ARTIFICIAL INTELLIGENCE WILL REVOLUTIONISE SEO
SOURCE https://anythingseo.wordpress.com/2018/01/2 4/artificial-intelligence-will-revolutionise-seo/
After Google introduced the inclusion of RankBrain to its algorithm in 2015, many developments have since then come into place and tech giants have heavily invested in AI methods to deliver a better service and user experience. One of our observations is that AI will make a big difference with how data can be managed on a large scale to gain more meaningful insights into search so that marketers can more effectively use it for the benefit of consumers along their buying journey – from search to purchase. Time is a valuable factor for today’s SEO and one of the biggest challenges as well. The time they have on hand is not sufficient to analyze a huge amount of data they are working with on a daily basis. With loads of data and targets to hit, time is just not on their side. It just gets tougher as competition stiffens. Also, the lack of resources hinders tapping into the power of huge consumer data they come across with every day. The inability to tap into all available data will render research results as mere observations and does not come close to valuable and actionable insight. Jim Yu shared a few ways in which AI can provide effective solutions for a more efficient SEO ecosystem where otherwise, massive resources such as manpower and infinite budget are needed.
Process data and alert user of any anomalies so that corrective actions can be taken right on the spot. Automated messaging tailored based on user data with the help of machine learning. Identify trending topics, look for gaps and suggest new content topics/titles. Recommend areas where time and money can be spent with the highest returns Multitask so that CEOs can focus on the more creative and strategic work.
It just gets tougher as competition stiffens. With AI’s ability to analyse huge amounts of information, the search industry will be fed with comprehensive data analysis from various platforms, use this data to generate valuable insights (and not mere observations). The analysis derived from data on a large scale and the involvement of deep learning methods can be used to solve problems or guide future actions – no more trial and error or copying competitor strategies. Instead, they can come up with their strategy that is precisely tailored to their customers when they need it the most. Fundamentally, SEO is centred on providing the best experience to searchers. We can say that AI is working at its best when it serves its purpose. And this comes as a natural advantage to businesses that markets their products and services online. With AI now positioned to automate the tasks we have mentioned above, SEO and search marketers will have the push button convenience to drive AI to the type of results they want to achieve. All they need is to understand how it will work to their advantage.