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BUILDING THE DOWNTOWN ECONOMY

5. Develop a marketing program for regional tourism: a. Create a web presence (including social media). b. Develop Must-See lists with maps. c. Co-market through traditional and digital media (brochures, posters, billboards, coupons, contests, public announcements on TV, radio, community calendars, etc.) d. Work with state parks to develop handouts for visitors. e. Develop relationships with magazines and newspapers. f. Cooperate with chambers of commerce and Indiana’s tourism program to make sure that the program’s assets get listed on the state’s tourism map and other local maps.

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6. Capitalize on traffic to maintain a sustainable tourism industry: a. Capture guest-book information by creating mailing lists. b. Periodically review/survey visitors and gather spending data. c. Organize business workshops to educate on emerging trends, success stories, effective signage/marketing, funding opportunities.

Revise Design Guidelines

PROJECT: REVISE DESIGN GUIDELINES

Goal

Renew vibrancy in the downtown district and restore historic facades based on revised Design Guidelines for the City of Frankfort.

Description

Design Guidelines provide the principles for preservation to building owners. As recommended in the Proposed Improvements Section, Frankfort’s Design Guidelines are ready for an update. The revised document then creates an opportunity for educating the public and may be used to promote a sample restoration project, highlighting principles from the Design Guidelines. The services of a Preservation Architect may be needed to create the revised Guidelines.

Action Steps

1. Hire the services of a Preservation Architect.

2. Engage the City of Frankfort Redevelopment Commission and interested parties in the process.

3. Educate the public about the Design Guidelines.

4. Adopt Guidelines via City Council.

Additional Information

Education for the public and the City of Frankfort RDC will create an open environment for discussion about the Design Guidelines. A series of Community Conversations or workshop will offer the public an opportunity to learn about the policies, dispel myths and educate about the positive effects of following Design Guidelines. During this process important considerations include: reaffirming the overall goal of improving the appearance and economic base of the historic downtown. Additional programs to offer may also include: how to select a qualified contractor; budgeting for improvements; or technical seminars on common restoration topics such as appropriate masonry repointing or window restoration.

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