B A S I C HINT FOR SITE MIGRATION
NOVEMBER 2017
SENSIBLE WEBSITE In the continued pursuit of success, Online business owners make sure that there is movement in their entire marketing operation. They continuously develop their strategies to maintain and improve their standing in the online market. Marketing channels like SEO, Blogging, Social Media, PPC,Â
and many more, would be of no importance if you don’t have a sensible website. Therefore, the site should work hand in hand with your marketing strategy to experience optimum result and create a valuable outcome in all of your effort.
However, due to the continuous technological advancement, and constant change in online trade trends, it is inevitable that at some point, you would need to overhaul your website. You will see a gradual decline in your site’s traffic if you do not update your website and cope with the changes. Some other reasons for a site-update are: You acquired someone else’s site, and you need to move all those information to your existing website. . You need to rebrand and create a matching domain name to it. . You need to move over to a secure server and change from Http to Https . You need to do all of the above at the same time. Webmasters perform a website update through site migration. In the last bullet, all the files, content and technology, is updated, upgraded, modified, and amplified during the migration which makes it a rigorous and crucial task. There have been horrifying stories about the effect of incorrect migration. You may lose all website traffic in just a simple miscue from hero to zero. And that is something that any site owner doesn’t want to experience for sure.
So how can you avoid losing all the precious components that you previously gained because of your efficient and ideal marketing strategy? The answer is simple, You just need to be careful and cautious, and know the things that you need to consider like, when is the right time, what to do before doing it, and what to do after. When to migrate The best time to migrate is when there is less traffic. You can go over your previous traffic records and figure out when to conveniently perform it. For example: Traffic may decrease for school websites during vacation and increase before the school year starts.
. Traffic may increase in an online shopping website during the Christmas season or winter and decrease in the summer where everybody is capable of going to the malls. A website for a sports event may increase their traffic during the championships and decrease on the regular games. Timing is everything. Identify the weak point and use that as an advantage to strengthening your site. What to do before the migration Before doing the migration, it is essential that you identify the things that you need to consider. Take note of the complete list of your site’s existing URL to make sure nothing is lost after the migration.
It is also essential that you
changes, both positive and
take records of your Google
negative to immediately
Analytics data. This will serve
mitigate it.
as your reference to check if there is some traffic loss after
Let your most prominent links
the process.
know that the changes have been done so they can update
You would also need to give
their system.
heads up on the authoritative sites that link to you so they will be aware of the changes
Conclusion:
that you will be doing. It is essential that you What to do after the
understand and consider all of
migration
these to minimize, if not remove the negative impact of
After the migration process is
site migration. Paying close
done, You need to check if
attention to how things
everything works smooth. You
appear prior to the process,
need to see the effect of the
and how things become after
process if it is indeed worth
the process is a must, to
it. You need to pay close
accurately pinpoint the
attention to the traffic, and
changes that appear, both
rankings. Daily and weekly
positive and negative.
checks are essential and would help you better evaluate the
SOURCE:
https://anythingseo.wordpress.com/2017 /11/25/basic-hint-for-site-migration/
"PAYING CLOSE ATTENTION TO HOW THINGS APPEAR PRIOR TO THE PROCESS, AND HOW THINGS BECOME AFTER THE PROCESS IS A MUST..."