Authentic Content Marketing https://anythingseo.wordpress.com/2018/04/10/authentic-content-marketing/ I recently talked about the two content marketing elements: content ideation and content creation formula. Today’s topic will focus on content marketing again. Let us delve into the basic principles of authentic content marketing.
What is authentic content marketing? Before we start, it is important to know first the definition of authenticity. People often relate authenticity to honesty or originality, but it’s more than that. “It’s the notion of creating a dialogue between your brand and your audience that’s natural and genuine. It’s not necessarily about being honest or being ethical, though, as lots of people believe – instead, it’s a kind of strategy you can employ to create deeper communities based on trust and like-mindedness.” –Davey, 2016
What is authentic content marketing? Now that you know what authenticity is, I’m going to explain its importance to your marketing strategy. Authentic content improves credibility and consumer trust. Online reputation management can greatly impact marketing strategies. You can build
brand trust online through publishing sharing authentic content with your consumers.
4. Write from your perspective Writing from your perspective starts a natural and genuine dialogue.
Inc.com wrote the top 10 benefits of authentic content. Authentic content can bring increased traffic, higher conversion rates, and better relationships with your customers.
5. Maintain relevance Everything should be relevant to each other.
What are the basic principles of authentic content marketing? brand trust online through publishing sharing authentic content with your consumers. Inc.com wrote the top 10 benefits of authentic content. Authentic content can bring increased traffic, higher conversion rates, and better relationships with your customers. 1. Find your voice Your voice will set the tone for your content. 2. Have consistency Consistency allows continuity. 3. Know your niche and audience Base your content on your niche and audience.
6. Show respect Respect goes a long way.
Conclusion Authentic, relevant content brings value to your customer. By putting people at the heart of your marketing strategy, you can create authentic content. People-powered marketing allows consumers to learn the value of your brand on their own by showing rather than telling. It’s about empowering your consumers to help build your brand.