Nothing compares to what's next.
Pacific
2 | LISTING PRESENTATION
TABLE OF CONTENTS
I. INTRODUCTION
I I. PROVEN RESULTS AND COMMITMENT
III. GLOBAL NETWORK
IV. LOCAL ADVANTAGE
NOTHING COMPARES TO WHAT'S NEXT | 3
A Partnership That Offers More Through the combined network, resources, and power of Pacific Sotheby’s International Realty and Realogics Sotheby’s International Realty, I deliver the highest standard of service to elevate the real estate experience well beyond the transaction. The brands’ partnership builds upon the long-standing heritage (Est. 1744) that backs the trusted Sotheby’s International Realty® brand. With innovative solutions and white-glove service, I make selling your home seamless from start to finish, whether your journey takes you to the Puget Sound region or across Southern California. I assure that each real estate journey is guided by intelligent solutions, in the hands of local experts with global reach. I'll work with you as a true partner and guide you through each step of your journey. This brief presentation will show a comprehensive plan, including the mobilization of my resources and partnerships to reach the right audience of buyers. Thank you once again for your consideration. I would be honored to represent you.
4 | LISTING PRESENTATION
NOTHING COMPARES TO WHAT'S NEXT | 5
6 | LISTING PRESENTATION
INTRODUCTION
Gusti Clark Global Real Estate Advisor Gusti Clark is a Global Real Estate Advisor, with licenses in both Washington and California, who takes an innovative approach to deliver winning results for her clients. Whether it’s purchasing their very first home, upgrading to a new construction, or purchasing vacation property abroad, Gusti is motivated to help her clients reach their maximum potential. When you have Gusti working on your behalf, you have a seasoned professional willing to go the extra mile to exceed expectations. From the first consultation through to the close of your home, she leverages her strong project management skills to keep clients, contractors, and escrow informed and aligned throughout the process. Prior to her career as an accomplished broker, she spent 18 years working in corporate executive leadership in the functional areas of organizational development and project management within varying industries. She has successfully transitioned her unique talents into the real estate world. Gusti Clark spent her early years growing up in the San Francisco Bay Area and later relocating to Seattle to attend high school and college. Graduating from the University of Washington, she learned the value of communication, cultural diversity, and global markets. 425.200.4627 Gusti.Clark@rsir.com GustiClark.com WA License Number: 139510 CA License Number: DRE 02212907
NOTHING COMPARES TO WHAT'S NEXT | 7
Leadership INNOVATION. STRATEGY. RESULTS
Dean Jones
Andrea Savage
Owner & CEO | Foreign Relations, New Development
Chief Marketing Officer | Strategic Marketing, Media
and Thought Leader
Buys, Brand Development and Leadership
Jessica Peterson
Tim McCanta
VP of Marketing | Marketing Operations, Strategy
Designated Broker | Bellevue Managing Broker.
Development and Digital Marketing
Business Oversight, Policy Establishment
8 | LISTING PRESENTATION
Amanda Lybeck
Kaeden Ball
Client Services Manager | Project Management,
Client Services Associate | Project Management,
Marketing Support and Strategy
Marketing Support and Strategy
Lane Tollefsen
Megan Ackerlund
CLAY Creative Director | Creative Team Lead,
Transaction Coordinator | Custom TC Program,
Campaign Oversight, Marketing Strategy
Administrative Coordination, Broker Liaison
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Proud to work with
Jolene Messmer Loan Officer | Movement Mortgage NWMLS ID #379952 11255 Kirkland Way Ste 110, Kirkland, WA 98033 425.445.1945 jolene.messmer@movement.com
10 | LISTING PRESENTATION
Rashida Gaye Agency Owner | The Rashida Gaye Insurance Agency 17913 108th Avenue SE, Renton, WA 98055 o: 425.255.6566 c: 253.533.5088 rgaye@farmersagent.com agents.farmers.com/rgaye
Popular Home Styles WASHINGTON
Ranch
Traditional
CALIFORNIA
Cape Cod 12 | LISTING PRESENTATION
Contemporary
Victorian
Mid-Century Modern
Craftsman
Mediterranean NOTHING COMPARES TO WHAT'S NEXT | 13
Testimonials
Knowledgeable, Professional and Genuine.
She Got Us a Home by Christmas
Gusti was amazing to work with! The process of
As She Promised.
buying a house is incredibly stressful but Gusti made it
My fiancé and I were done with the rising monthly price
seamless. When there were houses that we requested
of apartments and the whole rental experience. We
to look at, she had constant communication with us
contacted her mid/late October 2022 with just the
and made viewings happen very quickly. She also
idea of having a home by January or February 2023.
listened to what we were looking for and found other
We are first time homebuyers. She connected us with
homes for us that met our requirements. When viewing
her team and they were very helpful, efficient and
homes, she did her research and was able to give us an
diligent about the home-buying process. She made
informed tour of each home and point out important
dreams come true in about 40 to 50 days after our
details. She was genuinely invested in our search for a
initial inquiry of wanting to buy a home. Gusti was very
home and put in the effort to make our experience the
flexible with her schedule, especially getting around
best it could be! Closing happened very quickly and she
the holidays, and allowing us to see and walk through
explained in detail the process and walked us through
multiple potential homes. She helped us land a home
it. Hands down, Gusti is the type of real estate agent
right before Christmas 2022 in our ideal city and close
that you want on your side. She's not afraid to work for
to both of our jobs. She is real estate royalty for helping
you and is not only a great real estate agent but a great
us to spend Christmas in our new home. It was the
person! You will not find another agent like her!
perfect way to end the year. Thank you again, Gusti. We will be contacting her for our next home!
- Buyer - Buyer Gusti Is Awesome! Gusti Clark was very diligent in helping us find a
Warrior-Princess.
home that fit all of our needs. Gusti also made herself
Trying to find a word that describes Gusti and one
available to match our crazy schedules and showed
that comes to mind is: warrior! She was able list my
us wonderful properties. This whole experience was
place and balance it with the purchase of another place
very enjoyable thanks to having an awesome Realtor.
without compromising.
We are completely satisfied with our experience and - Seller
a new condo! Thank you, Gusti! - Buyer
Finding Our Unicorn.
Cheerful and Knowledgeable.
We knew we wanted to move to a tiny house, but
Excellent first-time buyer experience. Gusti was a
many Realtors know next to nothing about buying and
wonderful agent to work with. From the very first day,
selling tiny houses. And my husband and I really had
she worked with us to help us understand the process
no idea what kind of tiny house we wanted. We had
and know what to expect. Whenever we were unsure
SO many ideas! Thankfully, Gusti had helped others
about anything she was there to answer questions.
buy tiny houses. She helped us along on our journey
She helped us find homes that we hadn’t seen or had
as we downsized our possessions, explored our tiny
glossed over and helped keep our spirits up when we
house options, and finally found our tiny dream house.
had been passed over on multiple offers. We are so
It was a long journey with a lot of twists and turns. I
happy with our home purchase and are glad she was
am sure we tried Gusti's patience, although she never
recommended to us.
said so. But, she hung in with us, followed us on some - Buyer
detours, and stuck with us until we found our unicorn: a tiny house with mature trees around and in a small Gusti Was Amazing!
community!
Our experience with Gusti was amazing! We met her - Seller
at an open house January 2021. At the time we were just putting out feelers to see what was going on in the
Selling a Challenging House.
market. We ended up not being ready to shop until
Gusti helped us sell our 100-year-old restored duplex.
October 2021. She kept in contact January to October,
Even though the market is great, this house would not
which was nice. When we did get to shop, she was
be everyone's cup of tea. Gusti helped market the
knowledgeable and patient (it felt like we looked for
house in ways we would never have thought of. She
a long time and made a lot of offers). I have already
helped us make hard decisions by helping us see the
recommended Gusti to a few friends and will continue
larger picture. Ultimately, the house sold to the right
to do so! You are in excellent hands with her!
buyers at a great price. - Buyer - Buyer
1,075
26,000
81
43
Offices
Sales Associates
Countries & Territories
of the Top 250 Agents in America
16 | LISTING PRESENTATION
An Unmatched Global Referral Network Our referral network is an exclusive association of
Direct Connections, Top Referring Markets & Buyers
Austin Big Sky
Sotheby's International Realty® brokerages throughout the world. We represent 43 of the top 250 agents in America, and together, our sales associates garnered an impressive $167 billion in global sales in 2022, amid a shifting market impacting the Puget Sound and global
Boston Chicago
real estate. Through the brand’s vast global footprint and impressive referral network, we provide clients with the tools required to identify and target selected buyers
Dallas Hawaii
through all available Sotheby’s International Realty®
Los Angeles
channels.
Miami New York Palm Springs San Diego San Francisco
$3B+
$167B
Scottsdale
Global Referral Volume 2022
in Global Sales Volume 2022
Sun Valley
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The Most Recognized Brand in Real Estate SOTHEBY’S HAS A REVERED TRADITION OF BRINGING THE WORLD’S MOST CHERISHED POSSESSIONS TO A GLOBAL MARKET SINCE 1744.
18 | LISTING PRESENTATION
Sotheby’s has been uniting collectors with world-class works of art since 1744, and nearly 280 years later it has grown into one of the world’s leading full-service art businesses. In the spirit of innovation, an exceptional real estate company bearing the Sotheby’s name was launched in 1976. Today we are a commanding presence in the representation of the world’s most extraordinary properties. Together, our companies are able to collaborate to provide a unique and exclusive experience to a coveted and influential audience. In the global markets we serve, this distinguishes our brand in a meaningful way.
NOTHING COMPARES TO WHAT'S NEXT | 19
Unrivaled Exposure Our website, enhanced in 14 languages, engages millions of buyers every month, immersing them in your home through rich content such as high-resolution photography, ultra-high-definition videos and virtual reality tours. The rich and relevant content available on sothebysrealty.com, enables the site to achieve the best ranking positions in search engines like Google, maximizing the chances for a buyer to find your home. Listings from around the globe can be accessed seamlessly on any device, and mobile users can directly text a sales associate from any listing page.
48M sothebysrealty.com Visits 2022
4M LuxuryEstate.com
BerkshireHathaway.com
ChristiesRealEstate.com
Windermere.com
JohnLScott.com
LuxuryRealEstate.com
ColdwellBankerBain.com
LuxuryRealPortfolio.com
SkylineProperties.com
1.48M
1.25M
648K
640K
138K
125K
129K
38K
1M+
3.9M
From Outside the U.S.
SothebysRealty.com
57%
8.2M
Average Monthly Visits 2022
Active Subscribers on SIR Social Media
60K Editorial Media Placements 2022
Data courtesy of Similarweb.com, December 2022 - February 2023 total website visits.
20 | LISTING PRESENTATION
Public Relations
2022 PRESS SHARE OF VOICE
As the most profiled luxury real estate brand in the news, Sotheby's International Realty®
32%
provides unmatched editorial exposure for REACH
notable properties. Our public relations team fosters relationships with leading media outlets
17%
to build awareness for our brand, while managing its reputation and to generating exposure for your listings.
29% VOLUME
16%
22%
14%
Source: Meltwater, January 1, 2022 - December 31, 2022. Sotheby's International Realty Bershire Hathaway HomeService Leading RE
Douglas Elliman
Keller Williams Realty
Knight Frank
Coldwell Banker Engel & Volkers
Compass
Christie's International Real Estate
NOTHING COMPARES TO WHAT'S NEXT | 21
Global Web Ranking
#1
#2 YOUTUBE
FACEBOOK #3 #12 AMAZON
In 2022 sothebysrealty.com generated over 48 million
ZILLOW #64
visits, an increase of 3%, resulting in another recordbreaking year for site visits. According to Similarweb. com, industry-wide there was a significant decrease in traffic to real estate websites, primarily in the last quarter of the year. Sothebysrealty.com garnered 404 million overall page views and property video plays grew an amazing 50% year over year, reaching over 57 million
NYTIMES #79 REALTOR #240 REDFIN #344 WSJ #732
video plays in 2022 compared to 38 million video plays in 2021. Meaningful traffic growth to sothebysrealty.
NORDSTROM #838
com continues through search engine optimization and search engine marketing efforts, which is a significant driver of traffic to the site.
#11,580
GMAIL #1,066 ARCHITECTURAL DIGEST #10,731
SOTHEBYSREALTY.COM
CARTIER #13,760 JAMES #18,295 EDITION
#19,235 FENDI
ROBB REPORT #22,192
BERKSHIRE #90,909 HATHAWAY HS #100,993 ELLIMAN
CHRISTIE’S #114,592 REAL ESTATE #169,376 JOHN L.
SCOTT WINDERMERE #191,229 LUXURY REAL #417,231 ESTATE
LUXURY #973,942 PORTFOLIO
22 | LISTING PRESENTATION
Data courtesy of SimilarWeb, December 2022 - February 2023
#1
Brokerage Channel on YouTube
Social Media Presence SOTHEBY’S INTERNATIONAL REALTY® FOLLOWERS
109,000 LinkedIn Followers
29,500 Twitter Followers
117,000
397,000 YouTube Subscribers
364,000 Instagram Followers
Facebook Followers
Nothing Compares | 23
WASHINGTON
We Are Realogics Sotheby's International Realty The 2022 real estate market was a tale of two housing journeys. While the first half of the year saw ravenous buyers and escalating prices, buyers paused and sellers stepped back in the second half of 2022, as the Fed increased interest rates and inflation had many reevaluating their spending. Still, the global real estate advisors with Realogics Sotheby's International Realty achieved incredible results. They were ranked first among the top 10 largest real estate brands for average listing price, average listing sales price, and average buyer price. Most notably, RSIR agents consistently represent the highest sales volumes and the most productivity per broker, while doing so with among the lowest days on market. Specializing in both resale properties and new construction and RSIR proudly represents all price points and property types, from sea to sky.
24 | LISTING PRESENTATION
Pictured Above: Hundreds of RSIR agents and employees gathered for the 2023 Town Hall Meeting at McCaw Hall in Seattle.
#1
Largest Sotheby’s International Realty® Affiliate in Washington State
$2.6B
In Sales Volume 2022
$1.262M
Average Sales Price 2022
Strength in Numbers business sources, Realogics Sotheby’s International Realty is proud to be ranked among the top real estate brokerages in Washington state. As the preeminent source for business news across Western Washington, the Puget Sound Business Journal publishes rankings of businesses in real estate and across industries, where we have achieved notoriety for over 10 years. As a part of the Sotheby’s International Realty network, we also celebrate achievements made on a national scale, and are a part of a prestigious group of over 1,750 firms nationwide that appeared among the annual RealTrends 500. These distinctions acknowledge Realogics Sotheby’s International Realty as a leader in our market and as a growing enterprise brokerage powered by local experts who lead our industry.
#8
#27
2022 “Largest Residential Real Estate Brands”
2022 “Middle Market Fast 50 Companies”
#36
#86
2022 “FastestGrowing Private Companies”
2022 “Largest Private Companies”
#33
2022 "Fastest Growing Family-Operated Companies"
#18
Largest Sotheby's International Realty® Affiliate by Gross Sales Volume in the U.S.
#123
In the Country by Total Sales Volume
Representing All Price Points
39%
33%
$2M+
$1-$2M
Luxury is an experience, not a price point. Every Realogics Sotheby's International Realty listing benefits from our global reach, powerful marketing, and superior professional service. In 2022, 28% of our transactions were under $1 million.
28% <$1M NOTHING COMPARES TO WHAT'S NEXT | 25
WASHINGTON
Honored locally and nationally by preeminent news and
WASHINGTON
26 | LISTING PRESENTATION
WASHINGTON
Lifestyle Showrooms Creating showrooms that embrace the beauty of our communities through exceptional experiences and a portfolio of extraordinary homes. When we look around the neighborhoods surrounding our Realogics Sotheby's International Realty offices, we see communities that welcome their residents. For this reason, we strive to offer more than a mere workplace for our brokers; we seek to design lifestyle showrooms and experiences that can be shared with friends and clients alike. Whether you visit us to peruse our portfolio of remarkable listings, indulge in a glass of wine, have a bite to eat, or appreciate a local artist's work, you can expect to be treated like a family member. So please, come in. Our doors are always open, and we've saved a seat just for you. 6 CONVENIENTLY LOCATED OFFICES: DOWNTOWN SEATTLE MADISON PARK, SEATTLE BAINBRIDGE ISLAND KIRKLAND BELLEVUE MERCER ISLAND
NOTHING COMPARES TO WHAT'S NEXT | 27
WASHINGTON
Market Intelligence RSIR presents need-to-know insights and essential data to inform you on where the market in the region and on your street has been, and where the trends are indicating it will go next.
SELLER REPORT We are accountable to you. Keep a pulse on the market with regular reports from your broker, including which websites are syndicating your listing and where leads are coming from.
ANNUAL & QUARTERLY REPORTS RSIR offers market analysis throughout the year so that our real estate advisors can prepare their clients for what’s ahead. From trending sales data to an overview of the latest waterfront real estate and a forecast of our ever-changing market, our reports keep sellers and buyers informed all year round.
28 | LISTING PRESENTATION
CMA We provide a custom market analysis presentation with the most accurate and current information using live MLS data, real-time Inrix traffic information, and embedded web content.
MARKET TRACKER Our automated market tracker tool allows our agents to effortlessly create data-driven updates that are customized to specific areas and price ranges.
WASHINGTON
Exclusive In-House Marketing Realogics Sotheby's International Realty established a dedicated in-house marketing agency, CLAY, which excels in the art of marketing our exclusive properties and outstanding agents. CLAY offers fully integrated marketing solutions that encompass everything from graphic design and digital marketing, to public relations and curated experiences. Our team of marketing experts offer strategically driven solutions for our agents on behalf of their clients, developers, and investors, leveraging relationships with traditional and new media outlets, as well as cutting-edge technologies and social media strategies. All to ensure maximum exposure for the properties and agents we represent.
NOTHING COMPARES TO WHAT'S NEXT | 29
CALIFORNIA
LOCAL INSIGHT We live here too. So we know the neighborhood, schools, and shops from the inside out to sell potential buyers on the value of the area. Better yet, we know and understand the people that make up this community.
19
Average Days on Market
$1.17M
Average Sales Price
$6.42B Sales Volume
DISCOVER OUR LATEST MARKET UPDATES
NOTHING COMPARES TO WHAT'S NEXT | 31
CALIFORNIA
We are Pacific Sotheby's International Realty
CALIFORNIA
Our Numbers Are Your Assurance LOCAL PRESENCE We appreciate that trust was especially important in 2022. Our clients needed someone who had navigated tough markets before. Someone who had succeeded no matter the circumstances. Our results show that they did. My connection to an extraordinary brand, a global network, and the most productive, local, luxury real estate company in Southern California provides unparalleled exposure for your home.
Huntington Beach Newport Beach Laguna Beach
18
Offices
500+
Dana Point San Clemente
Advisors
$4.6B
Local Sales Volume
Carlsbad
$297.5M Referral Sales Volume
Encinitas Solana Beach Del Mar Fairbanks Ranch Rancho Santa Fe Rancho Bernando Carmel Valley La Jolla Mission Hills Downtown Coronado
32 | LISTING PRESENTATION
CALIFORNIA
NOTHING COMPARES TO WHAT'S NEXT | 33
Your Property Marketing Suite With beautiful designs that will highlight your property’s finest features, we produce a collection of Sotheby's International Realty® print collateral like postcards and advertisements, as well as digital assets including social media posts and more.
Each piece of marketing is stunning. High-touch print
Digital marketing campaign assets tie into to the beautiful
collateral and incredible digital displays impress buyers
aesthetic of the listing’s print campaign and can be honed
and will elevate your listing to the next level.
and edited to target interested buyers through the life of the listing’s time on the market.
34 | 2022 Listing Presentation
We write headlines and craft compelling copy to tell the story that is unique to your home. The end result is an elegant advertisement expected from the most trusted brand.
Your global real estate advisor can use postcards to connect your home with communities, sharing market data, exquisite photography, and showcase the home’s best assets to an audience potentially interested in your neighborhood.
Nothing Compares | 35
Exclusive Partnerships, Superior Exposure Targeted exposure to affluent clientele Our digital and print cooperative advertising program builds on the clout of the world's best-known media publications. Sotheby's International Realty® network members can select from year-long opportunities with pre-negotiated, subsidized rates to provide properties with vast targeted exposure. The brand participates in events that represent the peak of global prominence, such as Wimbledon and the Cannes Film Festival. The digital cooperative advertising program provides members with turnkey opportunities to enhance their local marketing initiatives and drive awareness within targeted markets.
36 | LISTING PRESENTATION
RESIDE®
LA TIMES TAKEOVER
Our inspirational brand magazine with captivating stories
Sotheby’s International Realty’s exclusive full-color
and pictures on Sotheby’s auction house, design trends,
outsert placed on top of the Los Angeles Times for Hot
architecture, locations, and lifestyles worldwide.
Properties section.
GATEWAY MAGAZINE
THE NEW YORK TIMES TAKEOVER
Golden Gate Sotheby’s International Realty’s custom
Promote your brand and properties in style with this
publication showcasing Bay Area’s finest real estate
tabloid insert in The New York Times, dedicated to
and lifestyle.
Sotheby’s International Realty and delivered to high-networth neighborhoods.
IMAGINE MAGAZINE Jameson Sotheby’s International Realty’s luxury
CHICAGO TRIBUNE TAKEOVER
architecture and design trends publication, featuring
The Chicago Tribune engages readers with news,
curated property collections and exceptional real estate
featured content, and unmatched editorial. Promote your
opportunities.
properties with this multi-page insert.
Nothing Compares | 37
Exclusive Partner 47,314 Email Subscribers
607,000 An exclusive opportunity only available to Realogics Sotheby’s International Realty brokers, “Home of the Day” showcases properties on Puget Sound Business Journal’s website and e-newsletters in the morning and afternoon. These features reach over 550,000 affluent business professionals with a net worth of over $2.3 million in the
Average per Month Promotional Impressions
58% Readership Are Owner/ Partner/Top Management
Seattle market. RSIR also routinely publishes full-page advertisements of featured properties and showcases winning "Home of the Day" and "Home of the Month" listings alongside a profile of the honored listing agent.
“Our market audience is highly educated and tech-driven. Our exclusive alignment with the area’s leading business news source was no mistake. Our brand legacy facilitates our global exposure and network, but we knew it was up to us on a local level to expand our property exposure. This dynamic platform reaches over 47,000+ subscribers: from the savvy investor and entrepreneur to the tech mogul and well-informed. Nothing compares to the commitment we’ve made to reach your audience.” - Andrea Savage Chief Marketing Officer Realogics Sotheby’s International Realty
38 | LISTING PRESENTATION
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Sotheby's Concierge Auctions As an exclusive Sotheby's International Realty® real estate opportunity, the Sotheby's Concierge Auctions is the leading global luxury real estate auction marketplace, matching sellers of one-of-a-kind properties with the world’s most capable buyers. Founded in 2008, Sotheby's Concierge Auctions creates predictability and liquidity for sellers in an accelerated timeframe. With unmatched exponential reach, speed, and certainty, their platform helps sellers accomplish in as little as 30 days what can otherwise take years. In turn, buyers have direct access to incredible deals on the world’s finest properties. In collaboration with the traditional real estate model, Sotheby's Concierge Auctions is designed to work with real estate agents as trusted advisors and local experts who understand the value and lifestyle of the estate. With an extensive network of independent luxury agents and high-net-worth clients, Sotheby's Concierge Auctions' technology platform serves as an additional tool to market and sell unique, one-of-a-kind luxury properties around the world. In their exclusive relationship, only properties listed by Sotheby's Concierge Auctions will be showcased and sold within the esteemed Sotheby's Auction Houses around the globe.
40 | LISTING PRESENTATION
NOTHING COMPARES TO WHAT'S NEXT | 41
SIR Technology When a listing is marketed through the Sotheby’s International Realty® network it immediately begins a journey to worldwide exposure. Our 300+ local real estate agents can open the doors to 1,075 global offices. Homes listed with Realogics Sotheby’s International Realty® have been featured in national publications like Curbed, The New York Times, The
LA Times, The Wall Street Journal, Mansion Global, and Financial Times. Listing your home with RSIR means you get the white-glove treatment and a tailored marketing plan that puts your home in front of potential buyers.
VIRTUAL TOURS The 3D and VR Tours are produced by strategically placing specialized cameras throughout a home, resulting in a transformative way for people to view homes online. The 3D and VR Tours add an additional layer of content to a home’s existing property detail page on rsir.com and sothebysrealty.com, which already provides a written description, beautiful high-resolution photography and stunning high-definition videos.
VIRTUAL STAGING BY roOomy
APPLE TV
By helping potential buyers visualize the potential
Apple TV is found in 24 million homes and with our
of a room and make the home appeal to a targeted
innovative Apple TV app that presents our curated
audience, virtual staging allows agents to add furniture,
videos and photography, the experience of discovering
rugs, and even paint to photos of a home. Global real
Sotheby's International Realty® properties can be
estate advisors will post the virtually staged photo or
done from the comfort of the viewer’s own couch.
3D tour online with a home's listing.
42 | LISTING PRESENTATION
PROPERTY DISTRIBUTION The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global media partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Once a home is showcased on sothebysrealty.com, it is exclusively distributed to more than 100 Sotheby's International Realty® affiliate websites around the world.
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IMPROVE WITH EASE PAY AT CLOSE Let prospective buyers see the full potential of your home.
How it works • Get expert advice and choose your upgrade. • Apply for a loan.
HouseAmp removes the guesswork, paperwork, and
• Get approved in little as 90 seconds.
hassle from managing projects, that will help listings
• Connect with service pros or upload your own.
sell faster, for more money, and with no upfront costs.
• Manage projects right on the platform. • Achieve maximum value. • Pay at closing.
44 | LISTING PRESENTATION
PROFESSIONAL STAGING AND DESIGN
HIGH-IMPACT COSMETIC UPGRADES
Professional staging and design delivers the highest
You can make a big impression on buyers with the right
ROI of any home improvement. It can help you get
improvements. In fact, by simply refreshing the look
the best price for your home. HouseAmp offers you
of your home, you can assure yourself of a powerful
top professional stagers and designers with excellent
first impression. High-impact, cosmetic upgrades
inventory and proven expertise, all with payment
can include smaller, faster tasks like painting, carpet
deferred until your home sells.
cleaning, and new flooring all the way to roofing and structural repairs.
According to NAR's 2021 Profile of Home staging, 23% of seller's agents reported an increase of
LANDSCAPING
1%-5% of the dollar value offered by buyers in
The lawn and landscaping are part of your home’s curb
comparison to similar non-staged homes, with
appeal, so they need to look their best. Landscapers
18% reported an increase between 6%-10%.
found through HouseAmp can help with trimming, pruning, and planting to make your lawn, trees, bushes, and flowers look just right, all with no upfront costs.
TEMPORARY HOUSING You may not want to live in your home while it is being staged or undergoing renovations. If you prefer,
PACKING AND MOVING
HouseAmp will help relocate you to a hotel, corporate
Clients enjoy access to turnkey moving, storage, and
housing, or Airbnb—with no upfront costs.
packing services from our list of approved professionals. This is another way we make certain that the process of selling your home is efficient and hassle-free.
NOTHING COMPARES TO WHAT'S NEXT | 45
Service Commitment HOME REPAIRS Repair
Redesign
Remodel
Organize
STAGING
CURB APPEAL
Sell Your Home Faster
Landscaping
Make More Money
Painting
Recoup Investment
Exterior Facade
Stand Out From Competition
Sense of Arrival
Avoid a Costly Price Reduction
Storytelling
82%
41%
Of Buyers Find It Easier To Visualize A Staged Property As Their Future Home
Of Buyers Are More Willing To Walk Through A Home They First Saw Online
39%
27%
Of Buyers Say It Positively Impacts Home Value If The Home Is Decorated To Their Taste
Of Buyers Are More Willing To Overlook Other Property Faults If A Home Is Staged Well
Buyer responses courtesy the 2021 Profile of Home Staging, National Association of REALTORS®
46 | LISTING PRESENTATION
Nothing Compares | 47
Pictured Left: Dean Jones, RSIR President & CEO provides a grant to build 12 homes to Danielle Armour (left) and Sarah Lee (right) of New Story, who presented the pledge during the 2023 Global Networking Event to 3,000 guests from Sotheby's International Realty Affiliates.
Philanthropy Begins At Home Each of Realogics Sotheby’s International Realty’s brokerage offices across the Puget Sound region is ingrained in the neighborhoods and cities where they’re located, promoting a culture of care and support. From holiday toy drives and family adoptions to events where we open our doors to our neighbors, creating a positive impact in the communities that we live in and serve is of the utmost importance. In 2023, RSIR and its contributing agents co-sponsored a charitable gift through the Jones Family Foundation of $100,000, targeting the completion of the final 12 residences through New Story in Titanyen, Haiti, and completing a vision to turn a homeless community into a thriving enclave for the hopeful.
NEW STORY New Story is a non-profit working to create a world
To date, the generous contributions of the Sotheby’s
where no human lives in survival mode by providing
International Realty® network have funded over 150
one of life’s most basic needs—shelter. Their 100%
homes in Haiti and Mexico through the New Story
model ensures that every penny of each donation
partnership.
goes to build homes while organization overhead is covered by private donors. The current $7,000 homes
The most recent work funded the building of safe
are built to last for generations and each donation is
homes for 83 families in communities of Totolapan
paired directly with a family. Help build a home for a
and Tlyacapan in Morelos, Mexico after disastrous
family in Mexico and we can give them the boost they
earthquakes in 2017 left their previous homes in ruin
need to break free from the cycle of poverty!
and unable to afford to build new homes on their own.
37
4
3,280
14,200+
Communities
Countries
Homes Built
Lives Impacted
48 | LISTING PRESENTATION
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