ANYTHINGSEO
SEO BASICS
SEO Basics: Page Title Optimisation AN ARTICLE FOR ANYTHING ABOUT SEO
Page titles are probably one of the first things users notice when looking through the Search Engine Results Page. Even though it is a crucial aspect of SEO, it is often overlooked. In this article, we will define the page title and discuss the tactics SEO professionals can do to their page title to improve the SEO of their site.
First things first. What is a Page Title? Why is the Page Title important?
What are the best writing practices for page title optimisation?
According to Search Metric, the page title “is laid out in HTML code and appears in the title bar of the browser.” Search engines, like Google, use page titles to understand the content of a site. Since page titles are displayed in the SERP, it is ideal for page titles to include the key term it is optimised for.
As I have previously mentioned, page titles are used by search engines in determining the site’s content. Search engines heavily rely on it for ranking because it gives an insight about the website. It is one of the most important traditional factors in the SEO industry. Properly optimising the page title of your site could improve your overall ranking.
According to Search Engine Watch, here are the best tactics you can do to properly optimise your page title: Pay attention to the length Make sure the characters of the page title is limited to 50-60, including spaces. Google truncates page titles that are too long and if it is too short, might overwrite your title. A good structure is: Primary keyword – Secondary Keyword | Brand Name Include your target keyword You should have a target keyword or a list of keywords in mind for each page. A good title should include a keyword but be mindful of keyword stuffing A bad structure is: Adjective 1 keyword, Adjective 2 keyword, Adjective 3 keyword | Brand Name Write titles for users, not search engines Make sure it conveys the important and accurate description of the page Avoid vague description and long, verbose titles Use unique titles for every page Have specific and descriptive titles for each page Outsource an SEO audit An SEO audit takes time, effort, and expertise. You can learn it if you have the time, you can also hire SEO companies to do it regularly for you.
ANYTHINGSEO
SEO BASICS
SEO Basics: Page Title Optimisation SOURCE
https://anythingseo.wordpress.com/2018/09/03/seobasics-page-title-optimisation/