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TIME TO FOCUS ON AUTHOR AUTHORITY
Author reputationelements is an important ranking factor for search.toItthe is one of theRaters five most important for a quality web page according Quality Guidelines. Quick Recall! With Google’s August BroadtoCore Update, also knownthe as essence the Medicof Update, more and more people are trying know and understand the Quality Raters Guidelines. Thisofisclue in hope tocansomehow understand whythetheir ranking fell and to get some sort that “fix” whatever caused negative impact. SEO professionals are looking for answers in the Guidelines. The most crucial thatimportant we need quality competitors. Andclue thatwethehave five ismost factorsweb for pages this are:– better than our Purpose ofauthoritativeness, the page Expertise, trustworthiness quality Main content quality and amount Site information andreputation informationof onthethecreator creatorof ofthethemain maincontent content Site reputation and Ialso havementioned discussedtips before points onorhow toreputation. create high-quality main content. Ifocus have on branding site This time, I would like to more on information and reputation of the author – the creator of your site’s main content. According to Search Journal, the Quality Raters Guidelines states that a website should clearlyEngine identify the following: The one responsible for the site on the page The one who created the content Itcontent meansfor notthe onlysitedoes the oneevaluated who ownsbased the site, but also theauthoritativeness, one who creates and are being on expertise, trustworthiness onacttheaspurpose ofranking the said site.now, Evenit ifdoes therenotis mean no clear indication that these things a direct signal it will notthein the future. These factors from the Quality Raters Guidelines can be built into search algorithm in a future update. What should your site have to showcase the owner’s or the author’s authority? Make sure you have the following on your site: Content creator’s identity on the content page Author’s bio Recognised and substantial content creators It’s time to focus on author authority.