Upcoming Events:
Pop The Cork at the Annual TREPAC Wine Tasting Event on Aug. 19 n Annual event to be held at HEB Central Market at
ular fundraising events, the wine tasting will take place from 6 to
4001 N. Lamar Blvd., upstairs above the Cafe
8 p.m. at Central Market located at 4001 N. Lamar, upstairs above the cafe. In addition to the smooth libations, the event is a great
C
alling all REALTORS®! Mark your calendars for a
networking opportunity for you to mix and mingle with real es-
night of fine wine, delicious treats and live music
tate professionals. A selection of silent auction items, which atten-
on Aug. 19, as you join your fellow real estate pro-
dees may browse and bid on, will also be featured at the event.
fessionals for the annual TREPAC Wine Tasting. This fundrais-
Tickets to this year’s wine tasting event are $35 each and can
ing event will help support the Texas Real Estate Political
be purchased online at www.abor.com/events/wine.cfm. For
Action Committee (TREPAC) and its efforts to provide legisla-
more event information, including details on the available adver-
tive representation and support to the real estate community
tising opportunities, contact Christina Ortiz in ABoR’s Govern-
and private property owners.
ment
One of the Austin Board of REALTORS®’ (ABoR) most pop-
Affairs
Department
at
454-7636,
ext.
1501
government@abor.com. RL
or
July 28 WCAoR Rookie Club Meeting WCAoR Office - 11:30 a.m. July 29 WCR Luncheon/Elections/Fashion Show ABoR Auditorium - 11 a.m. August 4 AMBA Monthly Luncheon Austin Country Club - 11:30 a.m. August 10 NAPMW General Membership Luncheon Norris Conference Center - 11:30 a.m. August 18 NAHREP Monthly Luncheon Cool River Cafe - 11:30 a.m. August 19 ABoR TREPAC Wine Tasting Central Market - 6 to 8 p.m.
—Associates—
In Progress
JULY 2010 • VOL. 15 • ISSUE 3
Enjoyable. Entertaining. It’s all about you.
Check out Savvy Inspections Commentary on page 17
Build consumer confidence by stressing local strengths, TAR expert says
T
he value of using a REALTOR is being challenged
rising, resulting in declining profits, he says. Marketing dol-
that we are local experts and trusted advisors,” Kessler says.
on three fronts — by the government, by the
lars are still being spent with traditional media outlets but
Other statistics Kessler shared included facts on buyers
media and by technology — making the profes-
the effectiveness of online sources should also be
sion an increasingly more difficult one, says the president and CEO of the Texas Association of REALTORS.
and sellers. Almost half (47 percent) of buyers were first-
evaluated.
time buyers. The top
Another finding in Kessler’s industry update
reasons
they
TAR’s Travis Kessler discussed these and other issues
is that there is a need for generational and cul-
that are having an impact on the real estate industry during
tural diversity. “The average age of REALTORS
were a desire to
an update to members and guests at a recent Certified Res-
is 53 while the average buyer is 15 to 20 years
own, current af-
idential Specialists meeting.
younger which makes their preferences and ex-
f o r d a b i l i t y,
pectations different,” Kessler says.
change in family
“The number one issue is that the national attention on
cited for buying
real estate, especially in areas not doing well, has shaped
The image of the REALTOR is also an im-
and undermined consumer confidence,” Kessler says. “The
portant concern and Kessler says professionals
expectations of agents, buyers and sellers have changed.”
should recognize the importance of strength-
A healthy per-
To increase consumer confidence, REALTORS should
ening the relationship with the consumer.
centage of buyers
underscore that the volatility of the market will be over-
TAR’s multi-million dollar public relations
(77 percent) used an
come and that the value of real estate is always based on
campaign on the value of using a REALTOR
agent
the local, not national, market and that Austin is faring
is one of the efforts that should help with this.
much better than average. “Flat is the new up,” he says with a smile. “There is nothing wrong with stability.” Another concern is that while brokers keep investing in the infrastructure of operations the cost of doing business is
P. O. Box 81366 Austin, Texas 78708-1366
Another concern is that there is no comprehensive resource for real estate, which can confuse consumers as they
situation and the tax credit.
or
broker
while 85 percent of sellers did. Some eight percent of all sales were cash and 60 percent of sellers reduced their listing price at least once.
get information from a variety of sometimes contradicting
Some 10 percent of buyers purchased a home in foreclo-
sources. “There should be a single, definitive, unbiased
sure but thankfully there were not as many foreclosures in
source for information about real estate,” Kessler says.
our area as in others. “We need to kiss the ground we live
Presorted Standard U.S. Postage PAID Austin, Texas Paid Permit #715
In the current economic
on,” Kessler says, as he shared a chart of monthly foreclosure
outlook, there are several is-
filings that compared Texas to the rest of the United States.
sues that concern consumers
“We are truly blessed to see that difference.”
that REALTORS can help
Strengths of the Texas housing market include job
them overcome, Kessler says.
growth, interest rates, first-time homebuyers, price stability,
Among their top five concerns
housing affordability and cost of living in Texas. The number
are being able to afford the
of home sales is up 4 percent, the median price is up 3.1 per-
cost of living, having enough
cent and there is a six to eight month supply of housing.
to retire, uncertainty about
“Texas has avoided a major overhang of unsold properties,
things that could affect the
keeping supply and demand in relative balance,” he says.
family budget, health care and long-term care.
You can visit us online 24/7 at www.realtylineonline.com
Sales in 2009 were down about 8 percent from 2008 levels but 2010 should be relatively flat or about equal to 2001-
“What we can do is focus
2003 levels. Current prices are about 7 percent below trend.
on what we do best engage the
“This year will continue to present opportunities and chal-
consumer and let them know
lenges,” Kessler says. RL
2
www.realtylineonline.com
Keri Anthony and Charla Housson, both of Realty Austin, find it might take two to knock down all the pins at the company’s mixer at The Highball.
PAC chair Susan Horton of John Horton Realty raises her rolling pin, sending a subtle message to get the bids higher at the WCR bake off, which helped raise funds for the special interest group that lobbies for REALTORS.
Realty Line of Austin
July 2010
All photographs, press releases and article submissions can be e-mailed to: realtyline@austin.rr.com Realty Line of Austin is published monthly by Caxton Publications, Inc.© as a non-subscription publication for the more than 8,000 members of the Austin Board of REALTORS® (ABoR), the more than 1,100 members of the Williamson County Association of REALTORS (WCAoR) and the Home Builders Association (HBA) of Greater Austin. Caxton Publications, Inc.© dba Realty Line of Austin is an active member of the Austin Board of REALTORS®, the Williamson County Association of REALTORS® and is a honorary member of WCR. Caxton Publications, Inc.© dba Realty Line of Austin is not responsible for opinions or facts expressed by non-staff writers or for errors and any by-products in advertising or editorial copy. REALTOR® is a registered trademark. The word REALTOR® sometimes appears in this publication without the registered trademark symbol (®), for the purpose of saving space. Wherever the word REALTOR® appears in this publication, the registered trademark should be assumed.
Doren L. Carver
PUBLISHER Tawanna K. Carver
MANAGING EDITOR Linda McNabb
CONTRIBUTING EDITOR/WRITER/PHOTOGRAPHER COLUMNISTS John Horton, ABoR Chairman Steve Zbranek, HBA President J. Rene Ward, WCAoR President Susanna Boyer, WCR President Bill Bradshaw, Gracy Title Steve Medina, Savvy Inspections
P. O. Box 81366, Austin, Texas 78708 Office: (512) 821-1900 www.realtylineonline.com
A PUBLICATION OF CAXTON PUBLICATIONS, INC.©
Greg Smith of Austin Properties and Lori Wakefield of Keller Williams Realty join Lynn Robbin and Diana Thomas, both of Capital City Sotheby’s, on the Lakeway Luxury Boat Tour hosted by Mission Mortgage.
Ashley Richter and Jared West, both of Team West Real Estate, get Nayeli Garza of KB Home to give them a sneak preview of the model at Shadow Glen.
July 2010
Realty Line of Austin
Austin Board of REALTORS®
Chairman’s Column John Horton
n
www.realtylineonline.com
ment@abor.com.
2010 Chairman
3
Service (MLS)? ABoR offers free training
Contribute Today: 2010 TREPAC Fundraising Year Ends Sept. 30
courses for all subscribers to the Austin/Central Texas Realty Information Service (ACTRIS). ABoR’s free MLS training courses
HOMEBUYER TAX CREDIT CLOSING DEADLINE EXTENDED
H
omebuyers recently received
Tickets Available for Annual
good news as Congress ex-
TREPAC Wine Tasting Event
tended the homebuyer tax
credit closing deadline to Sept. 30. Individuals who signed a contract on a property by the April 30 deadline but were unable to close by June 30 are eligible to receive this extension. The National Association of REALTORS® (NAR) has estimated that, without
In addition to the wine tasting, annual fundraising events such as the golf tournament and chili cook-off have been a successful part of ABoR’s efforts to support the
popular
fundraisers—the
(TREPAC) and meet this year’s fundraising
system? Whether you wish to learn about
goal of $299,565. These events, along with
creating mailing labels, how to view neigh-
REALTOR® investments, have helped raise
borhood demographic reports or how to ob-
approximately half of thcurrent fundraising
tain comparable properties, the Realist Tax
goal.
course on Aug. 12 will teach you about the
TREPAC works hard to protect REAL-
different features the Realist tax system has
annual
TOR® interests from harmful legislation and
TREPAC Wine Tasting event. This year’s
gives a legislative voice to the real estate pro-
wine tasting is scheduled to take place on
fession. Your help is essential to supporting
Aug. 19 from 6 p.m. to 8 p.m. at Central Mar-
these important efforts. Any investment,
CMA course on Aug. 18 will teach you how
ket, located at 4001 North Lamar. The event
even $40, can help aid in the protection of our
to utilize the CMA wizard in MLXchange, in-
will take place upstairs above the cafe. Priced
profession.
cluding walking you through the process
at $35 each, a ticket to the event will allow
A personal investment from every REAL-
across the country would lose their tax cred-
you to sample fine wines, dine on appetizers
TOR® makes a difference for TREPAC. With
its. These individuals met previous tax credit
and enjoy live music. Additionally, attendees
the fundraising year ending Sept. 30, I hope
qualifications; however, delays in the market
can browse and bid on a selection of silent
you will consider making your contribution
beyond their control caused them to be un-
auction items at the event. Several advertis-
to TREPAC and our profession today by vis-
able to close before the original June dead-
ing opportunities are also available and serve
iting www.abor.com/gov_affairs/trepac/.
line. NAR also estimated that, in Texas alone,
as a great venue for highlighting your busi-
been delayed past the original June 30 dead-
business tools available to subscribers. Want to learn more about the MLS tax
the extension, up to 180,000 home buyers
more than 15,000 home sales would have
on the MLS, rules and regulations and the
Texas Real Estate Political Action Committee
Join ABoR for one of the Association’s most
cover a variety of topics, including specifics
ness.
to offer. Perhaps you need to create a comparable market analysis (CMA). The MLX
and teaching you how to use the CMA presentation library. ACTRIS subscribers are encouraged to take advantage of this exclusive benefit and enhance their knowledge by registering for free MLS training courses today. To learn
Enhance Your Knowledge on the MLS
more and sign-up, visit www.Abor.com/Ed-
with Free Training Courses
ucation. Once on this page, you will need to
To purchase your ticket to this exciting
line. With the extension, homebuyers now
fundraiser,
visit
Are you looking to become an expert on
have more time to close on their homes and
www.abor.com/events/wine.cfm. For more
the different aspects of the Multiple Listing
secure their tax credits.
information on the event and advertising op-
log in to your Abor.com account to view and register for available courses. RL
To learn more about this extension, visit
portunities, contact Christina Ortiz in ABoR’s
Subscribe to our Calendar of Events
NAR on the Web at www.realtor.org/gov-
Government Affairs Department by phone at
ernment_affairs.
454-7636, ext. 1501 or by e-mail at govern-
www.realtylineonline.com
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4
www.realtylineonline.com
Realty Line of Austin
July 2010
Graduates of the Leader’s Choice program at the Austin Board of REALTORS are all smiles after gaining new skills through the valuable program.
Kyle Grace of Parrish and Associates, AYREP president Sumina Bhatti, Faith Laciste of Texas Discount Realty and AYREP treasurer Hector Zuniga enjoy a waterfront view at Abel’s on the Lake, where AYREP held a recent happy hour.
J.B. Goodwin, center, welcomes members of his team from San Antonio to the annual company picnic at his home on the lake. From left: Michael Coley, Connie Coley, M.J. Cunningham and Susan Jones. Sales agent Afshin Motalebi of Buffington Homes presents Carolyn Bridgeforth an iPad that she won by earning Buffington Bucks.
July 2010
Realty Line of Austin
www.realtylineonline.com
The KB Kronicle
JULY 9, 2010
KBHOME.COM
512-651-8059
KB Home Appreciates YOU! (Left) Yvonne Esparza, Casa Grande Realty, enjoyed a tour of the KB Home Circle C Fairway Estates model home given by Colette Fitzgerald, KB Home Realtor Liaison.
(Right) Amanda Arguello, KB Home, poses for a photo op witih Susan Horton, John Horton Realty, and Mike Foster, KB Home, at the Austin Board of Realtors. KB Home was the lunch sponsor for a GRI class held at ABOR.
Spotlight Community of the Month
(Right) Henry Irvin, with Century 21 HSK, enjoys some refreshments at the KB Home Design Studio with JewDon Priestly, with KB Home.
(Above) KB Home had a booth display at the Expo Tu Casa 2010, organized by El Mundo and NAHREP to promote home ownership to the Spanish-speaking population in the Austin area.
ShadowGlen in Manor - Now Open! From the $120s • 1,315~2,038 sq. ft. • 2 model homes • 10 floor plans • 1~and 2~story homes • 3~6 bedrooms • 2~4 baths • ENERGY STAR qualified homes • Community park with playscape and pool • Manor ISD
To Visit KB Home at ShadowGlen:
Take Hwy. 290 East from Austin and pass SH-130 to community entrance 3 mi. ahead on left. Turn left on Shadow Glen Blvd. and right on Shadowglen Terrace to model homes on left. 888-KB-HOMES
ShadowGlen is conveniently located off Hwy. 290 east of SH-130. The community recreation area features a 4-acre water park with a junior Olympic-size swimming pool, a splash pool, a giant slide pool with dual shoot slides, playscape and 4,300-sq. ft. air conditioned amenity center with fitness facility. The community is adjacent to the ShadowGlen 18-hole public golf course which winds its way through the community.
Need a sponsor for an upcoming meeting or event? Need a space to hold your next meeting, class, or event? KB Home is always looking for opportunities to work together with our local Realtor partners. Please contact Colette Fitzgerald, KB Home Broker/Realtor Liaison at cfitzgerald@kbhome.com, 512-651-8059, for more information!
5
6
www.realtylineonline.com
Realty Line of Austin
July 2010
Ernie Hernandez of Keller Williams Realty stays ahead of the game by finishing his homework for the BOLD course, which addressed business objectives.
Ginger Auel of Auel and Associates, Ann McKinley of Network Funding and Beata Zadrozna of Keller Williams Realty get ready to check out 10 homes on the Cedar Park property tour.
Wendy Wilson of Keller Williams Realty clears some brush at Zach Scott Theater during the RED Day event.
N North ort th A American m merican Title’ Title’s s North North t Branch Branch h Team Tea am
Margaret M ar argaret g Liebes Liebes
AJ T Tartt a ar rtt t
B Bette ette Coo Cook k
Branch Branch Manager Manager (VFURZ 2IÀFHU ( VFURZ 2IÀFHU
(VFURZ 2IÀFHU (VFURZ 2IÀFHU
Sales, Sales, Marketing Marketing Representative Representative
Your Y our Cl o Closing osing Pr Professionals. rofessionals. We We are a re your yo u r escrow e s c row tteam e a m iin n tthe h e cclosing l o s i n g process, p ro c e s s , pproviding ro v i d i n g solutions s o l u t i o n s to to tthe h e ccomplicated o m p l i c a t e d pprocedure ro c e d u r e o off bbuying u y i n g aand n d sselling e l l i n g rreal e a l estate. estate . W Wee ggo o aabove b o ve and a n d beyond b eyo n d to t o pprovide rov i d e ppeace eace o off m mind i n d tto o aalll l pparties a r t i e s iinvolved. nvo l ve d .
www.nat.com www w.na . at.com
OWNTOWN A USTIN D DOWNTOWN AUSTIN & RUSRUDWH 2IÀFH &RUSRUDWH 2IÀFH 8 23 C ongress A ve., #1400 #1400 823 Congress Ave., Austin,T X 78701 TX 512.482.0851
A AUSTIN USTIN RESE RESEARCH ARCH 12301 Resear Research ch Blvd. Bldg.. 4, Suite Suite 120 Austin,T X 78759 TX 512.249.0576
USTIN NORTH AUSTIN N ORT TH A 5 608 Parkcrest 5608 Drive Parkcrest D rive S Suite uite 150 A Austin, TX 78731 ustin,T X7 8731 512.302.3892
R OUND R OCK ROUND ROCK 1 1Chisholm Chisholm Trail Trail r S Suite uite 3100 R Round ound Rock, Rock,TX TX 78681 78681 512.255.6550
July 2010
Realty Line of Austin
Williamson County Assoc. of REALTORSÂŽ
President’s Column J. Rene Ward
n
www.realtylineonline.com ply means better selections.);
"Texas has the best large-state economy in
2010 President
THANK GOODNESS I LIVE IN TEXAS!
the country right now," says Mark Zandi, chief
• Today, you have the best marketing
economist for Moody's Economy.com. "Em-
tools to market yourself, your services and
ployment is slowing, but it’s still growing.�
your products; and
When Kiplinger added Austin-Round
• You have fellow REALTORS at the
Rock to their Best Places to Live list, they said:
Williamson County Association of REAL-
“Austin and the surrounding region offer a
TORS that will share their time, knowledge
strong economy, a solid, moderately priced
and experiences with you.
housing market, a growing population and
Yes—we are blessed to be a part of the
enough natural beauty to justify staying out-
Texas REALTOR family and for that I am
side even if the weather weren’t great—
I
love the quality of life here in Austin
Florida, Michigan and Nevada have experi-
and the diverse opinions and cul-
enced at least a 20 percent decline in home
tures. I love the small town feel in a
prices. Many of our fellow REALTORS across
“big� city. I love the range of entertainment
the nation have had a few miserable years.
and educational options. I love the fact that
Some couldn’t hold on until a change came.
if I chose, I could be really physically fit and
And my heart goes out to all of them. While
comfortably “green.� I love that real estate
many states are on the road to recovery the
in Texas has afforded me a comfortable liv-
Lonestar state is shining bright!
ing and a community of colleagues that I
thankful.
which, by the way, it is!
So do I moan and groan as I write my dues
Already home to the University of Texas, the state capital and a bustling music scene,
check out in December? Yep, I do—but I really
Austin has lately expanded its economy to in-
wouldn't have it any other way. I want to be a
clude digital media, green energy and biotech,
REALTOR and if membership were truly op-
creating 114,000 in the area in the last five
tional—I'd still be a member of the Williamson
years. City life not to your liking? Head north
County Association of REALTORS and
to Round Rock, an 18.5 mile hike up I-35. This
proudly call myself a Texas REALTOR!
family-oriented suburb boasts topnotch pub-
Over the past several years our area has
Coming Events at WCAoR
lic schools along with a local economy that in-
been recognized for our quality of life:
can call friends.
7
cludes Dell, three hospitals and a brisk
Recently you may have heard or read some
• Best place to live (Kiplinger, May 2008);
• Fundamentals of Foreclosure Auctions:
business in sports tourism thanks to the play-
bleak reports regarding the “struggling� real
• Fastest growing (Austin Business Jour-
Monday, July 19; 1 to 5 p.m.; 4 MCE hours;
ing fields it rents out for tournaments. As for
estate market. The latest forecasts regarding national home sales, new home construction, home prices, loan modifications, foreclosures,
nal, July 2009); • One of the smartest cities in the nation (Biz Journal, July 2006);
hills, 18-hole golf course, clubhouse and a
spouse) re-evaluate your career decision and
• Best place to raise a family (Farmer In-
pool.�
and start running to the classified ads, let me reassure you that you’ve made the right choice, at the right time and you’re in THE
surance, Dec. 2008);
Some states like Arizona, California,
4 p.m.; 3 MCE hours; $30; Course #9225 • Home Valuation Code of Conduct (HVCC): Tuesday, July 27; 1 to 4 p.m.; 3 MCE
You can’t pay for advertising like that!
• Best place for singles (Travel and
hours; $30; Course #8388
Now add to that the following:
Leisure, May 2010);
• Staging Certification; Tuesday, Aug. 3
• No state income tax;
• A “greenâ€? city (Popular Science, Feb.
and Wednesday, Aug. 4; 8 to 5 p.m.; 16 MCE
• Mortgages are cheaper today than
2008); and
hours; $295
they’ve been in a half-century;
• Most affordable places to live (Forbes,
RIGHT PLACE!
Adjustments & Theory: Tuesday, July 20; 1 to
Teravista community and enjoy its rolling
• Most innovative (Forbes, May 2010);
Well—before you change your passion,
• Comparative Market Analysis (CMA)
a four-bedroom, three-bathroom house in the
etc. may be enough to make you (or your ask “Why did I become a REALTOR?�
$30; Course #8324
housing, it’s a deal: For $270,000 you can buy
Visit our Web site at www.wcaor.org to
• In most of our area, it’s a buyer’s mar-
June 2009)
register for these and other classes! RL
ket, with supply increasing daily. (More sup-
7+(5(¡ +(5(¡6 ¡6 1 1 2 6 6 +2 +257&87 257&87 7 72 6 6 8&&(66 %87 7+(5(¡6 12 5($621 72 7$.( $ '(7285 (,7+(5
RE/MAXÂŽ has an overwhelming advantage in the 3 things agents vitally need in order to be proďŹ table.
01.
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02.
More Education LEADS ALL BRANDS IN ADVANCED DESIGNATIONS
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25,000,000
21.2 Million
5,60(',$ 32:(5 %52.(5 5(3257
20,000,000
1st Quarter, 2010
Source: Nielsen Monitor-Plus
remaxtexas.com/esource r
ERA
Keller Williams
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8
www.realtylineonline.com
Realty Line of Austin
July 2010
Patrick Vaughn asks Stefanie Fieldcamp, Eric Copper and Diane Johnson to serve up tasty treats at the Keller Williams Fourth of July ice cream social.
Katie Osborne of Full Moon Design, Linda KnowlesKatz of Land Mortgage and Faith Laciste of Texas Discount Realty share a laugh at AYREP’s waterfront party at Abel’s on the Lake.
Terry Milligan and Kay Milligan join Richard Ethridge and Amy Kobza at the WCAoR golf tournament at Twin Creeks Golf Club. Terry and Richard are with Lone Star Land Sales and Kay and Amy are with Austin Title. Hillbilli chili from Vogel Construction wows the judges in a blind tasting to take second place at the HBA chili cook off at the Travis County Expo Center.
Looking to hang your hat elsewhere? Supreme Lending of Austin is looking for well-qualified Mortgage Professionals. Supreme Lending has all the tools that you will need to be successful in today’s changing market place. On-site Underwriting and Processing If you want to join a winning team and find out more information about this opportunity, call 512-279-1150 or e-mail John.McClellan@SupremeLending.com
Listen to the radio show “The Real Estate Zone” every Sunday 11 to Noon on News Radio 590 KLBJ and 99.7 FM FHA • VA • Conventional • USDA
July 2010
Realty Line of Austin
9
www.realtylineonline.com
WCR members Anita Ferrell, center, of Keller Williams Realty, tells Glenn Allen and Lizanne McDaniel, both of McDaniel Properties, how the cake auction is conducted to raise funds for TREPAC.
Mike Coy of Referral Training Center conducts a two-day referral boot camp.
Rock Star REALTORS graduate from the BOLD training seminar at Keller Williams Realty.
Xuan Le of JB Goodwin REALTORS shares a spot on the breezy deck with Rich Redding at J.B. Goodwin’s home, where employees gathered for a fun summer picnic.
A h ands- o n e xperience f or y ou a nd y our c lients. Now more than ever, MileStone Communities offer a personal touch sure to impress you and your clients. Every time you bring a new client to see a MileStone Community, you’ll each receive a gift card for a free massage. Treat your clients to a preview of the best new homes on the market, and MileStone will treat you both to a relaxing massage at Massage Envy. Now that’s guaranteed to rub you the right way!
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Single Family Homes from the low $200’s 512-264-0900 Mark Lee 512-567-3669 5200 Cypress Ranch Boulevard, Spicewood
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Limited time offer. One offer per qualified customer, please. Other restrictions apply. See sales consultant for details.
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Realty Line of Austin
July 2010
AMBA members Carol Drolette, Ann Carson of Independence Title and Diana St. Charles attend the recent monthly luncheon so they could hear about the latest housing forecast from Eldon Rude.
Susan Spence sits with Charlie Henson of Highland Lakes Real Estate at the CRS luncheon.
Lori Goto of Realty Austin keeps score for the team the old fashioned way—with paper and pencil—at the company’s bowling tournament held at The Highball.
<RXU 7LPH IRU < RXU 7LPH IRU 6XFFHVV LV 1RZ 6XFFHVV LV 1RZ Power Lunch Power Lunch a att S Sente ente M Mortgage ortgage th A August ugust 18 – 12 noon ““Service Service Second Second to to None None””
The The SSente ente Business Building Tip Tip of the Month: If you want to know what your clients think of your service— ask! Come to our Power Lunch next month to find out when and how.
TToo register, registerr, go ttoo
www.SenteLearning.com www.SenteLearning.co and click on Austin Austin Power Power Lunches Lunches For more information about how Sente Mortgage and your clients with mortgage needs, calll 512 • 637 • 9900
July 2010
Realty Line of Austin
www.realtylineonline.com
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Partner Pa nerrsships Built on Tr Trust
Shelley H Hill ill
Whitney W hitney Wright Wright
Donna Donna Simmons
Branch Br ra anch Man Manager nager / Escr Escrow row O Officer fficer
Escr Escrow ow A Assistant ssistant
shelley.hill@gracytitle.com shelley .hill@gracytitle.com
whitney whitney.wright@gracytitle.com .wright@gracytitle.com
Sales Sales Executive Executive cell: cell: (512) 656.7093 donna.simmons@g donna.simmons@gracytitle.com racytitle.com
WCAORâ&#x20AC;&#x2122;s 4th Annual Itâ&#x20AC;&#x2122;s Time to get Connected with new Technology in the Real Estate Industry
Gracy Title
Free Technology Courses in Room #1114 Throughout the day Gracy Title will be offering free courses to advance technological skills as applied to the Real Estate Industry.
10:30 am - Market Metrics 1:00 pm - Excel 101 2:30 pm - Mail Merge 3:30 pm - iPhone Applications TThe he W Williamson illiamson C County ounty A Association ssociation of R Realtors ealtors fourth four o th annual Tech Teech Tune Tune Up is an educational ered on ttechnology echnology for for o ALL Real Tickets for fo or the event con convention vention cent centered Real Estate Estate Professionals. Professionals. Tickets event door. Admission Admission includes lunch, FREE MCE hours and an ar aree $20 in advance and $30 at the door. izes. C ome get connected connected with the new available to to help entr entryy in the door pr prizes. Come new technology technology available Estate business. business. yyou ou amplify yyour our Real Real Estate
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Realty Line of Austin
July 2010
Joe Roquemore of Prestige Realty and Rudy Jennings of Keller Williams Realty sit with Joe Bob Everett at the recent Certified Residential Specialists (CRS) meeting at Westwood Country Club.
Justin Rourke, Chris Gunn, Matthew Romero, Erica Dillard, Victoria Wilson and Donna Goode, all of Keller Williams Realty participate in RED Day, a volunteer effort at Zach Scott Theatre.
Lisa Mazzarella of Buffington Homes presents an iPad to Nicky Popov, which she won by earningBuffington Bucks. Sarah Jacobs also attended the luncheon.
Tommy Cain and Cheryl Fowlkes, both of Keller Williams Realty, set team goals for the BOLD course at the companyâ&#x20AC;&#x2122;s north office.
July 2010
Realty Line of Austin
HBA of Greater Austin
www.realtylineonline.com
13
Presidentâ&#x20AC;&#x2122;s Column Steve Zbranek
n
2009-10 President
GET A PEEK AT THE 2010 PARADE OF HOMES JULY 22; ATTEND TO REGISTER FOR A $10K REALTOR BONUS AND OTHER PRIZES Not just a Parade of Homesâ&#x201E;˘, but a pa-
event, register a buyer for any of the avail-
rade of ideas. Youâ&#x20AC;&#x2122;re invited to get a sneak
able Parade homes or to-be-built homes with
peek at seven custom homes now taking
any of the seven Parade builders by Oct. 31
shape at the site of the 2010 Parade of
and contract by Dec. 31 will be eligible for a
Homesâ&#x201E;˘ hosted by Rough Hollow Lakeway
$10,000 REALTOR bonus (see builder for de-
in the Bluffs neighborhood on Thursday, July
tails). This is your opportunity to see these spec-
22 from 5:30 p.m. to 8:30 p.m. Four of the seven homes are listed and available for sale. REALTORS can attend the
tacular homes in different construction stages built by award winning builders:
July 22 event to learn more about the homes
â&#x20AC;˘ Jenkins Custom Homes
on the tour, the builders and additional op-
â&#x20AC;˘ Masters Touch Custom Homes
portunities for lot purchases and to-be-built
â&#x20AC;˘ Rostrata Builders, Inc.
homes. Any REALTOR who attends the July
â&#x20AC;˘ Stonewood Homes, Ltd.
22 event and previews all seven homes will
â&#x20AC;˘ Triton Custom Homes
be eligible to win these seven fantastic prizes:
â&#x20AC;˘ VII Custom Homes â&#x20AC;˘ Zbranek Custom Homes
â&#x20AC;˘ Apple IPad
Join us at the Rough Hollow Lakeway
â&#x20AC;˘ $500 in cash â&#x20AC;˘ 2-night getaway at the Lakeway Re-
Welcome Center at 5:30 p.m. and youâ&#x20AC;&#x2122;ll enjoy great food, beer, wine, margaritas and live
sort/Spa â&#x20AC;˘ Spa package at the Lakeway Resort/Spa
music while you get the first look at trends
â&#x20AC;˘ Spa/Golf package at the Hills
other builders will be copying for years to
â&#x20AC;˘ $300 Rough Hollow Grill gift card
come. There is no cost to attend, but please
â&#x20AC;˘ 4-day Freedom Boat Club rental
visit www.roughhollowlakeway.com/july 22
Plus, REALTORS who attend the preview
for details and to RSVP. RL
Helen Frazier of JB Goodwin REALTORS is pleased to welcome Tom Thornton of Realty Austin as a new CRS member at a recent meeting.
Subscribe to our Calendar of Events today. www. realty line online . c om
Sarah Rooney Business Development
Carol Bellomy
Sarah Scholwinski Escrow Officer
Branch Manager/Escrow Officer
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14
www.realtylineonline.com
Realty Line of Austin
July 2010
Ramsey Mudgett of Turnquist Partners REALTORS talks to the media about the Black Stallion literacy project which helps children discover the joys of reading.
HBA member Russ Petersen comes up through the losers bracket to compete in the horseshoe pitching finals at the HBA chili cook off. He and his partner Rob Ellis won the event.
Rose Krumnow of Keller Williams Realty, Jeff Woodley of National Development, AYREP’s Alisa LeBlanc of North American Title and Barry Wheeler of Wells Fargo get together at the Austin Young Real Estate Professionals networking event at Abel’s on the Lake.
CRS director Kay DaSilva wins a door prize at the CRS luncheon, which she said would come in handy for a closing later that afternoon. President Fred Norton congratulates her on the impeccable timing.
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July 2010
Realty Line of Austin
Women’s Council of REALTORS®
President’s Column Susanna Boyer
n
2010 President
DISCOVER THE WCR DIFFERENCE!
applicants. Those goofy party pictures could cost
W
interested in becoming involved in WCR or
ber or a newcomer, the Women's
have questions about membership, contact
Council of REALTORS (WCR),
me by phone or e-mail. I look forward to
is ready to open up a whole world of opportu-
hearing from many of you and seeing you at
nity to you. That's because your WCR member-
our upcoming meetings and events.
ship is better than ever, with more of the tools,
Win a Free Tech Audit: Women's Council (Na-
training and personal support you need to plug
tional) is awarding a private consulting session
into the power of your profession.
with the incomparable Matthew Ferrara & Com-
15
sult...profile picture, friend list, etc.
you more than your dignity! So what can you do
5. Block personal info from unknown applica-
to protect your privacy on Facebook? The site itself
tions: Without knowing it, you could be sharing
offers lots of privacy controls and security features.
personal information with various Facebook ap-
Here are five steps to take to activate them:
plications and their developers. To block them,
1. Create Friend Lists: Make a work list for busi-
mouse over Settings, choose Privacy Settings, click
ness, an acquaintances list, and a family list for rel-
Applications, then click the Settings tab next to the
atives and close friends. Click Friends on the
Overview tab. Check and uncheck boxes next to
Facebook homepage; click Friends under Lists,
your personal info — picture, education, religious
then Create New List, and type in your members.
views, etc. This determines what your friends' ap-
2. Set Up Who Sees What on Your Profile: hether you’re a renewing mem-
www.realtylineonline.com
plications can see about you.
Mouse over Settings on the Facebook home-
This is not a complete guide to privacy and
page and click Privacy Settings. Click Profile
security on Facebook. But these five steps will
Privacy. Beneath each section — basic info,
start to create a more private and secure environ-
personal info, status, etc. — specify who gets
ment for yourself and your family on this huge
to see it. This is where Friend lists come in
social network. Better to be safe than sorry!
handy. Enter Only Friends to block out the rest
Elections will be held Thursday, July 29, at
of the world (like employers). Edit Custom
Austin Board of REALTORS®. This will be our
Settings lets you block specific people or lists.
Annual Business Meeting. BACK BY POPU-
3. Restrict access to your Address and phone
LAR DEMAND … SO YOU THINK YOU CAN
number: As above, go from Settings to Privacy
MODEL contest returns and will be the enter-
presence. Better still, the results of your "tech
Settings to the Profile Privacy page. Click Contact
tainment held during this luncheon. Contact
immediately. Education is our number one
audit" will appear in a future issue of the eCon-
Information tab at the top. Use the drop-down
Susan Brown, Fashion Show chair at 844-5553 or
goal at local meetings and on a national level
nect newsletter, giving you free exposure to more
lists to determine who sees or doesn't see things
e-mail SusanBrownRealEstate@yahoo.com. If
by offering Performance Management Net-
than 12,000 top real estate professionals across the
like IM Screen Name, Mobile Phone, Other
you have an item you would like to donate for
work courses. WCR's huge referral network is
country. Visit the National Women’s Council of
Phone, Current Address, Web site, or e-mail.
the Silent Auction or have questions, please con-
another great aspect of WCR!
REALTORS® Facebook page to enter today.
Our focus on local meetings is to bring you
pany to evaluate the effectiveness of your online
up-to-the minute information that you can use
4. Set Up Who Can Find You on a Facebook
tact Anita Farrell at 448-4111 or e-mail at Anita-
Now, it's your turn. To get the most out of your
Speaking of Facebook…This is an article I read
Search: This stops all those friend requests from
Farrell@Austin.RR.com. “Let WCR be the
membership, we encourage you to get involved.
on Active Rain and found very helpful…it was a
old buddies. Click on Settings, then Search,
APPLE of your Eye!” drawing for an I-Pad, an I-
Attend a local or state meeting and network with
blog written by Robert Rauf, Mortgage banker.
which takes you to Search Privacy, where you
Pod Touch and an I-Pod Nano. For tickets or in-
other members. Attend one of two national meet-
“Facebook is the world's largest social network.
can specify who can find you. Under Search Vis-
formation about the Apple drawing, please
ings. Take a Performance Management Network
Disregarding this, people share all kinds of infor-
ibility you can choose Everyone, My Networks
contact Cheryl Jenkins at 699-6530 or e-mail at
(PMN) course. Tap into the referral network. It's all
mation on Facebook without thinking about who's
and Friends, Friends of Friends, or My Net-
Cheryl@CKJRealty.com.
there for you to use and grow your business.
seeing it or what effect their comments and pic-
works and Friends of Friends. To keep strangers
We will not be having a meeting in August, so
To learn more about WCR, check out the
tures might have on them in the future. One study
from finding you, choose Only Friends. You can
go out and enjoy the rest of the summer with
national Web site at www.wcr.org. If you are
revealed 30% of employers use Facebook to vet job
also specify what info displays in your search re-
your family, and we’ll see you in September. RL
All 3-hour MCE courses are FREE! Register Today! Earn 3 MCE credits at one of our upcoming valuable seminars.
Instructor
Mark Hairston Certified Mortgage Planner Provider #0606
Direct 789-6967 Mark@TexasMortgageIQ.com
“Exceptionally good class. On topic and very well presented.” — Don Gross, broker “Your class was very organized and the material given was excellent!” — Rosemary Follis, Rosemary Follis Real Estate “Outstanding presentation. Excellent materials – easy & useful references.” — Garreth Ellzey, Century 21 “I would give your credit scoring class a 10! I think this course is a MUST!” — Vickie Boozer, CRS, GRI, ABR, e-Pro, REALM Professionals
16
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Realty Line of Austin
July 2010
Jim Halvorsen, right, of Milestone Communities welcomes Phil Hutson of Showcase of Homes and Summer Pavliska of Texas American Title to the Cedar Park Property Tour. Jim sponsored the breakfast tour.
Bonita Burrows and Winona Barron of The North Austin Annihilators show the strength they have to knock down their bowling pins and anything else in their way at the Realty Austin social at The Highball.
Diane Christy and Art Christy, both of Diane Christy REALTORS, find a place in the unfinished KB Home model at Shadow Glen to relax before it is open to the public.
EARN 3-HOURS MCE CREDIT AT AN UPCOMING SEMINAR â&#x20AC;˘ ALL SEMINARS ARE FREE
August 10th 9:00am to 12:00pm
The Inside Line To Clear Buying Power
August 12th 1:00pm to 4:00pm
August 17th 9:00am to 12:00pm
John Simpson TREC Instructor Provider: Mortgage Acuity Provider No. 0688 mortgageacuity@austin.rr.com 512.789.5250 Direct
August 19th 1:00pm to 4:00pm
July 2010
Realty Line of Austin
Experts Speak Out
Commentary Steve Medina
n
Savvy Inspections
www.realtylineonline.com
17
15 to 30 years. Asbestos doesn't "radiate" danger and its mere existence in low levels in your environment is not automatically cause for alarm. Before tearing out walls and spending thousands of dollars for asbestos removal, check out the information at www.nationalcenter.org/P21NVMartinAsbestos1102.html or www.claremont.org/projects/pageid.1864/default.asp, for opposing opinions. RL
ASBESTOS... A KILLER PRODUCT
T
he feeling I had after completing
forms and the risks posed by them vary con-
an asbestos inspection course was
siderably... from minimal to severe.
similar to the feeling I had during
Crocidolite and amosite asbestos, known
the movie â&#x20AC;&#x153;The Empire Strikes Backâ&#x20AC;? when
as amphibole asbestos, are the most danger-
Darth Vader tells Luke Skywalker he was his
ous forms. Their fibers cling to lung tissue
father. The enlightening course left me feel-
while resisting the body's natural self-clean-
ing both educated and cheated that this in-
ing processes. This long-term irritation to
formation was passed up by news reporters
body tissue can lead to disease and death.
and educators for so many years.
Fortunately, these forms of asbestos have
The fact that asbestos has tragically killed
been banned for years though some still
many people who worked in factories and
exist, such as the brittle siding on older
mines has been stamped in our brains by the
homes.
internet and news reports of suffering fami-
Chrysotile asbestos, a less toxic form,
lies and the tort lawyer suing the evil corpo-
comprises over 90% of all the asbestos used
rations for knowingly poisoning their
in the U.S. This form of asbestos is not nearly
workers for the almighty dollar. Although
as persistent in lung tissue and low level ex-
this is true, the other side of the coin is hardly
posure is not considered to be a health risk
revealed; how asbestos, if used correctly and
to a healthy person.
manufactured safely, is a wonderous and in-
In fact, both OSHA and the EPA, concur
expensive natural product with many uses
that asbestos is not dangerous unless air-
including fire safety.
borne. Even if airborne, many studies of as-
Asbestos is not a single, easily categorized
bestos workers indicate that it takes more
substance such as carbon monoxide or
than a casual exposure to asbestos dust to
radon. It comes in a number of different
cause disease... even over periods as long as
Betty Saenz of Sky Realty cheerfully holds up a sign at the blood drive where 121 units of blood was collected.
Subscribe to our Calendar of Events today.
www. realty line online . c om
http://www.austintitle.com/ h t tp: //w w w. aus tintitle.com /
SOUTH 360
Central C entral Texas Te xas TTitle itle Companies Co m p a n i e s
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Committed To Your Success Angela Hruska ngela Hruska has been demonstrating pride and a positive attitude in her work for over 12 y nd continues to prov ide ever y client a persona l, professiona l closing experience. Angela and ntire Sout h 360 of f ice staf f are serious about delivering t he performance you expect at ever y ste e t he closing process. Bring your next transaction to Angela Hruska at Austin Tit le for t he supe r v ice you and your customers deser ve.
Devona Grone Devona Groneck has almost 20 years of experience consistently meeting the needs of consum realtors, lenders and builders. She is a true professional whose philosophyy is to put the custom needs first and give personalized attention that creates a rich and satisf ying settlement experie Contact Devona on your next transaction and start building a lifetime of refeerrals to
18
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Realty Line of Austin
July 2010
Bill Flood of Stanberry and Associates checks in at the CRS luncheon at Westwood Country Club, where he got firsthand industry information from the president and CEO of the Texas Association of REALTORS.
J.B. Goodwin stirs up some action by spraying some whipped cream on the ice cream — and unsuspecting bystanders — at the JB Goodwin REALTORS picnic at his home.
Jodi Sieracki, Shannon Smith of Cornerstone Mortgage and Eduardo Magaloni of Keller Williams Realty trade business cards at Abel’s on the Lake, where AYREP held a waterfront party. While attending a business objective course, Kevin Ginsburg of United Lending listens to Gene Frederick of Keller Williams Realty tell about the listing that got away.
We’re local, we get it. We’re a mortgage banker with in-house processing, underwriting, and closing. At United Lending you’ll always talk to someone right here in Austin.
July 2010
Realty Line of Austin
www.realtylineonline.com
19
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Realty Line of Austin
July 2010
Brittanie Flegle, James Deloney and Steve Bell check out each other’s team T-shirts as they enjoy some bowling fun at Realty Austin’s gathering at The Highball.
Former HBA presidents Gary Henley and Wes Peoples encourage members to bid in the silent auction, which included an opportunity to have lunch with area builders. The auction was part of the Home Builders Association of Greater Austin’s chili cook off at the Travis County Expo Center.
Lynda Conway of JB Goodwin REALTORS and Jay Gohil of Jay Gohil Realty discuss summer plans at the Certified Residential Specialists meeting at Westwood Country Club.
:
Tip g n i t e k s Mar
s a er es i t rvic nd bet e s ng ta keti marke r a ice on ur m erv f yo s time in S thank . o e t par ts. Les ain Mov osing l r ag ate n n as reci your c nd ove their atio ing clie p t l p u a a s ll as nd con our se ing. also given s over lped fi ing l y nts ag clie ations referra nly he shine. stag u and fter st g a o in o lt a t ding or y rm buy consu t gains at not ake i olor eep in m • Ad -win f the no our a n th k or C at y Move-i ting th TOR” help to h win s are t e t ri ase. I howing ith L e x l w A ? r k E a o E e r e b n n off and client e for s ork w u k w hom ed ma “the R fessio o r y o i t w d s e r r ro n ia id will you Inte opr • D their n s exte ed to a sent p i r ers ate to e appr d that f r o t f f e s for i l o f r n g a b re e rs a also unted likely d you ’ll be e, but yea -sal ers an o ign t You a re Des a disc ill mos 5 to 7 hom y w ith meown B t t a w w ne x g . t s e n s o in agi tha en rite tion aga the h • St nsulta colors thin th r favo s ble, the Co d the rty wi s colo aila ty wow v a with r are proper s. ow to min prope owne n s e s r our l r ic the home the uye flye as vita or to y nd erv an t n S o that ntial b a h the a d g t i r r s s o a e s e n c -De pot ve, mor g forw er/de entatio • Re rspecti future in s uch ag o m s stepp ted st est pre w pe s o s w i b en ie will ting galler g a tal s the . e k o n ar ts ure • M b phot Bringi ass l clien we bility. g team eferra i r n s / vi keti urn mar of ret lots
Ellen’
Do your sellers need professional staging?
Ellen is ready to help you set the stage for professional results. Ellen Boettcher, president 512.751.1756 Ellen@StagingByDesign.com
July 2010
Realty Line of Austin
www.realtylineonline.com
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21
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Realty Line of Austin
July 2010
SHOW OUR NEW HOMES AND YOU’LL HAVE SOMETHING TO SHOW FOR IT.
Jenny Newman of Austin Title, Sheri Brummett of Coldwell Banker United REALTORS and Shaadi Oreyzi catch up on industry news at the Austin Mortgage Banker’s Association’s monthly meeting at the Austin Country Club.
More than 100 volunteers helped with the clean up at the Zach Scott Theater during the Keller Williams Realty RED Day event.
Now, each time you register a new, qualified prospect at the Steiner Ranch Welcome Center, you will receive a $20 Gift Card to Nordstrom. The more you show, the more you collect! And the best part of all, these cards never expire. Call or visit the Welcome Center for details and start eyeing that new pair of shoes! Showing your clients new construction in Steiner Ranch is always in style.
Travis Kessler addresses CRS members at a recent luncheon, where he shared insights as CEO and president of the Texas Association of REALTORS.
Homes from the $250’s to $3+ million Welcome Center: 512-266-5833 or 800-783-4640 For more information, visit www.steinerranch.com
Builders: Taylor Morrison, Drees Custom Homes, Highland Homes, Monterey Homes, Sendero Homes, Partners In Building Custom Homes: Affinity Homes, Randy Rollo Homes, Echelon Homes. Information contained within this advertisement is correct at the time of publication and subject to change. In order to receive gift card, Realtor must accompany prospect into the Welcome Center on first visit.
Lauren Timberlake, Jacqui Banks of Coldwell Banker United, Sherry Ellenbogen of Sellstate Realty, Dee Shultz and Joe Longton of Keller Williams, Keri Chemlik of Realty Austin, Lisa Foster and Nick Spiropoulos enjoy the Lakeway Luxury Boat Tour.
July 2010
Realty Line of Austin
www.realtylineonline.com
23
Derek Clarkson of Sky Realty talks with Gwen Johansen of North American Title about her upcoming hiking trip. They were at AYREPâ&#x20AC;&#x2122;s networking event at Abelâ&#x20AC;&#x2122;s on the Lake.
Enjoying a beautiful sunset and good times at Mountain Trail by the Oasis on Lake Travis are Kyle Nunnallee, Laurie Nunnallee, First American Title Company, Paula Greenfield, Coldwell Banker United and Mindy Bakker.
Nianne VanBibber of Buffington Homes presents a Wii and an iPod Nano to Holly Rivers of JB Goodwin REALTORS. She earned the gifts with her Buffington Bucks.
Carrie Weikert of Keller Williams Realty, with her beach-themed cake at the WCR bake off, makes David Burton of Austin Suburban Properties think about putting his toes in the sand.
24
www.realtylineonline.com
Realty Line of Austin
July 2010
Mark Blackburn gets ready to enjoy a cold treat at the Keller Williams ice cream social.
HBA members take home awards for horseshoe pitching and booth showmanship at the HBA chili cookoff. From left: Rob Ellis, Russ Petersen, Kim Petersen and Amy Ellis.
Colette Fitzgerald of KB Home and Will Mannis of Century 21 First Place Realty get a little dust on their shoes as they tour the KB Home model at Shadow Glen before it was open to the public.
OUR PRIORITIES GREAT RATES GREA AT RA ATTES LOW FEES COMMUNICATION UNICA ATTION COMMUNICA YOUR MORTGAGES
Candy Buzan
Max Leaman
Kim Nielsen
Mark Hoffman
CB CBuzan@PrimeLending.com uzan@PrimeLending.com
MaxL@PrimeLending.com MaxL@PrimeLending.com
KNielsen@PrimeLending.com KNielsen@P rimeLending.com
MHoffman@PrimeLending.com MHoffman@PrimeLending.com
Cell: Cell:: 512-797-5580 512-797-5580
Cell: C ell:: 512-293-1239
Cell: C ell:: 512512-825-2347 825-2347
www www.CandyBuzan.com .CandyBuzan.com
www.MaxLeaman.com www .MaxLeaman.com
C Cell: ell:: 512512-785-3279 785-3279 M MortgagesByMarkHoffman.com ortgagesByMarkHoffman.com
Not N ot pic pictured: tured:
Michael Michael R Ray ay MRay@PrimeLending.com ay@PrimeLending.com
Cell: ell: 512-784-8488 512-784-8488
Diane M. Clark
Antonio Garganta
Mary Kennedy
Missy Driskell
Trudy Savage
Amy Oehler
DMClark@PrimeLending.com DMC lark@PrimeLending.com
AGarganta@PrimeLending.com A Garganta@PrimeLending.com
MKennedy@PrimeLending.com MKenned y@PrimeLending.com
MDriskell@PrimeLending.com MD Driskell@PrimeLending.com
TTSavage@PrimeLending.com Savage@PrimeL i ending.com
Amy@PrimeLending.com A my@PrimeLending.com
Cell: C ell:: 512512-657-7338 657-7338
Cell: C ell:: 512512-659-7043 659-7043
Cell: C ell:: 512512-750-7834 750-7834
Cell: C ell:: 512512-964-1864 964-1864
Cell: Cell:: 512 512-716-3501 512-716-3501
C Cell: ell: 512512-733-3210 733-3210
www.DianeClarkMortgage.com www.DianeClarkMortgage.com
www.AntonioGarganta.com www.AntonioGarganta.com
mkennedy.primelending.com mkennedy.primelending.com
www.MissyCitzlerDriskell.com www .MissyCitzlerDriskell.com
www www.TrudySavage.com .TrudySavage.com
www.AmyOehler.com www.AmyOehler.com
FIXED & ADJUSTABLE ADJUSTABLE E RATE RA ATE T FHA A&V VA A - JUMBO - PERMANENT PERM CONSTRUCTION - REFINANCE ANCE - RELOCA RELOCATION ATION T -- JUST TTO O NAME A FEW FEW.. Capital City PrimeLending is dedicated to making your homebuying or selling experience as seamless as We are friendly, friendly, communicate effectively, effectively, and we consider you a client for life. possible. We T 512.238.7888 810 Hester’s Crossing, Suite 150 | Round Rock, TTexas exas 78681 © 2010 PrimeLending, A PlainsCapital p Com Company. mpany p y. T Trade/service rade/service marks are the property p p y of PlainsCapital p Corporation, Corporati p ion, PlainsCapital p Bank, or their respective p affiliates ff and/or subsidiaries subsidiaries. s. Some products mayy not be available in all states. This is not a commitment apply. d PrimeLending, P i L di g a PlainsCapital Pl i C pit l Company C p y (NMLS #: # 13649)) is i a wholly-owned holly-owned lly d subsidiary b idi y off a state-chartered t t h t d bank bank and is an exempt lender R g l t d Loan L License-license Li li #7 PrimeLending, to lend. Restrictions apply pp y. All rights g reserved. reservedd. ( who p lend der in TX. TTexas eexas Regulated #7293. PrimeLendin ng, gA Company iis an Equal Buzan 179412, LLeaman 151263 151263, Ni Nielsen Kennedy Pl i C it l C E l Housing H i g Opportunity O t it Lender. LLender d . NMLS #: # Buz B an 179412 180307 Hoffman H 171464 Clark Cl k 268025, 2680225 Garganta G t 202510, 202510 Ken K 666 Driskell D i k ll 180066, 180066 Savage S 180854 Oehler O hl 225339, 225339 Ray R y 184147. 1 PlainsCapital Nielllsen 180307, Hoffffffman 171464, nnedy d 179666, 180854,
July 2010
Realty Line of Austin
www.realtylineonline.com
Does Does Your Yo our Broker Broker Provide Provide Less Less and Take Ta ake More? More?
100% *
COMMISSIONS Keep 100% of your Commission * Less a small transaction fee
For an appointment to discuss your qualifications call 512-524-8880
Full Broker Support Build and leverage your name, brand and way.. team your way Unique ownership opportunity - producing agents earn company.. stock options in a diversified real estate holding company
7719 Wood ood Hollow Drive • Suite 102 • Austin, TX • 78731 • 512.524.8880
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Realty Line of Austin
July 2010
Debbie Kelsey and Cindy Reeder, both of RE/MAX Capital City, round up donations for Any Baby Can at the CRS meeting.
Tony Ewing of JB Goodwin REALTORS and Barbara Ewing enjoy the lovely shade in the backyard of J.B. Goodwin’s home during the company’s annual picnic.
Christy Gessler of RE/MAX Capital City and Elizabeth Young of TAR come to bid on cakes at the Women’s Council of REALTORS bakeoff, which helped raise funds for TREPAC. Jona Tabriz Ten Eyck of Highland Lakes Real Estate learns inventive ways to market her listing (such as putting it all over her face) at the BOLD course at Keller Williams Realty.
July 2010
Realty Line of Austin
Associates In Progress
Advertiser Profile
www.realtylineonline.com
27
Insurance is probably one of the most regulated industries in the State of Texas and we
By Linda McNabb
must continue to adapt to the many changes that face our profession as we have done so for many years. As reflected by our past adaptations, we are strongly prepared to quickly embrace whatever the future holds for our industry. What can help real estate agents evalu-
W
hen people think of Patten Law Firm
What is your company most proud of?
ate title companies when they are choosing
they often think of Spotlight Austin,
There are a lot of things that we are proud of
where to take their clients for closings?
the companyâ&#x20AC;&#x2122;s signature event that
in our company such as our expertise in escrow
They should look for testimonials and ex-
has become recognized as a first-class networking
and the way we conduct ourselves above the let-
periences on how the title company has han-
event. Patten Law Firm created the much anticipated
ter-of-the-law. If I were to narrow it down to the
dled things when something went wrong.
series to provide education and information to the Cen-
most significant achievement for our company,
The truth remains that anyone should be
tral Texas Real Estate community on relevant current
all awards would be tendered to the longevity of
able to handle a normal transaction without
events and news. But there is much more to this well
our outstanding staff who have embraced team
issue, but a better measure for weighing the
respected company, so Realty Line recently visited
playing and taken it to the next level by applying
strengths of your preferred closing office is
with Ashley Patten, who leads the dynamic and inno-
our Company Commitment to serve our cus-
how the leadership and staff responds in the
generally the largest investment they will make,
vative team at Patten Law Firm, to find out a little
tomers and clients as our friends which is some-
face of an unpredictable or otherwise unpleasant
what we do is so much more than a clerical or
more behind-the-scenes information to share with our
thing that seems to have been forgotten by many
event or problem. When a transaction is chal-
ministerial profession. The paperwork becomes
readers.
of our profession. A low turnover rate amongst
lenging, did the title companyâ&#x20AC;&#x2122;s staff go the extra
less obtrusive when we are able to coordinate a
the employees in the company speaks volumes
mile? Did they offer solutions? Or did they take
fluid transaction for all of the parties and everyone cooperates.
What do people think of first when they
Ashley Patten
to the dedication we have as a company for what
the attitude that it wasnâ&#x20AC;&#x2122;t their problem and be-
When people hear the name Patten Law
we do and the synergy and atmosphere that is
came difficult to reach? One of the things I am
Firm, a Closing Office for Texas American Title
found in our Austin office on Great Hills Trail
most impressed with our staff at the Patten Law
Company, their focus often shifts to the â&#x20AC;&#x153;law
and other offices located throughout Texas. A
Firm is the solutions-oriented attitude of our
firmâ&#x20AC;? in the nomenclature rather than the more
staff like ours is sought after by other title com-
team.
proficiently described title of being a â&#x20AC;&#x153;Closing
panies and we are proud that we have a great
To many people, the title industry would
(loudly) that theirs is the best. When the title
Office for Texas American Title Company.â&#x20AC;?
group that sticks together to provide an excep-
seem like a lot of paperwork. What keeps it
company staff truly takes on a partnership role
Nearly 100 percent of our attention remains fo-
tional experience in all areas.
fresh for your employees?
and considers themselves a team member to the
think of your company?
cused on closing real estate transactions that re-
in the next five to 10 years?
tomer service. What can truly set one apart? When the cost of the service is regulated, service becomes the battle cry and everyone cries
It is a lot of paperwork but each transaction
agents, lenders, developers and buyers/sellers is
is unique and different and the people involved
when a company sets itself apart. One of our
Do you see any changes in the title industry
quire the issue of title insurance regardless of
All companies say they offer the best cus-
whether that transaction is classified as commer-
We have to change as the market changes. As
in the transaction (buyers, sellers, agents, lenders,
philosophies at Patten Law Firm is that we are
cial, residential, purchase, refinance, construc-
a privately held professional corporation with
etc) are what keep it fresh for the escrow staff.
not a success if our partners do not succeed. If
tion, home equity or reverse mortgage.
deep roots in Texas, we possess that ability. Title
Considering the axiom that a personâ&#x20AC;&#x2122;s home is
the transaction does not close, everyone loses. RL
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28
www.realtylineonline.com
Realty Line of Austin
July 2010
Wanda Stewart, by tradition, got to take the first bite of the massive banana split at the JB Goodwin REALTORS company picnic. With her were Juanita Jackson and Cynthia Delacruz.
Sherry Ellenbogen of Sellstate Realty and Cindy Fenley of Mission Mortgage get ready to enjoy touring properties and the lake during the Lakeway Luxury Boat Tour.
NAPMW President Laura De Rosales, Linda Preece of WR Starkey Mortgage, Becky Hopkins of Austin Title and Diana Taber of Keller Williams Realty kick it up for TREPAC at the ABoR golf tournament at Avery Ranch Golf Club.
July 2010
Realty Line of Austin
www.realtylineonline.com
Here is your chance to be inspired. Thursday, July 22, 2010, 5:30 – 8:30 pm You are invited to a sneak preview of the 2010 Parade of Homes at The Bluffs at Rough Hollow. Join us for fun, food, music, margaritas and seven amazing homes each with a great prize. iPad™ U $500 in cash U $300 gift card to The Grille at Rough Hollow U Two night Getaway package at the Lakeway Resort and Spa U Golf and Spa package at the Hills of Lakeway U Spa package at the Lakeway Resort and Spa U Four-day boat rental at the Freedom Boat Club U Apple
Just by coming, you will also be eligible for a $10,000 Buyer’s Agent Bonus.* (*See builders for details.)
Must tour all seven homes to be eligible for prizes and bonus, so please be at The Bluffs at Rough Hollow by 5:30 pm.
VII Custom Homes
Jenkins Custom Homes
Master’s Touch Custom Homes
Stonewood Custom Homes
Zbranek Custom Homes
Triton Custom Homes
RSVP at www.RoughHollowLakeway.com/July22
Rostrata Builders
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30
www.realtylineonline.com
Realty Line of Austin
July 2010
Joe Foster and Lillie Foster claim their usual spot on the deck overlooking the lake, where they can relax with Erhard Sudermann and Sylvia Sudermann at the JB Goodwin REALTORS company picnic.
Matt Pyle tells Realty Line’s Linda McNabb the chili was so good at the HBA cook off that he left some on his shirt for later.
Rene Salazar, Colette Fitzgerald of KB Home, Laura Ann Castleberry, Mike Coy of Referral Training Center, Laura Stephens and Jim Strickland attend Mike Coy’s two-day referral boot camp. Ryan Carsson bowls with style in his hot rod shirt at The Highball, where Realty Austin hosted a fun social as a reward for all of hard work company employees have put in so far this year.
%X\HUV 1HHG +HOS 0RYLQJ 3DVW &UHGLW ,VVXHV"
77KH '+, +RPH %X\HUV &OXE KH '+, +RPH %X\HUV &OXE &DQ +HOS &DQ +HOS Don’t turn away clients who cannot not qualify foor a loan based on their credit profile! Our Credit Advocates will work with your buyers to identify strategies foor improving their overall credit worthiness including:
&UHGLW &RDFKLQJ 'HEW 5HGXFWLRQ (VWDEOLVKLQJ 3RVLWLYH &UHGLW 'LUHFW 5HVFRULQJ &UHGLW $QDO\VLV 0RQWKO\ 'LVSXWHV TThis his is a pr proven, oven, successful and FREE ser service vice tha thatt helped thousands ustomers pr epare ffor oor successful homeo ho of ccustomers prepare homeownership. wnership. CContact ontact me ted! ttoday oday ttoo get star started! Cynthia Rapsinski, Credit Advvocate 12554 Riata Vista Circle, First Floor Austin, TX 78727 Phone: 512-257-5631 Fax: 866-554-0139 cmrapsinski@dhimortgage.com
H HOME O M E BBUYERS U Y E R S CCLUB LU B
www.dhimortgage.com
hbc.dhimortgage.com
Provided for informational purposes only. *The Home Buyers Club does not guarantee to raise the credit score or guarantee loan approval. Credit Counseling offered by the Home Buyers Club does not assure participants that they will qualify for, or successfully obtain, a home mortgage loan. Participants are not required to finance their home purchase through DHI Mortgage or to purchase a home from DHI Mortgage’s affiliated builderr, D.R. Horton, to enroll in the Home Buyers Club. DHI Mortgage Company, Ltd. TX Mortgage Banker Registration 44608-3709. NMLS # 38686. 12554 Riata Vista Cir., 1st Floorr, Austin, TX 78727 REV: 07/08/10 / EXP: 02/08/11
July 2010
Realty Line of Austin
Experts Speak Out
Commentary Bill Bradshaw
n
Gracy Title Company
original. Attribute the work to the original
use. The notion is that you can use the origi-
author — again and again. In a blog meant
nal to further your own analysis or to explain
for the internet provide a link to the original.
your analysis or to criticize or parody, but
3. Talk about the original in a way that
your own work for the original. Note that the concept of fair use is an affirmative defense. This is lawyer talk for a position you take to defend a lawsuit that has been filed against you. So what steps are recommended to avoid litigation in the first
Blogging is subject to the same rules re-
topical.
garding plagiarism and copyright infringe-
The Copyright Act provides that fair use
ment as any other form of publication,
for purposes of comment, parody, criticism,
promulgation or dissemination of ideas. Our
reporting, teaching or research does not con-
system protects the free dissemination of the
stitute copyright infringement. It is interest-
speaker’s ideas, not the speaker’s publishing
ing to note that this portion of the act was
the ideas of another and certainly not the
taken from the seminal U.S. Case in this area,
ideas of another when claimed as your own.
Folsom v. Marsh decided in 1841.
Additionally, much information is copyrighted or otherwise protected from plagiaallegations are commonplace. The 2 Live
including whether such use is of a commer-
Crew parody of Roy Orbison’s “Pretty
cial nature or is for nonprofit or educational
Woman” and Marcel DuChamps’ “Mona
purposes. Transformative uses are favored
Lisa with a Mustache” are examples.
over copying. (see below #4)
With the internet and its ever increasing
2. The nature of the copyrighted work;
number of uses and users there have been
factual material is more commonly ap-
more and more reported “violations.” In fact,
proved. Note that it is not the facts that are
some watchdog groups have become ex-
protected but the arrangement of words to
tremely active in the prosecution of plagia-
describe those facts.
estate companies who blog for a business
4. Expand upon the original. Think about whether after reading your comments your readers would want to view the original. If not, you may have a problem. Remember that this is not an intuitive area of law still as it relies on a case decided
1. Don’t include the entire document, pic-
in 1841 for 21st century circumstances. Some
ture, film, etc. Instead use short quotes and
of the old principles still apply: don’t quote
excerpts. Focus on what you need and leave
(copy) without attribution and you are al-
the rest.
ways better off expressing ideas in your own
2. Provide the reader with direction to the
words. RL
eration of 4 factors: 1. The purpose and character of the use,
rism or infringement cases. Realtors and real
place? Focus on four things:
clearly separates it from your own work.
The doctrine of fair use includes consid-
rism and infringement. However, some
Subscribe to our Calendar of Events Today.
3. The extent of the copying. All or most less likely to be safe.
purpose have been targets. So an analysis of
4. Have you copied the original in a way
the rules relating to Blogs and Bloggers is
that substitutes your work for the original?
31
If so, this is less likely to be considered fair
you can’t pass it off as your own or substitute
BLOGGING
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w w w. r e a l t y l i n e o n l i n e . c o m
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Realty Line of Austin
July 2010
Teammates Peggy Duke-Sargent, Brian Collins and G w e n d o l y n Watkins brainstorm ideas at a business objective training seminar at Keller Williams Realty.
Josh Schenck, center, helps keep the peace between Yvette Boatwright of the West Lake High Rollers and Romeo Manzihalla of the Williamson County Wranglers. All are with Realty Austin enjoying a bowling social at The Highball. Dylan , son of JB Goodwin agent Linda Godinez, enjoys a challenge at the JB Goodwin REALTORS company picnic on the lake.
Lauren Powell of Capital City Sothebyâ&#x20AC;&#x2122;s International Realty wins a Top Producer Award for the downtown office. Doug Land presented the award.
Mike Carroll, Kenton Brown of Sente Mortgage, Bob Almand and Steve Builta of Hometrust Mortgage take turns trying to figure out how to operate the credit card machine at the Austin Mortgage Bankers Association meeting.
Chris Ott and Nicole Cooper, both of Keller Williams Realty, enjoy networking and staying positive at the companyâ&#x20AC;&#x2122;s BOLD training seminar.