CONTENT MARKETING ELEMENTS
ANYTHING SEO
Changing times calls for changing strategies
.............................................................................................
ACCORDING TO KESLER According to Kesler, a writer in Search Engine Journal, it is difficult to succeed in content marketing with over-saturation. With only 24% brand success in content marketing, is it worth it?
Changing times calls for changing strategies. It is the same in marketing. Digital marketing strategies are steadily overpowering and surpassing traditional ones. Don’t get left behind.
WHAT IS CONTENT MARKETING?
ANYTHING SEO
Content marketing is a strategic marketing approach
............................................................................................. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” –Content Marketing Institute
The difference between this and almost any other form of advertising or marketing is the keyword “valuable”. Proper content marketing can convince potential clients that they want your product or service.
FORBES LISTED FIVE CONTENT MARKETING TYPES: INFOGRAPHICS
WEB PAGES
Infographics are graphics that include statistics, charts, graphs, and other kinds of information. You can use it to bring people know more about the product or service you provide.
Web pages are hypertext documents on the World Wide Web that can incorporate texts, graphics, sounds, and more. Web browsers like Google Chrome or Mozilla Firefox can display web pages. You can use it as a platform to attract potential clients.
PODCASTS Podcasts are audio episodic programme series in a digital format. You can download it from a website. It’s like radio from the internet. Content from podcasts is easy to digest since people can listen to it while doing something else.
VIDEOS Videos are a visual multimedia source of combined motion pictures. Online video promotion can be used to sell almost anything. You can upload one on YouTube.
BOOKS Books are literary work. You can publish one and use it as a form of content marketing every time they introduced you as its author.
.............................................................................................
WHY IS CONTENT CREATION IMPORTANT FOR B2B AND B2C MARKETING? Content marketing is a strategic marketing approach
ANYTHING SEO
............................................................................................. According to Content Marketing Institute, there three key reasons and benefits for businesses to use content marketing:
INCREASED SALES COST SAVINGS BETTER LOYAL CUSTOMERS They reported that B2B marketers continue to see the success of content marketing. Even Forbes noticed how B2B and B2C marketers increase leads and drive their brand forward by using content marketing.
............................................................................................. .
WHAT ARE THE DO’S AND DON’TS OF CONTENT MARKETING three key reasons and benefits for businesses
ANYTHING SEO
............................................................................................. Kesler mentioned that brands that are prone to content marketing failure make one or more of the following listed the common mistakes:
LACK OF REFINED STRATEGY BAD CONTENT PROMOTION USE OF THE WRONG CHANNELS INADEQUATE SEO EFFORTS HIGH EXPECTATIONS Other than avoiding these mistakes, he also mentioned two crucial elements you need for a content marketing success: content ideation process and content creation formula.
CONTENT IDEATION Content Ideation is the idea-making stage. I like to call it “content prep stage”. You need adequate time and resources to prepare for good content. A rushed content doesn’t attract many readers as it often fails to make a mark. Write down content ideas Take time with content ideation Use topics that interest your audience Use content helping tools
............................................................................................. .
.............................................................................................
CONTENT CREATION FORMULA Kesler mentioned the specific formula for successful content marketing by Jimmy Daly: Channel: audience engagement Cadence: quality content production rate Perspective: unique topic point of view Tone: expression of maker’s attitude towards a topic Execution: the act of making the content The key here is knowing when to use the formula or when to stand out. You can use the formula when your opponents are weak, or your market is new. You can modify when the need arises.
CONCLUSION Content marketing is important. You should hone your skills in content marketing by focusing on the two crucial elements.
SOURCE https://anythingseo.wordpress.com/2018/04/06/content-marketing-elements/
............................................................................................. .