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failures are all issues which the Conservatives will have to handle. Traditional rural and older voters I would argue will continually lose faith in Sunak unless he can prove himself to be capable of handling the issues which the Conservatives were traditionally seen as strong on – especially Brexit which has also been floundering in the polls during the start of 2023. Going back to YouGov, up to 49% of Conservative voters think Brexit is currently going badly which arguably speaks volumes about the government's achievements when it comes to this policy.

Despite Starmer himself not arguably presenting a large challenge to the Conservative party due to his resoundingly low support among swing and Labour voters, it is very possible that he can still win. This is largely due to the relatively unified nature of the Labour party who currently do not suffer from internal party factionalism like the Tories do. This has been an issue for Labour in the past who have struggled to reconcile more leftwing elements of the party with the mainstream. If the Tories can