I am a creative problem solver. The unknown is my favorite part of living. People tend to be afraid of what they don’t know, but I thrive on exploring my mind, finding new ways to create, and putting ideas to the test. I find graphic design very similar to solving a Rubik’s cube. There are endless ways to solve the cube, just as there are endless methods of designing. I am drawn to the graphic arts because it is multi-dimensional, like me. I am a designer, a printmaker, a horseback rider, a daughter, a sister, a friend. I am...
REBEKAH R. RICHARDSON
CONTENTS 1
AWAKENING
2
WICKED CLAM CO.
3
VOLO
4
CRAWLY
5
PHILIPS TRADE SHOW
6
BOLD CITY BANSHEES
7
PALEO PLAY
8
MICROBEAD AWARENESS
1
AWAKENING
branding | advertising | web
Branding for Awakening is influenced by the mythological bird, the Phoenix. The idea that a Phoenix dies and comes back to life is linked with the transformative taste this wine has to offer. Fire and smoke imagery associated with Awakening is related to the fire that burns the Phoenix as it dies. The logo is a combination of a flame and the letter ‘A’ while creating that smooth curve foundation of a wine glass. This is a sleek and sophisticated wine, mainly using blacks and whites to give the logo a bright and contrasting effect on the branding elements.
Sleek and simple, Awakening Wine labels are kept minimal as attention is to be drawn to the sophistication of the logo.
2
wicked clam co. branding | web | mobile
Wicked Clam Co. is a seafood house and pub located in historic Boston, Massachusetts. “Wicked” is a prominent word in New England, so to pair it with a popular seafood item in the area, seemed the perfect fit. Wicked Clam Co. is a wicked fun place to spend nights eating, drinking, and listening to live music by setting a dark and intimate look and feel. The challenge of branding was to create an atmosphere that would fit the ideals of both tourists and locals. The logo is influenced by Boston breweries and Celtic typography which is balanced with fine lined nautical illustrations. These elements relate back to the menu items while connecting branding components.
3
VOLO
app design | animation
VoLo: Volunteer Locally is a location based app that allows users to find volunteer opportunities based on their location and personal interests. These volunteer opportunities are generated from the user’s profile. Once connections are made, a user is ultimately able to contact the organization to volunteer. The community forum encourages users to interact with other volunteers and gain support for their events. This app also includes a donate feature that a user may use if they are unable to attend an event or just want to give a little extra. VoLo is branded around the friendly and inviting nature of volunteering. The purpose of this app is to spread awareness of local organizations and allow users to make an impact in their own neighborhoods.â€
Building a profile allows users to add volunteer experience, interests, and connect with friends.
Once a user adds interests, VoLo generates volunteer opportunities based on those interests and specified location.â€
VoLo allows users to connect with friends and create new ones through the community forum.â€
VoLo includes a donation feature for those users who are unable to attend the events.
After learning a little about the organization, users may donate directly from their phone!
4
CRAWLY
packaging | advertising | app design
Just dip in paint and creep, crawl, create! Crawly is a glow in the dark spider, which when dipped in paint can crawl on any smooth horizontal or vertical surface, creating glowing art. The design of the package is made to bow in a three dimensional web shape. A textured wall is used on the packaging to reinforce the concept that this toy creates art on walls. Crawly is designed to be edgy and creepy like a spider, but the iridescent glow of the metallic paper allows for a fun and playful look and feel. There are LED lights in the packaging which adds to the interactivity of the product on a shelf.â€
LED lights are strategically placed above the spider. Customers would be drawn to the glowing item on a shelf. Silver reflective paper makes Crawly appear as if it is not just stuck to the package, but floating. Product features are labeled on the sides in paint splatter shapes to gain attention to the product from all perspectives of the shelf.
This interactive retail end cap would allow children to play with the toy before purchasing. Children would be able to tear off the black paper and take their art home with them, creating a fresh canvas for the next child.
5
philips trade show exhibition design | advertising | product design
This trade show booth is designed for Philips Wake Up Light. The Wake Up Light wakes you up gradually over the course of 30 minutes by changing from red to yellow. No sound is needed as the color energizes your body to wake up. This trade show booth is influenced by Aurora Borealis. Aurora Borealis (also known as the Northern Lights) is the glowing light show located in the dark and desolate north, where there is a high percentage of depression and suicide. This concept of Aurora Borealis light pairs well with the need for waking up refreshed and energized. By using the cool colors typically found in the Northern Lights, the Wake Up Light gives the booth a pop with its warming colors.
The booth is equipped with LED lights on the furniture as well as a projection screen onto the panels. This would display moving light just as the images exhibit.â€
Nothing says waking up like a hot cup of coffee. Heat sensitive mugs would be given away at the trade show booth. When hot liquid is poured into the mug, it changes from red to yellow, just as the Wake Up Light does.
6
BOLD CITY BANSHEES branding | advertising | product design
Bold City Banshees is a roller derby team formed in Jacksonville, Florida Jacksonville is considered the “Bold City” and a banshee is a screaming female spirit who prompts death. BCB is designed to reflect the grunge/punk style of these hardcore female athletes. The banshee is vectorized to pop out of the badge of the logo as if she is screaming out their name. The colors used are inspired by current Jacksonville teams, such as the Jaguars, while adding a pop of purple for femininity and contrast. The element of scratches on a gray background also embody the grunge aesthetic of the team.
Stickers are a cost effective guerilla marketing technique used in urban areas which gains attention of the brand in a local setting. Buttons and t-shirts are made to sell at competitions and events to promote the team.
7
PALEO PLAY
app design | product design | illustration
Paleo Play is an app designed for children around the age of 5 who are interested in learning about dinosaurs. Many elementary schools are now taking dinosaurs out of the curriculum as it is seen as a controversial topic to some parents. The purpose of the app is for children to learn more about dinosaurs by setting objectives for them. First they must listen to how to pronounce the dinosaur’s name. Then they must read about the dinosaur before getting to play the minigame. Most dinosaur games use realistic dinosaurs that might be frightening to such a young demographic. The style of Paleo Play is approachable for the kindergarten range as it is designed to be more playful in its illustration style.â€
The “Activity Book that Roars” is designed to interact with the child by projecting dinosaur sounds from the buttons on the right of the book. Each page includes a different activity: drawing, questions, mazes, fill-in-the blank exercises, stickers, etc.
8
microbead awareness advertising | app design | print design
The objective of this campaign is for people to see the harm microbeads are causing to marine life. Microbeads are found in various soaps. Once washed down the drain, these microplastics run into the ocean. Fish ingest these beads and die. A memorable campaign is created using real imagery, repetition, and facts. Powerful imagery of dead fish floating in the products that everyday people buy and wash down the drain makes the viewer question their actions. The imagery paired with a personal question evokes the emotion needed to gain recognition for the cause.â€
Deep cleaning dish detergent may contain microbeads. This advertisement informs users of these products about what exactly they are buying and how it is harming marine life.â€
Exfoliating body washes can contain microbeads too. This advertisement informs users of these products about what exactly they are buying and how it is harming marine life.â€
This mailer would be sent out to any home. The purpose of this item is to spread the word about the harmful effects of microbeads while asking for the reciever to send any microbead products in their home to 5 Gyres for research. This makes the cause seem much more real and allows for interaction.â€
The menu is designed in reference to ocean sea levels. Colors are kept blue like the ocean, while using clean white type.â€
This feature informs users about the harmful impact of microbeads in case the app was downloaded on a whim without previous knowledge.â€
The product scanner allows users to take pictures of any microbead product and upload them to the list of products to ban on the 5 Gyres website.â€
A list of products manufactured using microbeads is helpful in knowing which products not to use.
THANK YOU.