SEO BASICS: OPTIMISING FOR DUCKDUCKGO
Privacy & Security ANYTHINGSEO
At this time, Google may be the
In line with this, SEO professionals
number one search engine consumers
should start thinking of optimising their
use. However, this may change in the
site for DuckDuckGo.
near future. With the rise of user’s concern over their data privacy and
Quick Recall! DuckDuckGo is a search
security, there is an increasing number
engine that emphasises their capacity
of people changing their default search
to protect user data and privacy. It
engine. One of the best Google
offers a refined indexed search results
alternative search engines is
that filters pages with substantial
DuckDuckGo. In 2017, around 6 billion
advertising. It also has Instant Answers,
searches were conducted on its site.
also known as “zero-click info” that
This is an approximately 50% increase
provides searchers answers without
from the search conducted on their
clicking results. One of its best features
site in 2016. We can expect the number
is the “!Bang” Keywords that gives the
of users to increase further since they
users the ability to search on specific
now have a partnership with Samsung
third-party sites own search engine. It’s
and Brave.
fast and convenient.
SEO for DuckDuckGo ANYTHINGSEO
According to Search Engine Journal, there is little information about optimising for DuckDuckGo outside traditional SEO methods. Sticking to the basics would work best for now. Here
Practice a semantic search strategy Since DuckDuckGo is a smart search engine, it will depend on a highly
are some tips:
evolved contextual library to
Attract links from high-quality sites
Using a semantic search strategy will
understand the searcher’s intent.
DuckDuckGo, like all search engines, also rely on link profile data to rank a
help.
site.
Use hyperlocal keywords
Review content quality
determine your location based on your
DuckDuckGo uses GEO::IP lookup to
One way to attract quality links is by
IP address. Using hyperlocal terms to
upping the quality of your content.
describe your location that users
Migrate to HTTPS
result will increase the likelihood of
DuckDuckGo rates sites based on their privacy practices. Migrating to HTTPS can signal your site as secure.
might input when searching for a local getting accurately ranked highly in their SERP. Optimise for Bing and Yahoo Ensure you are following the best
Make the site mobile ready Ensure your site loads quickly and well on most, if not all, devices. Having a responsive design is key.
practices for Bing and Yahoo because DuckDuckGo is pulling from thirdparty search engines. Focus on the users
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In the end, it’s all about the users. Provide information on your site, so it
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is easy to locate and give the users the
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answers they need.
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Source HTTPS://ANYTHINGSEO.WORDPRESS.COM/2018/07/27/SEOBASICS-OPTIMISING-FOR-DUCKDUCKGO/