TIPS
IN CREATING A COMPELLING TITLE TAG
SOURCE
ANYTHINGSEO.WORDPRESS.COM
A title tag is a blue snippet that you would see on Google’s result page after you search for a particular topic or product. Additionally, you would see it appear at the top of your webpage, located initially just right above the address bar, labelling the tab. It is also displayed in social networks after the page is shared.
SERP:
Browser Tab:
Social Networks:
Because of its visibility, it is therefore fitting to say that a title tag should be done correctly and meticulously to create an impact to searchers. A compelling title tag is crucial to both SEO and user because of the benefits it could provide. It could drive traffic towards the site, and it could give the searches a brief idea of what the page is about without reading the meta description. Despite the fact that Google increased the algorithm’s complexity by including additional factors, the title tag still has excellent value for on-page SEO. Creating a good title tag is easy. You just need to focus on how do you want your page to be labelled to catch searcher’s attention. Here are some tips on how to make your title tag appealing to users.
Make it More Specific The composition of your title tag should depend on the page and where is it located in the site’s hierarchy. If you are to create a title tag for the home page, then it should label the website in general. Or if it is about a specific product in the site, then a more descriptive and detailed tag may be used.
Make it Distinct Having a duplicate title tag is like exposing a deck of cards, showing only the top card where in fact 51 others are unique and hidden behind it. You lower your chance of getting traffic towards your site. Google may not penalise you for having duplicate title tag because of its algorithm’s protocol, but however, you are punishing yourself as it negatively affects your ranking.
Use Keywords Consider yourself as the one searching for a specific product. What do you want to ask? What words would you use for searching? How do you want the search result to appear to identify a relevant answer easily? The goal is to match the words that searchers use. But be careful about stuffing keywords in the title as Google may find it annoying and rewrite it themselves.
Make it Enticing A title tag is what searcher instantly sees after the search result page is displayed. Your title tag should be appealing if you want to keep their focus on your site. A call to action statement is commonly found in the meta description, but if it is incorporated in the title tag, then you capture their attention faster. A call to action statement doesn’t necessarily appear like the common, “shop now”, “click here”, “see more”, etc., you may use title tags like this: Biggest Year-End Sale – Abc Company Online Shopping Legal Service From 2017 Lawyer of the Year – ABC Law Firm The title is asking you to click on it and not look for other search results even though it does not contain a typical call to action phrase. It enables the site to outshine the others on the list as it appears to be the best option.
Observe Character Count Google truncates the number of characters that a title tag have to make sure everything is visible on the page. Hence, creating a long title tag is a waste of time and effort. The aim is to create a concise yet descriptive title that searchers could quickly read and understand. The title tag should not go over 70 characters including spaces.
Conclusion A title tag is yet another snippet that appears on SERP or Search Engine Results Page. Other elements require your attention when doing SEO. Therefore, you should carefully distribute and balance your effort among all of them to better attain a good ranking. Each SEO success is dependent on factors like location, time, product, and target customers. It means what works for specific brands may not work for you. So being dynamic would significantly help in discovering what strategy is useful for your brand. Overall, an effective SEO strategy should be done and focused on the customer’s needs and not what a bot requires.