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same feedback as a face-to-face audience. Nevertheless, Shaye has found methods to connect with her audience and command their attention.
“In the podcast world, it starts with the title of the episode, description and then rolls into the content.” She chooses her content based on what ranchers are currently facing, and then focuses on how she can help solve their pain point.
“Recognizing the pain point, my audience is experiencing allows me to connect with them. It strikes up emotions that keeps them engaged and pulled into the stories I share.”
Shaye uses five keys to success when speaking to her audience: • Connect: Relate to your audience so that they are interested in what you have to say. • Help: Make the talk about how you and your experience can help them. Whether it’s inspiring them by your personal story or selling them a bull to improve their herd, YOU have something to offer! • Speak loud and clear: This isn’t new advice, but if people can’t hear or understand you, the value of your words goes out the window. • Shorter is better: Long talks allow people’s minds to wander. Keep it short to keep their attention. This also helps them grasp the main points. • Prepare: Be prepared. Know what you want your audience to get out of your podcast or speech. Create an outline or bullet points to make sure you hit the important points. This also helps the audience know what they were supposed to take away from your presentation.
Shaye wrapped up by reminding juniors that even the pros still get nervous. “It’s how you channel those nerves that matters. The important thing is that you get up there and speak,” she said. “You have a voice and need to use it.
“The sooner you start to speak and get your name out there, the more it pays off in the long run. It doesn’t matter if it’s 30 seconds or 30 minutes, public speaking is public speaking, and you improve every time you do it.” B&B
Ad space reservation due: Jan. 19 Camera ready art due: Feb. 4
GENERAL INFORMATION Published four times annually by the Red Angus Association of America at the national headquarters (18335 E 103rd Avenue, Suite 202, Commerce City, CO 80022). A non-political magazine dedicated to the promotion and improvement of breeding, showing, feeding and marketing Red Angus cattle. ADVERTISING INFORMATION Visit redangus.org/buckle-banner for advertising rates and media kit. To place advertising in upcoming issues, contact Lisa Bryant at lisa@redangus.org.
March 2022 issue ad space reservation deadline — Jan. 19 March 2022 issue camera ready art due — Feb. 2
EDITORIAL AND ADVERTISING POLICY Advertising and editorial content are not limited to any particular class of product or subject matter. However, we reserve the right to refuse publication of any material not within the bounds of high agricultural ethics. While we devote the utmost care to the preparation of each advertisement, we cannot be held responsible for ads received after the ad deadline. Furthermore, the accuracy and content of copy received over the telephone is entirely the responsibility of the advertiser. No adjustment for incorrect ad copy will be considered for ads that are received after the ad deadline or that are placed over the telephone. All unused reserved advertising space not canceled by the advertising deadline will be fully billed to the advertiser. B&B ADVERTISING INDEX
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