2015 Partner Marketing Kit by REALTORS® Land Institute

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2015 Partner Marketing Kit

2015 National Land Conference: Unbridled. Unleashed. page 8 LANDU Educational Sponsorships page 17

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Quick Look 2 3 4 5 6 8 10 11 12 13 13 14 16 17 19 19 20

About the Institute

About the Institute By the Numbers Marketing Opportunities Associate Member Benefits 2015 Marketing Mix

Diamond Institute Partner Platinum Institute Partner

Mission The REALTORS® Land Institute (the Institute), a not-for-profit association of land professionals, is dedicated to building knowledge, relationships, and business for REALTORS® and related real estate professionals who specialize in land transactions.

Do Business with the Best in the Business

Gold Institute Partner Silver Sponsor Bronze Sponsor Conference Sponsor Specialty Event Sponsors A la carte Menu

LANDU Sponsorships THE LAND CONNECTIONS Terra Firma Advertising Membership Directory

The REALTORS® Land Institute is the leading organization for those who specialize in all segments of land—agriculture, timber, ranch, recreation, vacant, land management, appraisal, commercial, auction, legal, investments, and corporate. Through its LANDU curriculum, the REALTORS® Land Institute confers the Accredited Land Consultant (ALC) designation to those real estate practitioners who achieve the highest levels of education, experience, productivity, and professionalism. The Institute’s primary membership is divided into the following categories: • Designated Members: Those who hold the ALC designation • Candidate Members: Those who are non-designees • Associate Members: Those who provide products and

22 23 24

Terms and Conditions Authorization & Release Membership Application

services to land professionals The Institute represents over 465 Accredited Land Consultants (ALCs) and over 1100 overall land professional members with a prospect pool over 10,000.

REALTORS® Land Institute 430 N. Michigan Avenue Chicago, IL 60611 www.rliland.com www.thelandconnections.com rli@realtors.org | 800-441-5263

www.rliland.com |

800-441-5263

By the Numbers According to the National Association of REALTORS速, the volume of land sold increased between 2010 through 2013 from $4,031,200,331 to...

$562

$16,505,762,861

The average Accredited Land Consultant (ALC) earnings per year...

$373,925

million

The average Candidate earnings per year...

$278,208

The largest ALC transaction to date in 2014

www.rliland.com |

800-441-5263

Marketing Opportunities Expand Your Reach In 2015, expand your reach by marketing with the Institute. Allowing you direct access to decision-makers, these opportunities are guaranteed to connect you with numerous land professionals in your target market.

Top 5 Reasons to Market with the Institute

The Institute represents the most accomplished, experienced, and highest performing land industry leaders in the nation. Our members trust us to provide them with the best connections and products in the marketplace. The Institute looks to its partners to fill these gaps.

Exposure throughout the Year

The Institute offers partner programs that allow you to experience brand exposure throughout the year. Take advantage of packages that put your product or service in front of key decision makers numerous times.

5 4

Partner with Industry Leaders

Reach Your Target Market

Take advantage of a committed audience of land experts. Institute members are open and eager to learn about the technologies, products, and services you provide. Your message will be heard and shared throughout the industry.

Save with Bundled Packages

Become an Institute partner to take advantage of customized, bundled marketing packages that best fit your needs. Youâ&#x20AC;&#x2122;ll receive advertising and event sponsorship, and save on marketing costs.

www.rliland.com |

800-441-5263

Create Brand Recognition

Develop successful longterm growth by creating brand awareness, as well as loyalty, when marketing with the Institute. Get your name in the marketplace and keep it alive through continual marketing. Our members share their success stories--give them a chance to share their satisfaction with you.

Associate Member Benefits Associate Members are service providers, sponsors, and related individuals who are engaged in endeavors related to the objectives of the REALTORS® Land Institute but do not aspire to hold the Accredited Land Consultant (ALC) designation.

Why become an Associate member:

• Access to a national network of land REALTORS®, specialists, and Accredited Land Consultants (ALCs) who share a deep commitment to the land specialty. • A complimentary subscription to Terra Firma, our biannual print publication of industry and Institute events • Opportunity to advertise in publications, exhibit at the National Land Conference Expo, and sponsor Institute functions and events • Recognition as a “Preferred Partner” • Individual online Member Profile on the orgainizational website and member directory • On-going print and electronic communications to stay current on industry topics and Institute activities • Invitations to attend Institute seminars, connect. make money.meetings, deals. committed audience. go to experts. deals. partner. connect. mak and functions throughout the year

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2015 Marketing Mix 2015 National Land Conference Loews Ventana Canyon, Tucson, AZ March 23-25, 2015 Let the best land professionals in the business get a stamp on their passport from your company by participating as an exhibitor or sponsor of the 2015 National Land Conference. Accredited Land Consultants (ALCs) and members represent a unique constituency of land experts, all of whom are committed to the highest levels of professionalism. In Tucson, AZ, on March 23-25, these professionals will be touring the exhibits with their event passports hoping to visit with you and your company.

Over

250 land experts & key decision makers expected

LANDU

Real estate professionals become land experts and Accredited Land Consultants (ALCs) through the REALTORS® Land Institute’s LANDU. LANDU educational programs and courses are offered on industry topics. The Institute offers an annual LANDU Education Week during the summer in Chicago, IL. Marketing opportunities are only available to the Diamond Partner or ala carte. See page 8 and 15.

THE LAND CONNECTIONS: Do Business with the Best in the Business The Institute’s official land listing site, THE LAND CONNECTIONS: Do Business with the Best in the Business, is a members-only listing site located at www.thelandconnections.com. The site is the central location for clients worldwide to find the most success land experts. More information on page 17.

www.rliland.com |

800-441-5263

2015 Marketing Mix Print

Terra Firma

1,200

The official publication of the REALTORSÂŽ Land Institute delivers organizational, member, and chapter news; educational content on industry trends; and showcases services, technology, and opportunities for the land professional. More information on page 18.

land professionals Digital Reach

1 million real estate professionals

Member Directory

The official member directory is published annually and features advertising opportunities for 2015.

LandNEWS E-Newsletter Distributed twice a month, all partners receive special regonition in the e-newsletter. The total distribution reaches approximately 10,000 land professionals.

LandNEWS

10,000 land professionals

Social Media

Be mentioned on the Instituteâ&#x20AC;&#x2122;s social media websites: WordPress blog, Facebook, LinkedIn, Google+, and Twitter.

www.rliland.com |

800-441-5263

Diamond $20,000 The Diamond Institute Partner has exposure and perks directed to the National Land Conference and the Institute. Institute: • • • • • • • • • •

Thank you banner on the www.rliland.com homepage throughout 2015 Sponsor of the 2015 LANDU Education week Opportunity to display materials at 2015 LANDU Education Week Logo and thank you recognition on LANDU Week promotions Logo and thank you recognition on LANDU website section One hour informational/learning web seminar (topic to be approved by Institute) Six social media mentions Two time use of member email list Full page ad in 2015 Member Directory Six month banner on THE LAND CONNECTIONS: Do Business with the Best of the Business website (www.thelandconnections.com) • One full-page ad in each issue of Terra Firma publication

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Join the REALTORS® Land Institute today for $445 as an Associate Member and save $2000 on this this package. See page 5.

Diamond

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Sponsorship Menu

Products

Lanyards Portfolios Golf Balls Tote Bag Koozies Luggage Tags

Post Conference Kit File Water Bottle Umbrella Cell Phone Caddy Cups at Coffee Break

Programming Key Note Speaker Welcome Breakfast Networking Session Networking Breaks Round Table Topic Breakfast

Session Sponsor Conference Welcome Lunch Sponsor Exclusive ALC Session

www.rliland.com |

800-441-5263

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Platinum

$12,000

One selection from menu below (first-come, first serve) Recognition in all promotional materials (web and print) Thank you banner on the www.rliland.com homepage until March 31, 2015 Inclusion in the 2015 Land Conference section of the website Inclusion in the official conference brochure On-site recognition at program and/or special event On-site recognition in the on-site program Platinum Institute Sponsor/Partnership Signage Recognition on exclusive slide included in the general session slideshow One-time use of member list LandNEWS: Three social media mentions One month banner on THE LAND CONNECTIONS (www.thelandconnections.com) One seat drop of promotional materials ½ page ad in each issue of Terra Firma publication or one full-page ad in one issue of the LandNEWS: Terra Firma *Registrations for those working exhibit booth.

Sponsorship Menu

• • • • • • • • • • • • • •

Products Post Conference Kit File Water Bottle Umbrella Cell Phone Caddy Cups at Coffee Break

Lanyards Portfolios Tote Bag Koozies Luggage Tags

Programming Key Note Speaker Welcome Breakfast Networking Session Networking Breaks Round Table Topic Breakfast

www.rliland.com |

800-441-5263

Session Sponsor Conference Welcome Lunch Sponsor Exclusive ALC Session

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Gold

Sponsorship Menu

$7,500

Products Lanyards Portfolios Tote Bag Koozies Luggage Tags

Post Conference Kit File Water Bottle Umbrella Cell Phone Caddy Cups at Coffee Break

Programming

Key Note Speaker Welcome Breakfast Networking Session Networking Breaks Round Table Topic Breakfast

LandNEWS:

Session Sponsor Conference Welcome Lunch Sponsor Exclusive ALC Session

www.rliland.com |

800-441-5263

Silver $3,500

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The Silver Institute Partner has exposure and perks directed to the National Land Conference. National Land Conference: • • • • • • • • •

Exhibit table for duration of conference *One complimentary registrant included in the official attendee roster Half off two additional registrations included in the official attendee roster On-site recognition at program and/or special event Recognition in all promotional materials (web and print) On-site recognition in the on-site program Recognition on shared slide included in the general session slideshow One choice from sponsorship menu (please choose one product or one program) 1/4-page ad in one issue of Terra Firma publication *Registrations for those working exhibit booth.

Pick One:

Sponsorship Menu

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e money. deals. committed audience. go to experts. deals. partner. connect. make money. deals. committed audience. udience. go to experts. deals. partner. connect. make money. deals. committed audience. go to experts. deals. partJoin the Institute as an eals. partner. connect. make money. deals. committed audience. go to experts. deals. partner. connect. make money. Associate member for deals. partner. connect. make money. deals. committed audience. e money. deals. committed audience. go to experts. $445 andgosave 10deals. partner. connect. make money. deals. committed audience. go ey. deals. committed audience. to experts. ence. go to experts. percent. deals. partner. See connect. make money. deals. committed audience. go to experts. deals. partner. partner. connect. make money. pagedeals. 5. committed audience. go to experts. deals. partner. deals. committed auditted audience. go to experts. deals. partner. connect. make money. deals. committed audience. go to experts. deals.

Bronze

$1,500

The Bronze Sponsor has exposure and perks directed to the National Land Conference. National Land Conference: • • • • • •

*One complimentary registrant included in the official attendee roster Exhibit table for duration of conference Recognition in all promotional materials (web and print) On-site recognition at program and/or special event On-site recognition in the on-site program Recognition on shared slide included in the general session slideshow • 1/8-page ad in one issue of Terra Firma publication *Registrations for those working exhibit booth.

Conference $500 The Conference Sponsor has exposure and perks directed to the National Land Conference. National Land Conference: • • • • • •

Half off one registrant included in the official attendee roster Recognition in all promotional materials (web and print) On-site recognition at program and/or special event On-site recognition in the on-site program Recognition on shared slide included in the general session slideshow Opportunity to display materials on a general handout table

LandNEWS:

www.rliland.com |

800-441-5263

committed audience. go to experts. deals. partner. connect. make money. deals. committed audience. go to experts. deals. parto experts. deals. partner. connect. make money. deals. committed audience. go to experts. deals. partner. connect. make money. onnect. make money. deals. committed audience. go to experts. deals. partner. connect. make money. deals. committed audience. committed audience. go to experts. deals. partner. connect. make money. deals. committed audience. go to experts. deals. parto experts. deals. partner. connect. make money. deals. committed audience. go to experts. deals. partner. connect. make money. onnect. make money. deals. committed audience. go to experts. deals. partner. connect. make money. deals. committed audience. ct. make money. deals. committed audience. go to experts. deals. partner. connect. make money. deals. committed audience. go mmitted audience. go to experts. deals. partner. connect. make money. deals. committed audience. go to experts. deals. partner. Join the Institute as an Associate member for $445 perts. deals. partner. connect. make money. deals. committed audience. go to experts. deals. partner. deals. committed audiand save 10 percent on this package. See page 5. deals. committed audience. go to experts. deals. partner. connect. make money. deals. committed audience. go to experts. deals.

Specialty Event Sponsors Inaugural President’s Cocktail Party $950 per sponsor or $8,000 for exclusive sponsorship Sponsors Receive • • • • •

Half off one registrant included in the official attendee roster Recognition in promotional materials, on-site program, and in print and electronic newsletters. Opportunity to display materials on general handout table Shared signage 1/8-page ad in one issue of the Terra Firma publication

The Exclusive Sponsor Receives (in addition to above) • • • • •

One complimentary registration to the conference A tabletop exhibit Exclusive signage Ability to display products and materials Ad increased to a 1/2 page ad in one issue of the Terra Firma publication

LandNEWS:

SOLD The Greatest Cowboy Auction on Earth $1050 per sponsor or $3,500 for exclusive sponsorship Sponsors Receive • • • • •

The Exclusive Sponsor Receives (in addition to above) • • • • • • •

One complimentary registration to the conference A tabletop exhibit Exclusive signage Ability to display products and materials Welcome statement at the auction One member on the auction team from sponsor’s company Ad increased to a 1/2 page ad in one issue of the Terra Firma publication

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Specialty Event Sponsors

SOLD Golf Tournament $3000 for exclusive sponsorship Exclusive Sponsors Receive

• Four complimentary registrations in tournament • Promotional materials placed in goodie bag • Corporate name or logo on one fo the following giveaway items • Luggage Tag • Golf Towel • Golf Balls • Umbrella • Drink Koozie • Water Bottle • Golf Visor • Corporate name or logo on hole signage • Recognition in promotional materials, on-site program, and in print and electronic newsletters.

$1500 for product sponsorship Product Sponsors Receive

• Promotional materials placed in goodie bag LandNEWS: • Corporate name or logo on one fo the following giveaway items • Luggage Tag • Golf Towel • Golf Balls • Umbrella • Drink Koozie • Water Bottle • Golf Visor • Recognition in promotional materials, on-site program, and in print and electronic newsletters.

$750 for award sponsorship Award Sponsors Receive

• Promotional materials placed in goodie bag • Corporate name or logo on winner awards • Recognition in promotional materials, on-site program, and in print and electronic newsletters.

$250 for hole sponsorship Product Sponsors Receive

• Corporate name or logo on hole signage • Recognition in promotional materials, on-site program, and in print and electronic newsletters.

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National Land Conference A la carte menu

A la Carte Menu

Products Lanyards......................................................... Portfolios......................................................... Tote Bag......................................................... Post Conference Kit File............................... Water Bottle................................................... Umbrella......................................................... Cell Phone Caddy........................................ Cups at Coffee Break................................... Koozies............................................................ Luggage Tags............................................... Travel Mugs.................................................... Conference Mobile App............................. Hotel Key Card..............................................

$1000 $1000 $1000 $1000 $1000 $1000 $1000 $1000 $1000 $1000 $1200 $2000 $2000

Programming Key Note Speaker......................................... Welcome Breakfast....................................... Networking Session....................................... Exclusive Networking Session.................. Networking Breaks........................................ Round Table Topic Breakfast....................... Exclusive Round Table Topic Breakfast.. Session Sponsor.............................................. Conference Welcome................................. Lunch Sponsor............................................... Exclusive Lunch Sponsor.......................... Exclusive ALC Session....................................

$1000 $1000 $1000 $2000 $1000 $1000 $2000 $1000 $1000 $1000 $4000 $1000

**Purchasing products or programming off of the a la carte menu include no other promotional benefits except the logo on the product or at the programing event.

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LANDU Scholarship Sponsor

Exclusive LANDU Educational Scholarship Sponsor $5,000 for exclusive sponsorship Sponsors Receive • • • • • • •

Recognized Sponsor of eight (8) LANDU Course Scholarships Recognition at all LANDU Educational programs Recognized during all LANDU programs, Logo and thank you banner on the Institute LANDU webpages throughout 2015 One registration to each LANDU Course and Hot Topic Web Seminar Exclusive signage at all LANDU events Recognition in newsletter and email campaigns, National Association of REALTORS communications reaching over one million real estate professionals • Opportunity to display materials at LANDU Education Week connect. make money. deals. committed audience. go to experts. deals. partner. connect. make money. deals. committed a • Logo and thank you recognition on LANDU Week promotions deals.• committed audience. go mentions to experts. deals. partner. connect. make money. deals. committed audience. go to experts Three social media • Two time use of member go to experts. deals. partner. connect.email makelist money. deals. committed audience. go to experts. deals. partner. connect. ma • Half page ad in 2015 Member Directory ner. connect. make banner money. deals. committed audience. go toDo experts. deals. partner. connect. money. deals. commit • Six month on THE LAND CONNECTIONS: Business with the Best of the make Business website (www.thelandconnections.com) deals. committed audience. go to experts. deals. partner. connect. make money. deals. committed audience. go to experts Recognition on Land Conference Brochure go to• experts. deals. partner. connect. make money. deals. committed audience. go to experts. deals. partner. connect. ma • One full-page ad in each issue of Terra Firma publication

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LANDU Sponsorships LANDU Education Week General Sponsorship: $2,700 Breakfast Sponsorship: $1,700 Social Hour Sponsorship: $1,700 Beverages for sessions: $700 per day or $2,700 for all days Sponsors Receive

• Recognition during course sessions and LANDU Education Week promotions and Institute newsletter • On-site signage at event • One course registration for general sponsors

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THE LAND CONNECTIONS

Do Business with the Best in the Business www.thelandconnections.com

The Institute’s official land listing site, THE LAND CONNECTIONS: Do Business with the Best in the Business, is a members-only listing site located at www.thelandconnections.com. The site is the central location for clients worldwide to find the most success land experts.

Banner Advertisement Sizes •

150 pixel width x 75 pixel height

Sample

Online Banner Advertisement Rates •

• •

One month: $499 Three months: $1347 Six months: $2545

Member Directory Banner Advertisement Sizes •

6 1/2 inches by 8 1/2 inches

Advertisement Rates Full page: $350 • Business Card: $150 •

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Terra Firma Advertising The Terra Firma is the official publication of the REALTORS® Land Institute. It delivers organizational news, member and chapter news, educational content on industry trends, and showcases services, technology, and opportunities for the land professional.

Frequency Published two (2) times per year (winter and fall) • Fall Edition: Artwork due August 1 • Winter Edition: Artwork due December 1

New Look!

Pages Average size is 36 pages per issue

Circulation Print circulation reaches approximately 1,200 land brokers and agents and digital edition is promoted to over 1 million real estate professionals through the National Association of REALTORS® communications.

Advertisement Rates • • • • • •

Full Page (Inside front or back cover): $1,000 Full Page (Inside): $850 1/2 Page (Vertical or Horizontal): $500 1/4 Page (Vertical or Banner): $300 1/8 Page (Vertical or Banner): $200 1/16 Page (Thumbnail): $100

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Terra Firma Ad Sizes

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Terms and Conditions REALTORS® Land Institute Sponsorship Terms and Conditions

Cancellations: No cancellations for any event will take place or must be in writing to the REALTORS® Land Institute (the Institute). No cancellations will be accepted after the brochure creation for the event. No Liability: You recognize and understand that the Institute is not providing transportation, lodging, meals, recreational, audio visual at the conference, or other services to you. You agree that the direct provider of those services shall be solely responsible for any personal injury, including death, or property damage you may sustain, and not the Institute. Indemnification: You agree to indemnify, defend and hold the Institute harmless from any and all losses, claims, damages, expenses, fees, settlements, penalties and attorneys’ fees arising from your (and/or your employees, agents’ and subcontractors’) willful misconduct, intentional or negligent actions or omissions before, during and after any event sponsored by you. This defense and indemnity obligation survives termination or expiration of any event sponsored by you. Morals Clause: The Institute shall have the right to immediately terminate your sponsorship and/or participation in any event in its sole discretion, if you and/or your employees, agents or subcontractors, engages or has engaged in conduct which is generally viewed by the public as offensive and reprehensible from a legal or moral perspective or that directly or indirectly negatively impacts on the Institute in any manner whatsoever. Force Majeure: All performance by you and the Institute in connection with any event is subject to the acts of God, war, terrorism, government regulations, disaster, strikes, civil disorder, curtailment of transportation facilities or other emergencies making it illegal or impracticable to hold the event or for you to sponsor and/or participate in the event. The Institute may cancel any event based on force majeure without any liability to you whatsoever. No use of REALTORS® Land Institute trademarks: You agree that you shall not use the name, trademarks, service marks, logos or other proprietary designation of the REALTORS® Land Institute‚ in any advertising or promotional materials without our prior consent and without following the Institute’s Visual Standards. Independent Contractor: You acknowledge, understand and agree that you are not an agent, legal representative, joint venturer, partner, employee or servant of the Institute but rather an independent contractor, and you are in no way authorized to make any statement, promise, contract, agreement, warranty or representation or to create any obligation, express or implied, on behalf of the Institute. You shall be responsible for all of your own expenses and taxes, including withholding taxes, social security requirements, state income and similar taxes, public liability insurance and responsibility, worker’s compensation insurance, auto insurance, and the like. Miscellaneous: The 2015 National Land Conference, LANDU Education Week, Courses, and other events are not open to the general public. The Institute may require any member of the general public to leave the event, without any liability. Breach of Terms and Conditions: If you fail to comply with any of the Terms and Conditions set forth herein, the Institute may immediately terminate your sponsorship without any liability or refund to you whatsoever. Print Name:_________________________________________

Company: _________________________________

Signature: __________________________________________

Date: ______________________________________

Signing above is an indication that you and your company agree to the Partner Terms and Conditions of the REALTORS® Land Institute. Please return this form to the Institute at rli@realtors.org or 430 N Michigan Ave, Chicago, IL 60611.

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Authorization & Release REALTORS速 Land Institute Authorization & Release Form

FOR GOOD AND VALUABLE CONSIDERATION, the receipt and sufficiency of which I acknowledge, I authorize the REALTORS速 Land Institute (the Institute) and its respective directors, officers, employees, agents, contractors and advertising agencies, to record, print, or reproduce my pictures, words, statements or quotes at the sole discretion of the Institute; and to incorporate the pictures, words, statements or quotations (as edited) into any and all manner of media and forms of expression, including without limitation, brochures, advertisements, billboards, letter, electronic communication tools, i.e,. newsletters, print, videotape, broadcasts of all kinds, photographic slides, computer disks, photographs, television and radio programs, or otherwise; and to use and license others to use such pictures, words, statements or quotations (as edited), including unrestricted use for the purpose of publicity, advertising and sales promotion, with or without advertising sponsorship; and to use my name, pictures, words and biographic or other information in connection therewith. I consent to the exhibition, use and disclosure of my name, pictures, words and biographic or other information by the Institute as provided above and expressly release the Institute from all liability for, and claims and demands arising out of, this instrument and the use of the pictures, words, statements or quotes as described above. I understand and agree that the REALTORS速 Land Institute will own exclusively all rights to the pictures, words, statements or quotes described above regardless of the forms in which they are originally or subsequently printed or used. I represent to the Institute that I am at least 18 years old, that I have read and understood the instrument and that I have the right and authority to sign this instrument. I acknowledge that I have been promised no compensation, nor have I contracted with the Institute, nor any party for any compensation, for the pictures, words, statements or quotes or the use thereof as provided in this instrument. I understand that this instrument binds me, my successors, heirs, personal representatives and assigns Print Name:_____________________________________________________________________________________________ Signature: ______________________________________________________________________________________________ Company: _____________________________________________________________________________________________ Street Address: _________________________________________________________________________________________ City, State, Zip:__________________________________________________________________________________________ Date: __________________________________________________________________________________________________ Signing above is an indication that you and your company agree to the Partner Terms and Conditions of the REALTORS速 Land Institute. Please return this form to the Institute at rli@realtors.org or to 430 N Michigan Ave, Chicago, IL 60611.

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