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Google Clarified Structured Data's Effect On SEO JOHN MUELLER
THERE IS NO GENERIC RANKING BOOST FOR SD USAGE CONTENT WHAT IS STRUCTURED DATA? WHY IS STRUCTURED DATA IMPORTANT?
Google’s structured data gives “no generic ranking boost"
John Mueller has implied before that Google’s ranking algorithm could include structured data. On April 2, 2018, he has clarified on a tweet that structured data gives “no generic ranking boost”.
HOW DOES STRUCTURED DATA HELP A PAGE RANK BETTER?
However, in the same tweet, he said that it makes understanding the page’s content easier. It
THE 5 BENEFITS OF STRUCTURED DATA ON SEO
improves targeting and ranking for the right
HOW TO USE STRUCTURED DATA MARKUP?
using Schema.
terms. Google has stressed how useful structured data is in helping Google index pages better by
The correct use of structured data has incentives.
STRUCTURED DATA'S EFFECT ON SEO Structured data helps Google index pages better by using Schema What is Structured Data Structured data is a general term for markups that follows a predetermined set of rules. By pairing a name with a type of information, search engines can categorise and index content. Why Is Structured Data Important? Structured data has many benefits. It can change the way your snippets look. It can show specific information for your readers which can increase the likelihood of them clicking your result and higher rankings. How Does Structured Data Help a Page Rank Better Structured data can easily communicate significant information about a product, service, or web page. It is a way you can talk to the search engines. Â It can show the type of product or service a page has the location of the business, the operating hours, the page reviews, and so much more.
THE 5 BENEFITS OF STRUCTURED DATA ON SEO
The correct use of structured data has its benefits.
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Knowledge Graph It is the information gathered used to populate the box on the right-hand of the SERP for branded searches. Breadcrumbs The trail on a page indicates the page position in the site hierarchy. It makes the page’s location in the sitemap easy to see.
SEO experts should note that the correct use of structured data has incentives. The following enhances search results to improve your click-through rate and traffic:
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Rich Snippets Results In addition to the regular black lines of meta description text, it provides additional context for articles, recipes, products, star ratings and product reviews, and videos.
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Rich Cards Rich Cards are like rich snippets but for mobile.
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Knowledge Graph It is the information gathered used to populate the box on the right-hand of the SERP for branded searches.
Structured data can seem difficult to use. You can use tools to help you.
HOW TO USE STRUCTURED DATA MARKUP? Structured data can seem difficult to use. You can use tools to help you. For WordPress, you can use Schema.org to find the markup you need for your particular page. It is a taxonomy of code formats that search engines understand. You can use JSON-LD, one of the structured data markups of Schema.org. You can place it in the head section of a web page without changing the regular HTML code. You can also find other markups like Microdata or RDFa on Schema.org
CONCLUSION Structured data may be overwhelmingly technical for SEO. However, it is hard to ignore its benefits. If you are new and are not yet familiar with it, you can start with markup that can have an impact on the search results. It will help your readers and search engines understand your page better. Communication is the keys to better ranking.
Google Clarified Structured Data's Effect On SEO
Source https://anythingseo.wordpr ess.com/2018/04/04/struc tured-data-on-seo/