2024 Listing Presentation - Robin Black

Powerfultogether

Weexpertlyguideour clients'realestate journeystoextraordinary results .

Thank you for the opportunity to show you the difference Realogics Sotheby?s International Realty can make as your partner

Our job is to make selling your home easier from start to finish And we have the experience and expertise to do just that What we?d like you to remember is simply this: Together, we will succeed

At Realogics Sotheby?s International Realty, we have everything in place to deliver like no one else. We?ll work with you as a true partner and guide you through each step of your journey. This brief presentation will show a comprehensive plan, including the mobilization of our resources and partnerships to reach the right audience of buyers

Thank you once again for your consideration We would be honored to represent you

Yourproperty

Theattention yourpropertydeserves

At Realogics Sotheby?s International Realty, we understand that each property and seller is unique, so we offer you an exclusive tailor-made strategy We execute that strategy by combining our vast experience, innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world.

You?lllike thewaywework

Together we?ll follow a proven path to success

1

PREPARING YOUR PROPERTY

Prepare your home and identify the optimal timing for its market release

FINALIZING YOUR MARKETING PLAN

We?ll provide you with an in-depth plan for unrivaled worldwide exposure

LAUNCHING YOUR SALE

It's the big day when we announce your property to the world through the global syndication of our award-winning website, SIR.com, and the result-driven marketing plan

REPORTING YOUR PROGRESS

We'll keep you in the loop all along the way with access to our live data dashboard as well as showing details and feedback.

4 5

CLOSING THE TRANSACTION

We're committed to guiding you through every step of the process, from due diligence all the way to signing the deed.

Service Commitment

In today's market, home staging is crucial for sellers Recent data shows 23% of agents stage all homes, and 10% do so for challenging properties Commonly staged areas include the living room, kitchen, primary bedroom, and dining room. Methods range from professional services to personal efforts Despite costs, staging often pays off, with increased offers and shorter time on the market. Quality photos, physical staging, and video tours are now essential for listings, enhancing marketability and sale potential

H OM E REPA I RS

Repair

Remodel

STAGI N G

Sell Your Home Faster

Make More Money

Recoup Investment

Stand Out From Competition

Avoid a Costly Price Reduction

81%

Of Buyers Find It Easier To Visualize A Staged Property As Their Future Home

34%

Buyers Say It Positively Impacts Home Value If The Home Is Decorated To Their Taste

Redesign Organize

CURB A PPEA L Landscaping

Painting

Exterior Facade

Sense of Arrival

Storytelling

40%

Of Buyers Are More Willing To Walk Through A Home They First Saw Online

23%

Of Buyers Are More Willing To Overlook Other Property Faults If A Home Is Staged Well

YourPrepare-to-Sell Platform

The all-in-one platform designed to simplify the process of preparing your home for sale With HouseAmp, you can efficiently add value to your property by streamlining renovations and managing vendor payments Our platform offers homeowners the convenience of accessing funding through a pay-at-close loan, allowing you to make necessary improvements upfront without any initial expenses. What's more, it provides the flexibility to work with any service provider of your choosing. Take the hassle out of selling your home and elevate your listing with HouseAmp.

HOW IT WORKS:

- Apply for a loan.

- Get approved in as little 90 seconds.

- Connect with service pros.

- Manage projects right on the platform

- Achieve maximum value

- Pay at closing

Sometimes,garneringthe highest returnrequiresabit ofwork,andweoffera solutiontosupport those financialresponsibilities.

PROFESSIONAL STAGING DESIGN

TEMPORARY HOUSING

HIGH-IMPACT COSMETIC UPGRADES PAINTING ROOFING LANDSCAPING

ENHANCING CURB APPEAL PACKING AND MOVING

According to NAR's 2023 Profile of Home staging,when staging a home,20% of sellers' agents reported an increase of 1% to 5% of the dollar value offered by buyers in comparison to similar homes

Theright price getsthebestresult

Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price We will carefully analyze the market using our local expertise to determine the optimal price for your property

YourProperty MarketingSuite

With beautiful designs that will highlight your property?s finest features, we produce a collection of Sotheby's International Realty®print collateral like postcards and advertisements, as well as digital assets including social media posts and more Each piece of marketing is stunning High-touch print collateral and incredible digital displays impress buyers and will elevate your listing to the next level

Digital marketing campaign assets tie into to the beautiful aesthetic of the listing?s print campaign and can be honed and edited to target interested buyers through the life of the listing?s time on the market

We write headlines and craft compelling copy to tell the story that is unique to your home. The end result is an elegant advertisement expected from the most trusted brand

Your global real estate advisor can use postcards to connect your home with communities, sharing market data, exquisite photography, and showcase the home's best assets to an audience potentially interested in your neighborhood

As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure

Youradvantage

Sotheby?sis morethan justourname

Over the last two centuries, Sotheby?s auction house has built an iconic brand with unparalleled prestige. Today, Sotheby?s International Realty builds on its legacy with the auction house by offering the same elevated standards and exemplary service We harness the global power of the Sotheby?s name and its proprietary database of 700,000 clients to create unique opportunities and introduce your property to the most qualified buyers all around the world.

AnUnmatched GlobalReferralNetwork

Sotheby?s International Realty is the only truly global luxury real estate company with 26,500 advisors working in 1,115 local offices across 84 countries and territories. Our unparalleled network works together to meet your needs and expectations.

DIRECT CONNECTIONS, TOP REFERRING MARKETS & BUYERS

Austin

Big Sky

Boston

Chicago

Dallas

Hawaii

Los Angeles

Miami

New York

Palm Springs

San Diego

San Francisco

Scottsdale

Sun Valley

Ourreach bringstheworld toyourhome

We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO. Sothebysrealty com enables millions of visitors to immerse themselves in engaging videography, impactful photography, and inviting virtual tours.

SOTHEBYSREALTY.COM ANNUAL STATISTICS

4.36M Monthly Visits

51.9M Monthly Page Views

15 Languages

49%

Visitors Outside the U.S.

41%

Organic Search Traffic

52M

SothebysRealty com Visits in 2023

88M

Videos Played in 2023

Noonecandraw moreeyestoyourlisting

We work with the best online and print publishers to drive more performance and return for our clients

Seattle,WA Kirkland,WA Kingston,WA

PRESS EX POSURE

Ourreputation isyouradvantage

Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property We are the most profiled luxury real estate brand in the news.

Press Share of Voice

Sotheby?s International Realty

Coldwell Banker

Compass

Berkshire Hathaway HomeService

Douglas Elliman

Christie?s International Real Estate

Keller Williams Realty

Engel & V?lkers

Knight Frank

Leading RE

Yourpartner

RobinL.Black

Robin L. Black is a distinguished figure in the realm of luxury real estate, boasting over three decades of expertise in the field Hailing from Seattle, she possesses an intimate understanding of the local market dynamics, particularly in Seattle and the Eastside regions Robin?s stellar reputation has been built upon her unwavering commitment to excellence and her ability to cater to the unique needs of her esteemed clientele

Throughout her illustrious career, Robin has cultivated a diverse client base that spans CEOs, celebrities, professional athletes, esteemed financial institutions, legal professionals, and prominent figures in the local business community. Her unparalleled market knowledge and keen insight enable her to navigate the intricacies of luxury real estate transactions with finesse and precision.

Specializing in a wide range of properties, from exquisite waterfront estates to opulent condominiums and sprawling equestrian properties, Robin possesses the versatility and expertise to exceed her clients? expectations time and again. Her unwavering dedication to providing exceptional service and achieving unparalleled results has solidified her status as a trusted advisor and a beacon of excellence in the industry

In addition to being licensed in Washington, Robin also holds licensure in California, further expanding her reach and capabilities in serving discerning clients across multiple markets. With a proven track record of success and a commitment to setting the highest standards of professionalism, Robin L Black continues to redefine the pinnacle of luxury real estate representation.

Managing Broker

robin black@rsir com

206 734 7300

waluxuryhomesandestates com

WA License # 24158

Testimonials

"Robin is an expert in high-end real estate She has represented my family on multiple occasions both as a buyer and as a seller and has produced exceptional results We made money together and had fun too.

? Mike Gillis , Principle RSM US LLP

"Robinhasrepresented usasbuyers and sellersof eight different properties because we have trusted her professionalism,integrity,and the ability tofocuson all the finer pointsto make or break a sale.She isa rare breed when it comestoRealtors, knowingone canalwaystrust her judgement and honesty. If you want results,Robinisthe one touse!

? Robert Abate- Former President & CEO Elgin State Bank

"Robindeeply understandsthe goalsof her clients? whether buyingor selling. Her focusisnot onclosingany deal? .it?sclosingthe right deal.She started asour advocate and became our friend.

? Craig Berman, Former Vice President Global Communications, Amazon.com

"I?ve worked with many,manyreal estate agentsinall partsof the country over the last fortyyears,and I must say that Robin Black isbyfar the best and most efficient agent I?ve ever encountered. Robinreally keeps thingsmovingand alwaysrespondsto communication withinminutes.If you?re lookingfor anagent tosell your property quickly and easily,Robinis definitely the one togowith.

? James Stites

ValuedClientsServed

KIRKLAND| Buyer Represented

EVERETT| Buyer Represented

SEATTLE| Buyer Represented

Seller Represented

SPOKANE| Seller Represented

| Seller Represented rsir.com

SPOKANE|

RENTON

Yourbrokerage

Since its opening in 2016, the RSIR Madison Park branch has played a crucial role in expanding our reach within the Seattle community With ?The Park House?as our boutique retail storefront and an administrative annex for meetings and marketing, this office has grown significantly Our team of nearly 20+ brokers excels at promoting and selling both local residences and luxury estates worldwide We want to express our heartfelt gratitude to our talented agents across all our teams in the region, especially the 20+ agents at our Madison Park branch Their exceptional work over the past year has been truly outstanding

Realogics Sotheby?s International Realty

? Madison Park Brokerage

4031East Madison Street

Seattle, Washington 98112

O: +1206.466.2409

LocalPower, GlobalReach

When you list with Realogics Sotheby's International Realty, your home will appear on exclusive local platforms, Sotheby?s International Realty®worldwide network of websites, and our award-winning website, rsir.com.

Realogics Sotheby?s International Realty offers intelligent solutions that showcase listings like no one else in the market The site features a powerful search engine, customizable market data, community insights, and award-winning video, alongside a suite of online tools that make your real estate journey tangible. And we?re always working on the next thing? that next piece of the puzzle that will make it easier for you and your trusted real estate advisor to connect with a buyer that understands the intrinsic value of your home.

Sotheby's International Realty

ExclusivePartnerships, SuperiorExposure.

Our proprietary program gives members access to top media at discounted rates, ensuring property exposure Sotheby's International Realty®joins prestigious events like Wimbledon, boosting global presence. Our digital platform helps members enhance local marketing and drive awareness

YOUR HOME IS UNIQUE

Attracting your ideal buyer begins with the initial impression Our platform crafts compelling property presentations effortlessly, showcasing your home with stunning videos, immersive 3D tours, and captivating images Seamlessly integrated with social media, it amplifies your reach, generating a higher volume of leads Elevate your home's marketing to the next level with our comprehensive platform.

- Property Website

- Social Media Advertising

- Email Marketing

- Referral Market Syndication

Exclusive Partner

An exclusive opportunity only available to Realogics Sotheby?s International Realty brokers,?Home of the Day?showcases properties on Puget Sound Business Journal?s website and e-newsletters in the morning and afternoon These features reach over 550,000 affluent business professionals with a net worth of over $2 3 million in the Seattle market RSIR also routinely publishes full-page advertisements of featured properties and showcases winning "Home of the Day" and "Home of the Month" listings alongside a profile of the honored listing agent

?Ourmarketaudienceishighlyeducatedandtech-driven. Ourexclusivealignmentwiththearea?sleadingbusiness newssourcewasnomistake.Ourbrandlegacyfacilitates ourglobalexposureandnetwork,butweknewitwasupto usonalocalleveltoexpandourpropertyexposure.This dynamicplatformreachesover52,000subscribers,from thesavvyinvestorandentrepreneurtothetechmoguland well-informed.Nothingcomparestothecommitmentwe?ve madetoreachyouraudience.?

- Andrea Savage Chief Marketing Officer Realogics Sotheby?s International Realty

Exclusive In-House Marketing

Realogics Sotheby's International Realty established a dedicated in-house marketing agency, CLAY, which excels in the art of marketing our exclusive properties and outstanding agents CLAYoffers fully integrated marketing solutions that encompass everything from graphic design and digital marketing, to public relations and curated experiences. Our team of marketing experts offer strategically driven solutions for our agents on behalf of their clients, developers, and investors, leveraging relationships with traditional and new media outlets, as well as cutting-edge technologies and social media strategies All to ensure maximum exposure for the properties and agents we represent.

Market Intelligence

Realogics Sotheby?s International Realty presents need-to-know insights and essential data to inform you on where the market in the region and on your street has been, and where the trends are indicating it will go next

SELLER REPORT

We are accountable to you Keep a pulse on the market with regular reports, including which websites are syndicating your listing and where leads are coming from

ANNUAL & QUARTERLY REPORTS

Market analysis throughout the year keeps you prepared for what's ahead From trending sales data to an overview of the latest waterfront real estate and a forecast of our ever-changing market, our reports keep sellers and buyers informed all year round

CMA

We provide a custom market analysis presentation with the most accurate and current information using live MLS data, real-time Inrix traffic information, and embedded web content

MARKET TRACKER

Our automated market tracker tool effortlessly creates data-driven updates that are customized to specific areas and price ranges

Lifestyle Showrooms

Creating showrooms that embrace the beauty of our communities through exceptional experiences and a portfolio of extraordinary homes

When we look around the neighborhoods surrounding our Realogics Sotheby's International Realty offices, we see communities that welcome their residents For this reason, we strive to offer more than a mere workplace for our brokers; we seek to design lifestyle showrooms and experiences that can be shared with friends and clients alike Whether you visit us to peruse our portfolio of remarkable listings, indulge in a glass of wine, have a bite to eat, or appreciate a local artist's work, you can expect to be treated like a family member So please, come in?our doors are always open, and we've saved a seat just for you

6 CONVENIENTLY LOCATED OFFICES: DOWNTOWN SEATTLE

MADISON PARK, SEATTLE

BAINBRIDGEISLAND

KIRKLAND

BELLEVUE

MERCER ISLAND

© 2024 Sotheby?s International Realty All Rights Reserved Sotheby?s International Realty®is a registered trademark and used with permission Each Sotheby?s International Realty office is independently owned and operated,except those operated by Sotheby?s International Realty,Inc This material is based upon information which we consider reliable but because it has been supplied by third parties,we cannot represent that it is accurate or complete and it should not be relied upon as such Equal Housing Opportunity