WHY INTERNAL LINKING MATTERS https://anythingseo.wordpress.com/ 2018/06/26/why-internal-linkingmatters/
Internal linking is one of the SEO elements that often
Why is internal linking important?
gets ignored or overlooked. It shouldn’t. You see, good internal linking can improve the site’s usability and rank
According to Yoast, internal linking should be a key
in SERP. It is a powerful SEO technique, especially in
focus in your SEO strategy. Yoast states that internal
content marketing. This article aims to define what
linking is important for two reasons: indexing and
internal linking is and why it matters.
ranking.
Quick Recall! Content marketing is a marketing strategy
However, it is not enough to just insert your links
that focuses on creating and sharing content that is
randomly. There should be a meaningful context for
valuable, relevant, and consistent. Content is king in
your internal links. Search engines have the ability to
content marketing. SEO writers should create content
determine the usefulness of links for the readers
with a holistic view of the site. Usability, actionability,
based on text from which the links are embedded.
and branding relevance are among the factors of high-
Content with numerous contextual links, regardless if
quality content.
it is internal or external, has a higher chance of getting ranked at the top.
You can use internal linking when you create content for brand building. As you start to visualise the layout and
As mentioned by Moz, internal linking is useful for
add keywords during the drafting step in the writing
establishing site architecture and spreading link
process, you can start to roughly estimate where you can
equity. It allows users to navigate a website and
insert certain internal links in your content article.
access related relevant content. It also gives crawlers access to a crawlable link structure that
What is internal linking?
lets spiders browse the pathways of a site. This will get your site indexed.
Techopedia defines internal link as a “hyperlink that allows navigation from one page in a website to
Conclusion
another”. These are links that go from one page to a different page on the same website.
Placing relevant internal links increases pageview numbers and reduces bounce rate. Relevant internal links allow readers to spend longer time navigating through the site’s different pages. It also improves indexing and crawling of the website.