KNOW THE AUGUST GOOGLE BROAD CORE UPDATE ESSENTIALS ANYTHINGSEO
On 1 August 2018, Google confirmed via tweet
What is the August 2018 Google Update for?
that the Broad Core Algorithm Update would begin to roll out. It took around a week or so
According to Search Engine Journal, Google’s
before the rollout ended. Now that things have
official statement has four main purposes:
probably settled, we can talk about what SEO professionals should know about the weekend
To confirm that an algorithm update happened
algorithm ranking shift.
To confirm that this is a major update To communicate the change to improve how
What is a Core Update?
Google matches results to queries To inform that sites that lost rankings did not lose
A core update indicates a change to the main
rankings because of poor quality
search algorithm. It is different from the usual
What does this mean?
daily Google updates. It is the kind that gets released and announced several times a year.
It means that Google’ Broad Core Algorithm Update focused on the content. It claims that
What is Google’s official statement?
sites that lost its rankings did not lose it because of poor quality. Instead, it only means that some
“This week we released a broad core algorithm
websites which were undermined before have
update, as we do several times per year. Our
now been duly recognised.
guidance about such updates remains the same as in March, as we covered here:
It is a common belief in the SEO industry that
https://t.co/uPlEdSLHoX” – Google SearchLiaison
Google “targets” and penalises sites with poor
(@searchliaison) 01 August 2018
quality content only. However, Google’s algorithm aims to do more than that. Improvements or updates are meant to provide users with better answers to their queries. It can also “target” and improve the ranking of sites that have good content.
It should be noted that there are around 22 areas in the field of information retrieval research, none of which focuses on targeting poor quality sites. There are two areas that are likely to be a part of Google’s Broad Core Algorithm Update: Understanding user intent Understanding content
What can you do? Simple: provide good quality content. One that is better than your competitor.
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