How well do people perceive your brand? As SEO specialists, knowing your brand’s online reputation can help you adjust your SEO strategy accordingly. Knowledge about what people say about you online will help you create and maintain a good brand name. Monitoring your online reputation may not be an easy task for some. This article aims to provide you with tools that can help you gather and analyse data so you can easily monitor your online reputation. Quick recall! Site auditing is a long and complicated
TOOLS FOR MONITORING YOUR ONLINE REPUTATION
process conducted to inspect factors that can affect the site’s visibility in search engines like records, assets and security procedures. It is the first step in developing your SEO strategy. After conducting your on-page, off-page, and content auditing, you’re probably wondering how well your brand is doing. You may want to know if all of your hard work is worth it. Proper brand monitoring will show you the results of your auditing efforts. What is brand monitoring? According to Techopedia, brand monitoring is a business analytics process concerned with monitoring various channels on the web or media to determine the brand’s reputation and reception by the general public, the consumer base, and the targeted demographic. What are the tools for brand monitoring? According to Search Engine Journal, tracking what people say about you online has several benefits. Proper brand monitoring can help improve your products and services. Ultimately, it can lead to a better SEO strategy. Here are a few tools to get you started:
https://anythingseo.wordpress.com/2018/06/08/ tools-for-monitoring-your-online-reputation/
Google Alerts – sends emails to users when it finds new results that match the user’s search terms Mention – similar to Google Alerts, allows you to visualise your online presence by separating signals you want from online noise Social Mention – displays information to help you measure, monitor and improve brand’s reputation Trackur – offers full monitoring of all social media and mainstream news sites SentiOne – AI-powered analysis that tracks mentions of your brand, social profiles, and keywords
TOOLS FOR MONITORING YOUR ONLINE REPUTATION
Go Fish Digital Complaint Search – performs a Google search on numerous complaint websites Reputology – manages and monitors reviews and feedback online Review Push – review management software that collects all your online reviews in one place Chatmeter – provides reputation and local SEO analytics Meltwater – AI-driven deep media and social insights that provides media monitoring
Conclusion Monitoring your brand’s online reputation will improve your SEO strategy. You can use the tools I mentioned to help you analyse and adjust your online presence accordingly. Some may be confused as to what the difference between auditing and monitoring is. I will write another article that will discuss brand management and monitoring.
https://anythingseo.wordpress.com/2018/06/08/ tools-for-monitoring-your-online-reputation/