Google Analytics introduced the ability to collect demographic and affinity data a few years ago. The analytics owner needs to affirm that their website privacy policy notified customers about their data use. Holding the customer’s data in perpetuity puts them at risk of violating the GDPR
CYBERSECURITY NEWS: EU GENERAL DATA PROTECTION REGULATION
With the General Data Protection Regulation (GDPR) now only a few days away, businesses across Europe are preparing for one of the biggest shifts in data privacy laws since the 2003 CAN-SPAM Act. Many companies are panicking over the changes. Total compliance may still be impossible for many on May 25 despite numerous countdowns, guides and predictions from every vendor and expert on the planet. The question is, are you ready?
Google decided to have all personal data (including demographic and affinity data and excluding things like sessions and goal completions) to expire in 26 months from the date of collection. Google is giving each site owners the ability to change the default of 26 months to something else. What should you do? If you are not a European-based company or have no European customers, you have the option to change it back to “do not automatically expire.” It is a manual task that Google Analytics owners must do themselves. If you have or plans to have any European web visitors, you need to consult with your attorney regarding this. You should also take the necessary steps to ensure that the data collected is not recorded anywhere else other than Analytics.
What is GDPR?
Conclusion
According to Info Gov Basics, the General Data Protection Regulation or GDPR is a regulation in EU law on data protection and privacy for all individuals within the European Union. It extends the scope of EU data protection law to all foreign companies that process the personal data of EU residents.
Cybersecurity is crucial for your SEO strategy. You need to understand your data more deeply than before. By doing this, you would know what it is, where it is, where it’s going and what its limitations are. This will equip you better in navigating through the GDPR compliance and future datadriven innovation.
The GDPR aims to give the citizens and residents control over their data. It also aims to simplify and unify the regulation within the EU. How does GDPR affect you? According to Search Engine Journal, since Google is a global entity, it has been following the GDPR process as closely as possible.
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