Definition of Brand Identity And Brand Image

• Brand Identity: Most people think that a brand identity model depends on its logo. Sure, an eye-catching logo plays an important role, but any brand’s identity and image depend on many more factors than just the logo. Brand identity is how a brand packages itself and the way it wants to be perceived by potential and existing customers.

• Brand Image: The brand’s image is how customers view a brand and reflect outward authenticity. This is based on how buyers perceive, connect and relate to a brand, and it is essential in paving the way to achieving a set market target. Although it connects more to organizational culture, a customer’s perception of the image is about the face behind the brand and its values.