DIGITAL MARKETING
GOOGLE IMAGES TO INCORPORATE IPTC METADATA
THE YOUTH FIGHTS BACK BY ANDREW GILBEY
decided to coordinate with the international standards organisation to incorporate copyright and author information in Google images.
Copyright over references is commonly ignored by some content creators or organisations when publishing materials. An example of this case are those images posted across the internet which appear in Google search results. With the number of websites offering free downloadable and copyright-free photos, some people often forget to give credit to the original owners of the source. But it’s complicated to recognise an author for his or her work if there is no mark on the said material. And instead of this, Google
QUICK RECALL! In the previous article about Image Optimisation Techniques, awareness of copyright or ownership of an image source is an essential factor to consider when optimising images which also helps drive traffic to improve site performance.
GOOGLE IMAGES TO INCORPORATE IPTC METADATA
As for WordPress, it has some plugins that can already optimise images. Therefore, it can remove the creator metadata by default such as its Optimus image compression plugin removes the IPTC metadata and EXIF automatically. The settings need to be manually adjusted to prevent that. But WordPress isn’t the only one that does that, so it’s better to
WHAT IS AN IMAGE METADATA AND WHY IS IT IMPORTANT?
check all image optimisation Metadata fields which are comprised
plugins regardless of CMS to see if it
of information such as image size,
does remove the IPTC metadata.
other details like the camera make and model, exposure, focal length,
The IPTC Image Specifications
geolocation and aperture, depending
should contain the name of the
on what is supported by the camera,
photographer (Montti, 2018), but
or even necessary descriptive fields
because there are cases where the
such as author and description, which
photographer is unidentified, we
It pertains to an embedded data
is often available for latest camera
can use the name of the company
within the photo itself. It’s not
models.
or the organisation appropriately.
automatically present in every image because the creator and credit
While for the Credit line, this is a IPTC Core and Extension Standard –
metadata must be included for Google This refers to user-supplied properties
free-text field, so the supplier of the image requires credit to a person or
Images to display. Incorporating this
related to image locations, people,
organisation must be used when
is important to individuals and
names, dates, and subject which
published. As for the Copyright line,
organisations who monetise through
defines its content via free text format
it should contain any necessary
their pictures as it helps drive more
fields or controlled vocabularies. The
copyright notice to identify the
traffic. And Google, for one, will begin
IPTC information supports the format
current owner of the copyright for
showing data about the image’s
standardised for new media and
the photograph for their claims of
creator, a copyright notice and a
photo stock agencies, technically
intellectual property. Other entities
credit line. A credit line is a string of
stored in a widely adopted metadata
such as adding the original creator
texts that an image creator or owner
format known as XMP.
of the picture in its corresponding
is required to show on images when
field and there must be notes on
displayed on Google Image searches.
usage rights included in the “Rights
IPTC TWO STANDARDS STANDARDS IN DIGITAL PHOTOGRAPHY
Adobe Photoshop and Lightroom GIMP Photographer tools ACDSee Pro
EXIF (Exchangeable Image Format) –
FotoStation
This pertains to technical metadata
PhotoMechanic
that is automatically embedded by
Digital Asset Management system
the camera into digital image files like
or the Extensis Portfolio
JPEG or DNG, referring to EXIF
The command line ExifTool
usage terms”.
SOURCE: https://anythingseo.w ordpress.com/2018/1 0/02/google-imagesto-incorporate-iptcmetadata/