2017 Rebel Athletic Purple Label Lookbook

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37 NEW #REBELLEVEL DESIGNS READY TO CUSTOMIZE IN YOUR COLORS!

#UNIFORMGOALS THE TOP UNIFORM TRENDS OF 2017

AND

REBEL MODELS GIVE THEIR BEST TRYOUT TIPS

PURPLE LABEL

LOOKBOOK 2017


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FROM THE PRESIDENT

Dear Friends and Partners, In 2013 we launched Rebel Athletic with the hope that our unique approach to design, service, quality, choice and value would resonate with gym owners, coaches and athletes across America and the world. Since then we’ve done our best to innovate based on your needs. We’ve challenged what some may say can’t be done and strived to exceed expectations.

KAREN’S FAVORITES

THE YORK, p.14 THE KEMPTON, p.36 THE MILA, p.68

This is our second year to create a Purple Label Collection Lookbook in addition to our 2017 Allstar Couture Lookbook. The designs featured in this book are made with the same exacting quality standards, fabrics and trims as our Rebel Luxury Couture™ uniforms and appeal to those coaches and programs requiring more budget-friendly options. We are proud that when people see and touch a Rebel Uniform from any of our collections they notice our luxury construction, attention to detail, unique embellishment and ground-breaking design. Whether you’re part of the Rebel family or considering outfitting your teams in Rebel, we hope this book sparks your imagination and inspires you with new ideas. Thank you for sharing this journey with us!

#YEAROFTHEREBEL

Karen Noseff Aldridge President, Rebel Athletic

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THE YORK, featuring Rebel first: oversized teardrop and crystal accents, on the streets of Toledo, Spain.

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This year Rebel has put COMPLETELY CRYSTALED WAIST AND TOP BANDS within reach via smart value design.

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The Rebel Purple Label Collection consists of designs you can use to build your one-of-a-kind uniform. Choose your fabrics, colors and crystal placement and discover a personalized design all your own! Add crystals, sublimated panels, mystique accents, mesh cutouts... you’ll be amazed by our pricing — the more intricate the uniform becomes, the more cost competitive it gets! You’ll work one-on-one with a Rebel fashion designer to create your unique, trendsetting look. Rebel’s level of customization is unsurpassed. If you can dream it, we can bring it to life. Your Purple Label uniforms are handcrafted from beginning to end. When you choose Rebel, you can be confident your order is made just for you.

See THE LEONA in a different color way on page 69.

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LUXURY APPLIQUÉ LOGOS, surrounded by dense, shimmering crystals, are a Rebel Standard.

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TABLE OF CONTENTS

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2017 PURPLE LABEL DESIGNS

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THE

REOLÉ

SEE PAGE 23

CUSTOMER CHARTER

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DESIGNER PROFILE ANGELA KNOWLES

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BLACK LABEL DESIGNS

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DESIGNER PROFILE KARINA

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PURPLE LABEL DESIGNS + PROMOTIONAL PRICED

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DESIGNER PROFILE THE

ALANNAH

SEE PAGE 62

DELOYA

103 DESIGNER PROFILE ALLISON

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CUSTOMER SHOWCASE

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THE REBEL ATHLETIC CUSTOMER CHARTER

We developed the Rebel Customer Charter

so that you, our customers, will always know what to expect from us. The Charter comes

from a simple place: our desire to exceed your expectations in everything we do.

It consists of Ten Gold Standards.

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GOLD STANDARD 1

GOLD STANDARD 6

GOLD STANDARD 2

GOLD STANDARD 7

We believe in honesty. We’ll tell you if we can do it, we’ll tell you if we can’t. We are in this to win your trust, and honesty is the first step in that process.

Our exclusive, proprietary fabrics are the foundation of every Rebel garment. We have allocated years of research and development to create the highest-performance, most luxurious materials ever used in cheer apparel.

GOLD STANDARD 3

We fit every uniform – yes, your uniform – on live models. That’s the way the fashion industry does it, for a reason. Mannequins don’t win competitions, people do.

We respond to every phone call and email within 24 business hours. You are our customer, and we’ll never be too big to forget that.

GOLD STANDARD 8

We provide the same level of service to every size of program, because we understand that passion should not be held hostage to money, location or relationships.

If you are not happy with our quality, service and performance, we’ll allow a competitor to produce your fill-in orders. That should always be your choice, not our hold over you.

GOLD STANDARD 4

GOLD STANDARD 9

Designs shouldn’t be limited by templates. They should be only limited by your imagination. That’s why we developed the Rebel Luxury Couture™ range – the first ever service to allow you to design without limits but within an affordable budget.

GOLD STANDARD 5

Designs are intensely personal, which is why we prototype every uniform and warmup – regardless of size of order. And guess what? We do it for free. That’s all part of Rebel’s Luxury Couture model.

In an effort to maximize efficiency and provide top-notch quality and delivery lead times, we are proud to announce that we have moved to a new, larger, state of the art, vertically integrated production facility. This full-service facility dedicated solely to luxury cheerleading apparel is the first of its kind in the industry and we welcome you to schedule a tour.

GOLD STANDARD 10

We like being the upstart, the rebel, the challenger. It’s in our DNA. And we promise to offer you a real choice, a real alternative, a real solution to the compromises you’ve had to accept until now.

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ON TREND and in style! Every new season brings new trends; amp up with #RebelLevel style! BY KRISTEN SCOTT AND EDIE GEORGE

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YORK Crystals continue to dominate the scene; who doesn’t love a bit of sparkle in their life?! The new trend is to concentrate crystal fills on necklines and cuffs, giving a polished look and bigger impact. Feeling really adventurous? Go for a full crystal waistband for an ultra-luxe look. Feature model Kiley Hawkins says to “keep an eye out for innovative ways to feature high-quality, lightweight crystal details.” Using different crystal shapes and sizes, we can create intricate designs with a lightweight feel. 14


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DOVER Look for clean white uniforms with crystals and metallic fabrics to create an iridescent effect. No matter your gym colors, dressing like a dynamic unicorn will set you apart from crowd.

EVERY UNIFORM IS AVAILABLE IN ANY COMBINATION OF FABRICS.

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MERIDIAN “Subtle yet intricately placed metallic accents make a huge statement. From the Oscars to ready-to-wear, silver hues give a fun approach to cheer and provides a visual interest.� Joey Mireles, Creative Designer

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VERDIN Strappy necklines are the statement look, both in streetwear and uniforms. Try an open back uniform and add a functional, fun sports bra feature underneath. Couture practice wear and competition uniform in one custom look!

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ANDRES Sharp lines are really making a statement this year. Teams are opting for cleaner lines to accentuate sharp movements on the floor. Match sharp lines with crystal accents to give your routine that extra pop.

DESIGN WITHOUT limits Add cut-outs, custom appliquĂŠs, sublimated mesh, crystals and unique detailing to your sublimated uniform. REBELATHLETIC.COM

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SAÔNE Party on the top, business on the booty. Design the uniform top of your dreams and pair it with a simpler hot pant or skirt!

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The Fit is Everything Rebel knows that the fit is everything. That’s why we prototype and fit every uniform on a live model. It’s the way the fashion industry does it, and it’s the way we do it too.

THE

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BRESSANE


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REOLÉ

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CUSTOM LENGTH ADJUSTMENTS on all uniforms, including our two-in-one looks, are free of charge. Another Rebel Standard.

INNOVATIVE DESIGN The straps of the sports bra create a design element on the back of the uniform.

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NEW PURPLE LABEL THE

LOVENS

Expect the best ANTIMICROBIAL FABRIC Maximize the longevity of your uniform!

MOISTURE WICKING Premium AthleticFlex™ keeps you cool while looking your best!

4-THREAD OVERLOCK STITCHING

Quality and durability are paramount. We utilize the best sewing techniques when constructing your custom uniform.

16 STITCHES PER INCH Luxury construction is always standard.

ZIG-ZAG STITCHING Appliqués sewn on with zig-zag stitching for maximum stretch.


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VARENESS


ATHLETICFLEX

Rebel’s proprietary AthleticFlex™ fabric was exclusively developed and rigorously tested to meet the performance demands of competitive cheerleaders. Experience the comfort and durability of our AthleticFlex™ fabric— supportive, flexible, and antimicrobial.

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CHER 28


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SARRAN

POWER MESH

We sourced the most durable mesh to withstand stunts, jumps and tumbling during the life-span of your uniform. Ask for Power Mesh™ by name. 30


Completely customize your crystal look!

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TRADITIONAL

ACCENT CRYSTAL LINES

IMPACTFUL

CRYSTAL BURSTS SOLID CRYSTAL

CUFFS, NECKLINES AND BANDS

UNIQUE SHAPES LIKE BOLTS,

FLAMES, AND STARS

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NOUE

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THE

LOIRE

EVERY UNIFORM IS AVAILABLE WITH ONE OR TWO-INCH BUST AND WAIST BAND OPTIONS.

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CHEVAL

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TULLY 34


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KEMPTON

SHOW OFF YOUR LOGO! LARGE BACK LOGO PLACEMENT IS INCLUDED ON THESE STYLES!


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FONTAINE

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MONTRE


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LAGOS

PROPRIETARY Fabrics Rebel’s proprietary fabrics are exclusively developed and rigorously tested to meet the performance demands of competitive cheerleaders. Experience the comfort and durability of our AthleticFlex™, Featherflex™ Sublimation Spandex, Power Mesh™, and Ultra-Stretch Mystique foil fabrics.


DESIGNER PROFILE

ONE-ON-ONE WITH REBEL FASHION DESIGNER

ANGELA KNOWLES Do you remember when you first became aware of fashion? Not exactly. I think it has always been a part of conscience thought for me. I remember entering an art competition in kindergarten and I submitted a dress made entirely out of rainbows. As long as I can remember fashion has been a very big part of my life. Who’s the cheerleader you envision when you design your collections? Honestly, if Ginger Spice was a cheerleader that is who I envision. I am all about Girl Power! I think of young women who are strong, sassy, and powerful. What inspired you for this year’s 2017 Purple Label Collection? So many different inspirations come to mind! I would say architecture, early 2000’s Pop music, and 1970’s embroidery and needlework. I know that sounds completely random but that is kind of how my brain works. It’s a kitchen sink up there. Who is your favorite Rebel and why? Frida Khalo. Frida was such a pioneer. She really put herself into her work whether or not it was considered socially acceptable. I have read about her for years and I think she is incredibly admirable, and so brave! To be a fashion designer I believe you have to be an artist at heart. Frida is an artist I always look to when I am feeling lost or uninspired. What trends from the runway this year have translated especially well to allstar cheerleading uniforms? This year I have seen a lot of laser cut designs, brocades and embroidery, and lacing. All of these are trending on the runways and have definitely infiltrated the cheer world. What’s a typical workday like for you? Busy, busy, busy! I am designing all day as well working on other projects and technical work that is necessary to get the job done. I am an expert multi-tasker.

How would your friends describe you? Creative, reliable, and open-minded. What do you love most about being a Rebel Fashion Designer? I am allowed to be as creative as I want to be! Our customers are challenging us and it never gets old. Also, seeing our Rebels hit the matt in a uniform that makes them feel beautiful and strong is soooooo fulfilling. What is the most challenging part about being a designer? Deadlines and all the behind the scenes work! Fashion seems really glamorous but it is A LOT of work. So much goes into each design, some days are long and tiring but it is always worth it in the end. What are your top three must-haves for the summer? SPF, holographic accessories, and embroidered denim shorts. What is the method to your design process? My method changes depending on what I am trying to accomplish, but for the most part, I try and start with inspiration images and I see where that takes me. For a customer ordering a couture uniform for example, I will look through their previous uniforms and get a feel for their style. Then I will find a new inspiration and start designing combining both elements. Where do you go for inspiration? Inspiration is everywhere, sometimes it just a mood or feeling. I listen to music a lot when I am designing. It helps me get in the right mind set. Other days it might be high fashion designs, art, or even Pinterest. I look at color boards on Pinterest all the time. Why did you choose fashion as your creative outlet? Fashion is art for the body. I paint and create using other types of mediums all the time but fashion allows me to wear those creations. It doesn’t get much better than that.

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BLACK LABEL Experience Black Label: a special collection of Rebel Uniforms inspired by a vibrant spirit and an exotic sophistication, contrasting pure shapes with clean lines, and embellished with shimmering crystals

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BLYTHE

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LAYERED TOP Rock your Rebel Style from warms all the way to the competition floor with a custom sports bra that becomes part of your uniform design.

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What Is Dye Sublimation? To put it simply, it’s printing on fabric. If you can dream it, we can make those dreams come to life on our premium fabrics.

THE

BLY THE Separate yourself from the ordinary with a #RebelLevel uniform.

IF YOU CAN DREAM YOUR 2-IN-1 LOOK, WE CAN DESIGN IT! REBELATHLETIC.COM

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ELLINGTON

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TRIBECA

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WATERFALL CRYSTAL BACKS? YES PLEASE!

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STARLING


LUXURY LACE is just one of many fabric options available on all Rebel uniforms.

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POLLY

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LUNA


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GENTRY

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LUNA

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RUMER


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ANDRA

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ALICE Each Black Label uniform combines elegance, functionality and great aesthetics with unstoppable athletic performance.

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AMORIE


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CARTER

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QUINCE REBELATHLETIC.COM

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ISELIN

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TAURA

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DESIGNER PROFILE

ONE-ON-ONE WITH REBEL FASHION DESIGNER

KARINA GARZA

Do you remember when you first became aware of fashion? Before I started preschool I spent every day with my best friend, my grandma, who made my dresses my entire childhood. She loved to sew and create things for me. As soon as I learned how to hold a needle, she taught me to sew rag dolls and their clothes. I credit my mother too, for she taught me about seasons and colors—how to coordinate, mix and match, and layer. When it was time to shop for school clothes, she would let me choose my own outfits. Who’s the cheerleader you envision when you design your collections? I envision the cheerleader who is her own trendsetter—the artist herself—wearing the art she’s actually performing. He or she is a non-conformist, the one who will not settle for less than who he or she is and represents. The cheerleaders I envision are the ones who are going big or going home. They are in it to win it. What inspired you for this year’s 2017 Purple Label Collection? Clients with whom I’ve had Skype sessions with are a great source of inspiration. What they speak of during our process sticks to me, so, during the development of new styles, their words replay in my head. I also am active in street style and styling blogs. So people—real people—are my inspiration. Who is your favorite Rebel and why? Sophia Amoroso, CEO & Founder of Nasty Gal & #GirlBoss. She has said, “One of my favorite quotes is from George Bernard Shaw, ‘Life isn’t about finding yourself. Life is about creating yourself.’ I think we as a culture spend too much time looking at role models or other fascinating lives instead of spending time creating our own.” Her comments about that quote make me feel that I don’t need to say anything more. It’s selfexplanatory. #RebelLevel is a lifestyle. What trends from the runway this year have translated especially well to allstar cheerleading uniforms? Mesh! Laser cuts! Graphics! What’s a typical workday like for you? I am one of Rebel’s remote designers, based in Colorado. So I like working from different places where I get to see people. Coffee shops are my best friends! I stay inspired all day— from the design on my latte, to my MacBook, to the people who come and go. 60

How would your friends describe you? I had to reach out to my close friends and colleagues for this one. They described me as: talented, kind, a risk-taker, go-getter, caring, passionate, compassionate, and adventurous. I would have to agree. ;) Why did you choose fashion as your creative outlet? I’ve always been an artist. As a kid I loved drawing people. My favorite part to draw was their clothing. So I would say that was the foundation. It was area of my art that I had most fun with. What do you love most about being a Rebel Fashion Designer? The entire Rebellion part of it! Standing up for being different. Not wanting to look like your neighbor but actually creating your own look! I have so much passion and respect for Rebel’s vision and business philosophy. What is the most challenging part about being a designer? To be quite honest, I can’t think of one difficult thing about it. It has been my lifestyle for as long as I can remember. It’s who I am. I eat, live, and breathe it. What are your top three must-haves for the summer? I can’t emphasize enough the importance of well-being and hydration. Especially when having fun in the sun! So for this question, I am going with a big water bottle (Water is Life), SPF moisturizer, and good lip balm! Well-being and health is the only kind of imitation I am interested in. I would not want to look like someone else by imitating his or her outfit. If you feel a million dollars, you will most definitely look it! The best part is to be you! What is the method to your design process? I start off by researching my teams. Social media plays a big role in our generation so it’s pretty simple to see a team’s inspiration with what they post on their Instagram or Facebook in representation of themselves. Or, if client opts for a Skype session, I get the perfect feel of who they are and what they are trying to self-express out on the stage! Where do you go for inspiration? Inspiration Is EVERYWHERE. As I mentioned previously about design being a lifestyle, I mean it 100 percent. Inspiration is in the colors painted across the skies when I travel all over the U.S. for design sessions, it’s the crackle designs on the frozen lake across my house, and the shapes the clouds and tree branches make. But, most importantly real people, and how the self-express with what they wear are my main inspiration.


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REBEL MODELS Spill! We asked, “How do you manage tryout stress?” Read on for their answers!

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ALANNAH

Listen to my favorite music and remind myself everything happens for a reason. Olivia Bucco, Senior Model

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SIERRA

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HYBRID UNIFORMS!

A Rebel First from the very start! Traditional AthleticFlex™ uniforms take on new life when Rebel designers mix in dye-sublimated panels in our Hybrid collection. Rebel created the Hybrid uniform so that you don’t have to decide between AthleticFlex™, which you love, and dyesublimation, which you’re dying to try!

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WALK ON THE

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WILD SIDE!

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AMY


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VIVIAN

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MILA

“We are so glad we decided to go with Rebel Athletic for our first ever uniforms as Cheer Up! Our uniforms are absolutely stunning!! We are so in love with them. We’ve never seen a uniform sparkle as much as ours does! Thank you so much to the entire team at Rebel for all your hard work and helping us look amazing our first year. Can’t wait to show off these uniforms at comp!” ALLISON SWALLOW

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GINGER

REBEL EXCLUSIVE SKORT is a skirt in the front, A sporty hotpant in the back. this athletic fit is a favorite among the most elite competitive teams we outfit 70


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RAY

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TIBBY The possibilites are as endless as your imagination.


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TIBBY

Rebel Athletic has set the standard and

raised the bar for Dye Sublimated Allstar

Cheerleading Uniforms.

Our Sublimation fabric was developed exclusively for Rebel, so that you can look and feel your best on the competition floor. Sweat-wicking technology and bold, saturated color made with the finest Italian inks makes our dye-sublimated uniforms not only vibrant and head-turning but also extremely comfortable. What Is Dye Sublimation? To put it simply, it’s printing on fabric. If you can dream it, we can make those dreams come to life on our premium fabrics.


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LILIANNA

All I can say is WOW! I had a vision for my team uniforms. My rep, Melissa Morrison, knew I wanted to make a big change and add in a new color. That was a big move and I needed it to be perfect. And boy did she deliver! It’s beyond PERFECT! This uniform is a statement piece! It’s just what my small upand-coming gym needs! Standout isn’t even the word… showstopper is what comes to mind. Not only is the uniform AMAZING, but every bit of the design process was so easy and Melissa was wonderful to work with! The practice wear and uniform pieces we ordered have exceeded my expectations! Thank you! SAVANNAH ELROD, OWNER, PCF POP CHEER FACTORY

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ELENORA

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SERENITY


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Be you! Be confident in what you know you can do! Go in there knowing you got it Haleigh Biagas, Feature Model

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DELPHINE


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I remind myself every day: DON’T GIVE UP. There’s always someone watching and looking up to you. Remember that everyone is either as nervous or more nervous than you, be their support and show them how to push through. Marcus Earhart, Feature Model

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SHERRY

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No regrets!! Drink your Starbucks!! Smile!! Look pretty!!! Katia Varga, Feature Model

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OPAL


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TAKE CONTROL OF YOUR CREATIVE VISION

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SHARON

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GEMMA Don’t second guess, be aware of your capabilities and be confident. Take things step by step. Hope DeShazer, Feature Model

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Whether you’re looking for an athletic alternative to the traditional Allstar skirt, or a fun and edgy “day two” look, AthleticFlex™ capris are made for performance!

RIVER

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STELLA

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FELICITY

In my mind, I say “I am ready, I will do my best, I am confident!” Plus a lot of facials always helps :D Lala Peraza, Feature Model

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FIJI

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IDALEEN

REBEL LEVEL

INNOVATION THE LOCKED SKIRT

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Rebel proprietary fit technology keeps your skirt "locked" in place during tumbling and stunts so you can stay focused on what's important during that 2:30.


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MICHELLE

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HOLLAND

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PROTO TYPES make

PERFECT We create a free

prototype of every

uniform we design, even our half-year and prep-team

styles, regardless

of the size of your order. See your

dream uniform in

person, before you

commit to ordering. 88


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WAVERLY

I go in with a positive mindset and remind myself that this is something I do for fun. Whatever is meant to happen will happen, just go in and give it your all! There’s nothing more you can do Katie Bernard, Senior Model

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LEONA

Dress the same style up or down with different amounts of crystal!

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Go lux with velvet!

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ANOTHER #REBELLEVEL FABRIC OPTION!

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LEONA

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MAISON

Honestly, I think it’s just as nerve-wracking for the parents! We know how hard our kids work and how bad you guys want to make certain teams. Parents have to set realistic expectations with their kids in order to ensure they understand what their capabilities truly are. And love them through it, no matter what! Jeff Hawkins, Feature Model Dad

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SAVANNAH

ALL DESIGNS SHOWN ARE AVAILABLE IN YOUTH SIZES

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WYNTER

PROMOTIONALLY PRICED WITH A TRADITIONAL, NON-PLEATED SKIRT


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MORGAN

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OPHELIA


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ZELLA

Completely customize your crystal look! TRADITIONAL ACCENT CRYSTAL LINES IMPACTFUL CRYSTAL BURSTS SOLID CRYSTAL CUFFS, NECKLINES AND BANDS

UNIQUE SHAPES LIKE BOLTS, FLAMES, AND STARS

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GENEVIEVE

Take deep breaths and keep myself in the right mindset. I stay positive and motivate myself and others. Ellie Asbury, Senior Model

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ITALI


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Remind myself that it’s something that I’m passionate about and that all the other people are there for the same reason! Just be yourself, smile and make the best out of the moment! Vivian Sabet, Senior Model

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DESIGNER PROFILE

ONE-ON-ONE WITH REBEL FASHION DESIGNER

DELOYA PEPE

Do you remember when you first became aware of fashion? I remember going school clothes shopping and being able to picture outfits that I would want to look for at the store but never being able to find exactly what I wanted. This is when I knew I had to be a designer to create my own idea of fashion. Who is the cheerleader you envision when you design your collections? I envision a girl who loves to look athletic and girly at the same time, and who is not afraid to go against the grain and take rebellious risks. What inspired you for this year’s 2017 Purple Label Collection? My inspiration for the newest Purple Label Collection came from mixing very athletic and sporty elements with classic feminine elements found in fashion. Who is your favorite Rebel and why? My favorite Rebel will forever be Queen Bey, Beyonce. I love that she’s not afraid to be unapologetically herself despite negativity being thrown her way. She is #girlboss goals for me. What trends from the runway this year have translated especially well to allstar cheerleading uniforms? Mesh accents are really big now and fit perfectly in cheer uniforms. Not only does it give a peekaboo look without being too revealing, but also adds an elegant touch. Simple classic lines paired with heavy embellishments are also great to give you a classic look that stands out from the rest. And finally, statement pieces such as a crazy logo detail, using alternative fabrics or crystal molds, are a great way to make a cheer uniform not only stand out but also be memorable. What is a typical workday like for you? The workday for me always starts with upbeat music and a cup of tea to get the creative juices flowing. When working on a uniform order I try to take into consideration what each team is asking for and also think of what I can do to take it to the next level. There’s no greater satisfaction than a team happy with what I’ve presented to them.

How would your friends describe you? Optimistic, loyal, artistic, and kind. Why did you choose fashion as your creative outlet? I’ve always had clothing ideas in my head that I wasn’t seeing in stores, so I knew fashion was the place for me. I decided when I was in elementary school I wanted to be a designer. What do you love the most about being a rebel fashion designer? My favorite part of my job is the creative freedom. We are encouraged to go crazy and think outside the box. I love the fact that I am not restricted. What is the most challenging part of being a designer? The most challenging part of being a designer is being able to keep your ideas fresh and innovative. The way I combat this is finding inspiration everywhere, not just in fashion. What are your top 3 must haves for the summer? A cute retro-looking pair of sunglasses, bright nail polish (my go-to color is a neon coral), and embellished strappy sandals. What is the method to your design process? My phone is full of screenshots and pictures of things that inspire me. I find inspiration in the most random things so taking pictures is my way of keeping up with them. Anytime I need an idea that is my go to place to start. It’s just as vital as a sketchbook for me. Where do you go to for inspiration? Although I do find inspiration in runway fashion, a lot of times I can draw inspiration by normal everyday things. Nature, cities, movies, and art are a few of my favorite places to draw from.

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REBEL LEVEL FOR EVERYONE Rebel uniforms have fit and comfort that all cheerleaders love!

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DESIGNER PROFILE

ONE-ON-ONE WITH REBEL FASHION DESIGNER

ALLISON MAYES Do you remember when you first became aware of fashion? It wasn’t until I moved to Texas because I went to a private school in California and had to wear uniforms. :/ My family moved to Texas when I was in elementary school—no more uniforms!—and I realized I could have fun with my clothes!!! Who’s the cheerleader you envision when you design your collections? I don’t envision a particular person, instead I try and think about the actual girls that will be wearing them, the different body types, different ages, bases vs. flyers, etc. What inspired you for this year’s 2017 Purple Label Collection? Well definitely the whole dreamy, Rebel in Paris idea. But really I try and concentrate on what I think is actually sellable. I want every gym from a small gym in the mid-west to Cheer Athletics to wear my designs! Who is your favorite Rebel and why? Britney Spears!!!! If she can make it through 2007, then I can make it through anything. What trends from the runway this year have translated especially well to allstar cheerleading uniforms? Athletic criss-cross lacing for sure! Shoulder cutouts and stripes. What’s a typical workday like for you? Busy!! Balancing new art, with art revisions, with tech packing art and any sort of special projects we have going on. How would your friends describe you? Weird.

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Why did you choose fashion as your creative outlet? I was into art and drawing before I was serious about fashion. I thought my creativity flowed more with fabrics than with paint. What do you love most about being a Rebel Fashion Designer? A large amount of my job is just designing!! Of course we have the perimeters of the lookbooks or of a certain customer, but I have so much creative freedom here!! What is the most challenging part about being a designer? Constantly designing something new and innovative! What are your top three must-haves for the summer? My cat tanks, cat eyeliner and my cats. :) What is the method to your design process? I sort of image the vague finished design in my head first. I usually start with the neckline and front bodice area first since that is the most visible! Where do you go for inspiration? Everywhere!! When I sew for myself, I love drawing inspiration from the fabric. The fabric tells me what it can do and how it can drape and I start seeing the designs in my head. For Rebel, I definitely focus on what the customer requests. The customer usually gives me enough uniform inspiration ideas that I have enough to get started.


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FROM WORLDS TO YOU

Rebel Athletic is the first company to bring the Full Body Appliqué to allstar cheerleading. Worn by the world famous Cheer Athletics Panthers in 2013, this dye sublimated, flexible panther appliqué is sewn on top of the full body-length of the uniform which features flesh-tone Lycra covered in micro crystals. This industry first has changed the way we think about a full length uniform! Whether it’s the figure-flattering, one piece Bodyskort™, or uniforms featuring full body appliqués, dye sublimated mesh, dye sublimated capris, flesh-tone Lycra covered in micro-crystals, or uniforms featuring extra-large full crystal fill logos on top of back cut outs—Rebel isn’t afraid to push the limits and redefine a program’s style. Add a full body appliqué to any purple label collection uniform! 108


Appliqué

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Here’s to the dreamers…to the ones who redefine everything. To the passionate gym owners and coaches who trust us to bring their creative vision to life, turning ideas and sketches into athletic, moveable, wearable art. One uniform at a time, they help us evolve allstar cheerleading and continue to show up to compete looking #RebelLevel. We hope you find your own inspiration from some of our proud clients who are already wearing Rebel Luxury Couture™ uniforms. REBELATHLETIC.COM

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We love our Rebel uniforms! The whole process was great! The designers are amazing and gave multiple unique designs for us to work with from the beginning. Melissa was always quick to respond and follow up throughout the process from design to ordering and after order. Our parents couldn’t believe the quality they got for the price they paid. HEATHER DISTEFANO AND MELANIE WISSORE OWNERS, ATHLETES PLUS

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We have loved working with Rebel every step of the way on our program’s uniforms this season! From fast, reliable customer service, to innovative and beautiful designs, it’s been a wonderful experience. Best of all, the quality of our Rebel Uniforms is second to none in the industry. Thank you Rebel for giving the Cheer Sport Sharks our new look! We couldn’t be happier! ALI MOFFATT

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Unity Allstars absolutely love working with Rebel Athletic for all of our uniform and practice wear needs! No matter the brief we give them they always come up with an item that is perfect for us, and no matter how many attempts it takes to get it right they always ensure that we are completely happy. The communication is great - emails are answered promptly and items delivered on time. We’re always given an update on delivery so we know what to expect and when, and most importantly we KNOW that we will be happy when the items arrive. The quality and finish is always exceptional, attention to detail is fantastic, and our athletes love how great they look on the floor. We look forward to creating many more magical uniforms with you all, thank you for everything! VICTORIA RUBIN

UNITY ALLSTARS

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Our experience working with Rebel has been amazing from the very beginning. Shawn has made every step of the way so easy and hassle free. They took my ideas and horrible drawings and made my dream uniform a reality. Meeting in person with a Rebel designer was the icing on the cake. It was exhilarating to watch my idea come to life in front of my eyes and collaborating with the designer made the uniform design even more beautiful than I had originally imagined. When we received the prototype it was everything we had dreamed of and more! The quality of materials and the way the rhinestones glisten make this uniform stand out from the crowd. We are beyond happy with the result of our custom couture Rebel uniforms and we would highly recommend them to others. TIA FORLIZZI

TOTAL INSPIRATION ATHLETICS

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INDEX

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The ALANNAH \\\ PG: 62

The ALICE \\\ PG: 55

The AMORIE \\\ PG: 56

The AMY \\\ PG: 66

The ANDRA \\\ PG: 53

The ANDRES \\\ PG: 19

The AUDRINA \\\ PG: 102

The BLYTHE \\\ PG: 44

The BRESSANE \\\ PG: 22

The CARTER \\\ PG: 57

The CHER \\\ PG: 28

The CHEVAL \\\ PG: 33


INDEX

The DELPHINE \\\ PG: 78

The DOVER \\\ PG: 15

The ELENORA \\\ PG: 75

The ELLINGTON \\\ PG: 46

The FELICITY \\\ PG: 84

The FIJI \\\ PG: 85

The FONTAINE \\\ PG: 37

The GEMMA \\\ PG: 82

The GENEVIEVE \\\ PG: 99

The GENTRY \\\ PG: 51

The GINGER \\\ PG: 70

The HOLLAND \\\ PG: 87 REBELATHLETIC.COM

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The IDALEEN \\\ PG: 86

The ISELIN \\\ PG: 58

The KEMPTON \\\ PG: 36

The LAGOS \\\ PG: 40

The LEONA \\\ PG: 7

The LILIANA \\\ PG: 74

The LILLY \\\ PG: 101

The LOIRE \\\ PG: 32

The LOVENS \\\ PG: 24

The LUNA \\\ PG: 50

The MARLY \\\ PG: 38

The MASION \\\ PG: 92


INDEX

The MERIDIAN \\\ PG: 16

The MICHELLE \\\ PG: 87

The MILA \\\ PG: 68

The MONTRE \\\ PG: 38

The MORGAN \\\ PG: 95

The NINA \\\ PG: 64

The NOUE \\\ PG: 31

The OLIVE \\\ PG: 98

The OPAL \\\ PG: 80

The OPHELIA \\\ PG: 96

The POLLY \\\ PG: 50

The QUINCE \\\ PG: 57 REBELATHLETIC.COM

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The RAY \\\ PG: 90

The REOLÉ \\\ PG: 23

The RIVER \\\ PG: 83

The RUMER \\\ PG: 52

The SAÔNE \\\ PG: 20

The SARRAN \\\ PG: 30

The SAVANNAH \\\ PG: 93

The SERENITY \\\ PG: 76

The SHARON \\\ PG: 81

The SHERRY \\\ PG: 79

The SIERRA \\\ PG: 63

The STARLING \\\ PG: 48


INDEX

The STELLA \\\ PG: 83

The TAURA \\\ PG: 59

The TIBBY \\\ PG: 73

The TRIBECA \\\ PG: 47

The TULLY \\\ PG: 34

The VARENESS \\\ PG: 26

The VERDIN \\\ PG: 18

The VIVIAN \\\ PG: 67

The WAVERLY \\\ PG: 88

The WYNTER \\\ PG: 94

The YORK \\\ PG: 14

The ZELLA \\\ PG: 97 REBELATHLETIC.COM

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Rebel Luxe Ad

Shop our complete selection of ready-to-wear workout wear, tees, tanks hoodies and more! r e b e l at h l e t i c . c o m / REBELLUXE

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With Rebel’s cutting-edge designs, you’ll be setting trends taking your practice wear from the mat to the street. Rebel practice wear gives athletic girls the luxe look with functionality and style.



r e b e l d r e a m b a g . c o m / SHOP

LIVE THE DREAM



A Lookbook collection of Rebel’s exclusive Luxury Couture™ uniform designs, photographed on American cheerleaders in Paris, France, the birthplace of couture fashion. Designed to inspire and spark your creativity. RebelAthletic.com

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UNIQUE ZIPPER PULLS

INSIDE ORGANIZER

MESH SIDE POUCH

The new REBEL RETRO DUFFLE BAG is perfect for the gym or an overnight trip, made of rugged, colorful material that repels water and resists wear for years of trusted use. Available in Royal Blue, Black, and Red. Team orders (minimum order 154

of 8) can be customized Rebel Crystal school/gym names and logos!

STYLISH VINTAGE DESIGN


READY. SET. RETRO!

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$

The new REBEL RETRO BACKPACK is spacious, stylish, and ready to go! Available in Royal Blue, Black, and Red. Team orders (minimum order of 8) can be customized Rebel Crystal school/gym names and logos! REBELATHLETIC.COM

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At Rebel, we, like you, believe that with imagination, innovation and dedication, good can always be turned into great. Our sole purpose is to create the best cheerleading uniforms at the best price, with the best service in the world. Classic uniforms with a Rebellious twist. Designed with love in Texas. 156


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$15.00 £11.00

Rebel Athletic Inc 2554 Tarpley Road Carrollton, TX 75006 Tel: (855) REBEL68 Tel: (855) 732-3568 Email: Info@RebelAthletic.com WWW.REBELATHLETIC.COM

WWW.REBELATHLETIC.COM

Copyright 2017. Rebel Athletic Inc


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