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10 SITE AUDITING TOOLS A blog for anything about SEO
COMMON QUESTIONS
What is site auditing?
The factors which can affect the site’s SERP ranking ANYTHINGSEO
When should you perform a site audit? What is a site audit report? How much does a site audit cost?
Site auditing is an integral part of SEO practice. It is conducted to inspect and analyse the factors which can affect the site’s SERP ranking. Last time, I discussed the basics of site auditing. To be more specific, I answered the following common questions.
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You can read more about it here. After knowing the basics, it’s time to move to the next step: performing the site audit. As I have said, the key to a successful SEO audit is making sure you know what you are doing. Having a checklist will help you audit your site efficiently and effectively. You need tools to accomplish your audit checklist. Matt Jackson made a list of tools we can use. Matt Jackson is the director of JP Digital Enterprises. He is a digital marketer, specialising in e-commerce SEO, including audits and strategy.
What are the auditing tools you need? ANYTHINGSEO
Since a site audit is an inspection and analysis of factors, you will need tools to collect data first. According to Jackson, you can collect data fast with the following free tools: Google Analytics – for tracking traffic by device, location, landing page, etc. Google Search Console -for tracking indexing, crawl rates, structured data, etc. Panguin tool -for overlaying Google updates onto traffic stats, to check for penalties
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10 SITE AUDITING TOOLS You need tools to accomplish your audit checklist. Matt Jackson made a list of tools we can use.
ANYTHINGSEO
Google SERP Preview tool (by SSM) -for checking limits of page titles and meta descriptions For an advance site audit, you can use the following paid tools: SEMrush -for tracking rank and keyword search Ahrefs -for analysing link and keyword search Other tools recommended by HubSpot include the following: Woorank – for analysing On-page SEO, Off-page SEO, broken links, backlinks Moz – for identifying SEO opportunities, tracking growth, building reports, and optimisation Screaming Frog’s SEO Spider -for examining URLs for common SEO issues by crawling websites’ links, images, CSS, script and apps to evaluate onsite SEO HubSpot’s Website Grader -for personalised reports on a site’s performance, mobile readiness, SEO and security
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10 SITE AUDITING TOOLS You need tools to accomplish your audit checklist. Matt Jackson made a list of tools we can use.
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Conclusion Before doing any SEO task, an SEO specialist should conduct an audit initially. Site auditing is a time-consuming and complex process that demands patience and effort. Having the right tools will help you audit easier. No one SEO tool can be your perfect go-to. Always be on the lookout for new tools and updates.
Source https://anythingseo.wordpress.com/2018/05/04/10site-auditing-tools/
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10 SITE AUDITING TOOLS You need tools to accomplish your audit checklist. Matt Jackson made a list of tools we can use.