RB RebeccaBlack
2014
por tfo
lio
I am a multi-faceted creative. I have experience in several creative fields including graphic design, photography, writing, video production and painting. I also have a more type-A side. I am a passionate, self-motivated individual. I work best with structure, even if that means creating my own. I am extremely organized and goal-oriented. I am a (rare) type-A creative.
May
CitiScapes June
Magazine
Campaign
July
Oct
In 2013, I created this magazine campaign for Westwood Gardens, a garden center business in Northwest Arkansas. The idea was to communicate the benefit of purchasing from Westwood: higher quality plants. We grow most of our own plant material to ensure this quality. I chose to photograph actual Westwood grown flowers up close to show the authenticity of the product and reiterate the quality.
Edible
O za r k a n s a s
Campaign This ad is the first in a campaign we will run throughout the year in a local Edible Ozarkansas publication. We wanted to feature our edible plant options that we grow locally. The Edible Ozarkansas magazine was the per fect outlet to reach a new up-and-coming demographic of young gardeners with food-conscious thinking.
Adver tising
Club
Posters I design the posters for every meeting of the University of Arkansas Advertising club. I create the posters to catch student’s attention as they walk through the hallways. I tie the design into whatever the theme is for the meeting.
We If it’s all about how you look on paper
You better make that paper look good.
Advertising
How to show passion in an interview and other interviewing tips
Wednesday, Feb. 12 at 7:00 pm in WCOB 338
Connect with us: www.uaadclub.com
Creative Resume Workshop Wednesday, Feb. 26 KIMP 119J 7:00 pm www.uaadclub.com
Adver tising
Club
Posters
Westwood
Gardens
Posters
Westwood
Gardens
Online Graphics
Westwood
Gardens
Website I created the website for Westwood Gardens. I took all of the photographs, wrote the copy and created infor mative videos for the site. I wanted to design a site that reflected the high-quality nature of our products and expert staff. On the site are images of our plants, inspiration ideas, tips and videos.
Westwood
Gardens
Since I have managed the website, site visits are up by avg. 63%, page views are up 96%, and visit duration is up by 52% over our peak period (April through June).
Website
visit www.westwoodgardens.com to view the entire site.
Westwood
Gardens
Website I want to highlight a specific page I designed: the inspiration page. In an effort to gain brand awareness to younger females and drive them into our stores, I created simple DIY garden projects and published the directions on our website. The Inspiration page is in our top three most visited pages.
Westwood
Gardens
Photography I have created a database with over 10,000 photos of Westwood’s plants and products. All of the imagery I use in the marketing materials is my original photography.
Phantomof the Opera Academic
Pieces
Walton Arts Center May 12 - May 14
Showings at 12:00 pm & 6:00 pm Purchase tickets at : WAC.com
It’s what’s on the
inside that counts.
It’s what’s on the
inside that counts.
It’s what’s on the
inside that counts.
Berry Natural
100% raw, organic, cold-pressed juices
100% raw, organic, cold-pressed juices
Berry Natural
Berry Natural
We think that just about everything beautiful starts on the inside. Take care of yourself from the inside out with Berry Natural’s raw, organic juices. We cold-press our juices daily so they are fresh and fruitful. You will be radiating after a juice cleanse from Berry Natural, so start yours today.
We think that just about everything beautiful starts on the inside. Take care of yourself from the inside out with Berry Natural’s raw, organic juices. We cold-press our juices daily so they are fresh and fruitful. You will be radiating after a juice cleanse from Berry Natural, so start yours today.
We think that just about everything beautiful starts on the inside. Take care of yourself from the inside out with Berry Natural’s raw, organic juices. We cold-press our juices daily so they are fresh and fruitful. You will be radiating after a juice cleanse from Berry Natural, so start yours today.
www.berrynatural.net
www.berrynatural.net
www.berrynatural.net
100% raw, organic, cold-pressed juices
C o n t a c t (479)
m e
841-4323
rebeccanblack.com rebecca.n.black@gmail.com
B
Rebecca
B Black
v i e w
m o r e
o f
m y
w o r k :
westwoodgardens.com uaadclub.com rebeccanblack.com