WELCOME Welcome to our newly renamed magazine TRACTION, bringing you the latest news, product innovations and special offers from the Rea Valley Tractors team.

Catchy weather has dominated the early part of harvest, and our teams are on hand to support you as you push your equipment to make the most of each weather window. The positivity with which the industry faces these challenges never ceases to amaze me. Thank you to all those involved.

It’s been a busy season here at RVT, with plenty of news from our seven depots and some exciting changes happening across our business. In July we announced that we had signed heads of terms to acquire our neighbouring New Holland and Kuhn dealer Teme Valley Tractors and we’re delighted to welcome them to the RVT family. Read more on pages 4-5.

We’ve been overwhelmed by the support we’ve received from our customers and community in both our existing and extended territories. The response to the New Holland product range has been phenomenal in particular the CR Revelation harvest equipment, which was the biggest selling combine in Europe last year and also the T7 LWB PLM tractor range. Our demonstrators are working hard to fulfil demand and we would like to take this opportunity to thank you and reassure you that our team are here to support you in the seasons ahead.

And a huge thank you to everyone that attended our open days over the summer in Denbigh and Middlewich, we had over 800 visitors across both sites and our team enjoyed spending time with our customers giving them the grand tour! Look out for news of our Ormskirk open day date – it’s planned for the end of the year - but we’re open for business in the meantime. You can contact the team on 01695 213139

Best of luck to our customers with the remaining harvest and upcoming cultivations ahead of them.

Upcoming Events

FLINT & DENBIGH SHOW Thursday 17th August

MINSTERLEY SHOW Saturday 19th August

ASHBOURNE SHOW Saturday 19th August

SHREWSBURY STEAM RALLY Sunday 27th & Mon 28th August

BERRIEW SHOW Saturday 26th August reavalleytractors.com

Matt Mulligan Managing Director

LLANFAIR CAEREINION SHOW Saturday 2nd September

BURTON PLOUGHING MATCH Saturday 2nd September

MALPAS STEAM RALLY Saturday 9th September

ALL WALES PLOUGHING Saturday 9th September CHAMPIONSHIPS

GNOSALL PLOUGHING MATCH Saturday16th September

CRUCKTON PLOUGHING MATCH Saturday 23rd September

CHESHIRE PLOUGHING MATCH Wednesday 27th September