LEVEL OF MARKETING -
E XC E L L E N C E PRESENTED BY
- A PREVIEW OF -
T H E T O N Y R AY BAKER GROUP
M E E T T O N Y R AY B A K E R My friends call me Tony Ray. I have been helping my friends, family, and clients buy and sell residential and investment real estate in Tucson since 1994. I enjoy every aspect of real estate, from negotiating to advertising and marketing; real estate is my passion. It is my full-time career and has been since the day I started. I am lucky to say that I love what I do because I do what I love. When I’m not helping buyers and sellers, you might find me traveling, camping, kayaking, making glass, or, most likely… eating great food at one of the amazing local restaurants here in Tucson. I have lived in Tucson almost my whole life, and I have always been an ambassador for this community that I love so much. From working with local charities to promoting Tucson on websites to creating an app that promotes our favorite local 5-star businesses, you will always find me supporting Tucson, AZ. If you have questions or need help with residential or investment homes, simply give me a call to start exploring your options. I look forward to working with you!
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Tony Ray Baker Group TO N Y R AY B A K ER REALTOR ® ABR, CLHMS, CRS, GRI, EcoBroker, NAR Green
52 0 . 6 31 . 8 6 69 TonyRay@SeeTucsonHomes.com Follow me on:
/TonyRayBaker
DA R R EN J O N E S REALTOR ®, ABR
52 0 .73 0 . 52 0 3 Darren@SeeTucsonHomes.com W W W. SEETUCSONHOMES.COM
RE/MA X PROFESSIONAL S 2830 N Swan Road, Ste 120 | Tucson, AZ 85702
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F U L L - S E RV I C E L U X U RY R E A L E S T AT E When you hire The Tony Ray Baker Group, we will become your home’s: MARKE TIN G MANAG ER • Showcasing your property with the finest marketing • Developing and implementing a customized marketing plan • Determining the best price in line with market forces • Communicating regularly, so you stay informed
CLOSIN G MANAG ER • Providing information to the buyer in a timely manner • Only accepting certified bank drafts • Liaising with your lawyer/notary and delivering the necessary documentation • Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly
LIAIS O N MANAG ER • Introducing new buyers to your property • Pre-qualifying the buyers to avoid time wasters • Providing you with timely updates on viewings and feedback
CO N CIERG E • Providing you with access to experts, including legal advisors, insurance experts, builders, landscapers, interior designers, rental experts, home stagers, painters, handymen, home inspectors, and moving services
N EGOTIATO R • Presenting and negotiating with potential buyers on your behalf • Advising you on the merits of each offer • Always keeping your best interests as first priority
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D E D I C AT I O N A N D COMMITMENT JUS T A SK OUR CLIENTS:
“My partner and I sold our townhouse with the help of the Tony Ray Baker Group. Tony and Darren helped every step of the way, making the process easy and enjoyable. They were the most informed agents I’ve ever worked with. We sold the house in just over one week. We received the asking price, and there was no haggling... it was easy with the help of Tony and Darren. They are the guys to go to when looking to buy or sell a house. I’d say they are the most informed and personable agents in Arizona.” — Lee Balan
“We instantly knew that upon meeting Tony Ray Baker, he was the Realtor for us. We had just surfaced from a six month listing with little to no marketing or any tangible results. Tony and his team worked closely with us, our staging company, and our vendors. It was a completely different experience. Our property received well over 2,000 views online, and our presence in the market was well defined. Our property sold within three weeks, and we had multiple offers. We highly recommend The Tony Ray Baker Group.” — David Osollo
“Tony and his team are extremely knowledgeable and committed to their clients. We found their expertise invaluable for the sale of our luxury home. They understood the unique estate home market forces unfolding over time and adjusted accordingly to market our home to the right buyers. Tony is a wizard with the details, so he really makes things clear and straightforward for his busy clients. I highly recommend Tony and his team.” — Avni and Shyam
“Working with Tony and Darren was an exceptional process. It was not just about seeing properties; it was about getting to know the community and them getting to know my needs. They are both good listeners and were exceptional in showing me the properties that fit my lifestyle. Tony and Darren go above and beyond to be sure their clients are taken care of throughout the entire process. I am very pleased that I chose Tony and Darren to represent me in finding the perfect home for my needs.” — Marie Sather
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- THE BR ANDS -
BEHIND THE AGENT
RE/MAX PROFESSIONALS Just as it is imperative to choose the right agent, knowing why they have chosen to work for a specific brokerage is important. What a brokerage offers to both the agent and their clients in terms of service levels and products is key to maximizing the success of selling and buying a home. RE/MAX Professionals is committed to supporting Tony Ray Baker, his team, and his clients with the highest level of service through their extensive marketing and networking platforms, innovative technology, and commitment to their community.
O U R PHILOS O PH Y The success of the RE/MAX philosophy and its commitment to the community have enabled them to become a #1 Brokerage. RE/MAX is dedicated to honoring their reputation, while strategically investing in enhanced products and services that will better serve their clients. RE/MAX Professionals is dedicated to providing highly sophisticated marketing platforms, strategies, and solutions — they believe that whether you are buying or selling, their name should immediately signify that you are working with professionals who have integrity, ethics, and quality service.
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GIVING BACK RE/MAX agents are well known locally, nationally, and internationally for their involvement in many community programs. They are committed to working in their local community, serving their clients’ real estate needs as well as being a part of the daily lifestyle. CHILD REN ’ S MIR ACLE N E T WO RK Since partnering with Children’s Miracle Network Hospitals in 1992, RE/MAX agents have raised more than $147 million for the charity’s 170 member hospitals in the US and Canada. Donations help fund pediatric medical equipment and treatments, healthcare services, and charitable care. For some agents, these donations are very personal, helping kids in their own families and neighborhoods.
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R E / M A X L E AD S T H E I N D U S T RY WEBSITE TR AFFIC AND ONLINE SEARCHES Remax.com is the most highly visited real estate franchise website in the world, attracting over 77 million visitors annually who can view your home in over 43 languages.
MARKE T S HARE AN D AG ENT PRO D U C TIVIT Y RE/MAX associates average more sales than any other real estate agents in the world. BR AN D NAM E AWAREN E SS RE/MAX is the most recognized brand in real estate. Their national advertising campaign positions the RE/MAX name in front of millions of buyers and sellers all over the country and is designed to keep the brand, as well as remax.com, top-of-mind when someone decides it is time to buy or sell their home.
PRO FE SSIO NAL ED U C ATIO N RE/MAX agents lead the industry in professional designations, awards, and recognition. N U M B ER O F CO U NTRIE S S ERVED RE/MAX has a presence in over 110 countries and territories with over 140,000 agents and numerous partner organizations around the world.
ADVERTISIN G In the United States, RE/MAX has the real estate industry’s strongest presence in national television advertising, helping to make the RE/MAX hot air balloon one of the most recognizable logos in the world.
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THE RE/MAX COLLECTION Only the most exceptional homes qualify for status in The RE/MAX Collection — homes that reflect your desire for luxury, character, quality, and beauty. Just as the properties presented in The RE/MAX Collection stand above the ordinary, so does the RE/MAX sales force. No one is better suited to meet your needs. Whether it’s marketing real estate to a global clientele or helping you find that perfect place you’ve been dreaming of your entire life, the outstanding agents behind The RE/MAX Collection deliver outstanding results.
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R E / M A X V S . T H E I N D U S T RY Among the country’s largest real estate brokerages, RE/MAX agents average more home sales than agents at any other national real estate brand.1
14.0
TR ANSAC TIO N SIDE S PER AG ENT 1 13.3
12.0
10.0
8.9
8.0
7.4 6.0
6.9
6.7
6.4
6.2
6.2
6.1
5.9
5.9
5.5
5.4
4.0
3.3 2.0
0.0
RE/MAX
Realty Executives
Compass
ERA
Weichert
Coldwell Banker
Century 21
Keller Williams
Berkshire Hathaway HomeServices
Sotheby's
Better Homes & Gardens
Realty One Group
eXp Realty
HomeSmart
TRANSACTION SIDES PER AGENT1
U.S. TRANSACTION SIDES
BRAND AWARENESS (UNAIDED)2
COUNTRIES & TERRITORIES
OFFICES WORLDWIDE
AGENTS WORLDWIDE
13.3
781,377
34.0%
110+
9,175
144,014
©2023 RE/MAX, LLC. Each Office Independently Owned and Operated. Data is full-year as of year-end 2022, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Anywhere Real Estate on SEC 10-K, Annual Report for 2022; Realty Executives, Compass, Weichert, Keller Williams, Berkshire Hathaway HomeServices, Realty ONE Group, HomeSmart and eXp Realty data is from company websites and industry reports. 1U.S. transaction sides per agent are calculated from the T3 Sixty Real Estate Almanac Enterprises report. It cites 2022 residential transaction sides and agent counts, some of which it estimates when company elected not to provide. 2MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind?
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RE/MAX OUTPERFORMS THE COMPETITION Among the country’s largest real estate brokerages, RE/MAX agents continue to outperform the competition in both transaction sides and sales volume.*
DOUBLE THE OTHERS
HIGHER VOLUME BY FAR
RE/MAX agents averaged more than twice as many transaction sides as competitors.
RE/MAX agents averaged 67% more sales volume than the average for competitors.
*Based on 2023 RealTrends 500 data, citing 2022 transaction sides for the 1,561 largest participating U.S. brokerages, excluding 42 who did not report active licensees. ©2023 RE/MAX, LLC. Each Office Independently Owned and Operated.
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L U X U RY E X P E R T I S E The Institute for Luxury Home Marketing is the premier independent authority in training and designation for real estate agents working in the luxury market. Their goal is to ensure that real estate professionals are able to provide high-quality service to discerning buyers and sellers of luxury homes. Recognized as an achievement in luxury markets around the world, the Million Dollar GUILD™ recognition assures luxury real estate professionals have completed the luxury home sales and marketing training, have become an Institute Member, earned the Certified Luxury Home Marketing Specialist™ designation, and have documented performance in the million dollar and above residential market. Working with an agent who is fully certified in luxury marketing is critical as you look to maximize the exposure of your home. As a Certified Luxury Home Marketing Specialist and GUILD member, Tony Ray Baker’s knowledge, expertise, and access to a unique and targeted network are second to none.
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- DETERMINING THE -
VA L U E O F YOUR HOME
THE OBJECTIVE Our mutual objective is to sell your home: › FOR THE HIGHEST POSSIBLE PRICE › IN THE SHORTEST AMOUNT OF TIME › WITH THE MOST FAVORABLE TERMS Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale. Selling luxury homes requires a different level of expertise, strategy, and exceptional marketing to the right buyers, which is the key to maximizing the true value of your home.
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- LUXURY MARKE TING -
FOR YOUR HOME
MARKETING FOR MAXIMUM EXPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As luxury real estate professionals, we have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with our knowledge, expertise, effective marketing strategies, and extensive resources. Together we will: •
Prepare for the “Window of Opportunity”
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Leverage the attributes of your location
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Prepare and present your home ready for sale
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Highlight your home’s features through professional photography
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Showcase your home to the market through professional and strategic marketing
•
Maximize the exposure of your home through our extensive network
•
Leverage the brokerage’s reputation and recognition
•
Cooperate and communicate to maintain your home’s perception of value
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•
Promote your home locally, nationally, and internationally
•
Maximize your home’s web exposure
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Prepare your home so that it is always ready to be shown to potential buyers
•
Discuss and review the market’s analysis of your home — feedback is essential to knowing the perceived value and potential for negotiation
•
Finalize your sale
•
Find your next dream home
THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure.
ACTIVITY
(Amount of Interest)
MAK ING THE MOS T OF INITIA L INTERE S T
1
2
3
4
5
6
7
8
9
10
TIME ON MARKET (Weeks) - Graphic for Illustrative Purposes Only -
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11
12
13
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M A R K E T I N G Y O U R L O C AT I O N According to real estate convention, the three most important criteria to consider when buying a property are LOCATION, LOCATION, LOCATION. In fact, buyers are often attracted to a general location, a neighborhood, or even a certain street well before settling on a specific home. Understanding your location’s positives and negatives is important when determining price and in the marketing of your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a significant difference in how a home is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight!
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P R E PAR E T O P R E S E N T YOUR HOME First impressions are lasting. Preparing your home is one of the most difficult, emotional, and critical steps to maximize its value. Together, we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home is, it’s important that you view it with critical objectivity. Whether it needs simple changes or major repairs, these should be addressed before the home is listed.
PRO FE SSIO NAL PH OTO G R APH Y Photography must reflect your property. Whether in print or on the web, these photos are often the first impression that a potential buyer will receive. A photoshoot is the time when a home must shine — both figuratively and literally. A fully prepared home that is clean, tidy, with clear sightlines, and shot in its best natural light will speak volumes to the viewer before and after the home is visited.
DIG ITAL TO O L S Using current technology helps showcase the true essence of your property and its environment. Lifestyle videos, 3D virtual tours, and aerial drone footage all provide a realistic depiction of the intended space and livability.
H O M E S TAG IN G According to The National Associate of REALTORS®, 83% of buyers’ agents say that staging makes it easier for buyers to ‘visualize’ the property as their future home, and 44% say it increases the dollar value offered. Additionally, 53% of sellers’ agents say that staging a home decreases the amount of time a home spends on the market.
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PROFESSIONAL AND S T R AT E G I C M A R K E T I N G Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and requires more than just listing the property for sale on the internet and multiple listing service. It needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create the right exposure and reach the right buyers.
YARD SIG N S A N D DIREC TIO NA L SIG NAG E The trusted yard sign is the #1 way to show your home is for sale. It is fast, effective, and easy to spot. Directional signs help guide people to the home.
PU B LIC A N D PRIVATE S H OWIN G S Broker tours and open houses are ways that other real estate agents see your home and recommend it to their potential buyers. This is why preparing the home is so important — sometimes real estate agents are more particular than buyers.
PRINT ADVERTISIN G For luxury homes, local advertising is not sufficient — these unique homes need exposure to the elite and discerning. Your home can be showcased to these affluent buyers through various national publications.
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N E T WO RKIN G AN D REFERR A L S Real estate agents have a large database at their disposal, especially their networks with other agents. Referrals are particularly important in the luxury market, as you will want to work with a well-respected agent with an extensive network of contacts.
WEB E XP OS U RE 95% of buyers view homes online as their first step in the home buying process. Posting your home on the web increases its exposure, allowing it to easily be seen locally, nationally, and globally via computer, tablet, or phone.
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PROFESSIONAL PRINTING AND DIRECT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be first to tell their friends and family about your home — they already love their community, so they are your biggest advocates. Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity to their present home.
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A P L AT F O R M F O R 24/7 WEB EXPOSURE With 95% of home buyers beginning their search on the internet, we want to ensure that your home will receive maximum online exposure. As part of our marketing plan, your home will receive unparalleled exposure to consumers and Realtors across the globe through our extensive online partnerships. Using ListHub, we syndicate to over 1,000 paid websites! During our private consultation, we will discuss and customize an extensive luxury marketing plan, which includes using one of the highest ranked luxury sites for advertising your property: MansionGlobal.com.
SeeTucsonHomes.com
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SHOWING THE HOME Your home needs to be ‘show ready’ at all times, which can be difficult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items removed, space has been created, and a plan implemented for the best times to show the home, then the final prep and inviting touches are easy for us to add around your busy schedule. Every buyer will be pre-qualified. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value.
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M A R K E T A N A LY S I S When reviewing your home for sale, I will compile a market analysis that includes all Realtor and buyer feedback from your showings as well as my marketing program's effectiveness on your home. We will review these reports together and I will make recommendations on actions and objectives as we move forward.
FINALIZING THE SALE Many details must be attended to before the sale becomes final, including offers, counter offers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this final process — to keep in constant communication, track the process, and keep things on schedule.
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- THE SEARCH FOR -
YOUR NEXT DREAM HOME
L O C AT I N G T H E R I G H T PROPERTY If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from finding the perfect buyer to locating your next perfect dream home. In the world of luxury, it takes more than just searching for a home on the Internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors.
EXCLUSIVE LUXURY NETWORKS
STRATEGIC ONLINE SEARCH TECHNOLOGY
INSIDE LOCAL KNOWLEDGE & CONNECTIONS
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SUPERIOR PROSPECTING CAPABILITIES
DEFINING YOUR GOALS AND OPTIONS In the search for your perfect home, we must define your goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • • • • • • •
Where are you thinking of moving — local or out of state? Do you have a budget? What do you and your family need from your next home? Are you looking for a turnkey or renovation property? What are your essential requirements during our search? Are there any financial considerations? When is the ideal time for you to move?
This information will enable a qualified search. Equally, it is important to ensure that we research the true value of homes and that their current selling price reflects an amount that the property is “worth” to you.
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MY COMMITMENT TO YOU When helping you look for a property, I will make recommendations based on my experience and local knowledge, in addition to having access to a variety of technology, a wide network of area agents, and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help in narrowing your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests.
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Thank you for giving me the opportunity to present this preview of the marketing services we can offer you and your property. I would be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because I’m not just providing a service, I’m building a relationship. Please let me know when I can be of service.
52 0 . 6 31 . 8 6 69 | TonyRay@SeeTucsonHomes.com
Copyright © January 2024