GOOGLE TAG MANAGER BASICS
SOURCE https://anythingseo.wordpress.com
Whether you are a small-business owner
Highly-customised and complex tags may
or an advanced SEO professional, you will
not eliminate the need for expert
reap the advantages of using Google Tag
assistance on coding. However, often, you
Manager (GTM) to pilot your business
will find that a tag will be more useful
where you want it to go. On this part, we
than the others, or you may only need one
will talk about the most basic concepts in
to monitor a specific activity for a limited
GTM and tackle structural concepts in
period. In real life, you don’t always want
another article.
to be dependent on your web developer to do this for you. In many cases and
We are very familiar with using hashtags
depending on the purpose, you can easily
on Twitter, Facebook, Instagram, etc. but
add or remove a tag from your site. To cut
how exactly does a tag work. Let us begin
the confusion and to save you a lot of
by defining what tags are. Tags are
time, this is where the GTM can help you.
snippets or “mini-codes” that you add to your website to collect data for analysing
GTM is a Google product that allows you
how your visitors are using or responding
to add, edit and disable tags without the
to your site or how they even got there.
need of touching the source code. When
These snippets are like templates because
used with Google Analytics, you get more
they are reusable. There is a tag for
comprehensive information about your
almost every type of information you can
site’s performance. You can also use GTM
think of culling out from your site visits.
to manage other tags such as Twitter and
This is particularly helpful to almost any
Bing Ads. Except for a few, most tags will
type of site when we want to understand
work well with GTM. Unlike traditional
our audience or analyse how our site is
tracking tags, each tag created in GTM
performing (I think we all do).
load asynchronously by default, so it does
monitoring form submission remarketing collecting survey answers generating heat maps tracking scrolls tracking how visitors reached your site tracking downloads tracking clicks on certain links tracking removal of items from shopping cart
not cause your site to load slowly. You can also reorder the sequence by which your tags are fired with the use of built-in functionality in GTM.