COMPETITORS ANALYSIS

BrandCompetition Analysis

The competitors list is huge, however, on the positioning we can observe that the biggest competitors are Fendi, Prada, Balenciaga, Versace, Chanel, Dior, Saint Laurent, Dolce and Gabbana, Louis Vuitton and Burberry. These competitors were found and placed there according to similar targeting, branding and prices (all references on the last page)

Even with all the competitors being equally good on what they do, Gucci had a successful 2019 and was even called the most popular brand in 2019 by Vogue. Gucci offers products with excellent quality, it’s great marketing via social platforms and it’s influence among millennials are guaranteeing Gucci the throne and if the company keep on investing on the right things as it is doing, this popularity and success won’t go away anytime soon.

The great difference between Gucci and the competitors can be found on the marketing strategy. Gucci understood very well what works while it seems like some of the competitors are still experimenting.

In Brazilian Portuguese one would say Eles que lutem (May them/let them fight) and this is exactly what Gucci success is telling to the competitors.