Mind on My Money Working, Recruiting, and Managing Talent in the Cannabis Industry
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he cannabis industry offers an interesting case study for entrepreneurs, executives, HR pros, recruiters, and, really, anyone involved in talent acquisition and talent management. As a brand new industry is built virtually from scratch before our very eyes, we get to see how a particular segment of the workforce comes together around a certain economic Matthew sector.
Perhaps the better representation of today's cannabis pros would be Calvin Cordozar Broadus, Jr., — a.k.a., Snoop Dogg. Sure, Snoop may play up his public persona as a laid-back stoner living the good life, but he's also worth $124 million. He didn’t amass such a fortune by accident. No, Snoop is a hardworking, talented musician and a canny businessman who built an entertainment empire spanning television shows, branded merch, and an unlikely friendship with Martha Stewart. When it comes to a role model, cannabis pros could do worse.
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Duffy has been working in cannabis since 2017, building his own company and watching other entrepreneurs build Who are the workers who have turned cannabis theirs. Along the way, he has seen just how dedfrom an illicit substance to a multibillion-dollar inicated, resourceful, and talented the cannabis dustry in just a few short years? One thing is for workforce really is. sure: They're not who you think. "Cannabis evokes this idea of the lazy stoner who doesn't have good attention to detail or doesn't know how to add two plus two," says Andrew Duffy, CEO and cofounder of Best in Grow, a dispensary management software. Pop culture is rife with such depictions. Think: Harold and Kumar craving White Castle, or the feckless protagonists of any pre-2010 Seth Rogen flick. This common stereotype might make for good comedy, but it fails to capture the truth about the passionate professionals who are driving cannabis's success. 22
"Cannabis is not only a really important product for people's livelihoods and the quality of their lives, but it's also a respectable business that is not populated exclusively by people whom you can stereotype," Duffy says. "People who are cannabis users have been able to band together and create this massive industry that so many people want in on." Prospective cannabis professionals — and organizations in need of those professionals — take note: In this industry, success is contingent on more than a penchant for pot.
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