hotel by
c a s t l e in t h e s ky This document has been prepared as Final Report for Mater course in Interior and Living Design, according to the brief the Wide spread hotel: A true home far away from home, in collaboration with 10 Corso Como : this dissertation also includes a digital presentation and a body of work/sketches. AUTHOR : MIN CHUN TSENG
Master Degree Course of Interior and Living Design
ROJECT ASSISTANT : RICO SUGIARTO COURSE LEADER:DIMITRIS PERROS
INK
PROJECT LEADER : ANTONELLA DEDINI
..... The .....
M I L D TH E S I S : MASTER IN INTERIOR AND LIVING DESIGN 2012/2013
castle in the sky R E - E D IT YO UR NE IG HBO R HO O D THE WILD SPREAD HOTEL : A TRUE HOME AWAY FROM HOME IN CONJUNCTION WITH 10 CORSO COMO MILANO
PROJECT LEADER : ANTONELLA DEDINI
PROJECT ASSISTANT : RICO SUGIARTO
STUDENT : MIN CHUN TSENG
M I L D TH E S I S : MASTER IN INTERIOR AND LIVING DESIGN 2012/2013
castle in the sky R E - E D IT YO UR NE IG HBO R HO O D THE WILD SPREAD HOTEL : A TRUE HOME AWAY FROM HOME IN CONJUNCTION WITH 10 CORSO COMO MILANO
PROJECT LEADER : ANTONELLA DEDINI
PROJECT ASSISTANT : RICO SUGIARTO
STUDENT : MIN CHUN TSENG
OBJECTIVE MASTER BRIEF R E- ED I T YO U R N EI G H B O R H O O D THROUGH W I D ESP R EAD H O TEL A horizontal accomodation facility. With rooms and bathrooms placed in different buildings, (or one close to another), which refer to the same reception. Particularly suitable for villages and little towns that are characterized by old town centres of artistic and architectural interest. Safeguard and recover the existing building heritage. C o o p e r at e w i t h l o c a l s t o r e s Restructure neighborhoods C o m b i n e t h e l o c a l c u lt u r e w i t h t h e n e w s e r v i c e s Promote regional prosperity “Stepping into our houses means stepping into our history, our culture and our art. Not only into the peace of the surrounding nature; enjoy both and be our welcomed guests� Leonardo Zanier
OBJECTIVE MASTER BRIEF R E- ED I T YO U R N EI G H B O R H O O D THROUGH W I D ESP R EAD H O TEL A horizontal accomodation facility. With rooms and bathrooms placed in different buildings, (or one close to another), which refer to the same reception. Particularly suitable for villages and little towns that are characterized by old town centres of artistic and architectural interest. Safeguard and recover the existing building heritage. C o o p e r at e w i t h l o c a l s t o r e s Restructure neighborhoods C o m b i n e t h e l o c a l c u lt u r e w i t h t h e n e w s e r v i c e s Promote regional prosperity “Stepping into our houses means stepping into our history, our culture and our art. Not only into the peace of the surrounding nature; enjoy both and be our welcomed guests� Leonardo Zanier
P i x e l s i n t h e ya r d
Pixels in the tower Pixels in the Kitchen
Pixels in the GALLERY Pixels in the GARDEN
CASE STUDY PIXEL HOTEL Linz, Austria 2009 European Capital of Culture project The individual rooms and suites are spread across the entire city area. This is a room in an old local business, there is one in a backyard workshop or even on a boat. Be found everywhere in the city interesting but unused spaces. Whether located in a residential neighborhood in the center or in the industrial and working-class district - all parts of a city tell their story.
"Combined different local buildings, spread in the city centre."
P i x e l s i n t h e ya r d
Pixels in the tower Pixels in the Kitchen
Pixels in the GALLERY Pixels in the GARDEN
CASE STUDY PIXEL HOTEL Linz, Austria 2009 European Capital of Culture project The individual rooms and suites are spread across the entire city area. This is a room in an old local business, there is one in a backyard workshop or even on a boat. Be found everywhere in the city interesting but unused spaces. Whether located in a residential neighborhood in the center or in the industrial and working-class district - all parts of a city tell their story.
"Combined different local buildings, spread in the city centre."
"The concept a s a h o t e lvillage,Promote l o c a l c u lt u r e : o n e reason visitors select this type of a c c o m m o d at i o n i s t o enjoy an authentic local experience."
CASE STUDY Albergo diffuso smerillo,ancona ancona, Italy “Buildings located in historic areas are given a second life as they welcome visitors eager to learn about and experience local culture. This is the albergo diffuso, an Italian concept that combines the very old with the contemporary.
"The concept a s a h o t e lvillage,Promote l o c a l c u lt u r e : o n e reason visitors select this type of a c c o m m o d at i o n i s t o enjoy an authentic local experience."
CASE STUDY Albergo diffuso smerillo,ancona ancona, Italy “Buildings located in historic areas are given a second life as they welcome visitors eager to learn about and experience local culture. This is the albergo diffuso, an Italian concept that combines the very old with the contemporary.
"Using the specific and history sits combine the different building become a village for guest"
CASE STUDY Sextantio Le Grotte della Civita Matera, Italy In the world of tourism, for almost a decade in Italy, there is a new definition “Albergo Diffuso� (Hotel Diffused), which implies that urban planning and architecture, for certain specific and historical sites, should not bend to their final destination but is the history and the respect for it which impose the final destination .
"Using the specific and history sits combine the different building become a village for guest"
CASE STUDY Sextantio Le Grotte della Civita Matera, Italy In the world of tourism, for almost a decade in Italy, there is a new definition “Albergo Diffuso� (Hotel Diffused), which implies that urban planning and architecture, for certain specific and historical sites, should not bend to their final destination but is the history and the respect for it which impose the final destination .
1
2
3
RESEARCH
CONCEPT
PROJECT
10 corso como
Concept
Zoning
Original Tareget
Vsual identity
Sketch
Milan
Site Analysis
Section
Tourist
Program
Master Plan
Proposed target
Case Study
Scenario
Philosophy
Secret Tour
Moodboard
1
2
3
RESEARCH
CONCEPT
PROJECT
10 corso como
Concept
Zoning
Original Tareget
Vsual identity
Sketch
Milan
Site Analysis
Section
Tourist
Program
Master Plan
Proposed target
Case Study
Scenario
Philosophy
Secret Tour
Moodboard
1
RESEARCH
1
RESEARCH
CARLA SOZZANI FORMER FASHION EDITOR AND PUBLISHER
CARLA SOZZANI FORMER FASHION EDITOR AND PUBLISHER
SITE
Transform by Garage of RENAULT Located the inner garden of traditional Milanese building.
SITE
Transform by Garage of RENAULT Located the inner garden of traditional Milanese building.
concept CU LTURE+COMMERCE
art
cuisine
design
gallery book shop culture music
"Leave your speedy mood behind, take the time and enjoy to find surprises and small treasures."
SLOW SHOPPING
Using the gallery and book shop as its core, Sozzani has structured a living magazine where editorial choices in food and fashion, music and art and lifestyle and design are constantly made by the visitor and customer as they engage across so many arenas of interest.
concept CU LTURE+COMMERCE
art
cuisine
design
gallery book shop culture music
"Leave your speedy mood behind, take the time and enjoy to find surprises and small treasures."
SLOW SHOPPING
Using the gallery and book shop as its core, Sozzani has structured a living magazine where editorial choices in food and fashion, music and art and lifestyle and design are constantly made by the visitor and customer as they engage across so many arenas of interest.
American artist Creates the black and white logo that will become an icon of global style.
2002/ comme des gargons
2008/ Cheongdam
2012/SEUAL AVENVEL
1990/SEP
2003
2013
American artist Creates the black and white logo that will become an icon of global style.
2002/ comme des gargons
2008/ Cheongdam
2012/SEUAL AVENVEL
1990/SEP
2003
2013
" a t r u e h o m e a w ay f r o m h o m e " The three suites, a private entrance, furnished in homage to the vision of many mid-20th century designers and architects from around the world.
Strengths Strong brand image Private entrance
WEAKNESSES The style didn't change for 10 years High ages of consumers
" a t r u e h o m e a w ay f r o m h o m e " The three suites, a private entrance, furnished in homage to the vision of many mid-20th century designers and architects from around the world.
Strengths Strong brand image Private entrance
WEAKNESSES The style didn't change for 10 years High ages of consumers
ORIGINAL TA R G E T of three room
53
45/38
Lida Mankovski A n n a s ta s i a Highend Fashion designer Fashion stylist RUSSIA/U.S
Anna Wintour Magazine editor Jourlist U.S.A.
M at u r e G e n e r at i o n
ORIGINAL TA R G E T of three room
53
45/38
Lida Mankovski A n n a s ta s i a Highend Fashion designer Fashion stylist RUSSIA/U.S
Anna Wintour Magazine editor Jourlist U.S.A.
M at u r e G e n e r at i o n
MILAN
MILAN Milan is the second largest city in Italy and the capital of Lombardy. The city has a population of about 1.35 million, while its urban area is the fifth largest in the EU and the largest in Italy with an estimated population of about 5.2million.
" t h e c a p i ta l o f fa s h i o n & d e s i g n " Every April / Milan Furniture fair Every February , Semtember / Milan Fashion week
MILAN
MILAN Milan is the second largest city in Italy and the capital of Lombardy. The city has a population of about 1.35 million, while its urban area is the fifth largest in the EU and the largest in Italy with an estimated population of about 5.2million.
" t h e c a p i ta l o f fa s h i o n & d e s i g n " Every April / Milan Furniture fair Every February , Semtember / Milan Fashion week
51% fashion showroom
DESIGN C U LT U R E ART FASHION FOOD LIFESTYLE
“Milan is the capital of fashion and design and more than 50% of the fashion showrooms in Italy are located here.”
51% fashion showroom
DESIGN C U LT U R E ART FASHION FOOD LIFESTYLE
“Milan is the capital of fashion and design and more than 50% of the fashion showrooms in Italy are located here.”
Sourse/ en.wikipedia.org
TOURIST With more than 46.1 million tourists a year, Italy is the fifth highest tourist earner, and fifth most visited country in the world
MILAN
WHERE ARE PEOPL E FROM?
16 United Kingdom
2011 2012
09 GERMANY
06 FRaNCe
190.2 MILLION
191.4 MILLION
56 EUROPEAN
44 ITALIAN
Sourse/ en.wikipedia.org
TOURIST With more than 46.1 million tourists a year, Italy is the fifth highest tourist earner, and fifth most visited country in the world
MILAN
WHERE ARE PEOPL E FROM?
16 United Kingdom
2011 2012
09 GERMANY
06 FRaNCe
190.2 MILLION
191.4 MILLION
56 EUROPEAN
44 ITALIAN
Sourse/ Italian venue.com
TOURISM DEMAND
S TAT I S T I C S -2006:3.2 million tourist ( 60% international, 76% business,4 %congress, 20% leisure) Average stay :2.18 nights -Visitors prefer 4 star hotels -High seasonality
TOURIST PROFILE AND PERCEPTION -49% 18-34, 38% 35-49, 13%50+ -31% have never visited the city before -high quality accommodations -Public transportation is efficient and inexpensive -Taxis are easily avalible but expensive -Milan is a dynamic metropolis -Communication and signposting is ineffective -Low Level spoken English -Pollution, traffic and lack green areas
High tourism expenditure International demand Word of mouth High seasonality High concentration on the business segment Perceived as polluted Perceived as expensive
Penchant For LUXURY BRAND
More Independent
Cultural Interests
Sourse/ Italian venue.com
TOURISM DEMAND
S TAT I S T I C S -2006:3.2 million tourist ( 60% international, 76% business,4 %congress, 20% leisure) Average stay :2.18 nights -Visitors prefer 4 star hotels -High seasonality
TOURIST PROFILE AND PERCEPTION -49% 18-34, 38% 35-49, 13%50+ -31% have never visited the city before -high quality accommodations -Public transportation is efficient and inexpensive -Taxis are easily avalible but expensive -Milan is a dynamic metropolis -Communication and signposting is ineffective -Low Level spoken English -Pollution, traffic and lack green areas
High tourism expenditure International demand Word of mouth High seasonality High concentration on the business segment Perceived as polluted Perceived as expensive
Penchant For LUXURY BRAND
More Independent
Cultural Interests
Sourse/ Italian venue.com
RUSSIA Stay in Lombardy
95000
47%
72% N AT I O N OF TOURIST 2012
l o c at i o n
LEVELS OF HOTEL
JAPAN CHINA 75000
44000
38%
41%
FACILITIES IN HOTEL Restaurant
15%
35-49
Luxury Shops
24%
AGES OF TOURIST
18-34 49%
"ASIAn, Russia's young tourist IS ON THE STEADY RISE"
REFRESH HOTEL 3ROOMS
Sourse/ Italian venue.com
RUSSIA Stay in Lombardy
95000
47%
72% N AT I O N OF TOURIST 2012
l o c at i o n
LEVELS OF HOTEL
JAPAN CHINA 75000
44000
38%
41%
FACILITIES IN HOTEL Restaurant
15%
35-49
Luxury Shops
24%
AGES OF TOURIST
18-34 49%
"ASIAn, Russia's young tourist IS ON THE STEADY RISE"
REFRESH HOTEL 3ROOMS
yo u n g g e n e r at i o n t r e n d s BORN BETWEEN 1990 – 2005
KEYWORDS: born digital /digital natives / distracted / generation trend / learning by doing /self-centred
How to catch their attention?
BORN BETWEEN 1975 - 1990
KEYWORDS: generation trend /media aware / millennials / positive and realistic / realness /smart and skilled
How do the millennials like to see themselves depicted?
yo u n g g e n e r at i o n t r e n d s BORN BETWEEN 1990 – 2005
KEYWORDS: born digital /digital natives / distracted / generation trend / learning by doing /self-centred
How to catch their attention?
BORN BETWEEN 1975 - 1990
KEYWORDS: generation trend /media aware / millennials / positive and realistic / realness /smart and skilled
How do the millennials like to see themselves depicted?
Yo u n g g e n e r at i o n ’s luxury definition European youth who are living in the middle of the world’s biggest luxury market. They see the richness in the storytelling of having an experience, rather than buying one expensive item,” They need new adventures meeting their lifestyles.They may join the same music festivals with others. unique,custom,individuallyVIP experience 40 percent of increase in luxury goods’ market in China.
Unique
Adventures
Curiousity
young g e n e r at i o n trends Travel with friends not family Open to new experiences
Yo u n g g e n e r at i o n ’s luxury definition European youth who are living in the middle of the world’s biggest luxury market. They see the richness in the storytelling of having an experience, rather than buying one expensive item,” They need new adventures meeting their lifestyles.They may join the same music festivals with others. unique,custom,individuallyVIP experience 40 percent of increase in luxury goods’ market in China.
Unique
Adventures
Curiousity
young g e n e r at i o n trends Travel with friends not family Open to new experiences
25/30
Mirosava Duma Alexander freelancer writers Russian/ U.S.A
PROPOSED TA R G E T YOUNG GENERATION 18-34 years old
20
Xiao wen ju Daria Strokous Student of Fashion design Fashion model CHINA/RUSSIA
25/30
Mirosava Duma Alexander freelancer writers Russian/ U.S.A
PROPOSED TA R G E T YOUNG GENERATION 18-34 years old
20
Xiao wen ju Daria Strokous Student of Fashion design Fashion model CHINA/RUSSIA
2
CONCEPT
2
CONCEPT
CONCEPT
CASTLE IN THE SKY
L LI NE
A high line that connects the neighborhood and hotel roof garden inviting both local and foreign people.
L I NK The sustainable green links the historical existing buildings and new volumes.
"CASTLE IN THE SKY" 1986 animated feature film BY HAYAO MIYAZAKI
CONCEPT
CASTLE IN THE SKY
L LI NE
A high line that connects the neighborhood and hotel roof garden inviting both local and foreign people.
L I NK The sustainable green links the historical existing buildings and new volumes.
"CASTLE IN THE SKY" 1986 animated feature film BY HAYAO MIYAZAKI
LOGO/ IDENTITY
The Ink is seen as a metaphor �LINK� to pen and ink, using the simple color black and white as the base, the green connect the guest and host. In the intensely ink atmosphere, so that ideas and perceptions become a attitude for lifestyle. ink [ingk] noun 1. a fluid or viscous substance used for writing or printing. 2. dark 3. publicity, especially in print media
LOGO/ IDENTITY
The Ink is seen as a metaphor �LINK� to pen and ink, using the simple color black and white as the base, the green connect the guest and host. In the intensely ink atmosphere, so that ideas and perceptions become a attitude for lifestyle. ink [ingk] noun 1. a fluid or viscous substance used for writing or printing. 2. dark 3. publicity, especially in print media
LOGO/ IDENTITY
LOGO/ IDENTITY
MAP MILANO City center/Duomo
P O R TA GARIBADI
10 Corso Como City green spot HOTEL INK di 10 Corso como
CORSO BOENOS AIRES
FIERA SAN SIRO
C I T TA STUDI
DUOMO P O R TA V I T T O R I A
NAVIGLI P O R TA R O M A N A
MAP MILANO City center/Duomo
P O R TA GARIBADI
10 Corso Como City green spot HOTEL INK di 10 Corso como
CORSO BOENOS AIRES
FIERA SAN SIRO
C I T TA STUDI
DUOMO P O R TA V I T T O R I A
NAVIGLI P O R TA R O M A N A
Duomo
Duomo
1
1 1
3 2
4
MAP RUGGERO BONGHI City center/Duomo 10 Corso Como City green spot HOTEL INK di 10 Corso como
Duomo
Duomo
1
1 1
3 2
4
MAP RUGGERO BONGHI City center/Duomo 10 Corso Como City green spot HOTEL INK di 10 Corso como
EXSISTING
01
02
LOBBY
HOTEL
EXSISTING
01
02
LOBBY
HOTEL
PROGRAM 01 collaboration with neighboring shops and create Economies of agglomeration. I+I STUDIO NAIL SHOP LOCAL RESTAURANT HOTEL INK di 10 Corso como
I+I STUDIO
NAIL SHOP
LOCAL RESTAURANT
PROGRAM 01 collaboration with neighboring shops and create Economies of agglomeration. I+I STUDIO NAIL SHOP LOCAL RESTAURANT HOTEL INK di 10 Corso como
I+I STUDIO
NAIL SHOP
LOCAL RESTAURANT
PROGRAM 02 ADDING A volume to connect THREE buildings.
HOTEL LOBBY RECEPTION KITCHEN / SHOP HOTEL INK di 10 Corso como
PROGRAM 02 ADDING A volume to connect THREE buildings.
HOTEL LOBBY RECEPTION KITCHEN / SHOP HOTEL INK di 10 Corso como
PROGRAM 03 ADDING THE stairs connect to neighborhood. STAIRS HOTEL LOBBY RECEPTION KITCHEN / SHOP HOTEL INK di 10 Corso como
PROGRAM 03 ADDING THE stairs connect to neighborhood. STAIRS HOTEL LOBBY RECEPTION KITCHEN / SHOP HOTEL INK di 10 Corso como
PROGRAM 04 ADDING THE Highline connect to neighborhood. GREEN HIGH LINE/ROOF GARDEN STAIRS HOTEL LOBBY RECEPTION KITCHEN / SHOP HOTEL INK di 10 Corso como
PROGRAM 04 ADDING THE Highline connect to neighborhood. GREEN HIGH LINE/ROOF GARDEN STAIRS HOTEL LOBBY RECEPTION KITCHEN / SHOP HOTEL INK di 10 Corso como
EXTRA PROGRAM Be a L OHa s way t o r e f r esh th e c ity a l s o b r a nd, not o n ly t h e c ou r t b u t op e n t he h an g i n g ga r d e n i nv i t e p u b l i c. Create music event every weekend with local band and dj enjoy the party with local young people. Collaboration with bar ROCKET.
an exc l u s i ve s ec ret tou r i n l oc al G REEN s p ot wi th i tal i an c ook l es s on A culture tour bring people to travel to the city center in a elegent green spot. in Rotonda della Besana.
EXTRA PROGRAM Be a L OHa s way t o r e f r esh th e c ity a l s o b r a nd, not o n ly t h e c ou r t b u t op e n t he h an g i n g ga r d e n i nv i t e p u b l i c. Create music event every weekend with local band and dj enjoy the party with local young people. Collaboration with bar ROCKET.
an exc l u s i ve s ec ret tou r i n l oc al G REEN s p ot wi th i tal i an c ook l es s on A culture tour bring people to travel to the city center in a elegent green spot. in Rotonda della Besana.
PHILOSOPHY
L a D o l c e V i ta
1960 comedy-drama film/Federico Fellini.
"the sweet life" slow movement Live as a local italian gracefully and LOHAS.
LOHAS Lifestyles Of Health And Sustainability
Rome is a voluptuous woman whose gifts are very apparent, while Milan is the shy, demure girl whose treasures are plentiful, but discovered in time." "The Cultural Creatives: How 50 Million People are Changing the World" Paul H. Ray
PHILOSOPHY
L a D o l c e V i ta
1960 comedy-drama film/Federico Fellini.
"the sweet life" slow movement Live as a local italian gracefully and LOHAS.
LOHAS Lifestyles Of Health And Sustainability
Rome is a voluptuous woman whose gifts are very apparent, while Milan is the shy, demure girl whose treasures are plentiful, but discovered in time." "The Cultural Creatives: How 50 Million People are Changing the World" Paul H. Ray
"Giving a new life for this f o r m e r t e x t i l e f a c t o r y. U s i n g t h e o u t d o o r s ta i r s t o connect different buildings, make a connection for old a n d n e w c u lt u r e . "
CASE STUDY The Wythe Hotel Brooklyn, New York
Corporation with artist Tom Fruin and add-on rooftop glass building is designed by architect Morris Adjmi.
"Giving a new life for this f o r m e r t e x t i l e f a c t o r y. U s i n g t h e o u t d o o r s ta i r s t o connect different buildings, make a connection for old a n d n e w c u lt u r e . "
CASE STUDY The Wythe Hotel Brooklyn, New York
Corporation with artist Tom Fruin and add-on rooftop glass building is designed by architect Morris Adjmi.
All in one open space, combine different facilities in one space without wall, s h o p, c o f f e e , g a l l e r y, a n d garden.
CASE STUDY MERCI MERCI! Haut-Marais, France Located in historic district of Haut-Marais. The founders created a place that brings together the best of the world of fashion, of design, of household goods with delicious,where you can eat lunch while you read a book, or watch a movie during a delicious cup of coffee.
All in one open space, combine different facilities in one space without wall, s h o p, c o f f e e , g a l l e r y, a n d garden.
CASE STUDY MERCI MERCI! Haut-Marais, France Located in historic district of Haut-Marais. The founders created a place that brings together the best of the world of fashion, of design, of household goods with delicious,where you can eat lunch while you read a book, or watch a movie during a delicious cup of coffee.
"using the simple color b l a c k a n d w h i t e c r e at e a n e w l u x u ry at m o s p h e r e "
CASE STUDY Hotel Habita mty MĂŠxico Habita mty its the only design hotel in northern MĂŠxico, located in the residential area of San Pedro, it sets apart by the rest, due to its modern architecture and all black-andwhite interiors combined with amazing view of the Sierra Madre mountains.
"using the simple color b l a c k a n d w h i t e c r e at e a n e w l u x u ry at m o s p h e r e "
CASE STUDY Hotel Habita mty MĂŠxico Habita mty its the only design hotel in northern MĂŠxico, located in the residential area of San Pedro, it sets apart by the rest, due to its modern architecture and all black-andwhite interiors combined with amazing view of the Sierra Madre mountains.
"Giving a new life f o r c i t i z e n , c r e at e a secret public space for neighborhood"
CASE STUDY High Line New York James Corner Field Operations (Project Lead), Diller Scofidio + Renfro, and planting designer Piet Oudolf. The High Line is a public park built on a historic freight rail line elevated above the streets on Manhattan’s West Side. the historic structure was under the threat of demolition. Maintained as an extraordinary public space for all visitors to enjoy.
"Giving a new life f o r c i t i z e n , c r e at e a secret public space for neighborhood"
CASE STUDY High Line New York James Corner Field Operations (Project Lead), Diller Scofidio + Renfro, and planting designer Piet Oudolf. The High Line is a public park built on a historic freight rail line elevated above the streets on Manhattan’s West Side. the historic structure was under the threat of demolition. Maintained as an extraordinary public space for all visitors to enjoy.
"Giving a new life for GREEN SPOT IN CITY GREEn PARK, with local food."
CASE STUDY THE ROLLING KITCHENS Amsterdam Mobile delicacies During a (long) weekend, tens of mobile kitchens will descend upon the park at the Westergasfabriek to create an enormous open air restaurant!
"Giving a new life for GREEN SPOT IN CITY GREEn PARK, with local food."
CASE STUDY THE ROLLING KITCHENS Amsterdam Mobile delicacies During a (long) weekend, tens of mobile kitchens will descend upon the park at the Westergasfabriek to create an enormous open air restaurant!
3
PROJECT
3
PROJECT
1
2
3
GARDEN
LOBBY
hotel
BRIDGE
RECEPTION
rooms
ROOF GARDEN
LOCKERs
GALLERY
BAR
LOUNGE LIBRary LOGO SHOP WORKSHOP
1
2
3
GARDEN
LOBBY
hotel
BRIDGE
RECEPTION
rooms
ROOF GARDEN
LOCKERs
GALLERY
BAR
LOUNGE CAFE LIBRary LOGO SHOP WORKSHOP
ZONING OUTDOOR ZONE PUBLIC ZONE SEMI-PUBLIC ZONE PRIVATE ZONE nail shop Workshop place
local restaurant
ZONING OUTDOOR ZONE PUBLIC ZONE SEMI-PUBLIC ZONE PRIVATE ZONE nail shop Workshop place
local restaurant
SKETCH
SKETCH
SECTION
Trash room
A/C
Kitchen
Cafe
A'-A"
01 A'
01 A"
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
SECTION
Trash room
A/C
Kitchen
Cafe
A'-A"
01 A'
01 A"
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
01 B"
SECTION Kitchen
Cafe
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
01 B'
B'-B"
Trash room
A/C
01 B"
SECTION Kitchen
Cafe
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
01 B'
B'-B"
Trash room
A/C
STUCTURE "Secret Garden" Using garden as its core and extend the original spirit of the brand.
Creating a structure related to the environment but hidden in the garden, and finished by steel material but also plan on planting ivy that grow on it.
STUCTURE "Secret Garden" Using garden as its core and extend the original spirit of the brand.
Creating a structure related to the environment but hidden in the garden, and finished by steel material but also plan on planting ivy that grow on it.
692
170
250
250
250
Trash room
SITTING AREA
Kitchen
Cafe
Ref.
Luggage
On the bridge, there are three box like a frame,people can see different view from it, also can stay on the bridge.
A/C
Waiting area
Reception
02 A'
02 A" Logo Shop
SCALE / 1 : 300
Workshop Area
692
170
250
250
250
Trash room
SITTING AREA
Kitchen
Cafe
Ref.
Luggage
On the bridge, there are three box like a frame,people can see different view from it, also can stay on the bridge.
A/C
Waiting area
Reception
02 A'
02 A" Logo Shop
SCALE / 1 : 300
Workshop Area
1
2
3
GARDEN
LOBBY
hotel
BRIDGE
RECEPTION
rooms
ROOF GARDEN
LOCKERs
GALLERY
BAR
LOUNGE CAFE LIBRary
STorAGE TRASH ROOM
LOGO SHOP WORKSHOP
STROAGE
3 TOILET
GALLERY
BAR/CAFE
BOOKSHOP
2
RECEPTION
SELECTSHOP
WORKSHOP
MASTER PLAN GROUND FLOOR
NAIL SHOP
1
1
2
3
GARDEN
LOBBY
hotel
BRIDGE
RECEPTION
rooms
ROOF GARDEN
LOCKERs
GALLERY
BAR
LOUNGE CAFE LIBRary
STorAGE TRASH ROOM
LOGO SHOP WORKSHOP
STROAGE
3 TOILET
GALLERY
BAR/CAFE
BOOKSHOP
2
RECEPTION
SELECTSHOP
WORKSHOP
MASTER PLAN GROUND FLOOR
NAIL SHOP
1
1
2
3
GARDEN
LOBBY
hotel
BRIDGE
RECEPTION
rooms
ROOF GARDEN
LOCKERs
GALLERY
BAR
LOUNGE CAFE LIBRary LOGO SHOP WORKSHOP
ROoM
STorAGE TRASH ROOM
ROoM
ROoM
S U P P LY R O o M
3 GALLERY
MASTER PLAN FIRST FLOOR
1
2
3
GARDEN
LOBBY
hotel
BRIDGE
RECEPTION
rooms
ROOF GARDEN
LOCKERs
GALLERY
BAR
LOUNGE CAFE LIBRary LOGO SHOP WORKSHOP
ROoM
STorAGE TRASH ROOM
ROoM
ROoM
S U P P LY R O o M
3 GALLERY
MASTER PLAN FIRST FLOOR
1
2
3
GARDEN
LOBBY
hotel
BRIDGE
RECEPTION
rooms
ROOF GARDEN
LOCKERs
GALLERY
BAR
LOUNGE CAFE LIBRary
ROoM
LOGO SHOP WORKSHOP
STorAGE TRASH ROOM ROoM
ROoM
S U P P LY R O o M
GALLERY
ROOF GARDEN
MASTER PLAN SECOND FLOOR
1
2
3
GARDEN
LOBBY
hotel
BRIDGE
RECEPTION
rooms
ROOF GARDEN
LOCKERs
GALLERY
BAR
LOUNGE CAFE LIBRary
ROoM
LOGO SHOP WORKSHOP
STorAGE TRASH ROOM ROoM
ROoM
S U P P LY R O o M
GALLERY
ROOF GARDEN
MASTER PLAN SECOND FLOOR
MOODBOARD
MOODBOARD
MOODBOARD
MOODBOARD
1
2
3
GARDEN
LOBBY
hotel
BRIDGE
RECEPTION
rooms
ROOF GARDEN
LOCKERs
GALLERY
BAR
LOUNGE CAFE LIBRary LOGO SHOP WORKSHOP
1
2
3
GARDEN
LOBBY
hotel
BRIDGE
RECEPTION
rooms
ROOF GARDEN
LOCKERs
GALLERY
BAR
LOUNGE LIBRary LOGO SHOP WORKSHOP
SCENARIO
wood deck
11:30 Entrance
Trash room
Kitchen
Cafe
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
A/C
Black steel
Local tile
SCENARIO
wood deck
11:30 Entrance
Trash room
Kitchen
Cafe
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
A/C
Black steel
Local tile
SCENARIO M ATERIALS
concrete
12:00 LOBBY Chech in
Trash room
Kitchen
Cafe
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
A/C
LIGH TIN G
Black steel
Tom Dixon Pendant
SCENARIO M ATERIALS
concrete
12:00 LOBBY Chech in
Trash room
Kitchen
Cafe
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
A/C
LIGH TIN G
Black steel
Tom Dixon Pendant
SCENARIO M ATERIALS
concrete
12:30 Lounge Break time
Trash room
Kitchen
Cafe
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
A/C
LIGH TIN G
Black steel
Oak wood
SCENARIO M ATERIALS
concrete
12:30 Lounge Break time
Trash room
Kitchen
Cafe
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
A/C
LIGH TIN G
Black steel
Oak wood
SCENARIO M ATERIALS
concrete
13:30 INK KITCHEN LUNCH Provided light meal snack from Local farm.
Trash room
Kitchen
Cafe
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
A/C
LIGH TIN G
Black steel
Black board
SCENARIO M ATERIALS
concrete
13:30 INK KITCHEN LUNCH Provided light meal snack from Local farm.
Trash room
Kitchen
Cafe
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
A/C
LIGH TIN G
Black steel
Black board
SCENARIO M ATERIALS
concrete
13:30 INK KITCHEN LUNCH Provided light meal snack from Local farm.
Trash room
Kitchen
Cafe
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
A/C
LIGH TIN G
Black steel
lighting box
SCENARIO M ATERIALS
concrete
13:30 INK KITCHEN LUNCH Provided light meal snack from Local farm.
Trash room
Kitchen
Cafe
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
A/C
LIGH TIN G
Black steel
lighting box
SCENARIO M ATERIALS
concrete
15:00 INK LIBRARY READING Large selection of art .fashion and design collection book , read while eating and break time.
Trash room
Kitchen
Cafe
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
A/C
LIGH TIN G
Black steel
Black board
SCENARIO M ATERIALS
concrete
15:00 INK LIBRARY READING Large selection of art .fashion and design collection book , read while eating and break time.
Trash room
Kitchen
Cafe
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
A/C
LIGH TIN G
Black steel
Black board
SCENARIO M ATERIALS
concrete
16:30 10 Corso como LOGO SHOP SHOPPING Logo shop select from 10 Corso como.
Trash room
Kitchen
Cafe
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
A/C
LIGH TIN G
Black steel
marble
SCENARIO M ATERIALS
concrete
16:30 10 Corso como LOGO SHOP SHOPPING Logo shop select from 10 Corso como.
Trash room
Kitchen
Cafe
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
A/C
LIGH TIN G
Black steel
marble
SCENARIO M ATERIALS
concrete
17:30 PATTERN WORKSHOP Creating and Printing the pattern in the fabric with existing local studio " I+I"
Trash room
Kitchen
Cafe
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
A/C
LIGH TIN G
Fabric
Skygarden
SCENARIO M ATERIALS
concrete
17:30 PATTERN WORKSHOP Creating and Printing the pattern in the fabric with existing local studio " I+I"
Trash room
Kitchen
Cafe
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
A/C
LIGH TIN G
Fabric
Skygarden
SCENARIO M ATERIALS
wood deck
20:30 GREEN HIGH LINE Walking on the high line can see all the view of Milan.
Trash room
Kitchen
Cafe
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
A/C
LIGH TIN G
Black steel
Local tile
SCENARIO M ATERIALS
wood deck
20:30 GREEN HIGH LINE Walking on the high line can see all the view of Milan.
Trash room
Kitchen
Cafe
Ref.
Luggage
Waiting area
Reception
Logo Shop
SCALE / 1 : 300
Workshop Area
A/C
LIGH TIN G
Black steel
Local tile
SCENARIO M ATERIALS
Wood deck
21:00 ROOF GARDEN BAR Enjoy the wine bar in the roof garden with local band event.
Trash room
A/C
46m2 Bedroom/2
Supply Room 32m2
Bedroom/6 116m2
Bedroom/2 61m2
Kitchen
Cafe Mini Bar
-50 +50
Bedroom/4 81m2 Ref.
+0 -70
Logo Shop
Working Area
SCALE / 1 : 300
Mini Bar
LIGH TIN G
Black steel
Foscarini
SCENARIO M ATERIALS
Wood deck
21:00 ROOF GARDEN BAR Enjoy the wine bar in the roof garden with local band event.
Trash room
A/C
46m2 Bedroom/2
Supply Room 32m2
Bedroom/6 116m2
Bedroom/2 61m2
Kitchen
Cafe Mini Bar
-50 +50
Bedroom/4 81m2 Ref.
+0 -70
Logo Shop
Working Area
SCALE / 1 : 300
Mini Bar
LIGH TIN G
Black steel
Foscarini
1
2
3
GARDEN
LOBBY
hotel
BRIDGE
RECEPTION
ROOF GARDEN
LOCKERs
GALLERY rooms
BAR
LOUNGE LIBRary LOGO SHOP WORKSHOP
1
2
3
GARDEN
LOBBY
hotel
BRIDGE
RECEPTION
ROOF GARDEN
LOCKERs
GALLERY rooms
BAR
LOUNGE LIBRary LOGO SHOP WORKSHOP
ROOMS
Room1
Trash room
A double Beds, stand up shower and a tub with big windows, separated bathroom , flat tv in two levels.
Supply Room 32m2
Bedroom/2 61m2
Cafe Mini Bar
Bedroom/4 81m2 Ref.
Bedroom/2 76m2
double room 76 m2
A/C
46m2 Bedroom/2
Bedroom/6 116m2
Kitchen
Logo Shop
SCALE / 1 : 300
Mini Bar
ROOMS
Room1
Trash room
A double Beds, stand up shower and a tub with big windows, separated bathroom , flat tv in two levels.
Supply Room 32m2
Bedroom/2 61m2
Cafe Mini Bar
Bedroom/4 81m2 Ref.
Bedroom/2 76m2
double room 76 m2
A/C
46m2 Bedroom/2
Bedroom/6 116m2
Kitchen
Logo Shop
SCALE / 1 : 300
Mini Bar
ROOMS
Room2
Trash room
2 double Beds for families or friends. Combine the living room flat sofa, private bathroom and stand up shower.
Supply Room 32m2
Bedroom/2 61m2
Cafe Mini Bar
Bedroom/4 81m2 Ref.
Bedroom/2 76m2
quad room 81 m2
A/C
46m2 Bedroom/2
Bedroom/6 116m2
Kitchen
Logo Shop
SCALE / 1 : 300
Mini Bar
ROOMS
Room2
Trash room
2 double Beds for families or friends. Combine the living room flat sofa, private bathroom and stand up shower.
Supply Room 32m2
Bedroom/2 61m2
Cafe Mini Bar
Bedroom/4 81m2 Ref.
Bedroom/2 76m2
quad room 81 m2
A/C
46m2 Bedroom/2
Bedroom/6 116m2
Kitchen
Logo Shop
SCALE / 1 : 300
Mini Bar
ROOMS
Room3
Trash room
A/C
46m2 Bedroom/2
Supply Room 32m2
Bedroom/6 116m2
Bedroom/2 61m2
Kitchen
Cafe Mini Bar
Bedroom/4 81m2
Mini Bar
Ref.
s i x p e r s o n room
Bedroom/2 76m2
Logo Shop
116 m2
Mini Bar
SCALE / 1 : 300
Families, Rockstars or Carpenters on the road. the basketball team, catwalk models all welcome in our Big One. Two separate showers and toilet units,two sofas, one bigass flatscreen and lots of mirrors. Sleeps 6 people on beds.
ROOMS
Room3
Trash room
A/C
46m2 Bedroom/2
Supply Room 32m2
Bedroom/6 116m2
Bedroom/2 61m2
Kitchen
Cafe Mini Bar
Bedroom/4 81m2
Mini Bar
Ref.
s i x p e r s o n room
Bedroom/2 76m2
Logo Shop
116 m2
Mini Bar
SCALE / 1 : 300
Families, Rockstars or Carpenters on the road. the basketball team, catwalk models all welcome in our Big One. Two separate showers and toilet units,two sofas, one bigass flatscreen and lots of mirrors. Sleeps 6 people on beds.
SCENARIO M ATERIALS
Pandomo
23:00 DOUBLE ROOM After party, You can adjust the lamp for different function in the playful atmosphere.
Trash room
A/C
46m2 Bedroom/2
Supply Room 32m2
Bedroom/6 116m2
Bedroom/2 61m2
Kitchen
Cafe Mini Bar
Bedroom/4 81m2 Ref.
Bedroom/2 76m2
Logo Shop
SCALE / 1 : 300
Mini Bar
LIGH TIN G
Black brick
Flos Pandent
SCENARIO M ATERIALS
Pandomo
23:00 DOUBLE ROOM After party, You can adjust the lamp for different function in the playful atmosphere.
Trash room
A/C
46m2 Bedroom/2
Supply Room 32m2
Bedroom/6 116m2
Bedroom/2 61m2
Kitchen
Cafe Mini Bar
Bedroom/4 81m2 Ref.
Bedroom/2 76m2
Logo Shop
SCALE / 1 : 300
Mini Bar
LIGH TIN G
Black brick
Flos Pandent
SCENARIO M ATERIALS
Pandomo
23:30 DOUBLE ROOM BATH Take a bath in front of local historical view, enjoy the local atmosphere.
Trash room
A/C
46m2 Bedroom/2
Supply Room 32m2
Bedroom/6 116m2
Bedroom/2 61m2
Kitchen
Cafe Mini Bar
Bedroom/4 81m2 Ref.
Bedroom/2 76m2
Logo Shop
SCALE / 1 : 300
Mini Bar
LIGH TIN G
Black brick
Wool carpet
SCENARIO M ATERIALS
Pandomo
23:30 DOUBLE ROOM BATH Take a bath in front of local historical view, enjoy the local atmosphere.
Trash room
A/C
46m2 Bedroom/2
Supply Room 32m2
Bedroom/6 116m2
Bedroom/2 61m2
Kitchen
Cafe Mini Bar
Bedroom/4 81m2 Ref.
Bedroom/2 76m2
Logo Shop
SCALE / 1 : 300
Mini Bar
LIGH TIN G
Black brick
Wool carpet
SCENARIO M ATERIALS
Pandomo
10:00 DOUBLE ROOM BATH Take a bath in front of local historical view to start a wonderful day!
Trash room
A/C
46m2 Bedroom/2
Supply Room 32m2
Bedroom/6 116m2
Bedroom/2 61m2
Kitchen
Cafe Mini Bar
Bedroom/4 81m2 Ref.
Bedroom/2 76m2
Logo Shop
SCALE / 1 : 300
Mini Bar
LIGH TIN G
Black brick
Wool carpet
SCENARIO M ATERIALS
Pandomo
10:00 DOUBLE ROOM BATH Take a bath in front of local historical view to start a wonderful day!
Trash room
A/C
46m2 Bedroom/2
Supply Room 32m2
Bedroom/6 116m2
Bedroom/2 61m2
Kitchen
Cafe Mini Bar
Bedroom/4 81m2 Ref.
Bedroom/2 76m2
Logo Shop
SCALE / 1 : 300
Mini Bar
LIGH TIN G
Black brick
Wool carpet
SCENARIO M ATERIALS
Pandomo
11:00 DOUBLE ROOM Ready to go discover the city.
Trash room
A/C
46m2 Bedroom/2
Supply Room 32m2
Bedroom/6 116m2
Bedroom/2 61m2
Kitchen
Cafe Mini Bar
Bedroom/4 81m2 Ref.
Bedroom/2 76m2
Logo Shop
SCALE / 1 : 300
Mini Bar
LIGH TIN G
Black brick
Flos Pandent
SCENARIO M ATERIALS
Pandomo
11:00 DOUBLE ROOM Ready to go discover the city.
Trash room
A/C
46m2 Bedroom/2
Supply Room 32m2
Bedroom/6 116m2
Bedroom/2 61m2
Kitchen
Cafe Mini Bar
Bedroom/4 81m2 Ref.
Bedroom/2 76m2
Logo Shop
SCALE / 1 : 300
Mini Bar
LIGH TIN G
Black brick
Flos Pandent
SECRET TOUR IN MILAN
SECRET TOUR IN MILAN
SECRET TOUR
"recipes cook lesson" in a elegent green spot in Rotonda della Besana
13:00 p.m.
"recipes cook lesson"
16:00 p.m.
" C U LT U R E D S H O P P I N G " 10 Corso como
SECRET TOUR
"recipes cook lesson" in a elegent green spot in Rotonda della Besana
13:00 p.m.
"recipes cook lesson"
16:00 p.m.
" C U LT U R E D S H O P P I N G " 10 Corso como
THANK YOU
THANK YOU