Vetements Case Study

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Figure 5

Figure 6 + 6.1


Figures 7, 7.1, 7.2, 7.3

Figures 8, 8.1, 8.2, 8.3, 8.4, 8.5


Figure 9

Figure 10, Image board 1


Figure 11, Image board 2

Figure 12, Image board 3


Figure 13, Image board 4


References

Figure 8.2. VETEMENTSWEBSITE.COM. 2016, Screenshot of website, (Online), (26 th October 2016), Available from: http://vetementswebsite.com

Image References P1. Figure 1. Pinterest, 2016, The Perfect Slouchy Look, (Online), (17th October 2016), Available from: https://uk.pinterest.com/pin/301107925068751005/ P3. Figure 2. Pinterest, 2016, NEW WAVE, (Online), (17th October 2016), Available from: https://uk.pinterest.com/pin/538320961689593374/ P4. Figure 3. Pinterest, 2016, Denim Vetements, (Online), (18th October 2016), Available from: https://uk.pinterest.com/pin/321163017160696633/ P6. Figure 4. Pinterest, 2016, VETEMENTS SS16, (Online), (18th October 2016), Available from: https://uk.pinterest.com/pin/434527064028777051/ P8. Figure 5. VETEMENTSWEBSITE.COM. 2016, Screenshot of website, (Online), October 2016), Available from: http://vetementswebsite.com

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P9. Figure 6. Vetements Instagaram. 2016. Vetements Instagram page, (Instagram) (24 Th October 2016), Available from: https://www.instagram.com/vetements_official/?hl=en P9. Figure 6.1. Instagram, 2016, #Vetements, (Instagram), (24th October 2016), Available from: https://www.instagram.com/explore/tags/vetements/?hl=en P10. Figure 7. Dazed and Confused Website, 2016, ‘What happened when Vetements held a garage sale’, (Online), (25th October 2016), Available from: http://www.dazeddigital.com/fashion/article/33371/1/what-happened-when-vetementsheld-a-garage-sale Figure 7.1. Highsnobiety. 2016. ‘Here’s an exclusive look inside Vetements “garage sale” in Seoul”, (Online), (25th October 2016), Available from: http://www.highsnobiety.com/2016/10/17/vetements-garage-sale-seoul/ Figure 7.2. The Fashion Awards 2016, 2016, 2016 Award Nominations, (Online), (25 th October 2016), Avaialble from: http://www.fashionawards.com Figure 7.3. The Fashion Awards, 2016, 2016 Nominations), (Online), (25 th Ocotber 2016), Available from: http://www.fashionawards.com/2016-Awards P11. Figure 8. Pinterest, 2016, The Perfect Slouchy Look, (Online), (26th October 2016), Available from: https://uk.pinterest.com/pin/301107925068751005/ Figure 8.1. Vogue, 2016, Spring/Summer 2017 Ready-To-Wear, (Online), (26th October 2016), Available from: http://www.vogue.co.uk/shows/spring-summer-2017-ready-towear/vetements/

Figure 8.3. YouTube. 2016. Vetements SS17, (Online), (27th October 2016), (Available from: https://www.youtube.com/channel/UCpKdaBIsimQgtFzTL_ICArw Figure 8.4. @Dazed, 2016, Dazed Twitter Profile, (Online), (27th October 2016), Available from: https://twitter.com/Dazed?lang=en-gb Figure 8.5. Instagram, 2016, #Vetements, (Instagram), (27th October 2016), Available from: https://www.instagram.com/explore/tags/vetements/?hl=en P12. Figure 9. Pinterest. 2015. Five Things to Know About Demna Gvasalia. (Online), (27 th October 2016), Available from: https://uk.pinterest.com/pin/454511787377372549/ P13. Figure 10. Image board 1. 1. Pinterest, 2016, Style Moments at MFW, (Online), (28th October 2016), Available from: https://uk.pinterest.com/pin/129408189272086998/ 2. Pinterest, 2016, PFW Street Style. (Online), (28th October 2016), Available from: https://uk.pinterest.com/pin/411164640962091096/ 3. Pinterest, 2016, Street Style- Girls In Stripes, (Online), (28th October 2016), Available from: https://uk.pinterest.com/pin/335236765994842658/ 4. Pinterest, 2016, Street Chic, (Online), (28th October 2016), Available from: https://uk.pinterest.com/pin/344455071483400820/ 5. Pinterest, 2016, Patricia Manfield Street Style at MFW, (Online), (28th October 2016), Available from: https://uk.pinterest.com/pin/297589487859010552/ P14. Figure 11. Image board 2. 1. Net-a-porter, 2016, Purple frill blouse, (Online), (28th October 2016), Available from: https://www.net-a-porter.com/gb/en/product/757217/Vetements/ruffled-floralprint-stretch-jersey-blouse 2. Matches Fashion, 2016, Sequin Dress, (Online), (28th October 2016), Available from: http://www.matchesfashion.com/products/Vetements-Open-back-high-necksequin-dress-1046750 3. Matches Fashion, 2016, Python Boots, (Online), (28th October 2016), Available from: http://www.matchesfashion.com/products/Vetements-Lighter-heel-python-effectleather-ankle-boots--1065365 4. The Guardian, 2015, DHL T-Shirt, (Online), (29th November 2016), Available from: https://www.theguardian.com/fashion/2016/apr/19/dhl-t-shirt-vetements-fashionparis-catwalk 5. Matches Fashion, 2016, Reworked High Rise Straight Jeans, (Online), (29th October 2016), Available from: http://www.matchesfashion.com/products/VetementsReworked-high-rise-straight-leg-jeans-1065801 6. Net-a-porter, 2016, Metallic leather ankle boots, (Online), (29th October 2016), Available from: https://www.net-aporter.com/gb/en/product/757196/Vetements/metallic-leather-ankle-boots


1. Net-a-porter, 2016, Cotton-blend socks, (Online), (29th October 2016), Available from: https://www.net-a-porter.com/gb/en/product/757207/Vetements/cottonblend-socks 2. Net-a-porter, 2016, Printed Cotton-blend Jersey Hooded Top, (Online), (29th October 2016), Available from: https://www.net-aporter.com/gb/en/product/757198/Vetements/printed-cotton-blend-jerseyhooded-top 3. Browns Fashion, 2016, Snoop T-Shirt, (Online), (29th October 2016), Available from: http://www.brownsfashion.com/product/01V124880002/027/snoop-cotton-tshirt 4. Net-a-porter, 2016, Shell Hooded Bomber Jacket, (Online), (29th October 2016), Available from: https://www.net-aporter.com/gb/en/product/757193/Vetements/shell-hooded-bomber-jacket 5. Net-a-porter, 2016, Oversized Cutout Plaid Cotton-Flannel Shirt, (Online), (29th October 2016), Available from: https://www.net-aporter.com/gb/en/product/757206/Vetements/oversized-cutout-plaid-cottonflannel-shirt P15. Figure 12. Image board 3. 1. Vogue, 2016, Spring/Summer 2017 Ready-To-Wear, (Online), (29th October 2016), Available from: http://www.vogue.co.uk/shows/spring-summer-2017-ready-towear/vetements/ 2. Vogue, 2016, Spring/Summer 2017 Ready-To-Wear, (Online), (29th October 2016), Available from: http://www.vogue.co.uk/shows/spring-summer-2017-ready-towear/vetements/ 3. Vogue, 2016, Spring/Summer 2017 Ready-To-Wear, (Online), (29th October 2016), Available from: http://www.vogue.co.uk/shows/spring-summer-2017-ready-towear/vetements/ 4. Vogue, 2016, Spring/Summer 2017 Ready-To-Wear, (Online), (29th October 2016), Available from: http://www.vogue.co.uk/shows/spring-summer-2017-ready-towear/vetements/ 5. Vogue, 2016, Spring/Summer 2017 Ready-To-Wear, (Online), (29th October 2016), Available from: http://www.vogue.co.uk/shows/spring-summer-2017-ready-towear/vetements/ 6. Vogue, 2016, Spring/Summer 2017 Ready-To-Wear, (Online), (29th October 2016), Available from: http://www.vogue.co.uk/shows/spring-summer-2017-ready-towear/vetements/ 7. Vogue, 2016, Spring/Summer 2017 Ready-To-Wear, (Online), (29th October 2016), Available from: http://www.vogue.co.uk/shows/spring-summer-2017-ready-towear/vetements/ 8. Vogue, 2016, Spring/Summer 2017 Ready-To-Wear, (Online), (29th October 2016), Available from: http://www.vogue.co.uk/shows/spring-summer-2017-ready-towear/vetements/ 9. Vogue, 2016, Spring/Summer 2017 Ready-To-Wear, (Online), (29th October 2016), Available from: http://www.vogue.co.uk/shows/spring-summer-2017-ready-towear/vetements/

P16. Figure 13. Image board 4. 1. WhoWhatWear, 2016, Selena Gomez just wore the next IT outfit, (Online), (29th October 2016), Available from: http://www.whowhatwear.co.uk/what-was-shewearing-selena-gomez-red-vetements-sweatshirt-and-sweatpants-outfit-2016 2. WhoWhatWear, 2016, Jourdan Dunn, (Online), (29th October 2016), Available from: http://www.whowhatwear.co.uk/bomber-jacket-celebrity-style-outfit-ideas 3. Elle Canada, 2016, Every Time A Celebrity Wore Vetements, (Online), (29th October 2016), Available from: http://www.ellecanada.com/fashion/celebritystyle/article/every-time-a-celebrity-wore-vetements 4. Harper’s BAZAAR, 2016, Celebrities Obsessed with Vetements, (Online), (29 th October 2016), Available from: http://www.harpersbazaar.com.au/fashion/trendingnow/2016/9/celebrities-vetements-jumpers/


Academic References Walters. B. 2016. Fashion Brand Management. (PowerPoint presentation accessed through the VLE). DESN2375. Fashion Promotion. University of Leeds Walters. B. 2016. Fashion Marketing Communications. (PowerPoint presentation accessed through the VLE). DESN2375. Fashion Promotion. University of Leeds Fumo. N. Racked. What Is Vetements and Why Is Everyone Freaking out. 2016. Online. (20 th October 2016). Available from: http://www.racked.com/2016/3/2/11139622/what-isvetements Bumpus. J. Vogue. Balenciaga’s New Name: What to Know. 2015. Online. (20th October 2016). Available from: http://www.vogue.co.uk/article/vetements-demna-gvasalia-movesto-balenciaga-what-to-know Leach. A. Highsnobiety. I Tried Explaining Vetements to Someone Who Hates Fashion. 2016. Online. (21ST October 2016). Available from: http://www.highsnobiety.com/2016/05/09/explaining-vetements/ Vetements. 2016. Vetementswebsite.com. Online. (21st October 2016). Available from: http://vetementswebsite.com Cochrane. L. Instagram: How the hashtag has changed #fashion. Online. (23rd October 2016). Availabe from: https://www.theguardian.com/fashion/2016/jan/04/instagram-how-thehashtag-changed-fashion Stansfield. T. What Happened When Vetements Held A Garage Sale. 2016. Online. (26th October 2016). Available from: http://www.dazeddigital.com/fashion/article/33371/1/what-happened-when-vetementsheld-a-garage-sale Cho. M. Here’s an Exclusive Look Inside Vetements’ “Garage Sale” in Seoul. 2016. Online. (26th October 2016). Available from: http://www.highsnobiety.com/2016/10/17/vetementsgarage-sale-seoul/ Conlon. S. Vetements Announces New Recruit. 2016. Online. Available from: http://www.vogue.co.uk/article/vetements-appoints-nina-nitsche-collection-director



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