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NEGATIVE SEO PROTECTION A BLOG FOR ANYTHING ABOUT SEO
A PRESENTATION ON ARCHITECTURE
INTRODUCTION Online marketers should have awareness and knowledge of the different black hat techniques. In connection to my previous blog post, this article will tackle the ways on how to combat the six types of negative SEO. I hope that this can help you prevent and manage such attacks in the future.
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WHAT ARE THE DIFFERENT TYPES OF NEGATIVE SEO? Let us review some basics of negative SEO. There are two categories of negative SEO attacks: off-page and on-page. An off-page SEO attack can affect the site without internal interference while an on-page SEO need internal interference to attack. You can learn more about the different types here. Look at the picture below for a quick illustration.
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HOW TO STAY SAFE FROM SUCH ATTACKS?
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According to Search Engine Land, there are ways you can do to stay safe from such attacks. Here is a list of ways to protect the site from the six types of negative SEO.
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NEGATIVE OFF-PAGE SEO 01
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Use tools to regularly monitoring the link profile growth to spot an unusual spike in the number of links in your profile and number of referring domains.
Use tools like Copyscape to find instances of duplicate content.
Contact your hosting company or webmaster to identify where the load is from so you can block them with robots.txt and .htaccess.
Scrapping
Forceful crawling Link farms
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NEGATIVE ON-PAGE SEO 01
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Use tools like WebSite Auditor for a regular site audit to spot changes in the number of redirects or outgoing links.
Use tools like Rank Tracker for regular ranking checks to know if your site was de-indexed.
Use tools to improve cybersecurity. Site hacking
Site de-indexing Content modification
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DEFENDING Defending against negative SEO can protect your site from low organic search visibility and revenue. Search Engine Journal listed seven ways to do this.
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A PRESENTATION ON ARCHITECTURE
HERE IS A SIMPLE CHECKLIST: Perform link audits Check the site speed Search scrapped content Monitor Google My Business Review the keywords’ CTR Check the site’s SERP ranking Upgrade the site’s security A BLOG FOR ANYTHING ABOUT SEO
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CONCLUSION Malicious SEO practice is unethical. It does not usually happen, but it is better to be safe than sorry. SEO professionals should remain vigilant in monitoring site performance and report immediately any problems to Google. It’s a good thing that most SEO practitioners like to play by the rules and search engines have ways to catch malicious activities that can impact SERPs.
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SOURCE
https://anythingseo.wordpress.com/2018/04/30/negative-seo-protection/