L I N K
AUDIT CHECK SOURCE: HTTPS://ANYTHINGSEO.WORDPRESS.COM/
THROUGH THE YEARS, LINK ANALYSIS, EVEN THOUGH IT HAS BEEN EASIER, IS STILL AS CRUCIAL AS EVER. WITH BETTER TOOLS, KNOWLEDGE AND LINK INDEXES, DISCOVERING AND MONITORING BAD BACKLINKS FOR SITE AUDITS IS LESS BURDENSOME. TODAY’S ARTICLE WILL DELVE ON ONE OF THE STEPS IN OFF-PAGE SITE AUDITING: LINK ANALYSIS. LINK ANALYSIS IS A VITAL PART OF YOUR SEO SUCCESS. YOUR SEO SUCCESS STARTS WITH AN EFFECTIVE AND EFFICIENT SEO STRATEGY. THE FIRST STEP IN A SUCCESSFUL SEO STRATEGY IS SITE AUDITING. LEARN THE BASICS OF SITE AUDITING IN MY PREVIOUS POST. SITE AUDITING HAS TWO PARTS: ON-PAGE AND OFF-PAGE. PART OF YOUR OFF-PAGE SITE AUDIT IS LINK ANALYSIS. I LISTED TEN TOOLS YOU CAN USE TO AUDIT AND IMPROVE YOUR WEBSITE. LINK ANALYSIS IS STILL CRUDELY IMPLEMENTED DESPITE THE TECHNOLOGICAL AND TOOL ADVANCEMENTS. RUSS JONES FROM MOZ LISTED THE STEPS TO DISCOVER AND MONITOR BAD BACKLINKS. I WILL DISCUSS THE SIMPLE METHODOLOGY HE MADE FOR A COMPREHENSIVE LINK AUDIT NEXT TIME. FOR NOW, LET US FOCUS ON THE BASICS.
WHAT IS A BACKLINK? ACCORDING TO SEO HERMIT, A BACKLINK IS A CLICKABLE TEXT ON A WEBSITE THAT LINKS BACK TO YOUR WEBSITE. GOOGLE HAS USED BACKLINKS AS A RANKING SIGNAL FOR KEYWORD SEARCHES. IT IS ONE OF THE KEYS TO RANKING IN GOOGLE.
WHAT IS THE DIFFERENCE BETWEEN A “GOOD” BACKLINK AND A “BAD” BACKLINK? TO ANALYSE IF A BACKLINK IS GOOD OR BAD, YOU NEED TO CHECK THE QUALITY OF THE WEBSITE LINKING TO YOU. TO PUT THINGS SIMPLY: A “GOOD” BACKLINK IS FROM RELEVANT AUTHORITATIVE DOMAINS IN YOUR NICHE. ON THE OTHER HAND, A “BAD” BACKLINK IS FROM UNRELATED AND UNTRUSTED SOURCES.
WHAT ARE THE COMMON FACTORS USED BY SEOS TO DETERMINE A “BAD” LINK? THERE ARE THREE COMMON FACTORS TO MEASURE THE RISKINESS OF A LINK:
1. TRUST METRICS – USE MOZ SPAM SCORE TO PREDICT THE LIKELIHOOD A DOMAIN IS BANNED OR PENALISED AND MAJESTIC TRUST FLOW TO DETERMINE THE TRUSTWORTHINESS OF A DOMAIN BASED ON THE QUALITY OF LINKS POINTING TO IT 2. ANCHOR TEXT MANIPULATION – IF THE UNNATURAL ANCHOR TEXT STANDS OUT DUE TO EXCESSIVE USE IS AN INDICATOR 3. LOW AUTHORITY -LINKS SHOULD BE FROM AN INTERNALLY WELLLINKED PAGE ON A SITE
CONCLUSION ONE OF THE SECRETS TO A SUCCESSFUL SEO STRATEGY IS TO HAVE LINKS FROM AUTHORITATIVE SITES. IF YOU WANT TO BUILD “GOOD” BACKLINKS, IT IS ESSENTIAL TO ALWAYS CONDUCT A LINK AUDIT. BACKLINKS CAN MAKE OR BREAK YOUR SEO STRATEGY.