INTRODUCTION TO CONTENT OPTIMISATION
SOURCE: https://anythingseo.wordpress.com/2018/06/21/int roduction-to-content-optimisation/
You should invest in content marketing. According to Search Engine Journal, 87% of B2B and 86% of B2C companies use content marketing. Optimising your content will get it right in front of your target audience. Content optimisation is an essential step SEO writers should do to improve their content’s performance. Incorporating it as part of your search strategy will bring more traffic to your pages. Quick Recall! Content auditing is a time-consuming and elaborate process. You can make your next auditing easier and faster by optimising your content as you make it. The writing process can guide you in making high-quality content. I wrote a technical guide for content creation intended for SEO. It has additional steps inserted in the writing process. See the illustration below:
As you can see, there are four steps in the writing process: prewriting, drafting, revising, and editing. In between those are the technical steps for content creation intended for SEO: listing keywords, answering queries, creating the visual layout, adding keywords, and crafting the hook. Optimising the content comes next. This article aims to provide writers with additional steps to optimise the content created. Â Search Engine Journal provided six practices you can adopt to optimise your content:
Researching keywords Creating keyword themes Choosing result type Optimising images Adding transcripts to videos Adjusting the page’s speed Refer to the table below to understand how these content optimisation practices fit this process:
The different content optimisation techniques can be incorporated into the writing process. You can create optimised content the search engines can quickly discover and rank. This will improve the performance of your website and your brand. I will write another article that will further explain the different practices to optimise content. Conclusion Content optimisation is not about individual parts or steps in the writing process. Do not focus on the little elements like inbound links, keywords, crawl efficiency. Instead, you should focus on the holistic content experience of the user or your target audience. In the end, it’s the readers who will value your content and not the search engines. Write with the intention of providing value for your readers, and you will create competitive quality content.