SEO TACTICS: THREE WAYS TO BOOST YOUR SEO RANKING HTTPS://ANYTHINGSEO.WORDPRESS.COM/2018/11/01/SEOTACTICS-THREE-WAYS-TO-BOOST-YOUR-SEO-RANKING/
Links, within a website, show
Therefore, a healthy linking
relationships between
strategy makes it easier for
content. This process helps
your site to be indexed and to
transfer value and significance
rank.
between one page to another. At the same time, it helps users navigate your pages and also defines your website structure.
Quick recall! On Why Internal Linking Matters, internal linking is a crucial focus in SEO strategy because of indexing
Creating content hubs As for pages that use content marketing strategies to increase their website authority
and ranking reasons. But inserting links in random is not
based on a topic, internal linking helps the
considered as a healthy internal linking strategy. In this
content to become better by strengthening
article, we’ll further discuss why and what is its relevance.
key subjects. A content hub should have a structure around an authority page within your website which covers a topic of your
What are the three ways to boost SEO ranking? Internal linking has its basic principles. The more links a
expertise and also links out to other pages on your site. Another factor to consider is it should consist of multiple pages that are
page receives, the more Google gives value to it. Just as
firmly relevant to existing topics or keywords.
external linking help create relevance over other pages,
Therefore, using internal links to reinforce the
internal links help Google determine the importance of that
relevance between pages should be reasonable and must have words related to
page to another page on your website. This process has also
the theme of content hubs through anchor
become important that Google says the reasonable number
text.
of links per page is up to a maximum of 1000 which includes
A selected group of pages
every single link in the header, footer, sidebar and menu.
This process is most applicable to seasonal or
Internal linking has become so useful that it can boost separate pages such as home, about and contact when linked. And the best thing is links from fresh content signals Google that it’s new content, and when connected internally
event-related campaigns. Promoting ticket sales or holiday specials for industry events should be done at a time before. For eventrelated group pages, there must be a landing page optimised for search queries that are centred around the event theme and must
to another relevant page, it signals Google, enabling the
have enough text content to rank correctly for
pages to get crawled.
SEO. There should also be a content hub of related content and link to another centre as this will help distribute popularity from
Moving onto SEO ranking, here are three ways to boost them
ranking landing pages to its linked page. And
using the internal linking strategy:
lastly, internal linking for this method must be used to promote the landing page on your website such as using related anchor text
Reducing page depth
from the homepage, place it in a high-value
According to Google’s John Mueller, click depth or the
position in your page menu, which makes it
number of clicks required to reach a page when starting
easier to navigate from some pages in the website.
from the homepage, boosts a rank in SEO. This method means that pages that are closer to homepages receive more positive attention from Google. And based on website statistics, page depth can be reduced by reducing the number of browsable pages in a category listing is addressed by increasing the number of items per page, or the number of high-level categories, therefore, it results to fewer pages in each category. Also, increasing the number of
Conclusion Internal linking strategies provide an extra edge to your SEO strategy. However, random linking is not recommendable. And as you may have noticed, these three ways all point to the same thing; there should be relevance and relationship between the links you plan to use. You can’t use a page an internal link to another page with a different topic or category. This process is supposed to improve
similar pages that appear on product or job listing, such as
your website ranking. Remember that the
internal linking from related topics can bring a shallower
keyword here is relevance.
level between deeper pages. There have been reports of improvement following this strategy since product catalogues of e-commerce pages crawled at a shorter period, increasing sales, promotions and other campaigns to be more effective and profitable.