Jay Kipp (Marketing Suite)

Property Marketing Samples

Nothing Compares

Through targeted marketing highlighting your property’s unique appeal, I am able to reach its perfect buyer audience. From expertly branding your property so its best features are on display to crafting high quality print and digital assets for exposure in local and global publications, I offer a range of marketing tools and connections that ensure your listing receives the attention it deserves. Virtual 3D tours, professional photography, and social media campaigns invite potential buyers to consider your property before they’ve even stepped through its doors. Every home is unique, and with RSIR’s comprehensive marketing suite, I create a tailored plan strategically customized to achieve your home-selling goals.

View Ridge Classic // Blending timeless architecture with contemporary flair, this inviting craftsman merges seamlessly with its surrounding neighborhood thanks to ample street setbacks and meticulously planned architectural details. Built to exacting standards in 2019, the home boasts a pristine condition, showcasing state-of-the-art ultra-efficient systems, bespoke fixtures, custom metalwork, shiplap walls, geometric tiles, lavish stone finishes, wide-plank limed oak flooring, and tailored built-ins throughout. Warm neutral hues and a curated selection of natural materials exude understated modern elegance. Generously sized windows frame vistas of the Cascades, Lake Washington, and North Seattle.

Branding Property Logo, Color Palette, and Property Description

Branding your home, through an eye-catching logo and description that speaks to its finest qualities, paints a picture of its appeal and potential for buyers.

PRIMARY COLOR

SECONDARY COLORS

Property Video

High quality video of your home transports buyers, allowing them a dynamic viewpoint of its layout, landscaping, and finishes. Property videos are shared across a broad range of platforms including rsir.com, sothebysrealty.com, YouTube, social media, and more.

3D Tour

95% of people are more likely to reach out regarding a home when a 3D tour is provided with the listing details. That is why I will be working with the videographer to create a custom 3D tour of your home.

Photography

Showcasing your home through the lens of a professional photographer is an integral step toward building immersive marketing materials to reach the right audience. The visual components of marketing, like photos and video, draw buyers in first.

ONLINE EXAMPLE

Print Marketing

Property brochures combine high quality photography and compelling copy to tell the most comprehensive story about your home.

Print Marketing

Property flyers highlight your property’s stand-out features and floor plans allow buyers to visualize its unique layout and scale.

Print Marketing

Postcards are a small but mighty way to reach buyers at their current residences and display the best visuals of your home with a brief, compelling description.

Print Marketing

Special feature cards break down your home’s most appealing features room by room to offer prospective buyers a comprehensive look at what your home offers.

Listing-Specific Marketing

In cases where a home offers particularly notable features, like moorage or horse stables, creating materials like dock and tide diagrams, site plans, etc. will illustrate the home’s unique appeal to buyers searching for lifestyle-specific features.

ONLINE EXAMPLE

Property Website

Photography, videography, and property branding all converge in your property’s dynamic website. Buyers can explore photo galleries, virtual tours, in-depth descriptions, and more all in one convenient URL.

Property “Just Listed” Eblast

I will send a first look of your home straight to my fellow RSIR agents and buyers’ inboxes with a “Just Listed” email, presenting photographs, videos, and a description of the property, plus an opportunity to reach out to me for more information.

Property “New Listing” Social Post

Now more than ever, social media is one of the best and most immediate ways to reach the widest audience through sharing photos, videos, or reels of your newly listed property on platforms like Instagram and Facebook.