Experienced, helpful, no obligation advice is just a phone call away.
Wayne Zuk | Realty Executives Saskatoon
The Market Value of Your Home IS NOT:
• What you have in it.
• What you need out of it.
• What it is appraised for.
• What you heard your neighbour’s house sold for.
• What the tax office says it is worth.
• What it is insured for.
• Based on memories or treasures.
• Based on prices of homes when you are moving.
The True Market Value of Your Home IS:
• What a buyer is willing to pay for the property today.
• Based on today’s market.
• Based on today’s competition.
• Based on today’s financing.
• Based on today’s economic conditions. Based on the buyer’s perception of property condition.
• Based on location.
• Based on normal marketing time.
As a Seller, You Control:
• The price you ask.
• The condition of the property.
• Access to the property.
As a Seller, You DO NOT Control:
• Market conditions.
• The motivation of your competition.
• Value.
Warning Signs:
• AGENT Elimination: if agents are not previewing, or if they preview but do not show, they are eliminating your property.
• BUYER Elimination: if your home is being shown with no results, buyers are finding better properties in your price range.
• In either case, this is an indication that your home is not priced at current market value.
The
Process.
Calculate Your Bottom Line
If you price too high at first, you will lose potential buyers who might have bought the home at or above the price you eventually settle on. You need to establish the market value of your home and realize that interest will largely depend on the asking price. And as interest declines, so does the price.
You Have Listed Your First Home
…Now What? 1 of 2
Direct signed copies immediately to your Sellers.
Create your own file (digital or paper) for each listing taken
All Listing Documents (Seller’s MLS Brokerage Contract, Data Input Form, Agency Disclosure, Property Condition Disclosure Statement, and Fintracs), are to be added into your Transaction Kit and submitted to the Office. This is to be done immediately after signing the documents.
Send only withdrawals/cancellations to SRA data@sra.ca as well as submit to the Office.
To Do
Arrange for House Pictures
Create Feature Sheets using our Creative Marketing Department cd@realtyexecutives.com or print from MLS.
Pick up a Lockbox at SRA (they will charge REX and it will appear on your monthly office bill).
Pick up a yard Sign Stand, and For Sale Sign from our Creative Marketing Department, attach your name sticker to both sides of the sign.
Upload Listing to Matrix
In Webforms, in your Transaction Kit, on the Forms page, Open your Data Input Form (ensure it is filled in with appropriate information), click the “Upload Listing” button at the top of the screen. This will push (upload) data to the Matrix system as an incomplete listing, and assigns an MLS number.
Now go to Matrix and under “Input” your Listing will be listed as an incomplete listing. Fill in the missing information, example: internet/realtor comments, virtual tours, pictures etc, and when ready click “submit listing” at the bottom of your page and your listing will go live on MLS.
• Remember – When writing Internet comments your target audience is a potential buyer.
• Remember SRA Rules state you cannot include any direction to you personally, or if new construction, to the builder.
• REALTOR® comments are for other Realtors only. Specific information about the property/showings that could be useful to another Realtor (shift worker, new baby, house needs repairs etc)
• Pictures – pictures should be in a folder/Drop Box/USB or location easily accessible to upload.
• SRA Rule – When posting pictures to Matrix your sign or advertising must not appear in the photos (you can display pictures with signage in all other personal marketing areas). When taking your photos always take 2 main photos – one with your sign, one without.
• Location/Pin Placement – Location/pin placement that syndicates to Google Maps making an MLS® property searchable.
You Have Listed Your First Home
…Now What? 2 of 2
Follow Your Marketing Plan
Placement of For Sale Sign, Install Lockbox, place Feature Sheets in home, Personal website, Listing Automation, YouTube Video, Social Media, Open Houses (public/REALTOR®) etc.
*Proof all websites/promotional materials.
Begin specific, targeted marketing
Follow Your Communication Plan
Contact at your specified contract time, Hit Counter 7 + 14 days, give Realtor/Public Open House Feedback, 21 days re-evaluate market etc.
Remember
Have feature sheets available for each person attending Open House.
Consider staying beyond Open House hours for agents who are holding other open houses. Follow up contact to each client who attended “Open House” Reassess and strategize for next marketing period if necessary. Sell Property and begin closing transaction process.
When Your Listing Sells
• Attach a Sold Rider when all conditions are removed and remove lockbox, take out keys and have ready for possession day.
• Once lawyer confirms keys are releasable, leave keys in envelope at front desk ready for possession day.
• Signage to come down prior to or not later than possession day.
SRA Rule - $50.00 Fine if base left in ground (safety hazard).
Client Testimonials
We recently sold a house with Wayne and while this can be a very stressful process, we felt 110% confident by partnering with Wayne. He was candid, provided great feedback, helped explain all details and managed the actual sale negotiation brilliantly. In addition, he was extremely responsive to every one of our questions, no matter how small. As we move forward to our next house, we are extremely certain Wayne will be the right partner to help us navigate this process.
Scott & Andrea | Saskatoon
I had a dream of downsizing from my big house in Mayfair into a small condo closer to where I work and play in Stonebridge. Wayne and his skilled team helped make that dream a reality. The sale went smoothly, and I just closed on an ideal new place I am excited to call home. Nobody knows Saskatoon and area better than Wayne. He really listens to clients and goes the extra mile with customer service, too.
Ed | Saskatoon
Saleability Checklist.
We don’t get a second chance to make a good first impression. Most buyers look for homes that are well cared for.
Checklist for FASTER sales
Lawns and yard - remove clutter, cut grass, edge walks trim hedges, weed gardens.
Front of house - paint, fix or wash railings, steps, screens and/or front door.
Snow removal - walks, driveway and porches.
Other exterior - Side or back door, eavestroughs, ensure all exterior elements are addressed. including washing windows.
Garage - Organize, declutter, paint, fix/wash doors and windows.
Plumbing - repair dripping faucets, leaky toilets
Heating/Cooling - clean exterior of unit.
Lights - replace all burned out bulbs.
Hall and stairs - remove and clutter to give wide appearance.
Hardware - oil hinges, tighten doorknobs, faucets
General condition - dust, wash, paint, fix defects as required
Consider feeling of spaciousness - store unneeded items to “enlarge” room and closet size.
These items are SUPER critical
Kitchen - stove, refrigerator, sink should be spotless, all workspace clean.
Bathrooms - neat spotless and fresh. Repair any cracked caulking around tub/shower.
Closets - untidy or overcrowded closets suggest inadequate storage space.
How to HELP our sales agents
Children, pets and adults can keep buyers from feeling at ease while they look through a home. For showings, please be out of the house if possible.
Tell us which rooms benefit from sunshine or cooling breezes.
Tell us what you like about the house, the yard, and the location.
Turn on all lights, adjust lighting to create a welcoming ambiance.
Adjust window coverings accordingly, day and night
Strong cooking or smoking odours can ruin a sale. Make sure your home is fresh for showings.
REALTY EXECUTIVES SASKATOON PERFORMANCE GUARANTEE
In keeping with our promise to provide homeowners with the finest possible service pursuant to an exclusive listing agreement dated
Realty Executives Saskatoon guarantees to provide the following real estate services for on the property located at in the of _______________________, Province of Saskatchewan.
(1) To provide you with a thorough market evaluation of the property based on current market information.
(2) To hold at least one open house, at your convenience, for our sales representatives.
(3) To hold at least one open house, at your convenience, for the public.
(4) To provide you with a verbal activity report on your property once a week
(5) To provide you with our comprehensive checklist to assist you in getting a quicker sale and more for your property.
(6) To provide highlight sheets for open houses and other showings, which will place special emphasis on the features of your property.
(7) To provide you with a twenty-four hour “silent salesman” -- our “For Sale” sign.
(8) To diligently promote the sale of your property utilizing all of our marketing tools and expertise.
(9) To place with your agreement, the exclusive listing with the local Multiple Listing Service within days.
Should Realty Executives Saskatoon fail to provide any of the guaranteed services, the owner may give written notice to Realty Executives Saskatoon of such non-performance and if not corrected within seven (7) days then the owner may cancel the exclusive listing agreement. Such cancellation shall be the owners only remedy for breach of this guarantee and shall be subject to such rules and regulations as may be applicable by the local Multiple Listing Service.
The undersigned owners acknowledge that we have read and understand the terms of this Guarantee and agree to cooperate with Realty Executives Saskatoon in the performance by them, of their promises herein.
Dated at the city of , Province of Saskatchewan, the day of , 2
BROKER
Communications Plan
Prepared By:
Address:
Prepared For: Price:
1. Place date when Communications Plan commences in upper left-hand corner of corresponding square.
2. Place number(s) identifying communication input(s) in the square corresponding to the chosen dates for the Communications Plan.
Communication Inputs
1. Establish a contact time - then contact once a week
2. Open house results - public
3. MLS® hit counter - 7 days from list date 4. Open house results - REALTOR® feedback 5. REALTOR.ca hit counter - 14 days from list date
Re-evaluate market - 21 days 7. Determine pricing strategy 8. Absence contingency plan
Marketing Plan
Prepared By:
Address:
Prepared For: Price:
1. Place date when Marketing Plan commences in upper left-hand corner of corresponding square.
2. Place number(s) identifying marketing input(s) in the square corresponding to the chosen dates for the Marketing Plan.
Marketing Inputs
1. Placement of “For Sale” sign
2. Lockbox installed
3. MLS® listing created
4. Highlight sheets in home
5. Listing Automation (ex, PrimeAgent)
6. Personal Website
7. Social Media platforms (Facebook, Instagram, YouTube)
What Happens On Closing Day?
Before Closing Day (Completion Day/Possession Day) both the buyers and the sellers will meet with their lawyers to sign documents.
Buyers will also provide their balance of cash and proof of insurance to their lawyer.
The Buyer’s lawyer will send the Buyer’s money (usually by courier) to the Seller’s lawyer. This usually happens the morning of possession or late in the day before Closing Day if an early morning possession is written on the offer to purchase.
Once the Seller’s lawyer receives the money, and their paperwork is in order, they will call the Seller’s Agent to Release keys.
The Seller’s Agent will then call the Buyer’s Agent to Release keys and let them know where the keys are for pick up.
Buyer’s Agent will meet with their Buyers at the house, hand over the keys and Congratulate them on the purchase of their new home.
