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Content Creation IN 2018
CONTENT WRITERS FOR SEO ANYTHINGSEO
Content writers for SEO should
This writing process serves as a
Optimised content in 2018
review and update their writing
guide for clear and easy-to-
should appeal to both search
practices to keep up with the
understand content. Good
engines and users. High-quality
changing times. Some SEO
quality content can prevent
content can convert visitors to
writing practices can be out of
content-related issues that can
leads or sales. I will further
date and may cause penalties.
cause penalties.
discuss how to write high-
This article aims to give SEO
quality content on a different
writers a technical guide for
There are many forms of
content creation in 2018.
content creation across
article. For now,
different platforms for web,
I will focus on a basic technical
Quick Recall! There are four
press release, research and
guide for content creation
distinct steps in the writing
more. All of which require
intended for SEO.
process: prewriting, drafting,
thriving in the traffic-centric
revising, and editing.
internet world.
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WHAT ARE THE STEPS FOR TECHNICAL CONTENT CREATION INTENDED FOR SEO? ANYTHINGSEO
STEP 1: Listing Keywords
You will use the information from step 1 and step 2 to create
As part of the prewriting phase,
the visual layout. The visual
one way to prepare for drafting
layout would serve as the
is by listing the target
outline for your content. Write
keywords. The target keywords
your draft based on this outline
Optimised content in 2018 should appeal to both search engines and users.
would set the topic of the content. STEP 2: Answering Queries This step is also part of the prewriting phase. After listing the target keywords of the page, check if all of the
Source
keywords have the same intent. List what the searchers are trying to accomplish when they search for the target keywords. Answering the searchers’ queries will reveal the intent. The intent would set the tone of the content. STEP 3: Creating Visual Layout This step is part of the drafting phase. Here, you create an image of what the content should contain and look like.
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STEP 4: Adding Keywords After writing your first draft, you can then add the keywords and related terms and concepts on the page. This step would ensure the content has a natural flow of ideas instead of being all over the place or keyword stuffed. User experience is important. STEP 5: Crafting the Hook Crafting the “hook� is the last step before you revise. The hook is something that will make other people and publications amplify and link to your content. This hook is the added value users search for.
Conclusion Content writing optimised for higher ranking in SERP follows the same writing process, just with more technical steps. In the past, content writing with SEO in mind means keyword stuffing and using keyword variants in every way possible. Essentially, SEO writing before means writing for search engines. Today, SEO writers should create content with the users in mind because of the engagement metrics.
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Source https://anythingseo.wordp ress.com/2018/06/05/con tent-creation-in-2018/