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6 TOOLS TO USE The latest news and updates from the Brain Pickers Blog
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Semantic Search
Microdata reveal
Semantic search is becoming more sophisticated because of the advancement in artificial intelligence and other forms of technology related to it. SEO professionals need to understand how search engines process queries for a better SERP rank. This article aims to provide readers with tools that can help them optimise their content for semantic search.
Semantic inspector META SEO inspector Gruff TextRazor Alyien
Quick Recall! There are numerous easy semantic search strategies beginners can employ to optimise their site. Some strategies focus on satisfying the searcher’s intent by analysing the explicit and implicit portion of a query. These strategies revolve around context meaning. There also strategies for technical SEO that helps search engines learn and understand the page’s content.
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What are the tools you can use for semantic search optimisation? BY MARIA POPOVA
Semantic search uses structured data, natural language processing and machine learning. Tools that can help you identify entities on the web page will help you understand how search engines rank your site. You can use these tools in conducting content auditing as well. Here is a list of useful Chrome Plugins as of 2018 that can be extremely helpful in understanding a page’s structured data: Microdata reveal – it detects and presents the page’s embedded Microdata; version 1.2 was updated on October 2, 2012 Semantic inspector – it shows you a structure of items written with HTML Microdata; version 1.2.2 was updated on January 19, 2017 META SEO inspector – it inspects metadata inside web pages including microformats, XFN tags, and more; version 2.1.0 was updated on March 11, 2018 Here is a list of other tools you can download that can help you analyse data: Gruff – allows you to visualise structured data which are harvested from a web page; version 7.2.1 is now available TextRazor – helps you analyse text input to determine information on specific entities Alyien – provides powerful and flexible AI-driven content analysis
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The search landscape has continued to evolve to a more natural and spontaneous language.
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Conclusion The search landscape has continued to evolve to a more natural and spontaneous language. Predictive and personalised search with a more conversational-based answer mechanism is one of the ways to optimise a website in a semantic search world. Using the tools listed above can help you, and your team keep up with the necessary search engine algorithm changes.
Source https://anythingseo.wordpress.com/2018/06/06/6-tools-to-use-forsemantic-search-optimisation/