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10 Ways to Write More Effective Ads Including Master Resell Rights Home / Catalog / eBooks / Business, Marketing & Advertising
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Seller: bob1xx File Size: 2 MB File Type: .ZIP Details
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Views: 79 Listed On: Jul, 29, 2016
Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter's job is to sell. Period. The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.
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