REBECCA ANSTEE portfolio
HELLO Rebecca Suzanne Alice Anstee G r a p h i c D e s i g n e r, 2 3 , L o n d o n I am a 2015 graduate from Loughborough University with a 2:1 degree in Industrial Design & Technology BA (Hons) and a Diploma in Professional Studies. Through my degree, I developed a strong interest and understanding of graphic and layout design and branding. Since graduating, I am looking for an opportunity to join a dynamic team to build on the skills I have already acquired and put what I learnt into practice.
CONTENTS
01 | POP TO POT final year design project
02 | EMPTY NEST user experience
03 | WHITBREAD WILKINSON junior product & artwork designer
04 | FREEL ANCE WORK branding & layout
05 | UNIVERSITY other projects completed at Loughborough University
01 | POP TO POT final year design project Snacking is deeply ingrained among UK adults due to changing working demands and grab and go mentality. The snack market is highly influenced by health conscious consumers who are choosing better for you snacks which don’t leave them feeling guilty. pop to pot provides a healthy snack alternative, popcorn, encouraging users to adapt their snacking habits. This low calorie snack is always on hand to satisfy cravings whilst on-the-go.
| BRANDING | The product incorporates neutral and rustic materials, with a playful shape. To reflect this in the branding, I chose a simple, rounded font and a self-explanatory name with subtle popcorn illustration.
| F E AT U R E S |
PORTION Control the amount of popcorn you consume from day to day
POT Portable pot providing you with a healthy snack for the day ahead
WELLBEING A better for you snack full of antioxidants and less fat
F L AV O U R Seal and shake to season the popcorn with your favourite flavour
02 | EMPTY NEST user experience Empty nest aims to improve the experience of the transition from living at home to living in shared, rented accommodation for the first time. This is achieved by connecting loved ones through an app and a lamp, encouraging a joint feeling of safety and security, reassurance and comfort. Literally connecting homes; ‘better, connected’.
LOG IN
DASH B OA R D
N O T I F I C AT I O N S
L O C AT E
C HAT
CHECK IN
C O N TA C T
VOICE MESSAGE
| PERSONA | Holly Parker, 24, Front of House Manager. Renting a two bedroom flat in the area of South London, Balham. The area is popular with young families and young professionals like herself. She is fortunate enough to have great transport links into Central London and out into Surrey.
| SCREEN FLOWS | The app notifies users when their loved ones are almost home, and the lamp glows. Contacts can be located on a map if they are within a 10km radius from their home and contacted via chat. Users have the ability to check in with contacts outside the 10km radius by sending voice messages.
03 | WHITBREAD WILKINSON junior product & artwork designer As part of the third year (2013-14) of my degree, I completed a years placement at Whitbread Wilkinson, a brand licensing company based in London’s South Bank. Working on client and bespoke projects using both graphic and packaging design skills, producing artwork to send to manufacturers. Also responsible for merchandising our shop in the OXO Tower and assisting sales team at trade shows throughout the year.
PA N T O N E The Pantone colour matching system is used by designers to accurately communicate colour. Whitbread Wilkinson introduced Pantone Universe to the consumer world through their colourful collection.
| ART WORK | Artwork for gift boxes, housing several combinations of the Pantone range, drawn up and sent to manufacturers in order to produce physical samples.
| V I S UA L S | Photo realistic visuals created to communicate the final design and desired finish. Used in the company catalogue to advertise the packaging before it was physically available.
3 CUP COFFEE POT
3 MINI MUGS
9 CUP COFFEE POT
2 MUGS
DISNEY IT ’ S A SMALL WORLD Mary Blair was commissioned by Walt Disney in 1964 to craft the It’s A Small World boat ride. Mary’s original artwork has been used by Whitbread Wilkinson to create a charming range of children’s products.
| WA L L D E C A L S | Graphics edited from the original artwork to produce wall decals, including a height chart for children's bedrooms.
| SNAC K P OT S & C U T L E RY | Expanding the range with complementing products to those that Whitbread Wilkinson already produced. These designs incorporate all of the It's A Small World characters.
EAMES Use of graphics from the Charles and Ray Eames House of Cards collection, reinvented by Whitbread Wilkinson in the form of familiar household objects such as mugs, placemats and trays.
| TEXTILES | Kitchen textile templates were edited and Eames patterns applied to create different styles for a brand new range.
| TEA SET | Developing a ceramic tea set, incorporating iconic patterns into the print and packaging of the collection.
BASKET CASES A new Whitbread Wilkinson collection, with a mission to take the classic woven bike basket and re-invent it for 21st Century cycling - classic with a contemporary twist, practical and personable.
| ACCESSORIES | A set of novel, geometric shapes, designed to be the reflective accessories which mount onto the bike basket; adding an element of customisation and fun.
| PA N N I E R S & S E A T C O V E R S | Practical additions to the range of 21st Century cycling gear. I developed both templates, which made it easy to and change after client feedback
04 | FREELANCE branding & layout
| B R A N D I N G & L AY O U T | I have worked on small ad hoc projects from the comfort of my own home. These have included business cards, CVs, invitations and advertisements for family and friends.
| A N N UA L R E V I E W S | I was brought in by the charity women@thewell to redesign the style and layout of their annual review publications. I have worked on the 2014/15 and 2015/16 annual review booklets.
| ADVERTISMENTS | Three promotional adverts, designed to encourage individuals to cook meals from scratch at home and engage in healthy eating for the year ahead. The posters are intended to be featured on the London Underground in January, echoing New Years resolutions of ‘new year, new start’.
05 | UNIVERSITY other projects completed at Loughborough University
| PA L | find a solution that will reduce the burden put on the healthcare services by an ageing population Designed to reduce loneliness experienced by bereaving elderly women, Pal provides companionship. Pal encourages social and physical activity through the use of a supportive digital pet dog.
| SCROLLI | design a concept that gets people cooking and eating foods that they would not normally prepare A new solution to pasta making, Scrolli is designed to encourage families to prepare fresh pasta together from scratch.
| D I S S E R TAT I O N | the influence of branding on consumer purchase decisions To understand the importance of branding in the food and drinks industry and the techniques organisations use to encourage purchase
CURRICULUM V I TA E
REBECCA ANSTEE graphic designer (+44) 7754 756555 | rebecca.anstee93@gmail.com | London, EC2 issuu.com/rebeccaanstee | uk.linkedin.com/in/rebeccaanstee
| E D U C AT I O N |
| WORK EXPERIENCE |
2011-2015
April 2016 - Present Nery Ergonomic Services, Australia Freelance Graphic Designer
Loughborough University
BA (Hons) Industrial Design & Technology + DPS Degree classification - 2:1 Diploma in Professional Studies (DPS)
2000-2011
City of London School for Girls
A Levels: Product Design A*; Psychology B; Biology C; Spanish (AS) GCSEs: 10 - including Maths & English; 1A*, 2As, 7Bs
| STRENGTHS & SKILLS | Personal • • • • •
Organisational & leadership skills High motivation, focus & attention to detail Capacity & enthusiasm for learning Team worker with ability to motivate others Practical approach to problem-solving
Technical • • • • •
PC and MAC proficient Graphic Design - Adobe Creative Suite (Ai, Id, Ps) CAD - Creo Parametric; Keyshot Microsoft Office Prototyping
| ACHIEVEMENTS | 2015 User Experience work shortlisted for
presentation at O2
2011 City of London Freeman’s Prize for Service
School award for Product Design
2010 AS Level Coursework used by the OCR exam
board as Product Design exemplar project
Using both layout and graphic design skills, projects have consisted of creating print publications and elements for presentations such as flow diagrams, information notices and company handouts. Working remotely and with a different time zone, has further improved my focus, decision making and time management.
August 2015 - Present women@thewell, London Graphic Designer & Operations Assistant Responsible specifically for redesigning graphic layout and style of company newsletters, leaflets, business cards and annual review publications and project posters.
August 2013 - August 2014 Whitbread Wilkinson, London Product & Artwork Designer Worked on client and bespoke projects using both graphic and packaging design skills, producing artwork to send to manufacturers. Also responsible for merchandising our shop in the OXO Tower and assisting sales team at trade shows throughout the year. A significant interim step, highlighting my main talents and areas of expertise. Achieved a Diploma in Professional Studies.
July 2011 - Present City of London School for Girls, London Volunteer Assisting the Design and Technology department by advising and mentoring students on project work and further education choices.
| INTERESTS & HOBBIES | • • • •
Food, cooking, discovering restaurants and food markets. Fitness, especially exercise classes - ambition to train as a Les Mills Body Pump instructor and teach in my spare time. Avid spectator and supporter of the Virgin Money London Marathon. Volunteering for the Red Cross and attending Wellbeing of Women fundraising events.
References available on request
REBECCA ANSTEE (+44) 7754 756555 | rebecca.anstee93@gmail.com | London, EC2