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Building Demand for Value-Added Red Angus Cattle

mally planning for the future.” Stanton added. “It’s all about continuous improvement.”

CARE Certified is reviewed annually by a beef expert committee that makes science-based recommendations grounded in beef industry trends. Those recommendations are taken to a producer advisory committee for review before any official changes are made to the standard.

Other Options for Adding Value

If beef producers want to take the additional step of raising cattle that are non-hormone treated, Stanton said those cattle can be enrolled in the NHTC or Verified Natural Beef programs. NHTC allows cattle to be eligible for export to the European Union.

“When beef producers bundle several claims, when they go to the marketplace, they can market those cattle to different buyers that are looking for those verification claims based on the contracts they have with different packing plants,” Stanton said.

More packing plants, food brands and retailers are looking to build sustainability-based supply chains for beef products.

Heinen’s, an upscale, family-owned grocery chain with 23

Certified for both its pork and beef brands. The chain also procures poultry products from a long-time customer who is also CARE Certified, according to Stanton.

“A simple Google search will show you how in demand climate-smart and sustainable branded beef is becoming. Since launching CARE Certified in 2020, several large retailers and brands have announced their internal sustainability goals. CARE Certified is a way they can meet that demand in a verifiable and traceable way.” Stanton said. “Because of this, there’s definitely a demand for CARE Certified cattle

NIO Start-Up 1294 is the $30,000 bull out of the 2022 Niobrara Red Angus Bull Sale. He has power, shape and muscle expression, while still being extended, tall-fronted and demanding from a presence standpoint. Out of a matron dam, Ms Dynamo 35B, who has beautiful shape and a picture-perfect udder.

PIE STOCKMAN 4051

BIEBER CL STOCKMARKET E119

BIEBER CL ADELLE 475C

WFL MERLIN 018A

LRL MILLIE H100

MILLIE A56 ET ease sire with length, bone and rib expression plus an attractive front end.

When you can stack two of the most popular, proven and functional bulls of the last 5 years into a pedigree, you’re about guaranteed to get a stud of a bull and that’s just what we have with IBM K6. With Stockmarket as his sire and Merlin as his grandsire, this larger framed, stretchy bull really puts a lot of the pieces together. 5-star calving ease traits, strong growth and excellent carcass, this bull has a lot of good to offer.

Out of the great Rebellas family that produced Major League, Grand Canyon, and LCB Hoss, he is surefire calving ease with huge growth and carcass.

Ringstead Kargo x 6 Mile Full Throttle. He's long-bodied, big-boned, bold-ribbed, deepsided and powerful!

Loaded with growth in a moderate BW package and top ProS.

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New, exciting herd sire at Mid-Continent Farms, KS!

Championships in his first two events of his career at Denver and Houston and has balanced EPDs!

Proven heifer safe with great bone & look!

The exciting Wildcat Creek & Griswold calving ease herdsire!

The Power Eye x Mulberry son that makes your herd more valuable!

Awesome Doc Holiday son at TC Reds, McMurphy and Webers. Sired high sellers at Ladies in Red Sale!

Exciting RED COCKBURN ASSASSIN son out of Damar Mimi working at Kennedy’s, OK!

Reserve Champion Bull. Sired by Kargo.

A calving-ease stallion with phenotype!

Prolific in design, muscle pattern and overall presence; producer of elite show heifers.