Recovery and Resiliency Plan Marketing

The IND15RPC Recovery and Resiliency plan contains many action steps that will need to be implemented about the plan to be effective. It will take many community members to implement the strategies identified for each pillar to create a more resilient region. The first step in implementation will be getting the word out for the plan, its goals and objectives, and what will be needed to make the improvements recommended in the plan. The IND15RPC Board will be instrumental in identifying ways to utilize existing meetings and initiatives to share the plan with communities.

Objective Priority Actions

1. Develop a communications strategy identifying key sources and strategies to reach communities and businesses.

A. Develop a communications plan for disseminating information during a pandemic or disaster.

2. Create a hierarchy for sharing information during a disaster or pandemic.

3. Market the resources available and the location of the regional resource hub.

4. Develop a series of messages to be distributed to the public, community leaders, organizations, and businesses during a disaster.

5. Update the communications strategy frequently to keep the plan current.

B. Develop an ongoing communications campaign to raise awareness of the need for planning in the community. (This could be for any type of plan, effort, program, etc.)

1. Develop a communications strategy for communities and counties which do not currently have plans to raise awareness of the advantages and value of planning in communities.

2. Develop a communications plan for communities and counties with planning to continue awareness of the advantages of having planning in their communities.

C. Working with IND15RPC, review existing meetings, and determine the most effective way to communicate information, data, initiatives, and progress from the Recovery and Resiliency Plan. This should be coordinated with several other strategies in this plan.

1. Coordinate with the IND15RPC to develop a communication strategy to share the recommendations from the Recovery and Resiliency Plan and to identify community representatives for the plan implementation committee.

2. Communicate priority action items and updates with the economic development team, IND15RPC, and local resource coordinators.