SEO STRATEGY: • K E Y W O R D S •
SOURCE HTTPS://ANYTHINGSEO.WO RDPRESS.COM
PRINCIPAL ELEMENTS OF
Keywords are considered one of the principal
SEO
elements of SEO as it is what connects you to searchers whenever they try to look for something on search engines. If you want your site to obtain a better ranking in SERP or Search Engine Results Page, then you might want to consider “keywords” in your SEO strategy. An effective keyword is appealing to Google and makes it decide to put your site in a better spot.
Keywords are considered one of the principal elements of SEO as it is what connects you to searchers whenever they try to look for something on search engines. If you want your site to obtain a better ranking in SERP or Search Engine Results Page, then you might want to consider “keywords” in your SEO strategy. An effective keyword is appealing to Google and makes it decide to put your site in a better spot.
Modify Just like the other SEO elements, keyword requires periodic assessment. You need to modify it if needed on a regular basis as it is contingent on the searcher’s dynamic behaviour. You may be getting good ranking results now, but it will all change if you don’t pay close attention to visitor’s search pattern.
One example would be getting good ranking on the keyword, “window tint cooling effect” on summer but if not modified this would be useless during winter.
Diversify You will have difficulties in getting good ranking and advantage over other competitors if you are using the same keyword that they use. Feel free to discover and figure out what keyword works and who else is using that same keyword.
Always aim to stand out and get the spotlight. Look for keywords that are unique yet appealing.
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Experiment The SEO today is so complicated that it requires considerable knowledge and strategy for a site to end up on top of the results page. Keywords are another aspect of a site’s SEO success, and it may sound simple to most of us. Choose a relevant word – stuff it in the site’s content – and expect traffic in the next couple of weeks. I wish it’s as simple as that.
The right keywords are hard to identify without proper investigation and scrutinising. However, we have all the available tools to use in recognising them.
Free keyword research tools are widely used to identify relevant keywords that are more likely to drive traffic to your site.
Another tool that we could use is the search engine itself. By using a specific keyword to search, you would get relevant results, and you would be able to evaluate how your site would stand with those results. By merely looking at how Google shows the SERP in response to the keyword, you could conclude if that word would give your site a high chance of claiming a top spot.
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Conclusion: Keywords will help you with your ranking and visibility which may result in significant traffic towards your site. However, that is not your primary goal. As a business, you want income. You may draw all the traffic in the world and yet not get a single sale.
Always consider having a page that makes sense instead of a page that’s full of keywords. Consumers only care about the product and how enticing is your site’s content. It is also annoying to read a product or service description that is stuffed with words that are apparently there just for the sake of ranking. Take this as an example: