ALLSTAR LOOKBOOK
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The Rebel Purple Label Collection consists of designs you can use to build your one-of-a-kind uniform. Choose your fabrics, colors and crystal placement and discover a personalized design all your own! Add crystals, sublimated panels, mystique accents, mesh cutouts... you’ll be amazed by our pricing — the more intricate the uniform becomes, the more cost competitive it gets! You’ll work one-on-one with a Rebel fashion designer to create your unique, trend-setting look. Rebel’s level of customization is unsurpassed. If you can dream it, we can bring it to life. Your Purple Label uniforms are handcrafted from beginning to end. When you choose Rebel, you can be confident your order is made just for you.
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L E TT E R FROM T H E PRESI DENT
WELCOME TO THE
REBEL FAMILY KAREN NOSEFF ALDRIDGE PRESIDENT OF REBEL ATHLETIC
Welcome to 2021 and an exciting new year of Purple Label All-Star fashion, created to help turn your wildest uniform design dreams into reality. We know how much time and effort you put into making your athletes the best they can be, and we hope that this book inspires you to create something worthy of their talent and dedication. Since founding Rebel Athletic in 2013, we’ve had one driving belief: That every athlete deserves to feel like a superhero. Because, as ex-cheerleaders and competitive athletes ourselves, we know that if you look good, you feel good. And when you feel good, you perform like a superstar. We’ve been called trailblazers by some, disruptors by others. One thing is for certain…we’re proud to be known as the company that drives the fashion trends that the entire Cheerleading Industry looks to for what’s next. We invite you to explore the uniform designs on the following pages, featuring both brand-new styles and perennial favorites – all created to help you, and your teams, feel like superheroes. You’ll find exclusive fits and fabrics, design details, innovations, and programs available only from Rebel – and created just for you. It’s our obsessive attention to detail and customer service that has won us the trust of programs big and small across the industry. Everything we do is based on our Rebel Guarantee – a commitment to #RebelLevel design, service, choice, quality, and value. Our meteoric growth has been driven by people like you. People who refuse to compromise, who demand the best, and who want a partner as dedicated to the athletes who call cheer their sport as the coaches who inspire them. We hope this book inspires you to create the perfect look for your teams, and we thank you for joining us on the path less traveled. – KAREN NOSEFF ALDRIDGE
Founder and President
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COU TU R E FO R IN SP I R AT I O N O N LY
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L E TTE R F R O M TH E VIC E P R E S ID E N T O F SA L E S
WELCOME TO THE
REBEL FAMILY KELLIE CADY-VARGA
VICE PRESIDENT OF SALES
Over the past eight years that I’ve been part of Rebel I’ve been honored, excited, and delighted to see our family grow – in size, depth of relationship, and the quality of our interactions. As a previous All-Star gym owner myself, I know just how intense this sport can be – for gym owners, coaches, cheer parents, and cheerleaders. Regardless of your level of involvement, cheerleading is incredibly demanding and incredibly time-consuming. This is why my team, and I, always strive to exceed your expectations at every level of design and service, with every interaction, and to fix any issues or mistakes as quickly as possible. We also know that the rewards of this sport are incredible. Every day we see, hear, and feel your passion, excitement, and joy – and for us, that’s what makes it all worthwhile. It’s what gets us up every day—to challenge what some say can’t be done, and to innovate on behalf of cheerleaders, cheer parents, coaches, and gym owners across the globe. We hope that you enjoy the 2021 Rebel Purple Label Lookbook as much as we enjoyed developing it for you. We look forward to helping make your uniform fashion dreams come true in 2021 and continue to wish you and your program all the success in the world.
BRAND-TASTIC! Learn how Rebel can help you build your brand on PAGE 182! REBEL REBELATHLETIC.COM
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IT CONSISTS OF TEN GOLD STANDARDS. CUSTOMER CHARTER We developed the Rebel Customer Charter so that you, our customers, will always know what to expect from us. The Charter comes from a simple place: our desire to exceed your expectations in everything we do.
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GOLD STANDARD 1
GOLD STANDARD 6
We believe in honesty. We’ll tell you if we can do it, we’ll tell you if we can’t. We are in this to win your trust, and honesty is the first step in that process.
We fit every uniform – yes, your uniform – on live models. That’s the way the fashion industry does it, for a reason. Mannequins don’t win competitions, people do.
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Our exclusive, proprietary fabrics are the foundation of every Rebel garment. We have allocated years of research and development to create the highest-performance, most luxurious materials ever used in cheer apparel.
We respond to every phone call and email within 24 business hours. You are our customer, and we’ll never be too big to forget that.
GOLD STANDARD 3
If you are not happy with our quality, service and performance, we’ll allow a competitor to produce your fill-in orders. That should always be your choice, not our hold over you.
We provide the same level of service to every size of program, because we understand that passion should not be held hostage to money, location or relationships.
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Designs shouldn’t be limited by templates. They should be only limited by your imagination. That’s why we developed the Rebel Luxury Couture™ range – the first ever service to allow you to design without limits but within an affordable budget.
In an effort to maximize efficiency, provide topnotch quality, and exceptional delivery lead times, we proudly operate and manage a stateof-the-art, vertically-integrated production facility. This full-service facility - employing skilled sewers, pattern-makers and artisans, and dedicated solely to producing luxury cheer and dance apparel - is the first of its kind in the industry.
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Designs are intensely personal, which is why we prototype every uniform and warmup – regardless of size of order. That’s all part of Rebel’s Luxury Couture model.
We like being the upstart, the rebel, the challenger. It’s in our DNA. And we promise to offer you a real choice, a real alternative, a real solution to the compromises you’ve had to accept until now.
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THE GESA
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TA BL E OF CONTE NTS FEATURES
REGULARS
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#REBELLEVEL FOR EVERYONE
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COLOR CHANGING LOGOS
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CUSTOMER SHOWCASE
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BUILDING YOUR BRAND WITH REBEL REBEL AGAINST BULLYING
Hybrid Uniform: This denotes examples of hybrid uniforms, which combines dye-sublimation on unique fabrics, appliqués, cutouts, and crystal details for a totally unique look. Any uniform can become a hybrid uniform. Three Piece Uniform: This icon marks uniforms that have three pieces making transitioning from the warmup mat to the competition floor a breeze. 10
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WARM-UPS & OUTERWEAR
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REBEL MARK COSMETICS
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BAGS & ACCESSORIES
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BOWS
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HIGH PERFORMANCE FOOTWEAR
Dye-Sublimated With High Crystal Count: These uniforms bring on the bling without breaking the bank by using dye-sublimation to create unique styles lines, giving more room in the budget for additional crystal. An added plus: these are some of the most comfortable uniforms we make!
C OUTURE FOR INSP IRATIO N ONLY
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L E TT E R FROM T H E VI CE PRESI DENT OF DESI GN
WELCOME TO THE
REBEL FAMILY GORDON STEINECKE
VICE PRESIDENT OF DESIGN
Success breeds complacency. When an industry remains stuck in the past, its market “leaders” often fail to innovate, and that complacency becomes the kiss of death for creativity. Design without creativity and without innovation is boring. Creativity is the imagination running wild, and innovation comes from a desire to make things better. These are both passions that drive every fiber of my being to explore, redefine the norm, and be better than the next. Strive to see past perceived limits. Be a Rebel in pursuit of perfection. When it comes to our design team, I expect the same from each of them. We seek out designers that have that same spark inside them. To become a Rebel Designer means being inspired by life around you and having a desire to express yourself. My duty to each one of our designers is to help them achieve their potential as an artist. Pushing them to always think outside the industry norm on what a uniform can represent. Because uniforms are more than just a simple garment. Uniforms are an expression of the athlete wearing them, and their armor worn to victory….their superhero skin. The uniforms we create must be worthy of the amazing talent and dedication that each athlete puts into building themselves. And that’s what makes each Rebel Uniform so spectacular, and why we put so much love and focus into every detail. We will never limit our design creativity or our customer’s imagination. We’ll continue to lead the industry in design technology, guiding the industry to navigate by us. We won’t settle for being anything less than the best, nor should you. – Gordon Steinecke
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3 LEVELS: Amethyst Diamond Platinum All levels include exclusive VIP Member access to our special Flash Sales, Uniform Video Reveals, and Custom Fundraising Website Pages!
introducing
REBEL VIP REWARDS The premium rewards program for Rebel Athletic wholesale customers.
EARN YOUR REWARDS
For every dollar you spend as a wholesale customer, you will earn one point towards Rebel Level VIP Rewards status. Once VIP status is achieved, every dollar spent earns you one point that unlocks access to higher levels.
MAINTAINING YOUR STATUS Your Rebel Level VIP Reward status for the current year is based on your points earned January 1 to December 31 the previous calendar year. To receive reward benefits you must earn a minimum of 20,000 points each year.
For more information on the program: RebelAthleticCheer.com/rebel-vip-rewards
REWARDS EARNED Access to VIP only 24 Flash Sales notifications via text message
Preview video of prototype sent via email
Custom fundraising website pages upon request
BOGO (buy one, get one) on all bow orders
Reduction from 50% to 25% deposit to move orders to production
Credit card fees waived
100-word gym bio, logo, and link to gym website featured on RebelAthleticCheer.com’s VIP Platinum Gym page.
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AMETHYST
DIAMOND
PLATINUM
$20K purchased annually
$50K purchased annually
$100K purchased annually
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ORDERING FROM REBEL IS TOTALLY RISK-FREE! It doesn’t cost you a penny to start artwork with us and design the Rebel uniform you’ve been dreaming about. AND we encourage you to Take the 2021 REBEL CHALLENGE! Because you deserve to receive a FREE SAMPLE PROTOTYPE of your Dream Uniform BEFORE you commit to placing your team order! Design the uniform of your dreams and order a FREE prototype, risk free, no strings! We want you to see and feel a real prototype of your actual uniform design in your hands BEFORE you make a decision to order. We’re so confident you will LOVE your Rebel Uniform Sample that we’re extending the REBEL CHALLENGE to every gym that is thinking about going #REBELLEVEL in 2021! Email us at TeamSales@RebelAthletic.com to be connected with an Account Manager and start on your free art and prototype! If you decide the Rebel sample you receive is not for you, simply return it to us and you’ll owe nothing. 16
DESIGN WITHOUT LIMITS COU TU R E FO R IN SP I R AT I O N O N LY
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SMILE! WE DO THE SORTING FOR YOU! Did you know that all Rebel orders arrive at your door pre-sorted and individually packed by athlete name? Just open your box and pass everything out.
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PRE-SORTED & LABELED BY ATHLETE’S NAME. JUST ANOTHER WAY WE KEEP IT #REBELLEVEL!
THE REBEL ORDERING PROCESS HOW TO MAKE YOUR REBEL UNIFORM, APPAREL AND ACCESSORY ORDERING PROCESS COMPLETELY STRESS FREE!
Start designing your cheer closet now with Rebel’s real fashion designers.
Review and approve your art so we can make your FREE (no strings attached) prototype.
Receive your FREE prototype, love it and approve it, or make some revisions and order a second prototype. Size using Fit Freedom 3.0 virtual sizing app. Once your teams are confirmed, ask parents/athletes to use our app to safely scan and size athletes while staying a safe distance apart. Submit your Fit Freedom scanned sizes and pay a deposit to start production on your order. Allow approximately four to six weeks for us to make and deliver your items, pre-sorted and labeled by athlete name, for quick and easy distribution. Stress-Free, Easy… Rebel Level. And Safe and Simple with Fit Freedom 3.0!
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NEW! THE CRIS
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NEW PURPLE LABEL
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NU DE M E SH C ON VE R S IO N S!
Rebel offers 3 skin tones, clear adjustable straps, with and without snap closure, in your choice of brief or biketard cut! Shown here with crystal scatter!
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ADD FLAIR WITH UNIQUE CRYSTAL MOLDS! 22
HIGH CRYSTAL DYE-SUB COLLECTION —
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NEW! THE CANDACE
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NEW! THE ROSA
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NEW! THE ISABELLA
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Knit Upper delivers a sock-like fit for superior comfort.
Ribbed Band increases comfort around the ankle at a mid-rise height.
Exoskeleton provides extra support and stability. It prevents ankles from rolling by wrapping around the heel and ankle.
Two Part Reinforcement Stabilizer ensures laces will not pull through eyeholes in knit fabric even with tough pulling.
Bubble Laces prevent slippage and laces coming undone.
Thread & Lace Channel Lock creates a “ribcage” effect, holding the foot to securely to the sole for optimal footing.
Ankle Cushions cradle the ankle for superior support and comfort. Flex Tunnel allows increased flexing of the feet when pointing toes.
Ventilation Air Holes provide more airflow and heat dissipation during those intense training sessions to keep your foot cool.
Midsole is counterbalanced for featherlight feel and also has built in shock cushioning. Insole provides extra comfort and support for absorbing kinetic energy from entering foot from hard impacts.
Stunt Grooves are perfect finger placement guides for natural hand grip position for bases.
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NEW PURPLE LABEL
ALL UNIFORMS are avai l abl e i n a n y c o m b in a tion of fabri cs , and a s c ro p p e d , f u ll- le n g th or body s ui t s t y l e s .
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NEW! THE HALEA
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SA M E U N I F O R M ! A F F O R DA B L E F O R A L L B U D G E TS !
NEW! THE SHAWN
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NEW! THE LOUISA
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HIGH CRYSTAL DYE-SUB COLLECTION —
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NEW! THE LANE
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NEW! THE SHIRLEY
— HIGH CRYSTAL DYE-SUB COLLECTION
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CO U T U R E F O R I NS P I R AT I O N O N LY
COU TU R E F OR I N SPI R ATI ON ON LY
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HIGH CRYSTAL DYE-SUB COLLECTION —
NEW! THE ZORA
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NEW PURPLE LABEL
EXPECT THE BEST ANTIMICROBIAL FABRIC
Maximize the longevity of your uniform!
MOISTURE WICKING Premium AthleticFlex™ keeps you cool while looking your best!
4-THREAD OVERLOCK STITCHING
Quality and durability are paramount. We utilize the best sewing techniques when constructing your custom uniform.
16 STITCHES PER INCH Luxury construction is always standard.
ZIG-ZAG STITCHING Appliqués sewn on with zig-zag stitching for maximum stretch.
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CHOOSE YOUR BAND SIZE! Every uniform we make is available in 1 inch or 2 inch bust and waistband options.
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N E W ! T H E TA N I YA — HIGH CRYSTAL DYE-SUB COLLECTION
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NEW! THE MARION
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THE JAMIE
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— HYBRID UNIFORM
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NEW PURPLE LABEL
GET STARTED! Our designers are ready to create your one-of-a-kind show-stopping look. Contact your local Rebel Account Manager to get started on designing your uniform today!
NEW! THE GOLDIE
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THREE PIECE LOOKS THE BREVETTE
— THREE PIECE UNIFORM
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THREE PIECE LOOKS
T H E A LT O N
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THREE PIECE UNIFORM —
THREE PIECE LOOKS
THE LUANA
— THREE PIECE UNIFORM
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NEW! THE VELMA 60
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THE KAHINA
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THE KHAI
CRYSTAL OR DYE-SUB? The choice is yours! the Kahina & Khai uniforms show how you can achieve similar detailing with dye-sub instead of crystal!
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THE DOMINIQUE
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NEW! THE GLORIA
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NEW! THE ROSEANNE
DESIGN WITHOUT LIMITS! Add custom appliqués, sublimated mesh, crystals and unique detailing to your sublimated uniform.
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WANT TO STAND OUT? Add our sparkling crystal cuff hair accessory!
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STEP OUT ONTO THE MAT IN STYLE. The collar detail immediately sets this uniform apart from the rest and shows that you’re in it to win it. Although the Dove is designed with a structured style, the crystal and mystique additions add sparkle and flare. This look is a serious head-turner!
THE DOVE
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IT’S THE DETAILS THAT SET US APART. REBEL CREATES SPECIALTY SHAPED CRYSTALS!
THE BELLE
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ATHLETICFLEX
™
Rebel’s proprietary AthleticFlex™ fabric was exclusively developed and rigorously tested to meet the performance demands of competitive cheerleaders. Experience the comfort and durability of our AthleticFlex™ fabric—supportive, flexible, and antimicrobial.
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THE ABBY
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NEW! THE COREY
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N E W ! T H E D AY N A
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PROTO TYPES MAKE PERFECT
We c reate a f ree p ro t o t y p e
of e v e r y uni f o r m w e d e s i gn , even ou r ha l f - y ea r a n d
prep-tea m s t y l es , re ga rd l e s s of th e s i ze o f y o u r o rd e r.
See y ou r drea m u n i f o r m i n
pers on, be f o re y o u c o m m i t to o rde r i ng .
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IN D USTRY F IR ST
SINCHED SKIRT!
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ANOTHER
REBELLEVEL #FABRIC OPTION!
GO LUX WITH VELVET! 84
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NEW! THE CHESNEY
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C O UTURE FO R INSP IRATION O NLY
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D EMAND TH E B EST ! PROPRIETARY FABRICS Rebel’s proprieta ry fa brics a re exclusively developed a nd rigorously tested to meet the perfor ma nce dema nds of competitive cheerlea ders. Experience the comfort a nd dura bility of our AthleticFlex™, Fea therflex™, Spa ndex, P ow er Mesh™, and Ultra -Stretch Mystique foil fa brics.
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NEW! THE CHANDRA
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THE FIT IS EVERYTHING! Rebel knows that the fit is everything. That’s why we prototype and fit every uniform on a live fit model rather than a dress form. It’s the way the fashion industry does it, and it’s the way we do it too.
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HYBRID UNIFORM —
LASER CUT UNIFORMS! this is where we shine…the details aren’t the details. They make the uniform.
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THE LUCY
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LSTRETCH U X ULACE! RY Available on any design.
NEW! THE NOELE
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THE KIT
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REBEL PERFORMANCE FOOTWEAR FOR THE MOST IMPORTANT 2 MINUTES & 30 SECONDS OF YOUR LIFE.
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NEW! THE MONET
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NEW! Hidden band for streamlined style and added comfort!
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NEW! THE MERCEDES
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HIGH CRYSTAL DYE-SUB COLLECTION —
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BE DARING
WITH DYE-SUB! Even if you’re not familiar with the term, you’ve seen dyesublimated apparel. You may even own some! Walk into any athletic clothing store and you’ll be surrounded by it. Those sports bras with the bright prints, the animal print leggings, even that loose-fitting tank that has the trendy ómbre gradient… Yep. All created with the magic of dye-sublimation. Add a twist to tradition and incorporate plaid into your uniform design. Create a custom pattern using your team’s logo. Walk on the wild side with animal prints, go out of this world with a galaxy graphic, or keep it subtle with an ómbre effect. The list of possibilities is only limited by your imagination. REBELATHLETIC.COM
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NEW! THE SONIA
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NEW! THE JOANNA
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ATHLETIC MESH
TM
We sourced the most durable mesh to withstand stunts, jumps and tumbling during the life-span of your uniform. Ask for Athletic Mesh™ by name. REBELATHLETIC.COM
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MYSTIQUE ADD S PAR K L E ! Available in over 20 colors.
NEW! THE WYLIE
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NEW! THE SIDNEY
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H YB R ID UN I FORMS!
A Rebel F i r s t f ro m t h e v ery s tar t ! Tr a d i t io n a l At hl et i cFl e x ™ u n i f o r m s t ake on n e w l i f e w h e n R ebel des i g n e r s m i x in dy e-s ubl i ma t e d p a n e l s in our H y b r i d c o l l e c t io n . Re bel creat e d t h e H y b r i d u ni form s o t h a t y o u d o n ’t h av e t o de c i d e b e t w e e n A thl et i cFl e x ™ , w h ic h y o u lo ve , and dye - s u b l i m a t i o n , whi ch y ou’ re d y i n g t o t r y !
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REBEL LEVEL FOR EVERYONE Rebel uniforms have fit and comfort that all cheerleaders love!
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NEW! THE BRIDGET
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THE PENROSE
Reve r s e Cr ys ta l B u r s t – A Re b e l In n ova tio n, fo r a c l ea n a n d u n ex p e c te d loo k.
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NEW! THE CINDA
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RE BE L LE V E L I N N OVAT I ON T HE LOC K E D S K I RT Rebel proprieta ry fit technology keeps your skirt " locked" in pla ce during tumbling a nd stunts so you ca n sta y focused on w ha t's importa nt during tha t 2:30.
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ONE UNIFORM MULTIPLE WAYS:
with a crystal and mesh conversion piece and without!
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THE GOVIA
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ARE YOU RE ADY TO RE VOLT? Rebel Revolt knit shoe is available now! Perfect for the mat and the street!
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FL O U N CY, P L E AT E D , SC A LL O P E D … O U R S KIRT O P T I O N S A RE E N DLE S S !
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T H E S TA R L I G H T
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NEW! THE LOLA
REBEL EXCLUSIVE SKORT is a skirt in the front, A sporty hotpant in the back. This athletic fit is a favorite among the most elite competitive teams we outfit.
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NEW! THE NYLEEN
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CO U T U R E F O R I NS P I R AT I O N O N LY
See it in action on the Rebel Youtube channel!
REBEL LOCKED SKIRT
Designed with performance, comfort and fit in mind, Rebel’s proprietary fit technology keeps the skirt locked in place through tumbling, stunting and air skills. With complete freedom of movement, and secure that their uniform will keep them looking at their best, athletes can focus on their skills and spirit on the sidelines! REBEL REBELATHLETIC.COM
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SCALL OPED D E TAILS N E W ! T H E VA R I N A
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NEW! THE SUE
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TRANSFORMATION UNIFORMS. If you can dream it, we can design it and make it functional on the mat!
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TRANSFORMATION UNIFORMS A REBEL EXCLUSI VE.
If you can d re a m it , w e c a n d e sig n it a nd m ake i t f u n c t io n a l o n th e mat!
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HYBRID UNIFORMS Mix fabrics, trims and treatments, including sublimation to create your one-of-a-kind statement piece.
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HYBRID UNIFORM —
THE ALBION
COMPLETE THE LOOK WITH A REBEL DREAM BAG!
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NEW! THE CAMERON
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PLEATED SKIRTS Brin g back t ra d i t i o n w it h o u r upd at ed ver s i o n o f a c l a s s i c look .
NEW! THE VIRGINIA
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FRINGE!
Y ES, REB E L D O E S F R I N G E W IT H F L AI R !
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T H E TA L LY
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THE CLARA
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ORGANIC CRYSTAL BURST
B e au tif u l sto n in g w ith mu ltip le size d sto n e s g ive s a h ig h e n d f e e l w o rth y o f a u n if o rm b e arin g th e R e b e l Mark.
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THE SURRI
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NEW! THE ISABEL
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NEW PURPLE LABEL
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COLOR CHANGING LOGOS! A NEW REBEL INNOVATION!
R ock t he s a m e u n i f o r m , b u t with an in stan t n e w look ! Co l o r chan g in g lo g o s d r a w th e e y e an d p rov id e a q u ic k “ s w it c h - u p ” to y ou r look . REBELATHLETIC.COM
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Here’s to the dreamers…to the ones who redefine everything. To the passionate gym owners and coaches who trust us to bring their creative vision to life, turning ideas and sketches into athletic, moveable, wearable art. One uniform at a time, they help us evolve allstar cheerleading and continue to show up to compete looking #RebelLevel. We hope you find your own inspiration from some of our proud clients who are already wearing Rebel Luxury Couture™ uniforms. 160
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OUR TEAMS FEEL LIKE THE STARS THEY ARE “We at Cheer Sport Sharks are thankful every day that we’ve found Rebel to partner with for our growing program’s needs. They have blown us away with every aspect of their business. From creative designs to unparalleled quality and superb customer service, we know we are with the right company. They go above and beyond to ensure we as gym owners feel important and valued and that our teams feel like the stars they are. We look forward to many more years together. Thank you Team Rebel for everything!” —Ali Moffatt Co-Owner, Cheer Sport Sharks
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REBEL STAYS AHEAD OF THE FASHION TRENDS “The Rebel Family goes above and beyond to make our experience a positive one. My reps have turned into friends, and their attention to our needs is so appreciated. Karen and her team do an amazing job of making dream visions become a reality, and they know how to stay ahead of the fashion trends. Communication is huge for us, and someone at Rebel is always available to answer our questions. Rebel’s quality products and amazing customer service has been a huge win for our Fame locations. A personal shout out to Jen Land for all she does to keep us happy!” —Andrea Cassevah Co-Owner, Fame Allstars
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“We have been customers of Rebel for five years now. From the initial meeting to today, we have been treated like royalty. From working with our designer through to delivery of the final products, the process has always been beyond our expectations. One of the main reasons we have stayed with Rebel is because they care about their customers and they give us exactly what we envision for our uniforms, practice wear, and accessories. We have worked with many suppliers, and absolutely no one produces what Rebel can produce. For anyone considering Rebel, I would highly suggest you go through the process. They are excellent at making your dreams come true.” —Dennis and Christine Chesney Owners, Arizona Element Elite
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UNIFORMS PACKAGED BY EACH ATHLETE’S NAME AND SIZE “Our Perfect Storm families across Alberta are devastated by the gyms closing again, so our uniforms could not have arrived at a better time! They are absolutely gorgeous! The athletes and families are elated! The fact that they came pre-sorted and packaged individually by athlete name and size, and ready for pick-up was such a huge help to us. “Candace and the entire Rebel family are amazing to work with. We appreciate all your efforts.” —Dianne Greenough Co-Owner, Perfect Storm
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UNIFORMS PACKAGED BY EACH ATHLETE’S NAME AND SIZE “Our experience from start to finish has been incredible. Rebel has top-notch customer service and made the design process fun and exciting. Rebel worked within our budget and went over and above to make sure our every desire was met. Our uniforms were delivered ahead of schedule, and all arrived in perfect condition packaged individually by each athlete’s name and size! They are so classy and beautiful.” —Lea Hebert Owner, Elite Cheer Michigan
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COMMUNICATION IS IMPECCABLE “Going into this season, I had a specific style of uniform in mind. Rebel took that idea and turned it into a reality. The communication with the design team was impeccable, with the team going above and beyond to make even the smallest details of my vision come to life. Rebel’s determination to get it right shines through in the quality of the final product. Our Rebel uniforms are a one-of-a-kind statement piece that represents our brand perfectly and has given our athletes a new level of confidence.” —Amanda Bomenblit Owner, Jersey All Stars
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“Rebel has been a part of our journey since my company’s inception. Rebel feels more like family and less like a vendor. I always feel that my needs are met and my expectations are constantly exceeded. The quality of the uniforms speak from themselves, but the customer service I have experienced is what keeps bringing me back year after year!” —Brent Steele Owner, Steele Athletics
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COMMITMENT TO PERFECTION “I have a high level of expectation when it comes to the vendors we use each year. We expect great quality, great customer service, and innovation that keeps us a step ahead. Somehow, year after year, Rebel continually exceeds my expectations in all areas. Even when things aren’t perfect, it’s Rebel’s commitment to reach perfection that keeps Cheer Athletics coming back, year after year.” —Brad Habermel Co-Owner, Cheer Athletics
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THE DESIGN PROCESS IS EASY AND REWARDING “When we reached out to Rebel to design a uniform for our 30th season, we had no idea the process would be so easy and personally rewarding! The comfort and quality of the uniforms enhance our teams’ athletic appearance and our performance. Rebel’s seamless production, quick shipping, and impeccable customer service reassured us that we’d made the right decision. From prototype to the detailed packaging, Rebel definitely hit the mark!” —Ray Mills Owner, Georgia Allstars
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A GREAT UNIFORM BREEDS CONFIDENCE “When we switched to Rebel seven years ago, we had no idea the true partnership that would grow out of that initial meeting with Kellie Varga. She and Rebel genuinely have captured what we want as a public image when we hit the performance floor. It was a remarkable feeling knowing that not only did our athletes pull off a World Championship performance, but their Rebel uniforms were just as stunning. We love Rebel and how they make us look when we take the floor! There is no question that a great uniform breeds confidence! Thank you, Rebel, for partnering with us in making IU Strong!” —Pam Slagle Owner, Indiana Ultimate
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ANY DESIGN IS POSSIBLE
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“Rebel has allowed me to bring every single design vision to life. Instead of saying ‘that can’t be done,’ Rebel says, ‘we will find a way’!” —Victor Rosario Co-Owner, Top Gun Allstars
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I’LL RECOMMEND REBEL TO ANYONE, WITHOUT HESITATION “Working with Rebel is always a pleasure. They know how to make the uniform process enjoyable, and they provide the gym owner peace of mind. We return to Rebel each year because the quality of service and uniforms always exceeds our expectations; our athletes simply love their uniforms. I’ll recommend Rebel to anyone, without hesitation. They are the best.” —Vanessa Jacob-Monette Owner, Flyers All-Starz
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FIT FREEDOM SIZING APP SUPER-ACCURATE “We love working with Rebel! They outdo themselves every season from our uniform designs, to the quality of their products, and the Fit Freedom Sizing App that has been user-friendly and super-accurate. From start to finish we have top notch quality and service.” —Renee Basham Owner, Prodigy Allstars
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SALES REPS ARE THE BEST IN THE INDUSTRY “KC and the team at Rebel are the best in the industry when it comes to design and customer service. I know that when we place our CheerVille orders, KC is paying attention to every single step of the process. She ensures the best quality, pricing, and delivery time for our items. I appreciate the personal relationships that the Rebel reps create by consistently doing right by their customers.” —Katie Lindsey Co-Owner, CheerVille
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PRODUCT DELIVERED ON TIME “I want to recommend Rebel Athletic to anyone needing cheer uniforms or apparel to use Rebel Athletic and my personal sales rep, Julie Vanderburg. I’ve been a customer for over 6 years, and I have been extremely pleased with the product, the professionalism, and the options. If something wasn’t absolutely perfect, Rebel made it right... but usually, it is perfect… down to each uniform coming in a sealed bag with each athlete’s name on it, with extra replacement crystals. That’s time saving and thoughtful for owners. You can find something that fits your style and your budget with Rebel Athletic, AND YOU CAN COUNT ON THEM TO DELIVER YOUR PRODUCT ON TIME! That’s the best part for me! If I do my part and take care of my end, Rebel has always come through and delivered a stunning on-time uniform for Cheer Craze. They also treat me like my business matters and like a friend. Rebel is doing it right.” —Tana Dunlap Owner, Cheer Craze All-Stars
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BUILDING YOUR BRAND BEYOND YOUR UNIFORM When people think of your gym, what is the first thing you want to come to mind? When your athletes are asked what they love about your gym, what do you hope they say? When anyone walks in your gym, what feeling do you want them to have? Finding the answers to those questions will help you define your core business beliefs and goals. Think about those questions as you grow and develop your gym and ask yourself, do the decisions I’m making move me closer to my goals?
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BUILD YOUR BRAND WITH REBEL! Rebel will make your program branding the best it has ever been by bringing your dream designs to life.
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REVERSIBLE! N E W ! T H E PAT SPORTS BRA
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REVERSIBLE UNIFORMS & WARM UPS.
A #RebelLevel Innovation! For a seamless transition from Day 1 to Day 2.
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REBEL RAVES! “Navarro College Cheer is so grateful for the incredible uniforms that Rebel Athletic designed for us. We had a great time working to come up with the perfect design that fit our style and budget. The final product was absolutely stunning, and we cannot wait to start the design for our next uniform.” — Monica Aldama, Navarro College
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WARM UPS AND
OUTERWEAR Design Your Rebel Athletic Custom Warm Up to Match Your Uniform. We don’t limit you to template styles and we prototype every warm up for free.
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WARM UP STYLES
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WARM UP STYLES
KALINDA
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IN STOCK & READY TO CUSTOMIZE
Champion Fit
TWO NEW FLATTERING FITS 198
Contour Fit
POCKETS ON EVERY STYLE
Minimum order of 10 units per style. Order exclusively from your Rebel Athletic Representative. RebelAthletic.com
C U STOM IZE WIT H C RYSTAL OR SPANGLES ADD YOUR TEAM NAME IN ANY OF THE STYLES SHOWN BELOW
CUSTOMIZE WITH APPLIQUÉ* ADD YOUR TEAM NAME IN ANY OF THE STYLES SHOWN BELOW *STOCK JACKETS ONLY
All examples shown with crystals.
WUCR1701 | crystal: $25 spangle: $20
WUCR1702 | crystal: $25 spangle: $20
WUAP1701 | $20
WUAP1702 | $20
WUCR1703 | crystal: $20 spangle: $15
WUCR1704 | crystal: $20 spangle: $15
WUAP1703 | $20
WUAP1704 | $20
WUCR1705 | crystal: $20 spangle: $15
WUCR1706 | crystal: $20 spangle: $15
WUAP1705 | $20
WUAP1706 | $20
WUCR1707 | crystal: $20 spangle: $15
WUCR1708 | crystal: $20 spangle: $15
WUAP1707 | $20
WUAP1708 | $20
SIZE: Up to 10.50” (width) X 4” (height).
SIZE: Up to 10.50” (width) X 4” (height).
Custom Appliqué Logo also available starting from $25.
Custom Crystal/Spangle Logo also available starting from $20 (Spangle) / $25 (Crystal).
WUCR1709 | crystal: $20 spangle: $15
WUAP1709 | $20 REBEL REBELATHLETIC.COM
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REBEL LEVEL
U N I Q U E C R Y S TA L M O L D S
SONIA
CUSTOM CRYSTAL MOLD
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LAYLAH
CUSTOM CRYSTAL MOLD
TANIYA
CUSTOM CRYSTAL MOLD
MERCEDES CUSTOM CRYSTAL MOLD
crystal molds
AXENITE
1 SIZE CRYSTAL MOLD
VIVIANTE
1 SIZE CRYSTAL MOLD
ANGELITE
ANGELITE
VIVIANTE
ANGELITE
2 COLOR WITH 2 SIZE CRYSTAL MOLD EA.
2 SIZE CRYSTAL MOLD
2 SIZE CRYSTAL MOLD
2 SIZE CRYSTAL MOLD
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ELEVATE YOUR LOOK WITH CRYSTAL
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upgrades
ANGELITE 2 SIZE CRYSTAL MOLD
SEE THESE STYLES AND MORE! VISIT US AT REBELATHLETICCHEER.COM OR CONTACT YOUR LOCAL REP FOR INFORMATION
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PRO SHOP ‘TIL YOU DROP!
Let us help you stock your gym’s pro shop with the latest Rebel Athletic apparel and accessories. Having the ability to shop for customized team gear straight from your gym will make parents dreams come true! Don’t want to house inventory? No problem! Design and order one sample to showcase in your pro-shop, take orders, and then place your bulk order with us. Easy and risk free! We offer a variety of shoes, clothes, bags and more that you can display and sell at your gym. Let us know your Pro Shop goals and we will make it happen!
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Ask your Rebel Rep about all the options.
EXPERIENCE THE FUTURE
ASK YOUR REBEL ACCOUNT MANAGER ABOUT THE
FIT FREEDOM AUGMENTED REALITY SIZING APP! SAY GOODBYE TO FIT KITS!
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LIQUID PERFORMANCE MATTE LIP
REBEL IN VENICE LIP GLOSS
$16 EACH + SHIPPING
RUTHLESS
REBEL MODEL
$16 EACH + SHIPPING
REBEL HEART
REAL REBEL
CRYSTAL
CONTAINS VITAMIN E * LONG LASTING, PROFESSIONAL FORMULA * STAYS ON YOUR LIPS, AND OFF YOUR UNIFORM * * MADE IN THE USA * VEGAN AND CRUELTY FREE * PARABEN FREE *Liquid Performance Matte Lip only
AMORE
BELLISSIMA
GLOSS
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CIAO
GLOSS
GELATO
GLOSS
ROMANZA
GLOSS
GLOSS
1-10 units
11-20 units
21 to 40 units
41 to 99 units
100 units or greater
MSRP
$14.40 (10% OFF OFF, $1.60 savings)
$13.60 (15% OFF OFF, $2.40 savings)
$12.80 (20% OFF OFF, $3.20 savings)
$12.48 (22% OFF OFF, $3.52 savings)
CONTACT YOUR REBEL REP TODAY TO GET STARTED!
STEP UP TO #REBELLEVEL
REBELMARKCOSMETICS.COM
ULTRA-PIGMENTED * PROFESSIONAL GRADE FACE * CRUELTY FREE AND PETA CERTIFIED! * VEGAN * TALC FREE * PARABEN FREE ARTIFICIAL FRAGRANCE FREE LONG-WEAR FORMULA * BLENDABLE AND BUILDABLE COVERAGE * MADE IN THE USA
CUSTOM TEAM FACE PALETTES $38 EACH + SHIPPING add a matte lip for an additional $10.
SELECT FROM 3 PRE-SET EYE QUADS: » Bold Nude » Mad about Mauve » Smokey Silver
INCLUDES A PRE-SET FACE TRIO:
» Universal highlight, blush and contour trio for all skin tones
OR CREATE YOUR OWN CUSTOMIZED SHADOW QUAD Select from over 40 colors including team colors like red, blue, orange, teal, purple, and emerald. *Minimum order 30 units for customized shadow. We recommend going with one of our 4 pre-set eye colors for a bold
yet natural stage look.
BOLD NUDE
MAD ABOUT MAUVE
CONTACT YOUR REBEL REP TODAY TO GET STARTED!
SMOKEY SILVER
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DREAM BAG COLOR OPTIONS ALSO AVAILABLE IN BABY
IMAGINE
PINK ZIPPER
ALSO AVAILABLE IN BABY
IMAGINE
RED ZIPPER
ALSO AVAILABLE IN BABY
IMAGINE
BLACK ZIPPER
BLACK VEGAN FAUX SUEDE RAINBOW ZIPPER
ALSO AVAILABLE IN BABY
AMETHYST
WHITE ZIPPER
PLUM
IMAGINE
TEAL ZIPPER
ALSO AVAILABLE IN BABY
IMAGINE
IMAGINE
WHITE ZIPPER
PURPLE ZIPPER
ALSO AVAILABLE IN BABY
BLACK VEGAN FAUX SUEDE
ALSO AVAILABLE IN BABY
GALAXY SUEDE
GUNMETAL
WHITE ZIPPER
WHITE ZIPPER
BLACK ZIPPER
AMETHYST
BLACK ZIPPER
MIDNIGHT MAGIC VEGAN FAUX SUEDE
ALSO AVAILABLE IN BABY
GLOSSY PURPLE REIGN WHITE ZIPPER
UNICORN
WHITE ZIPPER
OPALESCENT
PIXIE DUST ZIPPER
DIAMONDNETTM MOONSTRUCK
MYSTIC
DIAMONDNETTM FUCHSIA WHITE ZIPPER
OPALESCENT WHITE ZIPPER
GLOSSY BREAKFAST AT TIFFANI’S WHITE ZIPPER
ALSO AVAILABLE IN BABY
NEW!
WHITE ZIPPER
ALSO AVAILABLE IN BABY
NEW!
BLACK ZIPPER
ALSO AVAILABLE IN BABY
ALSO AVAILABLE IN BABY
WHITE ZIPPER
ALSO AVAILABLE IN BABY
ALSO AVAILABLE IN BABY
GLOSSY ROSE GOLD WHITE ZIPPER
ALSO AVAILABLE IN BABY
ROSE GOLD WHITE ZIPPER
ALSO AVAILABLE IN BABY
SUGAR PLUM
VINTAGE MERMAID WHITE ZIPPER
WHITE ZIPPER
HOLOGOLD CRUSHED VELVET
PINK CHAMPAGNE
LUCKY GREEN
ORANGESICLE
VEGAN FAUX SUEDE
WHITE ZIPPER
ALSO AVAILABLE IN BABY
MOONSTRUCK
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PINK ZIPPER
MOONSTRUCK BLACK ZIPPER
MOONSTRUCK ROYAL BLUE
MOONSTRUCK WHITE ZIPPER
GLOSSY MOONSTRUCK
*Specialty fabric. Extra costs may apply.
WHITE ZIPPER
WHITE ZIPPER
WHITE ZIPPER
ALSO AVAILABLE IN BABY
OPALESCENT PINK ZIPPER
ALSO AVAILABLE IN BABY
OPALESCENT
RAINBOW ZIPPER
NEW!
DIAMONDNETTM OPALESCENT WHITE ZIPPER
ALSO AVAILABLE IN BABY
PEACOCK
WHITE ZIPPER
ALSO AVAILABLE IN BABY
NEW!
DIAMONDNETTM PIXIE DUST
PIXIE DUST
WHITE ZIPPER
WHITE ZIPPER
ALSO AVAILABLE IN BABY
MIDNIGHT MERMAID WHITE ZIPPER
ROYAL VEGAN FAUX SUEDE
ALSO AVAILABLE IN BABY
ROYAL
WHITE ZIPPER
WHITE ZIPPER
NEW!
SUNRISE
BLACK ZIPPER
SUNRISE
WHITE ZIPPER
DIAMONDNETTM GOLD WHITE ZIPPER
Find out about team order* pricing from your rep More than just a pretty bag, it includes an expandable shoe compartment and 10 (yes ten!) Strategically placed pockets!
DRE AM SHOP DREAM BAGS
ALSO AVAILABLE IN BABY
MAROON
WHITE ZIPPER
SCARLETT
WHITE ZIPPER
SCARLETT
BLACK ZIPPER
*Must meet minimum quantity requirements. See your Rebel Rep for details.
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BLACK SUEDE HEART FANNY
THE RAVEN BAG
THE STRIKE BAG ALSO AVAILABLE W/ WHITE ZIP
RAVEN BAG
STRIKE BAG
BLACK
BLACK
SPARKLE FANNY PACK
SPARKLE MAKEUP BAG
Fanny Pack Color Choices
Makeup Bag Color Choices
Imagine
Vintage Mermaid
Opalescent
Pixie Dust
Unicorn
Imagine
Moonstruck
Scarlet
Royal
Amethyst
Rose Gold
Black Suede
Pink Champagne
Maroon
Jet
Opalescent
Pixie Dust
Sunrise
Unicorn
Vintage Mermaid
Rose Gold Black Suede
Pink Champagne
Sugar Plum
THE REBEL DUFFEL CUSTOM TEAM CRYSTAL $10 FOR 1 COLOR LOGO ($20 value)
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SPARKLE DUFFEL IMAGINE
UNICORN DUFFEL
PIXIE DUST DUFFEL
WHITE ZIPPER
WHITE ZIPPER
SPARKLE DUFFEL ROSE GOLD
SPARKLE DUFFEL VINTAGE MERMAID
custom bows Cap off your look with a #RebelLevel bow. Create your own made-to-match custom bow or choose from dozens of stocked styles. Our color selection is continuously expanding. Contact your Rebel Account Manager for the most up-to-date color options.
Get creative with stripes, spangles, dye-sublimated logos, mystique Fabric and more!
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#REBELAGAINSTBULLYING
M
any have asked me why we chose anti-bullying as our company platform. The answer is simple. I experienced bullying as a child and teen, repeatedly. Whether it was something said about the way I looked, my clothes, the ethnic food in my lunchbox or racial slurs, it affected me in a deep and profound way – it shattered my confidence and at times made me feel less than human. When I shared the details of my experiences with the team at Rebel Athletic, so many of them raised their hands and shared their own stories. Bullying is an epidemic that touches all races, all ages, all income levels and walks of life. It’s especially damaging to children because of the confusion, shame and ostracization it can cause. Bullying has taken on new insidious forms in the digital age and 1 in 3 young people have experienced cyber threats online. Over 25 percent of adolescents and teens have been bullied repeatedly through their cell phones or the internet and what’s worse, over half of them do not tell their parents when it occurs. Please join our movement to lift up our girls, to teach them kindness and acceptance, to help them celebrate the diversity of those around them, and empower them to hold themselves and their friends accountable. Explore anti-bullying resources and take the pledge now at RebelAgainstBullying.com. KAREN NOSEFF ALDRIDGE
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President OF REBEL ATHLETIC
COU TU R E FO R IN SP I R AT I O N O N LY
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REBEL RUTHLESS A breakthrough in footwear technology for competitive cheerleaders, REBEL RUTHLESS boasts unique weightdistribution technology for a feather-light feel. The transverse flex tunnel increases shoe flexibility and eases weight transfer to toes, while the rear heel finger notch and Patented Stunt Grooves™ provide outstanding stunt grip. Youth 10-13, 1-3; Adult 4-13. Not customizable.
REBEL RUTHLESS BLACKOUT Available in original white and now in black as Ruthless Blackout, anyone desiring a cheer shoe that can hold up under the demands of competitive cheer while providing superior support owes it to her or himself to try Rebel Ruthless. Youth 10-13, 1-3; Adult 4-13. Not customizable.
REBEL REVOLT Built atop our Ruthless sole for tried and true performance, Rebel Revolt provides the support you need with the street style you want. The knit upper creates a sock-like fit for superior comfort and, because of the all-knit construction, there is nothing in the heel construction that causes some traditional shoes rub. This makes them easy to wear immediately out of the box! Youth 10-13, 1-3; Adult 4-13. Customizable logo, minimum order quantity is 25 units.
REBEL REVOLT BLACKOUT The all-knit performance cheer shoe you love now comes in striking black! Rebel Revolt Blackout continues our commitment to feather-lite feel, true foot support, and straight out of the box wear with no breaking in period. Youth 10-13, 1-3; Adult 4-13. Customizable logo, minimum order quantity is 25 units. New countered heel and lace locks to improve fit and stability.
REBEL RISE A clean and contemporary design, constructed for sideline cheerleaders, with key features of comfort and lightweight durability. Optic White with a rebellious twist: it’s customizable too! Youth 10-13, 1-3; Adult 4-13. Customizable logo, minimum order quantity is 25 units.
NEW! REBEL REVOLUTION Our first mid-top shoe features comfortable, knit construction with a high-tech stabilizing exo-skeleton and inner heel cushions for additional support. Additionally, the sole has our Patented Stunt Grooves™ provide outstanding stunt grip, spin pad, and transverse flex tunnel for optimum shoe flexibility and weight transfer. Available in Black or White. Youth 10-13, 1-3; Adult 4-13. Customizable logo, minimum order quantity is 25 units.
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R EB EL RUTHLESS.
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SIZE CHART PANTS
BOYS
TOP
WAIST
HIPS
SIZE
CHEST
WAIST
HIPS
35
29
35
YXS
21
18
21
AM
38
32
38
YS
24
21
24
AL
41
35
41
YM
27
24
27
AXL
44
38
44
YL
30
27
30
A2XL
47
41
47
YXL
33
30
33
MEN
TOP
SIZE
CHEST
AS
PANTS
WE RECOMMEND USING OUR PATENTED SIZING APP FIT FREEDOM™ TO GET YOUR PERFECT FIT. TWO SCANS FROM ANY SMART-PHONE AND YOU’RE GOOD TO GO!
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WOMEN
TOP/SHELL/ JACKET
*All tops made in AthleticFlex™ or spandex
SKIRT/SHORT/ PANT
SIZE
BUST
WAIST
HIPS
AXS
30
24
33
AS
32
26
35
AM
34
28
37
AL
36
30
39
AXL
38
32
41
A2XL
40
34
43
A3XL
42
36
45 A) CHEST: Measure around the fullest part of chest keeping measuring tape parallel to floor with arms raised to shoulder level.
WOMEN
TOP/SHELL/ JACKET
*All tops made in AthleticFlex™ or spandex
SKIRT/SHORT/ PANT
SIZE
BUST
WAIST
HIPS
YXXS
19
17
22
D) INSEAM: Measure from top to inside leg to ankle bone.
YXS
21
19
24
YS
23
21
26
E) SLEEVE LENGTH: With hand on hip measure from the point where shoulder meets neck to wrist following the curve of elbow.
YM
25
22
28
YL
27
24
30
YXL
29
26
32
B) WAIST: Measure around the smallest area of torso. C) HIP: Measure around the fullest part of hips.
F) GIRTH: Measure from where you shoulder meets the neck over bust between legs and back up to starting point. G) SKIRT LENGTH: Measure from back waistline to mid thigh or desired length. H) BACK LENGTH: Measure from base of neck to waist.
*Note that this chart only provides general estimates; if the body’s actual measurements fall in between sizes, order the larger size
PERFORMANCE WEAR FOR GIRLS WHO SPARKLE AT R E B E L AT H L E T I C . C O M
NOW OFFERING WOMEN & GIRLS EXCLUSIVE COLLECTIONS F O L L O W U S @ R E B E L AT H L E T I C + @ R E B E L AT H L E T I C G I R L S
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At Rebel, we, like you, believe that with imagination, innovation and dedication, good can always be turned into great. Our sole purpose is to create the best cheerleading uniforms at the best price, with the best service in the world. Classic uniforms with a Rebellious twist. Designed with love in Texas. 226
COM IN G S PR I N G 2 0 2 1
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Rebel Athletic Inc 2554 Tarpley Road Carrollton, TX 75006 Tel: (855) REBEL68 Tel: (855) 732-3568 Email: Info@RebelAthletic.com WWW.REBELATHLETICCHEER.COM $18.00 £12.94
Copyright 2021. Rebel Athletic Inc.